Under Armour 安德瑪增長神話完蛋 股價一年暴跌50
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Under Armour锛屾寚鐨勬槸缇庡湅楂旇偛閬嬪嫊瑁濆倷鍝佺墝銆?a href="http://www.ua-taiwan.com/">UA 瀹樼恫</a>鐨勭附閮ㄥ湪宸寸埦鐨勬懇锛岄Μ閲岃槶宸烇紝瑭插叕鍙镐富瑕佺敓鐢㈤珨鑲茶鍌欍€俇A涓昏鐢熺敘绌垮湪閬嬪嫊闅婃湇瑁￠潰鐨勭穵韬収琛ｏ紙姣斿绌垮湪绫冪悆鏈嶅拰妫掔悆鏈嶄笅锛夋垨鑰呭鑲╋紙姣斿缇庡紡瓒崇悆鎴栬€呮洸妫嶇悆鐨勮偐鑶€澧婏級锛屼絾闄や簡<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>涔嬪UA閭勭敓鐢㈣琛ｏ紝鏅€歍ee锛岄暦閬嬪嫊瑜茬瓑绛夈€俇nder Armour甯堕牁浜嗙敓鐢㈢穵韬紝浠ュ惛姹楁粚缍哥礂绶氾紙moisture-wicking锛夌偤鏉愭枡鐨勯珨鑲茶鍌欑殑娼祦銆傞毃寰岋紝Nike锛坉ri-fit pro绯诲垪锛変互鍙奟eebok锛圢FL瑁濆倷绯诲垪锛変究绱涚礇鏁堜豢銆?div class="intro">妯欑敖锛歎nder Armour, Under Armour 闉?榛戣壊 鍙奤A,Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan Under Armour UA 瓒呰常 鍙奤A绁炶┍鐮存粎 鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?017骞?鏈?1鏃ュ牨閬?/div>
<p>妯欑敖锛歎nder Armour,<a href="http://www.ua-taiwan.com/ud/ua-run-2b4eb05a/">Under Armour 闉?榛戣壊</a>鍙奤A,Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan</p>
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<p>Under Armour <a href="http://www.ua-taiwan.com/ud/ua-run-2b4eb05a/">UA 瓒呰常</a>鍙奤A绁炶┍鐮存粎</p>
<p>鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?017骞?鏈?1鏃ュ牨閬擄細缇庡湅绗簩澶ч珨鑲茬敤鍝佸埗閫犲晢Under Armour Inc. (NYSE:UA) 瀹夊痉鐟殑澧為暦绁炶┍寰瑰簳瀹岃泲锛岃┎鍏徃鎶湶閬滄柤甯傚牬鐨勫搴︽キ绺惧緦锛岀洡鍓嶈偂鍍规毚璺?9%锛屽悓鏅傚浣堥甯病鍕欏畼闆㈣伔銆?/p>
<p>鎴2016骞?2鏈?1鏃ュ洓瀛ｅ害锛孶nder Armour Inc. 瀹夊痉鐟寗寰?3.081鍎勭編鍏冩敹鍏ワ紝杓?015骞村洓瀛ｅ害11.707鍎勭編鍏冩湁11.7%鐨勫闀凤紝閬犱綆鏂糧acks闋愭湡鐨?4.1鍎勭編鍏冿紝鏇存槸鍏勾渚嗘渶浣庡骞呫€備笉閬庡叾鏍稿績鐨勫寳缇庡競鍫村骞呭儏5.9%鑷?0.753鍎勭編鍏冿紝2015骞村悓鏈熺偤10.150鍎勭編鍏冿紝閫欎竴澧炲箙閬犱綆鏂艰┎鍏徃2013骞翠互渚嗗钩鍧?4%鐨勫搴﹀骞呫€?/p>
<p>Under Armour Inc. 瀹夊痉鐟皣閵峰敭鏀剧珐姝稿拵鏂兼縺鐑堢殑甯傚牬绔剁埈鍜岀稉婵熸斁绶┿€?/p>
<p>鍥涘搴︼紝Under Armour Inc. 瀹夊痉鐟壒鐧煎拰鐩寸嚐妤嫏鍒嗗垾閷勫緱5%鍜?3%鐨勫骞呰嚦7.42鍎勭編鍏冨拰5.18鍎勭編鍏冿紝鐩＄鍦嬮殯妤嫏鍥涘搴﹂寗寰?5.2%鐨勫骞呰嚦2.153鍎勭編鍏冿紝涓嶉亷鐩墠瑭叉キ鍕欏崰姣斿儏鍍?6%銆?/p>
<p>鎸夐鍒ワ紝鍥涘搴﹂泦鍦樻湇瑁濄€侀瀷灞ャ€侀厤浠舵キ鍕欏骞呭垎鍒?.4%銆?6.4%鍜?.4%鑷?.285鍎勭編鍏冦€?.277鍎勭編鍏冨拰1.043鍎勭編鍏冦€?/p>
<p>2016璨″勾鍥涘搴︼紝Under Armour Inc. 瀹夊痉鐟噲鍒╂饯鐢氳嚦閷勫緱0.7%鐨勫井寮辫穼骞呰嚦1.049鍎勭編鍏冿紝涓婂勾鍚屾湡鏈?.056鍎勭編鍏冿紝姣忚偂鏀剁泭浜﹀緸涓婂勾鍚屾湡鐨?.24缇庡厓璺岃嚦0.23缇庡厓锛屽悓妯ｉ仠鏂糧acks闋愭湡鐨?.25缇庡厓銆?/p>
<p>鎴2016骞?2鏈?1鏃ュ洓瀛ｅ害锛孶nder Armour Inc. 瀹夊痉鐟瘺鍒╃巼鏆磋穼320鍊嬪熀榛炶嚦44.8%锛?鐕熸キ鍒╂饯鐜囧悓妯ｆ毚璺?50鍊嬪熀榛炶嚦12.7%锛岀嚐妤埄娼ゅ悓姣斾笅璺?.1%鑷?.668鍎勭編鍏冿紝涓婂勾鍚屾湡鐐?.776鍎勭編鍏冦€?/p>
<p>Under Armour Inc. 瀹夊痉鐟爯鏈熺暥鍓嶈病骞存敹鍏ョ偤54鍎勭編鍏冿紝鎰忓懗钁?1-12%鐨勫骞咃紝鐐鸿┎鍏徃2005骞翠笂甯備互渚嗘渶浣庤閷勶紝鍥哄畾鍖巼瑷堢畻澧炲箙12-13%锛岄仩浣庢柤Thomson Reuters I/B/E/S 闋愭湡鐨?1.5鍎勭編鍏冦€傝┎闆嗗湗鍦ㄤ笁瀛ｅ害鏅傛浘闋愭湡2017鍜?018璨″勾锛屽闀烽€熷害鏈冧笅闄嶈嚦20%-23%銆?/p>
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<p>Under Armour瀹夊痉鐟狢urry 3.0绫冪悆闉?/p>
<p>瀵﹂殯涓婂競鍫寸湅琛癠nder Armour Inc. 瀹夊痉鐟殑鎯呯窉宸茬稉瓒呴亷涓€骞达紝鏃╁湪2016骞?1鏈堬紝瑭查泦鍦樻壒鐧煎晢銆佸叏鐞冩渶澶ч亱鍕曢瀷闆跺敭鍟咶oot Locker Inc. (NYSE:FL)棣栧腑鍩疯瀹楧ick Johnson 灏卞湪闆嗗湗璨″牨寰屽垎鏋愬斧鏈冭涓婃寚鍑猴紝10鏈?7鏃ユ寮忎笂甯傜殑Curry 3.0 灏嶆瘮涔嬪墠鍏╁€嬪瀷铏熻捣姝ヨ純鎱€?/p>
<p>Under Armour Inc. 瀹夊痉鐟偤浠ｈ█浜衡€斺€擭BA 鐞冮殜閲戝窞鍕囧＋鐣跺偄鐞冩槦Stephen Curry 鏂拏鑺峰眳瑁℃帹鍑虹殑绫冪悆闉嬩竴鐩存槸瑭查泦鍦樿繎骞村ぇ鍔涚櫦灞曠殑闉嬮妤嫏鐨勬敮鏌辩敘鍝併€備絾闅ㄨ憲鍔熻兘绫冪悆椤炲垾琚窇姝ャ€佽〒绶村拰浼戦枒鏅傚皻绛夐鍒ユ惗閬庨ⅷ闋紝閫ｇ眱鐞冪晫闇镐富Nike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗涔熶笉鑳藉厤鐤柤绫冪悆椤炲垾閫插叆鏀剧珐鍛ㄦ湡鎵€閫犳垚鐨勫奖闊匡紝鍘诲勾鍗犺┎闆嗗湗鏁撮珨鏀跺叆5%鐨勭眱鐞冪敘鍝佹壒鐧奸姺鍞寗寰?%鐨勪笅婊戯紝鏇翠笉鐢ㄦ彁鐢㈠搧鍠竴鐨刄nder Armour Inc. 瀹夊痉鐟€備緥澶栫殑闅绘湁闅稿爆鏂糔ike Inc. 鑰愬悏闆嗗湗鐨凧ordan 鍝佺墝锛屽幓骞村叾鎵圭櫦閵峰敭瀵︾従18%鐨勫挤鍕佸闀凤紝宸茬稉韬嬭韩娼墝鐨勮┎鍝佺墝鎺ヨ繎涓€鍗婄殑閵峰敭渚嗚嚜寰╁彜棰ㄦ牸鐨勭敘鍝併€?/p>
<p>Under Armour Inc. 瀹夊痉鐟嫝闋殑娓涘急鍓囩偤Adidas AG (ADS.DE) 鎰涜开閬旈泦鍦樻彁渚涚灜涓婂崌绌洪枔銆傛摎甯傚牬瑾跨爺姗熸The NPD Group 鐨勬暩鎿氾紝涓夊搴didas 鎰涜开閬斿搧鐗屽凡缍撳オ鍥炵編鍦嬪競鍫寸浜屽ぇ閬嬪嫊鍝佺墝鐨勫湴浣嶏紝鎶婂湪2014骞翠綆璋锋檪鏈熻瓒曡秴鐨勫皪鎵婾nder Armour 瀹夊痉鐟噸鏂版媺涓嬮Μ銆侼PD 鎸囧嚭涓夊搴didas 鎰涜开閬斿湪缇庡湅閬嬪嫊闉嬪競鍫寸殑浠介閬斿埌9%锛岃純2015骞村悓鏈熺炕缈汇€?/p>
<p>2016骞村叏骞达紝Under Armour Inc. 瀹夊痉鐟寗寰?8.282鍎勭編鍏冩敹鍏ワ紝杓?015骞?9.633鍎勭編鍏冨闀?1.8%锛岀敋鑷充綆鏂奸泦鍦樿嚜韬爯鏈熺殑49.25鍎勭編鍏冿紝鏈熷収闆嗗湗鎵圭櫦鍜岄浂鍞キ鍕欏垎鍒ラ寗寰?9%鍜?7%鐨勫骞呰嚦31鍎勭編鍏冨拰15鍎勭編鍏冿紝鍏朵腑闆跺敭鏀跺叆鍗犳瘮31%銆?/p>
<p>鎸夊崁鍩燂紝2016骞撮泦鍦樺寳缇庢敹鍏ヤ笂婕?6.0%鑷?0.082鍎勭編鍏冿紝涓婂勾鍚屾湡鐐?4.557鍎勭編鍏冿紝涓嶉亷鏈熷収鍖楃編甯傚牬鐕熸キ鍒╂饯鍓囧ぇ璺?0.8%鑷?.113鍎勭編鍏冿紝2015骞寸偤4.610鍎勭編鍏冿紱鍦嬮殯甯傚牬鏈熷収瀵︾従7.410鍎勭編鍏冩敹鍏ワ紝杓?015骞村悓鏈?.542鍎勭編鍏冩湁63.2%鐨勫骞咃紝鐕熸キ鍒╂饯鏆存疾416.1%鑷?586.7钀編鍏冿紝2015骞村悓鏈熺偤888.7钀編鍏冦€?/p>
<p>鎸夐鍒ワ紝2016骞碪nder Armour Inc. 瀹夊痉鐟湇瑁濄€侀瀷灞ャ€侀厤浠舵キ鍕欏骞呭垎鍒?5.3%銆?9.5%鍜?7.2%鑷?2.291鍎勭編鍏冦€?0.135鍎勭編鍏冨拰4.066鍎勭編鍏冦€?/p>
<p>2016骞村叏骞达紝Under Armour Inc. 瀹夊痉鐟噲鍒╂饯鏈熷収閷勫緱11.2%鐨勫骞呰嚦2.587鍎勭編鍏冿紝2015骞村悓鏈熺偤2.326鍎勭編鍏冿紝姣涘埄鐜囧悓姣斿ぇ璺?60鍊嬪熀榛炶嚦46.5% 锛岀嚐妤埄娼ょ巼澶ц穼160鍊嬪熀榛炶嚦8.7%銆?/p>
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<p>Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank</p>
<p>閼掓柤Under Armour Inc. 瀹夊痉鐟サ搴︾碂绯曠殑鍥涘搴︽キ绺惧強鐣跺墠璨″勾闋愭湡锛屽競鍫磋獚鐐鸿┎闆嗗湗鐨勯珮閫熷闀锋湡宸茬稉瀹ｅ憡绲愭潫銆?/p>
<p>鏃╁湪2016骞?鏈堬紝鐒℃檪灏氫腑鏂囩恫鏇剧櫦琛ㄨ璜栨枃绔犮€奤nder Armour瀹夊痉鐟槸涓嬩竴鍊婱ichael Kors锛熴€嬶紝濂緢鍝佸強鏈嶉＞闆跺敭琛屾キ鐮旂┒鍜ㄨ鎶曡硣姗熸No Agency 鍓靛浜哄攼灏忓攼闋愭脯Under Armour Inc.瀹夊痉鐟皣姝ichael Kors Holdings Ltd. (NYSE:KORS) 鐨勫緦濉碉紝鍦ㄩ珨鑲茶妤殑璧板嫝鍍忓緦鑰呭湪杓曞ア渚堝搧闋樺煙涓€妯ｏ紝寰炴キ绺惧揩閫熷闀疯鍒嗘瀽甯崸涓婂ぉ鐨勭澹囷紝闅ㄨ憲澧為暦浠ュ悓妯ｇ殑楂橀€熸斁绶╃敋鑷冲€掗€€鑰岃甯傚牬鍞炬杩呴€熸墦鍏ュ湴鐛勩€?/p>
<p>鍛ㄤ簩锛孶nder Armour Inc. 瀹夊痉鐟悓鏅傚浣堥泦鍦橀甯病鍕欏畼Chip Molloy 涓嬭嚭锛屽緦鑰呮湇鍕欓泦鍦樺儏鍍呯磩1骞存檪闁擄紝浠栫殑鑱蜂綅寰?鏈?鏃ュ皣鏆檪鐢遍珮绱氬壇绺借David Bergman 鏇夸唬銆?/p>
<p>Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank 鍦ㄨ病鍫变腑绋遍泦鍦樺彇寰楃灜鍓电磤閷勭殑骞村害閵峰敭锛屼笉閬庝害鎵胯獚鍥涘搴﹀競鍫村厖婊挎寫鎴般€?/p>
<p>鐢辨柤鐩ゅ墠鑲″児鏆磋穼锛孶nder Armour Inc. 瀹夊痉鐟嵆閬儴鍒嗙董娆婂緥鎵€鐩笂锛孞ohnson Weaver, LLP 瀹ｄ綀鐧艰捣灏峌nder Armour Inc. 瀹夊痉鐟殑瑾挎煡锛屼互缍鑲℃澅鍦ㄨ┎闆嗗湗鎶曡硣涓婇伃閬囩殑鎼嶅け銆?/p>
<p>鍛ㄤ竴锛孶nder Armour Inc. (NYSE:UA) 瀹夊痉鐟敹鍫?5.09缇庡厓锛屾湁1.68%鐨勮穼骞咃紝閬庡幓12鍊嬫湀瑭茶偂绱▓鏆磋穼39%锛?016骞磋穼骞呴仈30%锛岃嫢瑷堝叆浠婃棩璺屽箙閬庡幓涓€骞寸疮瑷堣穼骞呮渶灏?0%銆?/p>
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11鏈堜腑鍦嬮浂鍞キ澧炲箙8.1%鍛ㄤ簲锛屼腑鍦嬪湅鍌㈢当瑷堝眬鐧间綀鏈堝害闆跺敭鏁告摎锛?1鏈堜唤锛岀ぞ鏈冩秷璨诲搧闆跺敭绺介35,260鍎勫厓锛屽悓姣斿悕缇╁闀?.1%锛堟墸闄ゅ児鏍煎洜绱犲闅涘闀?.8%锛屼互涓嬮櫎鐗规畩瑾槑澶栧潎鐐哄悕缇╁闀凤級銆傚叾涓紝闄愰浠ヤ笂鍠綅娑堣不鍝侀浂鍞13,679鍎勫厓锛屽闀?.1%銆?2鏈?7鏃?18:12
UA 鍙扮仯瀹樼恫锛坵ww.ua-taiwan.com锛夊凡缍撲笂鏋?018绉嬪啲閬嬪嫊瑁濆倷浜嗭紝鍠滄閬嬪嫊鐨勬湅鍙嬪€戜笉濡ㄩ€蹭締鏌ョ湅涓€鐣紝璁撲綘鎿佹湁鑹ソ鐨勯亱鍕曠挵澧冿紝鍗冭惉涓嶈閷亷浜嗗摝銆傛瘡閫㈤€辨湯浜敤鍏ㄥ牬9鎶樿捣锛屾豢椤?000鍗冲彲鍏嶉亱锛屾椿鍕曞澶氾紝鍎儬澶氬锛屾杩庡ぇ瀹堕€插簵閬歌臣鍝︺€?
<p>妯欑敖锛歎nder Armour,<a href="http://www.ua-taiwan.com/ud/ua-run-2b4eb05a/">Under Armour 闉?榛戣壊</a>鍙奤A,Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan</p>
<p>
<p>Under Armour <a href="http://www.ua-taiwan.com/ud/ua-run-2b4eb05a/">UA 瓒呰常</a>鍙奤A绁炶┍鐮存粎</p>
<p>鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?017骞?鏈?1鏃ュ牨閬擄細缇庡湅绗簩澶ч珨鑲茬敤鍝佸埗閫犲晢Under Armour Inc. (NYSE:UA) 瀹夊痉鐟殑澧為暦绁炶┍寰瑰簳瀹岃泲锛岃┎鍏徃鎶湶閬滄柤甯傚牬鐨勫搴︽キ绺惧緦锛岀洡鍓嶈偂鍍规毚璺?9%锛屽悓鏅傚浣堥甯病鍕欏畼闆㈣伔銆?/p>
<p>鎴2016骞?2鏈?1鏃ュ洓瀛ｅ害锛孶nder Armour Inc. 瀹夊痉鐟寗寰?3.081鍎勭編鍏冩敹鍏ワ紝杓?015骞村洓瀛ｅ害11.707鍎勭編鍏冩湁11.7%鐨勫闀凤紝閬犱綆鏂糧acks闋愭湡鐨?4.1鍎勭編鍏冿紝鏇存槸鍏勾渚嗘渶浣庡骞呫€備笉閬庡叾鏍稿績鐨勫寳缇庡競鍫村骞呭儏5.9%鑷?0.753鍎勭編鍏冿紝2015骞村悓鏈熺偤10.150鍎勭編鍏冿紝閫欎竴澧炲箙閬犱綆鏂艰┎鍏徃2013骞翠互渚嗗钩鍧?4%鐨勫搴﹀骞呫€?/p>
<p>Under Armour Inc. 瀹夊痉鐟皣閵峰敭鏀剧珐姝稿拵鏂兼縺鐑堢殑甯傚牬绔剁埈鍜岀稉婵熸斁绶┿€?/p>
<p>鍥涘搴︼紝Under Armour Inc. 瀹夊痉鐟壒鐧煎拰鐩寸嚐妤嫏鍒嗗垾閷勫緱5%鍜?3%鐨勫骞呰嚦7.42鍎勭編鍏冨拰5.18鍎勭編鍏冿紝鐩＄鍦嬮殯妤嫏鍥涘搴﹂寗寰?5.2%鐨勫骞呰嚦2.153鍎勭編鍏冿紝涓嶉亷鐩墠瑭叉キ鍕欏崰姣斿儏鍍?6%銆?/p>
<p>鎸夐鍒ワ紝鍥涘搴﹂泦鍦樻湇瑁濄€侀瀷灞ャ€侀厤浠舵キ鍕欏骞呭垎鍒?.4%銆?6.4%鍜?.4%鑷?.285鍎勭編鍏冦€?.277鍎勭編鍏冨拰1.043鍎勭編鍏冦€?/p>
<p>2016璨″勾鍥涘搴︼紝Under Armour Inc. 瀹夊痉鐟噲鍒╂饯鐢氳嚦閷勫緱0.7%鐨勫井寮辫穼骞呰嚦1.049鍎勭編鍏冿紝涓婂勾鍚屾湡鏈?.056鍎勭編鍏冿紝姣忚偂鏀剁泭浜﹀緸涓婂勾鍚屾湡鐨?.24缇庡厓璺岃嚦0.23缇庡厓锛屽悓妯ｉ仠鏂糧acks闋愭湡鐨?.25缇庡厓銆?/p>
<p>鎴2016骞?2鏈?1鏃ュ洓瀛ｅ害锛孶nder Armour Inc. 瀹夊痉鐟瘺鍒╃巼鏆磋穼320鍊嬪熀榛炶嚦44.8%锛?鐕熸キ鍒╂饯鐜囧悓妯ｆ毚璺?50鍊嬪熀榛炶嚦12.7%锛岀嚐妤埄娼ゅ悓姣斾笅璺?.1%鑷?.668鍎勭編鍏冿紝涓婂勾鍚屾湡鐐?.776鍎勭編鍏冦€?/p>
<p>Under Armour Inc. 瀹夊痉鐟爯鏈熺暥鍓嶈病骞存敹鍏ョ偤54鍎勭編鍏冿紝鎰忓懗钁?1-12%鐨勫骞咃紝鐐鸿┎鍏徃2005骞翠笂甯備互渚嗘渶浣庤閷勶紝鍥哄畾鍖巼瑷堢畻澧炲箙12-13%锛岄仩浣庢柤Thomson Reuters I/B/E/S 闋愭湡鐨?1.5鍎勭編鍏冦€傝┎闆嗗湗鍦ㄤ笁瀛ｅ害鏅傛浘闋愭湡2017鍜?018璨″勾锛屽闀烽€熷害鏈冧笅闄嶈嚦20%-23%銆?/p>
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<p>Under Armour Inc. 瀹夊痉鐟偤浠ｈ█浜衡€斺€擭BA 鐞冮殜閲戝窞鍕囧＋鐣跺偄鐞冩槦Stephen Curry 鏂拏鑺峰眳瑁℃帹鍑虹殑绫冪悆闉嬩竴鐩存槸瑭查泦鍦樿繎骞村ぇ鍔涚櫦灞曠殑闉嬮妤嫏鐨勬敮鏌辩敘鍝併€備絾闅ㄨ憲鍔熻兘绫冪悆椤炲垾琚窇姝ャ€佽〒绶村拰浼戦枒鏅傚皻绛夐鍒ユ惗閬庨ⅷ闋紝閫ｇ眱鐞冪晫闇镐富Nike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗涔熶笉鑳藉厤鐤柤绫冪悆椤炲垾閫插叆鏀剧珐鍛ㄦ湡鎵€閫犳垚鐨勫奖闊匡紝鍘诲勾鍗犺┎闆嗗湗鏁撮珨鏀跺叆5%鐨勭眱鐞冪敘鍝佹壒鐧奸姺鍞寗寰?%鐨勪笅婊戯紝鏇翠笉鐢ㄦ彁鐢㈠搧鍠竴鐨刄nder Armour Inc. 瀹夊痉鐟€備緥澶栫殑闅绘湁闅稿爆鏂糔ike Inc. 鑰愬悏闆嗗湗鐨凧ordan 鍝佺墝锛屽幓骞村叾鎵圭櫦閵峰敭瀵︾従18%鐨勫挤鍕佸闀凤紝宸茬稉韬嬭韩娼墝鐨勮┎鍝佺墝鎺ヨ繎涓€鍗婄殑閵峰敭渚嗚嚜寰╁彜棰ㄦ牸鐨勭敘鍝併€?/p>
<p>Under Armour Inc. 瀹夊痉鐟嫝闋殑娓涘急鍓囩偤Adidas AG (ADS.DE) 鎰涜开閬旈泦鍦樻彁渚涚灜涓婂崌绌洪枔銆傛摎甯傚牬瑾跨爺姗熸The NPD Group 鐨勬暩鎿氾紝涓夊搴didas 鎰涜开閬斿搧鐗屽凡缍撳オ鍥炵編鍦嬪競鍫寸浜屽ぇ閬嬪嫊鍝佺墝鐨勫湴浣嶏紝鎶婂湪2014骞翠綆璋锋檪鏈熻瓒曡秴鐨勫皪鎵婾nder Armour 瀹夊痉鐟噸鏂版媺涓嬮Μ銆侼PD 鎸囧嚭涓夊搴didas 鎰涜开閬斿湪缇庡湅閬嬪嫊闉嬪競鍫寸殑浠介閬斿埌9%锛岃純2015骞村悓鏈熺炕缈汇€?/p>
<p>2016骞村叏骞达紝Under Armour Inc. 瀹夊痉鐟寗寰?8.282鍎勭編鍏冩敹鍏ワ紝杓?015骞?9.633鍎勭編鍏冨闀?1.8%锛岀敋鑷充綆鏂奸泦鍦樿嚜韬爯鏈熺殑49.25鍎勭編鍏冿紝鏈熷収闆嗗湗鎵圭櫦鍜岄浂鍞キ鍕欏垎鍒ラ寗寰?9%鍜?7%鐨勫骞呰嚦31鍎勭編鍏冨拰15鍎勭編鍏冿紝鍏朵腑闆跺敭鏀跺叆鍗犳瘮31%銆?/p>
<p>鎸夊崁鍩燂紝2016骞撮泦鍦樺寳缇庢敹鍏ヤ笂婕?6.0%鑷?0.082鍎勭編鍏冿紝涓婂勾鍚屾湡鐐?4.557鍎勭編鍏冿紝涓嶉亷鏈熷収鍖楃編甯傚牬鐕熸キ鍒╂饯鍓囧ぇ璺?0.8%鑷?.113鍎勭編鍏冿紝2015骞寸偤4.610鍎勭編鍏冿紱鍦嬮殯甯傚牬鏈熷収瀵︾従7.410鍎勭編鍏冩敹鍏ワ紝杓?015骞村悓鏈?.542鍎勭編鍏冩湁63.2%鐨勫骞咃紝鐕熸キ鍒╂饯鏆存疾416.1%鑷?586.7钀編鍏冿紝2015骞村悓鏈熺偤888.7钀編鍏冦€?/p>
<p>鎸夐鍒ワ紝2016骞碪nder Armour Inc. 瀹夊痉鐟湇瑁濄€侀瀷灞ャ€侀厤浠舵キ鍕欏骞呭垎鍒?5.3%銆?9.5%鍜?7.2%鑷?2.291鍎勭編鍏冦€?0.135鍎勭編鍏冨拰4.066鍎勭編鍏冦€?/p>
<p>2016骞村叏骞达紝Under Armour Inc. 瀹夊痉鐟噲鍒╂饯鏈熷収閷勫緱11.2%鐨勫骞呰嚦2.587鍎勭編鍏冿紝2015骞村悓鏈熺偤2.326鍎勭編鍏冿紝姣涘埄鐜囧悓姣斿ぇ璺?60鍊嬪熀榛炶嚦46.5% 锛岀嚐妤埄娼ょ巼澶ц穼160鍊嬪熀榛炶嚦8.7%銆?/p>
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<p>鏃╁湪2016骞?鏈堬紝鐒℃檪灏氫腑鏂囩恫鏇剧櫦琛ㄨ璜栨枃绔犮€奤nder Armour瀹夊痉鐟槸涓嬩竴鍊婱ichael Kors锛熴€嬶紝濂緢鍝佸強鏈嶉＞闆跺敭琛屾キ鐮旂┒鍜ㄨ鎶曡硣姗熸No Agency 鍓靛浜哄攼灏忓攼闋愭脯Under Armour Inc.瀹夊痉鐟皣姝ichael Kors Holdings Ltd. (NYSE:KORS) 鐨勫緦濉碉紝鍦ㄩ珨鑲茶妤殑璧板嫝鍍忓緦鑰呭湪杓曞ア渚堝搧闋樺煙涓€妯ｏ紝寰炴キ绺惧揩閫熷闀疯鍒嗘瀽甯崸涓婂ぉ鐨勭澹囷紝闅ㄨ憲澧為暦浠ュ悓妯ｇ殑楂橀€熸斁绶╃敋鑷冲€掗€€鑰岃甯傚牬鍞炬杩呴€熸墦鍏ュ湴鐛勩€?/p>
<p>鍛ㄤ簩锛孶nder Armour Inc. 瀹夊痉鐟悓鏅傚浣堥泦鍦橀甯病鍕欏畼Chip Molloy 涓嬭嚭锛屽緦鑰呮湇鍕欓泦鍦樺儏鍍呯磩1骞存檪闁擄紝浠栫殑鑱蜂綅寰?鏈?鏃ュ皣鏆檪鐢遍珮绱氬壇绺借David Bergman 鏇夸唬銆?/p>
<p>Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank 鍦ㄨ病鍫变腑绋遍泦鍦樺彇寰楃灜鍓电磤閷勭殑骞村害閵峰敭锛屼笉閬庝害鎵胯獚鍥涘搴﹀競鍫村厖婊挎寫鎴般€?/p>
<p>鐢辨柤鐩ゅ墠鑲″児鏆磋穼锛孶nder Armour Inc. 瀹夊痉鐟嵆閬儴鍒嗙董娆婂緥鎵€鐩笂锛孞ohnson Weaver, LLP 瀹ｄ綀鐧艰捣灏峌nder Armour Inc. 瀹夊痉鐟殑瑾挎煡锛屼互缍鑲℃澅鍦ㄨ┎闆嗗湗鎶曡硣涓婇伃閬囩殑鎼嶅け銆?/p>
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