國外電商網站營銷和網站設計案例（中）
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James Jebbia鐨?a href="http://www.liashop.net/">Supreme瀹樼恫</a>鐢㈠搧浠ョ磹绱勫墰鍓涜垐璧风殑婊戞澘閬嬪嫊鐐轰富杌革紝搴楀収鍚稿紩浜嗕笉灏戝煄涓湁鍚嶇殑婊戞澘濂芥墜鍜岃闋棟琛撳甯稿父鑱氭渻鍒癝upreme鐨勫簵闈€傛几婕稿湴Supreme鎴愮偤浜嗕唬琛ㄧ磹绱勮闋枃鍖栵紝鐗瑰垾鏄粦鏉挎枃鍖栫殑琛楅牠娼祦鍝佺墝銆傞毃寰岋紝Supreme鐨勫奖闊垮姏閫愭几鍚戝鎺ㄩ€诧紝涓﹁鑻卞湅娼祦鍦橀珨GIMME5甯跺叆鍊暒锛屽湪鏃ユ湰鏂归潰锛岀暥鏅傜敱娼祦鏁欑埗钘ゅ師娴╋紙Hiroshi Fujiwara锛夌瓑浜哄姏鎹ц€岄爢鍒╅€茶粛鏃ユ湰甯傚牬锛屼甫寰楀埌鏃ユ湰鐨勪汉姘ｅ伓鍍忕鍐㈡磱浠嬶紙Kubozuka Yousuke 锛夌殑妤靛姏鎺ㄥ磭锛屽緸姝upreme鍦ㄤ簽娲茶伈鍚嶅ぇ鍣€傛垚鐐烘疆浜哄鍌虫埗鏇夌殑涓€绶氳闋ぇ鐗?鈥?Supreme銆?div class="intro">澶у瀷闆诲晢骞宠嚭瓒婁締瓒婂畬鍠勶紝灏忛浕鍟嗙恫绔欒濡備綍鑸囧钩鑷衡€滄潬鈥濓紵鐛ㄧ壒鐨勭恫绔欒ō瑷堝拰鐕熼姺绛栫暐鏄€斿緫涔嬩竴銆備絾浼间箮瑷卞闆诲晢璩ｅ偄灏囩崹鐗圭悊瑙ｆ垚鐬姳瑁¤儭鍝紝鍓甸€犲嚭鐬笉灏戦浕鍟嗙晫鐨勨€滈潪涓绘祦鈥?/div>
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2銆侀鍝侀姺鍞恫绔機apello's
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3銆佸亣鐫瘺鍝佺墝Esqido
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4銆佸仴搴风敘鍝佸叕鍙窶uma Health
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5銆佸寳缇庡皬鐪惧ア渚堝搧鐗孊lack Goat Cashmere
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6銆佸壍鎰忕Ξ鍝侀浕鍟嗗钩鑷篏reetabl
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7銆佸彛棣欑硸鍝佺墝Simply Gum
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8銆?a href="http://www.liashop.net/lp/supreme-tee-49f9cf2b/">Supreme 瀛愬綀</a>鍝佺墝Ugmonk
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9銆佸コ瑁濋浕鍟哊asty gal
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11銆佸啺娣囨穻闆诲晢Jeni's
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13銆佺編鍦嬮珮绔偄灞呮湇椋惧搧鐗孴he White Company
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14銆佽尪钁夐姺鍞恫绔橨enier World of Teas
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15銆佸偄鍏风敤鍝侀浕鍟哅ADE
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16銆佹棩鏈厭闆诲晢Uisuki
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17銆侀浕瀛愮厵鍝佺墝Bedford Slims
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18銆佺憺鍏稿ア渚堟檪灏氬搧鐗孉cne Studios
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鐬В鏇村缍撳吀鐕熼姺妗堜緥锛岃珛榛炴搳锛氣€?0鍊嬪湅澶栭浕鍟嗙恫绔欑殑闆诲晢鐕熼姺鎴愬姛绛栫暐闆嗗悎鈥?
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锛堢法璀?闆ㄦ灉缍?鍚冲皬鑿級
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2018 绉嬪啲鑱悕鏂板搧宸茬稉闄哥簩鐧婚櫢Supreme 鍙扮仯瀹樼恫锛坔ttp://www.liashop.net/锛夛紝鍚勭ó椤炲瀷鍠搧涓€涓€涓婃灦浜嗭紝鍠滄鐨勬湅鍙嬪€戜笉濡ㄥ鍔犵暀鎰忎竴鐣紝甯屾湜鏈嬪弸鍊戝彲浠ヨ臣璨峰埌蹇冨剙鐨勫柈鍝併€?019骞存柊鍝佸凡缍撻枊濮嬮櫢绾屽嚭鐝撅紝鎰熻垐瓒ｇ殑瑭变笉濡ㄩ棞娉?a href="http://www.liashop.net">Supreme 鍙扮仯灏堟珒</a>寰岀簩鍫遍亾锛屽崈钀垾閷亷浜嗗摝銆傘€愬濂椾换閬稿叐浠?8鎶樸€戙€愰€辨湯鍏╂棩鍏ㄥ牬浜敤9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
澶у瀷闆诲晢骞宠嚭瓒婁締瓒婂畬鍠勶紝灏忛浕鍟嗙恫绔欒濡備綍鑸囧钩鑷衡€滄潬鈥濓紵鐛ㄧ壒鐨勭恫绔欒ō瑷堝拰鐕熼姺绛栫暐鏄€斿緫涔嬩竴銆備絾浼间箮瑷卞闆诲晢璩ｅ偄灏囩崹鐗圭悊瑙ｆ垚鐬姳瑁¤儭鍝紝鍓甸€犲嚭鐬笉灏戦浕鍟嗙晫鐨勨€滈潪涓绘祦鈥濈恫绔欍€備簨瀵︿笂锛岃常鍌㈠湪瑷▓缍茬珯鏅傦紝闄ょ灜瑕佽冻澶犵崹鐗硅垏鍊嬫€э紝閭勮瑷婚噸閲濆皪鎬х殑鐢ㄦ埗楂旈锛屼互涓嬫槸18鍊嬪嚭椤炴嫈钀冪殑鍦嬪缍茬珯锛屾暀浣犲浣曢€氶亷鏇村ソ鐨勭恫绔欒ō瑷堝拰鐕熼姺绛栫暐鎵撻€犲搧鐗屽舰璞★細
1銆?缇庡湅鏈嶉＞鍝佺墝Everlane
Everlane鍦ㄥ叾缍茬珯涓婚爜涓槑纰哄湴灞曠ず鐬叾鐛ㄦ湁鐨勬湇椋鹃ⅷ鏍硷紝涓︽竻妤氬湴鍛婄煡浜哄€戠┛钁楀叾鏈嶈鐨勬劅瑕哄拰鑸掗仼搴︺€?
鍊煎緱瑷绘剰鐨勬槸锛岀偤鐬惛寮曟經鍦ㄦ秷璨昏€咃紝Everlane鐐哄垵娆′笅鍠殑娑堣不鑰呮彁渚涘厤璨婚厤閫佹湇鍕欍€?
2銆侀鍝侀姺鍞恫绔機apello's
Capello's鏄竴鍊嬮鍝侀姺鍞恫绔欙紝灏堥杸鍑哄敭楂樼鐒￠憨璩劇璋风墿鐢㈠搧銆傝垏浜旈鍏壊鐨勯鍝侀姺鍞恫绔欎笉鍚岋紝Capello's鐨勭恫绔欒壊瑾块粦鐧藉垎鏄庯紝鏂囧瓧绨℃綌绲︿汉浠ュ皥妤劅銆傚鏋滀綘鏈夌暀鎰忥紝浣犳渻鐧肩従Capello's鐨勭敘鍝佸寘瑁濊垏鍏剁恫绔欑浉鍚岋紝閮芥槸榛戠櫧鐏拌壊銆?
3銆佸亣鐫瘺鍝佺墝Esqido
Esqido鏈変竴鍊嬮潪甯哥啊鍠殑闋呯洰渚嗗惛寮曚汉鍊戞帹钖﹀畠鐨勭敘鍝佲€斺€斿鎴舵垚鍔熸帹钖︿竴鍊嬩甫鐢㈢敓璩艰卜寰岋紝鎺ㄨ枽浜哄皣鐛插緱10缇庡厓鐨勭崕鍕甸噾锛岃€岃鎺ㄨ枽浜鸿臣璨锋檪灏囩嵅寰?0%鐨勮繑鐝俱€?
鍙﹀锛孍sqido閭勯€氶亷鈥淢essage Us鈥濓紙鑸囨垜鑱郴锛夎亰澶╁伐鍏锋敹闆嗕汉鍊戝彲鑳藉瓨鍦ㄧ殑鍟忛锛岀劧寰屾帹閫佽兘澶犺В姹虹殑鐢㈠搧锛屼績閫茶臣璨枫€?
4銆佸仴搴风敘鍝佸叕鍙窶uma Health
Muma Health闈炲父浜烘€у寲鐨勫湪鍏跺畼缍蹭富闋佷腑瑷疆鐬竴鍊?0绉掑緦鍛肩辈瑷傞柋褰堢獥锛岄伩鍏嶈í瀹㈡墠閫插叆缍查爜灏辫褰堢獥鎵撴柗鐬€忚楂旈銆傛澶栵紝鍦ㄥ綀绐椾腑Muma Health鍛婄煡瑷晱鑰咃紝瑷傞柋寰屽皣鐛插緱10%鐨勬姌鎵ｏ紝閫欐槸涓€绛嗕笉閷殑浜ゆ槗銆?
鐐虹灜闄嶄綆璩肩墿杌婃媼妫勭巼锛孧uma Health鍦ㄥ鎴堕粸鎿娾€滆臣鐗╄粖鈥濆湒妯欏緦锛屾渻灏囦粬鍊戦噸瀹氬悜鍒颁竴鍊嬫柊鐨勯爜闈紝鍦ㄩ偅瑁″鎴跺彲浠ラ€氶亷閬告搰鍦嬪偄鍜岄兊鏀跨法纰间締鎵剧灜瑙ｇ敘鍝侀亱璨伙紝姝ゅ緦鍐嶆焙瀹氭槸鍚﹁臣璨枫€?
5銆佸寳缇庡皬鐪惧ア渚堝搧鐗孊lack Goat Cashmere
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6銆佸壍鎰忕Ξ鍝侀浕鍟嗗钩鑷篏reetabl
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鍙﹀锛岀偤鐬嵅鍙栨柊鐢ㄦ埗闆诲瓙閮典欢鍦板潃锛孏reetabl鍛婄煡鐢ㄦ埗闅昏鍦ㄧ恫闋佽几鍏ヨ嚜宸辩殑闆诲瓙閮典欢鍦板潃锛屽氨鑳界嵅寰椾竴寮?鎶樼殑鎵撴姌鍒革紝闈炲父绨″柈銆?
7銆佸彛棣欑硸鍝佺墝Simply Gum
灏忔竻鏂扮殑缍查爜瑷▓锛岀洿瑙€鐨勫皫鑸瑒閮借兘璁撲汉楂旀渻鍒癝imply Gum鍙ｉ绯栫殑娓呮柊鎰熴€?
100%澶╃劧鐨勯厤鏂规槸Simply Gum鍙ｉ绯栫殑涓昏璩ｉ粸锛岀偤鐬獊鍑哄叾澶╃劧閰嶆柟锛?Simply Gum灏囦笉鍚屽彛鍛崇殑椋熸潗鐓х墖鏀惧湪鐬恫闋佷腑銆?
8銆?a href="http://www.liashop.net/lp/supreme-tee-49f9cf2b/">Supreme 瀛愬綀</a>鍝佺墝Ugmonk
Ugmonk鐩存帴鐢ㄥ叾鍝佺墝T鎭ゅ钩閶湒浣滅偤涓婚爜鑳屾櫙锛岃畵浜哄€戜竴鐪煎氨鑳界灜瑙鎭らⅷ鏍笺€傜偤鐬姄浣忔瘡鍊嬫秷璨昏€咃紝Ugmonk鐩存帴灏囩敘鍝佹姌鎵ｄ俊鎭互鐧藉簳榛戝瓧鐨勫舰寮忔斁鍦ㄧ灜缍查爜涓ぎ銆?
9銆佸コ瑁濋浕鍟哊asty gal
鐐虹灜鍚稿紩瑷瑷傞柋鍏堕浕瀛愰兊浠讹紝Nasty gal绲﹀嚭鐬竴鍊嬮潪甯稿ぇ鐨勨€滆獦椁屸€濃€斺€?5鎶樻姌鎵ｃ€?
娣辫浜哄€戞复鏈涜臣璨锋渶鏂版湇瑁濈殑蹇冪悊锛孨asty gal鐗规剰鍦ㄥ叾灏庤埅娆勪腑鐗规剰娣诲姞鐬竴鍊嬧€淲hat's New鈥濓紙鏈€鏂扮敘鍝侊級鍗€鍩燂紝鍛婄煡瀹㈡埗鍙互榛炴搳鐬В鏈€鏂颁笂鏋剁殑鏈嶈銆?
10銆佸鐗╃帺鍏烽浕鍟咥ctive Hound
Active Hound鍦ㄥ叾涓婚爜涓洿鎺ュ睍绀虹灜缍茬珯閵峰敭鐨勬墍鏈夐鍒ョ敘鍝侊紝鐢ㄦ埗鍙€氶亷榛炴搳鍒扮壒瀹氶鍒ョ敘鍝侀爜锛岀渷鍘荤灜鎼滅储鐠扮瘈銆?
鍊煎緱瑷绘剰鐨勬槸Active Hound鍦ㄦ瘡鍊嬮爜闈㈢殑宸﹀伌閮芥斁缃灜涓€鍊?鈥淩eviews鈥濇绨斤紝閫欐槸涓€鍊嬫敹闆嗘洿澶歳eview涓﹀惛寮曟柊瀹㈡埗鐨勫ソ鏂规硶銆?
11銆佸啺娣囨穻闆诲晢Jeni's
Jeni's鐨勭恫闋佽畵浜虹湅涓€鐪煎氨鏈冩湁鎯冲悆鍐版穱娣嬬殑娆叉湜銆?
鍊煎緱瑷绘剰鐨勬槸锛孞eni's鐢氳嚦鍦ㄥ叾缍茬珯涓坊鍔犵灜绂搧鎸囧崡锛屼綘鏈夋兂閬庢妸鍐版穱娣嬬暥鍋氱Ξ鐗╅€佷汉鍡庯紵
12銆佽憽钀勯厭鍦ㄧ窔閵峰敭缍茬珯Winestore Online
Winestore Online鐨勭恫绔欒ō瑷堥潪甯稿阀濡欙紝濡備笅鍦栵紝瑭茶常鍌㈠皣姣忕ó钁¤悇閰掔殑椤忚壊銆佺摱韬拰鍛抽亾浠ュ悇绋舰寮忚瀺鍚堝睍绀哄湪鍏剁恫绔欎腑锛岃畵浜轰竴鐩灜鐒躲€?
涓嶅儏濡傛锛學inestore Online鐨勭敘鍝佺閬搁伕闋呬篃瑷▓寰楅潪甯镐汉鎬у寲锛屽緸鍍逛綅鍒板皪鎳夌殑鍫存櫙锛屼緥濡傚垎鎵嬪氨鏄叾鍒嗛鍫存櫙涔嬩竴锛屼綘鏈夋兂閬庡垎鎵嬪枬浠€楹肩磪閰掑棊锛?
13銆佺編鍦嬮珮绔偄灞呮湇椋惧搧鐗孴he White Company
The White Company鐨勭恫绔欒壊瑾胯垏鍏跺悕瀛楃浉鍛兼噳銆?
鍊樿嫢浣犻枊瑷恫搴楁湁闄ょ灜璩洪將浠ュ鐨勭壒娈婂師鍥狅紝浣犲彲浠ュ缈扵he White Company鍦ㄢ€滈棞鏂兼垜鍊戔€濋爜闈笂瑾槑銆?
14銆佽尪钁夐姺鍞恫绔橨enier World of Teas
Jenier World of Teas姣忓懆閮芥渻閬稿嚭涓€娆剧簿閬歌尪钁夊湪缍茬珯涓垎浜嚭渚嗭紝鐐哄皨鎵惧ソ鐗╃殑娑堣不鑰呮彁渚涚灜鏂逛究銆?
鍙﹀锛岀敤鎴跺彲浠ョ啊鍠殑鍦↗enier World of Teas鐨勪富闋佷笂鐬В鍏剁櫦璨ㄨ寖鍦嶏紝浠ュ強璩囪不鎯呮硜锛岀啊鍖栫灜娑堣不鑰呯殑璩肩墿娴佺▼锛屼甫鏈夊姪鏂兼秷璨昏€呮焙瀹氭槸鍚︾辜绾岀€忚鐢㈠搧銆?
15銆佸偄鍏风敤鍝侀浕鍟哅ADE
Made鐨勭敘鍝侀爜闈㈣ō瑷堥潪甯告竻鏅帮紝鍖呭惈鐬秷璨昏€呴棞蹇冪殑姣忎竴鍊嬬敘鍝佺壒寰侊紝浠ュ強鐢㈠搧灏哄銆侀亱璨荤瓑淇℃伅銆傞櫎鐬枃瀛椾俊鎭紝Made閭勭偤娑堣不鑰呮彁渚涚灜澶ч噺鐢㈠搧鐓х墖锛屽寘鎷卜鍌㈢锛屾柟渚挎秷璨昏€呮洿鐩磋鍦扮灜瑙ｇ敘鍝併€?
16銆佹棩鏈厭闆诲晢Uisuki
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17銆侀浕瀛愮厵鍝佺墝Bedford Slims
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18銆佺憺鍏稿ア渚堟檪灏氬搧鐗孉cne Studios
鐣剁敤鎴堕€插叆Acne Studios鐨勭恫绔欐檪锛孉cne Studios鏈冪涓€鏅傞枔鑸囩敤鎴舵墦鎷涘懠锛屼甫鏈冭烦鍑洪伕鎿囧綀绐楋紝鏂逛究浜哄€戝彲浠ュ厛閬稿畾鎯宠臣璨风殑椤炲垾锛屼緥濡傜敺瑁濆コ瑁濈瓑锛屽啀绻肩簩鐎忚銆?
鐬В鏇村缍撳吀鐕熼姺妗堜緥锛岃珛榛炴搳锛氣€?0鍊嬪湅澶栭浕鍟嗙恫绔欑殑闆诲晢鐕熼姺鎴愬姛绛栫暐闆嗗悎鈥?
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锛堢法璀?闆ㄦ灉缍?鍚冲皬鑿級
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2018 绉嬪啲鑱悕鏂板搧宸茬稉闄哥簩鐧婚櫢Supreme 鍙扮仯瀹樼恫锛坔ttp://www.liashop.net/锛夛紝鍚勭ó椤炲瀷鍠搧涓€涓€涓婃灦浜嗭紝鍠滄鐨勬湅鍙嬪€戜笉濡ㄥ鍔犵暀鎰忎竴鐣紝甯屾湜鏈嬪弸鍊戝彲浠ヨ臣璨峰埌蹇冨剙鐨勫柈鍝併€?019骞存柊鍝佸凡缍撻枊濮嬮櫢绾屽嚭鐝撅紝鎰熻垐瓒ｇ殑瑭变笉濡ㄩ棞娉?a href="http://www.liashop.net">Supreme 鍙扮仯灏堟珒</a>寰岀簩鍫遍亾锛屽崈钀垾閷亷浜嗗摝銆傘€愬濂椾换閬稿叐浠?8鎶樸€戙€愰€辨湯鍏╂棩鍏ㄥ牬浜敤9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
by awougna
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