lululemon創始人稱曾想收購安 盾
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Under Armour锛屾寚鐨勬槸缇庡湅楂旇偛閬嬪嫊瑁濆倷鍝佺墝銆?a href="http://www.ua-taiwan.com/">UA 瀹樼恫</a>鐨勭附閮ㄥ湪宸寸埦鐨勬懇锛岄Μ閲岃槶宸烇紝瑭插叕鍙镐富瑕佺敓鐢㈤珨鑲茶鍌欍€俇A涓昏鐢熺敘绌垮湪閬嬪嫊闅婃湇瑁￠潰鐨勭穵韬収琛ｏ紙姣斿绌垮湪绫冪悆鏈嶅拰妫掔悆鏈嶄笅锛夋垨鑰呭鑲╋紙姣斿缇庡紡瓒崇悆鎴栬€呮洸妫嶇悆鐨勮偐鑶€澧婏級锛屼絾闄や簡<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>涔嬪UA閭勭敓鐢㈣琛ｏ紝鏅€歍ee锛岄暦閬嬪嫊瑜茬瓑绛夈€俇nder Armour甯堕牁浜嗙敓鐢㈢穵韬紝浠ュ惛姹楁粚缍哥礂绶氾紙moisture-wicking锛夌偤鏉愭枡鐨勯珨鑲茶鍌欑殑娼祦銆傞毃寰岋紝Nike锛坉ri-fit pro绯诲垪锛変互鍙奟eebok锛圢FL瑁濆倷绯诲垪锛変究绱涚礇鏁堜豢銆?div class="intro">lululemon鍓靛浜虹ū鏇炬兂鏀惰臣 UA澶栧鐢?鍙奤A锛?http://www.cloth.hc360.com2018骞?0鏈?8鏃?6:47 渚嗘簮锛歀ADYMAX T|T lululemon宸粸璺烾nder Armour鎴愮偤涓€鍌汉锛岀従鍦ㄥ墠鑰呯辜绾屾崓琛涒€滃晢妤瑭扁€濓紝寰岃€呯洰鍓嶅嵒鐐烘キ绺?/div>
lululemon鍓靛浜虹ū鏇炬兂鏀惰臣<a href="http://www.ua-taiwan.com/ud/ua-coat-4b736e0a/">UA澶栧鐢?/a>鍙奤A锛?http://www.cloth.hc360.com2018骞?0鏈?8鏃?6:47 渚嗘簮锛歀ADYMAX T|T<p> lululemon宸粸璺烾nder Armour鎴愮偤涓€鍌汉锛岀従鍦ㄥ墠鑰呯辜绾屾崓琛涒€滃晢妤瑭扁€濓紝寰岃€呯洰鍓嶅嵒鐐烘キ绺惧湪鑻﹁嫤鎺欑串銆?/p>
<p> 鍔犳嬁澶х憸浼介亱鍕曞搧鐗宭ululemon鍓靛浜篊hip Wilson鏃ュ墠鐧间綀鐬敱鍏舵挵瀵殑鏂版浉銆奓ittle Black Stretchy Pants銆嬶紝涓﹀湪鏇镐腑棣栨閫忛湶2008骞磋嚜宸辨浘鑸囩編鍦嬮亱鍕曞搧鐗?Under Armour 鍓靛浜哄吋棣栧腑鍩疯瀹?Kevin Plank 鏈冮潰锛岃◣璜栭亷鏀惰臣鐨勭浉闂滀簨瀹滐紝浣嗘渶绲傛焙瀹氭斁妫勶紝浠栬獚鐐篣nder Armour鍝佺墝DNA澶亷鐢锋瑠涓荤京锛屽拰lululemon鐨勫搧鐗屾枃鍖栦笉绗︺€?/p>
<p> 2008骞达紝Under Armour閭勬槸涓€鍊嬬浉灏嶈純骞磋紩鐨勯亱鍕曞搧鐗岋紝鍒?012骞磍ululemon鐨勫競鍊兼槸Under Armour鐨勫叐鍊嶏紝2015骞村嵒琚玌nder Armour鍙嶈秴锛屽緦鑰呯暥鏅傚競鍊奸仈210鍎勭編鍏冿紝lululemon鐨勫競鍊煎墖鐐?4鍎勭編鍏冨競鍊笺€備笉閬庯紝闈㈠皪Nike鍜宎didas鐨勬縺鐑堢鐖紝Under Armour杩戝勾渚嗙殑甯傚牬浠介涓嶆柗娴佸け锛岀櫦灞曢枊濮嬮伃閬囩摱闋革紝鐩墠甯傚€煎凡缍撹穼鍒?80鍎勭編鍏冦€傝€屼竴鐩存繁鑰曠憸浼介牁鍩熺殑lululemon杩庝締鏂颁竴杓闀凤紝甯傚€肩洰鍓嶅凡鍥炴疾鑷?80鍎勭編鍏冦€?/p>
<p> 鍊煎緱闂滆ɑ鐨勬槸锛屽厖婊垮競鍫存經鍔涚殑lululemon鏈韩涔熸槸妤晫鎯宠鏀惰臣鐨勭啽闁€鐩涔嬩竴銆?鎿欳hip Wilson鍦ㄦ浉涓€忛湶锛岀編鍦嬪収琛ｅ搧鐗孷ictoria鈥檚 Secret銆並ate Spade鍘熸瘝鍏徃Liz Claiborne閮芥浘鏈夋剰鍑烘墜璨蜂笅lululemon銆侰hip Wilson鍦ㄦ浉涓倓鎻愬強蹇檪灏氬搧鐗孏ap鎻愬嚭鐨?鍎勭編鍏冩敹璩艰绱勶紝浣嗗洜鍍规牸閬庝綆鑰屾湭鑳介仈鎴愬崝璀般€?008骞达紝Gap鏀惰臣鐬璴ululemon鐨勭鐖皪鎵婣thleta锛岀洰鍓嶈┎鍝佺墝宸睪ap闆嗗湗鐨勪富瑕佹キ绺惧闀峰嫊鍔涖€?/p>
<p> lululemon鐢卞壍濮嬩汉Chip Wilson鍦?998骞村壍绔嬫柤鍗戣┅鐪佹韩鍝ヨ彲锛屼粬鎶撲綇鐬憸浼介亱鍕曢€欎竴绱板垎灏忕溇甯傚牬渚嗗垏鍏ワ紝涓﹀皪甯傞潰涓婄憸浼芥湇椋惧姛鑳芥€т笂鐨勭己闄峰姞鍏ョ鎶€鍏冪礌浣滃嚭鏀硅壇寰屽揩閫熸帹鍚戝競鍫淬€?涓嶉亷閫欏€嬫浘甯堕牁lululemon璧板悜鎴愬姛鐨凜hip Wilson鍗绘柤2013骞村洜鐟滀冀瑜插彫鍥炰簨浠惰€屽倷鍙楃埈璀帮紝鏈€绲傝杩经鍘昏懀浜嬮暦鑱蜂綅锛屼絾淇濈暀鐬懀浜嬬殑甯綅銆?/p>
<p> 浠婂勾7鏈堬紝lululemon浠诲懡Calvin McDonald鎿斾换棣栧腑鍩疯瀹橈紝寰岃€呮浘鏄疭ephora鍦ㄧ編鍦嬬殑棣栧腑鍩疯瀹樸€傚悓骞?鏈堬紝lululemon鍘熼甯煼琛屽畼Laurent Potdevin鍥犳煇浜涜鐐烘湭鑳介仈鍒板叕鍙告婧栬€岃经鑱枫€?/p>
<p> 鍦ㄦ埅鑷?鏈?9鏃ョ殑涓夊€嬫湀鍏э紝lululemon閵峰敭椤嶅悓姣斿ぇ婕?4.5%鑷?.235鍎勭編鍏冿紝姣涘埄鐜囦笂鍗囪嚦54.8%锛屽噲鍒╂饯鍓囪純鍘诲勾鍚屾湡鐨?870钀編鍏冪炕鍊嶈嚦9580钀編鍏冿紝鍧囪秴閬庡垎鏋愬斧闋愭湡銆?棣栧腑閬嬬嚐瀹楽tuart Haselden鍦ㄨ病鍫卞緦鐨勬渻璀颁腑琛ㄧず锛岀洝绠ululemon鐝惧湪浠嶈檿鏂艰畩闈╃殑璧锋闅庢锛屼絾鏃椾笅鐨勭敘鍝侀儴闁€鍜屼緵鎳夐張琛ㄧ従鎸佺簩瓒呭嚭闋愭湡锛岄泦鍦樻瘺鍒╃巼涓嶆柗鎻愬崌锛屾湭渚嗗皣绻肩簩鎿村嫉绶氫笂甯傚牬浠ュ強鐢疯鍝侀銆?/p>
<p> 姝ゅ锛宭ululemon鏃╁墠琛ㄧず灏囧緸鈥滀互鐟滀冀鐐洪潏鎰熺殑閬嬪嫊鏈嶉＞鍝佺墝(yoga inspired athletic apparel)鈥濆悜鈥滀互鍋ュ悍鐢熸椿鏂瑰紡鐐洪潏鎰熺殑閬嬪嫊鍝佺墝(healthy lifestyle inspired athletic apparel)鈥濊綁鍨嬶紝鍏舵柊鎺ㄥ嚭鐨勪互閫氬嫟浼戦枒棰ㄦ牸鐐轰富鐨凮n the Fly绯诲垪鍦ㄥ競鍫翠腑鐛插緱鐬妤电殑鍙嶉熆銆?/p>
<p> Stuart Haselden閭勯€忛湶锛屽搧鐗岀浜屽搴﹂€蹭竴姝ュ姞澶х灜灏嶄簽娲插競鍫寸殑鎶曡硣鍔涘害锛岀稖鍚堟姇璩囬澶ф疾50%锛岀壒鍒ユ槸鍦ㄤ腑鍦嬬殑闆诲晢妤嫏锛屾敹鍏ュ骞呴仈200%銆傜辜鍏ラ澶╄矒闁嬭ō鏃楄墻搴楀緦锛宭ululemon鏂兼湡鍏у湪涓湅鎺ㄥ嚭鐬湪寰俊鐨勫簵閶紝鏈締閭勮▓鍔冨湪闊撳湅鍜屾棩鏈帹鍑洪浕鍟嗗畼缍层€?鍊煎緱闂滆ɑ鐨勬槸锛宭ululemon甯屾湜鍦?022骞村墠锛屼腑鍦嬪競鍫寸殑闆诲晢姣斾緥閬斿埌50%銆?/p>
<p> 鏇炬湁妤収浜哄＋瑭曞児锛宭ululemon鎶婇噸榛炲緸鐢㈠搧杞夊悜鍝佺墝鏂囧寲锛屽緦鑰呮槸缍寔鐢㈠搧楂樻孩鍍圭殑闂滈嵉鎵€鍦ㄣ€傞毃钁楀叾鎴扮暐宸插欢浼歌嚦鐟滀冀鏈嶄互澶栫殑鑼冨湇锛屾湭渚嗘垨鐩存帴鍙冭垏鍒癗ike銆乤didas鍜孶nder Armour鐨勭鐖箣涓€?/p>
<p> Under Armour鐩墠宸茬稉璺岃惤璺岃惤绁炲锛?018璨″勾涓婂崐骞达紝Under Armour閵峰敭椤嶅悓姣斿闀?.7%鑷?3.6鍎勭編鍏冿紝鍑堣櫑鎼嶅墖寰?450钀編鍏冩摯澶ц嚦1.25鍎勭編鍏冦€傛湁鍒嗘瀽鎸囧嚭锛岀敘鍝佸凡鎴愮偤Under Armour鐝鹃殠娈垫渶澶х殑杌熻倠锛岃€岃韩鍏兼暩鑱风殑Kevin Plank涔熼€愭几鎰熷埌鍔涗笉寰炲績銆?/p>
<p> 褰崥鏅哄韩鐨勫垎鏋愬斧 Chen Grazutis鍓囪獚鐐猴紝鐣跺競鍫撮ⅷ鍚戝緸鍔熻兘鎬ц綁绉诲埌鏅傚皻鎬ф檪锛孶nder Armour灏遍櫡鍏ョ灜琚嫊鐨勫眬闈€侹evin Plank鎺ュ彈濯掗珨閲囪í鏅備篃鍧︽壙杩戝勾渚嗛亱鍕曚紤闁戦ⅷ鐔辨疆绲?Under Armour 甯朵締鐬ū澶氱鐖皪鎵嬶紝鍖呮嫭lululemon 閫欏€嬪搧鐗屻€?/p><p>
UA 鍙扮仯瀹樼恫锛坵ww.ua-taiwan.com锛夊凡缍撲笂鏋?018绉嬪啲閬嬪嫊瑁濆倷浜嗭紝鍠滄閬嬪嫊鐨勬湅鍙嬪€戜笉濡ㄩ€蹭締鏌ョ湅涓€鐣紝璁撲綘鎿佹湁鑹ソ鐨勯亱鍕曠挵澧冿紝鍗冭惉涓嶈閷亷浜嗗摝銆傛瘡閫㈤€辨湯浜敤鍏ㄥ牬9鎶樿捣锛屾豢椤?000鍗冲彲鍏嶉亱锛屾椿鍕曞澶氾紝鍎儬澶氬锛屾杩庡ぇ瀹堕€插簵閬歌臣鍝︺€?
lululemon鍓靛浜虹ū鏇炬兂鏀惰臣<a href="http://www.ua-taiwan.com/ud/ua-coat-4b736e0a/">UA澶栧鐢?/a>鍙奤A锛?http://www.cloth.hc360.com2018骞?0鏈?8鏃?6:47 渚嗘簮锛歀ADYMAX T|T<p> lululemon宸粸璺烾nder Armour鎴愮偤涓€鍌汉锛岀従鍦ㄥ墠鑰呯辜绾屾崓琛涒€滃晢妤瑭扁€濓紝寰岃€呯洰鍓嶅嵒鐐烘キ绺惧湪鑻﹁嫤鎺欑串銆?/p>
<p> 鍔犳嬁澶х憸浼介亱鍕曞搧鐗宭ululemon鍓靛浜篊hip Wilson鏃ュ墠鐧间綀鐬敱鍏舵挵瀵殑鏂版浉銆奓ittle Black Stretchy Pants銆嬶紝涓﹀湪鏇镐腑棣栨閫忛湶2008骞磋嚜宸辨浘鑸囩編鍦嬮亱鍕曞搧鐗?Under Armour 鍓靛浜哄吋棣栧腑鍩疯瀹?Kevin Plank 鏈冮潰锛岃◣璜栭亷鏀惰臣鐨勭浉闂滀簨瀹滐紝浣嗘渶绲傛焙瀹氭斁妫勶紝浠栬獚鐐篣nder Armour鍝佺墝DNA澶亷鐢锋瑠涓荤京锛屽拰lululemon鐨勫搧鐗屾枃鍖栦笉绗︺€?/p>
<p> 2008骞达紝Under Armour閭勬槸涓€鍊嬬浉灏嶈純骞磋紩鐨勯亱鍕曞搧鐗岋紝鍒?012骞磍ululemon鐨勫競鍊兼槸Under Armour鐨勫叐鍊嶏紝2015骞村嵒琚玌nder Armour鍙嶈秴锛屽緦鑰呯暥鏅傚競鍊奸仈210鍎勭編鍏冿紝lululemon鐨勫競鍊煎墖鐐?4鍎勭編鍏冨競鍊笺€備笉閬庯紝闈㈠皪Nike鍜宎didas鐨勬縺鐑堢鐖紝Under Armour杩戝勾渚嗙殑甯傚牬浠介涓嶆柗娴佸け锛岀櫦灞曢枊濮嬮伃閬囩摱闋革紝鐩墠甯傚€煎凡缍撹穼鍒?80鍎勭編鍏冦€傝€屼竴鐩存繁鑰曠憸浼介牁鍩熺殑lululemon杩庝締鏂颁竴杓闀凤紝甯傚€肩洰鍓嶅凡鍥炴疾鑷?80鍎勭編鍏冦€?/p>
<p> 鍊煎緱闂滆ɑ鐨勬槸锛屽厖婊垮競鍫存經鍔涚殑lululemon鏈韩涔熸槸妤晫鎯宠鏀惰臣鐨勭啽闁€鐩涔嬩竴銆?鎿欳hip Wilson鍦ㄦ浉涓€忛湶锛岀編鍦嬪収琛ｅ搧鐗孷ictoria鈥檚 Secret銆並ate Spade鍘熸瘝鍏徃Liz Claiborne閮芥浘鏈夋剰鍑烘墜璨蜂笅lululemon銆侰hip Wilson鍦ㄦ浉涓倓鎻愬強蹇檪灏氬搧鐗孏ap鎻愬嚭鐨?鍎勭編鍏冩敹璩艰绱勶紝浣嗗洜鍍规牸閬庝綆鑰屾湭鑳介仈鎴愬崝璀般€?008骞达紝Gap鏀惰臣鐬璴ululemon鐨勭鐖皪鎵婣thleta锛岀洰鍓嶈┎鍝佺墝宸睪ap闆嗗湗鐨勪富瑕佹キ绺惧闀峰嫊鍔涖€?/p>
<p> lululemon鐢卞壍濮嬩汉Chip Wilson鍦?998骞村壍绔嬫柤鍗戣┅鐪佹韩鍝ヨ彲锛屼粬鎶撲綇鐬憸浼介亱鍕曢€欎竴绱板垎灏忕溇甯傚牬渚嗗垏鍏ワ紝涓﹀皪甯傞潰涓婄憸浼芥湇椋惧姛鑳芥€т笂鐨勭己闄峰姞鍏ョ鎶€鍏冪礌浣滃嚭鏀硅壇寰屽揩閫熸帹鍚戝競鍫淬€?涓嶉亷閫欏€嬫浘甯堕牁lululemon璧板悜鎴愬姛鐨凜hip Wilson鍗绘柤2013骞村洜鐟滀冀瑜插彫鍥炰簨浠惰€屽倷鍙楃埈璀帮紝鏈€绲傝杩经鍘昏懀浜嬮暦鑱蜂綅锛屼絾淇濈暀鐬懀浜嬬殑甯綅銆?/p>
<p> 浠婂勾7鏈堬紝lululemon浠诲懡Calvin McDonald鎿斾换棣栧腑鍩疯瀹橈紝寰岃€呮浘鏄疭ephora鍦ㄧ編鍦嬬殑棣栧腑鍩疯瀹樸€傚悓骞?鏈堬紝lululemon鍘熼甯煼琛屽畼Laurent Potdevin鍥犳煇浜涜鐐烘湭鑳介仈鍒板叕鍙告婧栬€岃经鑱枫€?/p>
<p> 鍦ㄦ埅鑷?鏈?9鏃ョ殑涓夊€嬫湀鍏э紝lululemon閵峰敭椤嶅悓姣斿ぇ婕?4.5%鑷?.235鍎勭編鍏冿紝姣涘埄鐜囦笂鍗囪嚦54.8%锛屽噲鍒╂饯鍓囪純鍘诲勾鍚屾湡鐨?870钀編鍏冪炕鍊嶈嚦9580钀編鍏冿紝鍧囪秴閬庡垎鏋愬斧闋愭湡銆?棣栧腑閬嬬嚐瀹楽tuart Haselden鍦ㄨ病鍫卞緦鐨勬渻璀颁腑琛ㄧず锛岀洝绠ululemon鐝惧湪浠嶈檿鏂艰畩闈╃殑璧锋闅庢锛屼絾鏃椾笅鐨勭敘鍝侀儴闁€鍜屼緵鎳夐張琛ㄧ従鎸佺簩瓒呭嚭闋愭湡锛岄泦鍦樻瘺鍒╃巼涓嶆柗鎻愬崌锛屾湭渚嗗皣绻肩簩鎿村嫉绶氫笂甯傚牬浠ュ強鐢疯鍝侀銆?/p>
<p> 姝ゅ锛宭ululemon鏃╁墠琛ㄧず灏囧緸鈥滀互鐟滀冀鐐洪潏鎰熺殑閬嬪嫊鏈嶉＞鍝佺墝(yoga inspired athletic apparel)鈥濆悜鈥滀互鍋ュ悍鐢熸椿鏂瑰紡鐐洪潏鎰熺殑閬嬪嫊鍝佺墝(healthy lifestyle inspired athletic apparel)鈥濊綁鍨嬶紝鍏舵柊鎺ㄥ嚭鐨勪互閫氬嫟浼戦枒棰ㄦ牸鐐轰富鐨凮n the Fly绯诲垪鍦ㄥ競鍫翠腑鐛插緱鐬妤电殑鍙嶉熆銆?/p>
<p> Stuart Haselden閭勯€忛湶锛屽搧鐗岀浜屽搴﹂€蹭竴姝ュ姞澶х灜灏嶄簽娲插競鍫寸殑鎶曡硣鍔涘害锛岀稖鍚堟姇璩囬澶ф疾50%锛岀壒鍒ユ槸鍦ㄤ腑鍦嬬殑闆诲晢妤嫏锛屾敹鍏ュ骞呴仈200%銆傜辜鍏ラ澶╄矒闁嬭ō鏃楄墻搴楀緦锛宭ululemon鏂兼湡鍏у湪涓湅鎺ㄥ嚭鐬湪寰俊鐨勫簵閶紝鏈締閭勮▓鍔冨湪闊撳湅鍜屾棩鏈帹鍑洪浕鍟嗗畼缍层€?鍊煎緱闂滆ɑ鐨勬槸锛宭ululemon甯屾湜鍦?022骞村墠锛屼腑鍦嬪競鍫寸殑闆诲晢姣斾緥閬斿埌50%銆?/p>
<p> 鏇炬湁妤収浜哄＋瑭曞児锛宭ululemon鎶婇噸榛炲緸鐢㈠搧杞夊悜鍝佺墝鏂囧寲锛屽緦鑰呮槸缍寔鐢㈠搧楂樻孩鍍圭殑闂滈嵉鎵€鍦ㄣ€傞毃钁楀叾鎴扮暐宸插欢浼歌嚦鐟滀冀鏈嶄互澶栫殑鑼冨湇锛屾湭渚嗘垨鐩存帴鍙冭垏鍒癗ike銆乤didas鍜孶nder Armour鐨勭鐖箣涓€?/p>
<p> Under Armour鐩墠宸茬稉璺岃惤璺岃惤绁炲锛?018璨″勾涓婂崐骞达紝Under Armour閵峰敭椤嶅悓姣斿闀?.7%鑷?3.6鍎勭編鍏冿紝鍑堣櫑鎼嶅墖寰?450钀編鍏冩摯澶ц嚦1.25鍎勭編鍏冦€傛湁鍒嗘瀽鎸囧嚭锛岀敘鍝佸凡鎴愮偤Under Armour鐝鹃殠娈垫渶澶х殑杌熻倠锛岃€岃韩鍏兼暩鑱风殑Kevin Plank涔熼€愭几鎰熷埌鍔涗笉寰炲績銆?/p>
<p> 褰崥鏅哄韩鐨勫垎鏋愬斧 Chen Grazutis鍓囪獚鐐猴紝鐣跺競鍫撮ⅷ鍚戝緸鍔熻兘鎬ц綁绉诲埌鏅傚皻鎬ф檪锛孶nder Armour灏遍櫡鍏ョ灜琚嫊鐨勫眬闈€侹evin Plank鎺ュ彈濯掗珨閲囪í鏅備篃鍧︽壙杩戝勾渚嗛亱鍕曚紤闁戦ⅷ鐔辨疆绲?Under Armour 甯朵締鐬ū澶氱鐖皪鎵嬶紝鍖呮嫭lululemon 閫欏€嬪搧鐗屻€?/p><p>
UA 鍙扮仯瀹樼恫锛坵ww.ua-taiwan.com锛夊凡缍撲笂鏋?018绉嬪啲閬嬪嫊瑁濆倷浜嗭紝鍠滄閬嬪嫊鐨勬湅鍙嬪€戜笉濡ㄩ€蹭締鏌ョ湅涓€鐣紝璁撲綘鎿佹湁鑹ソ鐨勯亱鍕曠挵澧冿紝鍗冭惉涓嶈閷亷浜嗗摝銆傛瘡閫㈤€辨湯浜敤鍏ㄥ牬9鎶樿捣锛屾豢椤?000鍗冲彲鍏嶉亱锛屾椿鍕曞澶氾紝鍎儬澶氬锛屾杩庡ぇ瀹堕€插簵閬歌臣鍝︺€?
by jmj42520533
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