無意外，阿瑪尼中國銷售下滑 盈利長幾乎停滯
中文(简体) Public
浜炴浖灏煎搧鐗屾瑾屾槸鐢变竴闅诲湪寰€鍙崇湅鐨勯泟榉硅畩褰㈣€屾垚銆傞饭璞″镜浜嗗搧鐗岃嚦楂樼殑鍝佽唱锛屽崜瓒婂拰鎶€钘濓紝寰炴浠ュ畠鍋氱偤姘镐箙鐨勮薄寰点€?974骞达紝鍠不路闃跨應灏艰垏鏈嬪弸Sergio Galeotti鍚堣硣锛屾瘏鐒舵垚绔嬩互Giorgio Armani鐐哄悕瀛楃殑鐢疯鍝佺墝銆傜敨涓€鍑洪亾锛?a href="http://www.armani-taiwan.com/">浜炴浖灏?/a>鐨勭敺瑁濈郴鍒楋紝鍥犲叾鐛ㄧ壒鐨勯ⅷ鏍兼繁鍙楁檪瑁濊卜鎵嬪拰鍌冲獟鐨勬敞瑕栥€傝タ瑁濅笂琛ｆ槸鍏秙ignature piece锛屽壀瑁佺楹楋紝鐎熺亼鏄撶┛銆?975骞达紝澧炶ō濂宠绶氥€傚叾濡筊osanna Armani鏄京澶у埄Top model锛屽ス閬嬬敤鑷繁鐨勫奖闊垮姏锛屼护<a href="http://www.armani-taiwan.com/">Armani 琛ｆ湇</a>鍌欏彈瑾嶈瓨銆?div class="intro">鎰忓ぇ鍒╁ア渚堝搧闆嗗湗 Armani exchange 瑗～ 鍙夾rmani SpA 鍠不路闃跨應灏奸泦鍦?015骞存湭鑳藉厤鐤柤濂緢鍝佽妤洜鐐轰腑鍦嬬稉婵熼檷婧拰鍖巼娴嫊鍙婃亹鎬栦富缇╂墦鎿婃梾閬婃キ鑰屾暣楂斿闀锋斁绶╃殑娌栨搳锛屽叏骞存敹鍏ュぇ骞?/div>
<p> 鎰忓ぇ鍒╁ア渚堝搧闆嗗湗<a href="http://www.armani-taiwan.com/p/armani-coat-1c70eedb/">Armani exchange 瑗～</a>鍙夾rmani SpA 鍠不路闃跨應灏奸泦鍦?015骞存湭鑳藉厤鐤柤濂緢鍝佽妤洜鐐轰腑鍦嬬稉婵熼檷婧拰鍖巼娴嫊鍙婃亹鎬栦富缇╂墦鎿婃梾閬婃キ鑰屾暣楂斿闀锋斁绶╃殑娌栨搳锛屽叏骞存敹鍏ュぇ骞呴檷閫燂紝鐩堝埄澧為暦涔熷咕涔庡仠婊€?/p>
<p> 闃跨應灏奸姺鍞笅婊?/p>
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<p> 鎰忓ぇ鍒╁ア渚堝搧闆嗗湗<a href="http://www.armani-taiwan.com/p/armani-coat-f405b9d4/">Giorgio armani 瑗～</a>鍙夾rmani SpA 鍠不路闃跨應灏奸泦鍦?015骞存湭鑳藉厤鐤柤濂緢鍝佽妤洜鐐轰腑鍦嬬稉婵熼檷婧拰鍖巼娴嫊鍙婃亹鎬栦富缇╂墦鎿婃梾閬婃キ鑰屾暣楂斿闀锋斁绶╃殑娌栨搳锛屽叏骞存敹鍏ュぇ骞呴檷閫燂紝鐩堝埄澧為暦涔熷咕涔庡仠婊€?/p>
<p> 2015骞碐iorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樻敹鍏ョ偤26.50鍎勬瓙鍏冿紝鎸夋敹鍏ヨ▓鏄儏娆℃柤Prada SpA (1913.HK) 鐨勬剰澶у埄绗簩澶уア渚堝搧闆嗗湗锛屼笉閬庡叾鏀跺叆澧為€熷緸2014骞寸殑16%涓嬮檷鑷?.5%銆傛牳蹇冨埄娼BITDA 5.13鍎勬瓙鍏冮毣姣?014骞寸殑5.07鍎勬瓙鍏冧笂婕?.2%锛屾疾骞呬篃灏忔柤鍓嶄竴骞寸殑5.7%锛孍BITDA 鍒╂饯鐜囦笅璺?0鍊嬪熀榛炶嚦19.4%銆?/p>
<p> 闆嗗湗鎸囧嚭锛岄亷鍘讳竴骞存棗涓嬪叏閮ㄥ搧鐗屽拰鎵€鏈夊湴鍗€甯傚牬閮介寗寰楁湁姗熷闀凤紙鎾囬櫎鍖巼褰遍熆鍜屼甫璩肩瓑娲诲嫊锛夛紝鍓靛浜恒€佽€佹澘鍙婁富甯璆iorgio Armani 鍠不路闃跨應灏煎厛鐢熻獚鐐哄幓骞寸殑妤妇鈥滃崜瓒娾€濄€備粬鍦ㄤ粖骞?鏈圗mporio Armani 2016绉嬪啲绫宠槶鐢疯鍛ㄦ檪瑁濈寰屽皪瑷樿€呴€忛湶锛屽幓骞撮毣鏈夌編鍦嬨€佹棩鏈拰涓澅瀵︾従澧為暦锛屾瓙娲插墖鍩烘湰鎸佸钩鏂?014骞达紝鑰屽ぇ涓彲鍗€灏卞嚭鐝捐悗绺€?/p>
<p> 鎴嚦2015骞?2鏈?1鏃ワ紝鎻¤憲6.4鍎勬瓙鍏冿紙鍚屾瘮澧炲姞28%锛夋祦鍕曠従閲戠殑Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樿▓鍔冨湪鍘诲勾璩囨湰鏀嚭1.175鍎勬瓙鍏冪殑鍩虹涓婏紝浠婂勾绻肩簩澧炲姞灏嶅搧鐗岀殑鎶曡硣锛屼互閫蹭竴姝ラ瀼鍥烘縺鐑堢鐖笅鐨勫競鍫村湴浣嶃€?/p>
<p> 鎴2015骞村簳锛孏iorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樺湪鍏ㄧ悆瓒呴亷60鍊嬪湅鍌㈠拰鍦板崁瑷湁2,983鍊嬮姺鍞粸锛岀暥涓寘鎷珿iorgio Armani 165闁撱€丒mporio Armani 338闁撱€丄rmani Collezioni 754闁撱€丄|X Armani Exchange 238闁撱€丄J Armani Jeans 880闁撱€丄rmani Junior 198闁撳拰Armani/Casa 56闁擄紝鍏朵腑鐩寸嚐闁€搴楅毣鏈?29闁撱€傞泦鍦橀倓鎿佹湁楂樼礆瀹氬埗鍝佺墝Giorgio Armani Priv茅銆?/p>
<p> Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樺叏骞村寘鍚悇闋呮巿娆婂湪鍏х殑鎵圭櫦鏀跺叆绺借▓40鍎勬瓙鍏冿紝姣?014骞村鍔?.1%銆?/p>
<p> 鐢辨柤宸茬稉閬斿埌鐩哥暥榫愬ぇ鐨勮妯★紝鑰屼笖Giorgio Armani 鍠不路闃跨應灏煎厛鐢熷凡缍撳勾閬庡叓鏃紝瓒呴亷40骞翠互渚嗕竴鐩翠繚鎸佺崹绔嬬殑Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樼殑鏈締鍌虫壙鍜孖PO 鍙兘鎬у倷鍙楁キ鐣岄棞瑷汇€?/p>
<p> 鍏╁勾鍓嶅湪璜囧埌闆嗗湗鏈締鏅侴iorgio Armani 鍠不路闃跨應灏兼浘琛ㄧず鏈冩垚绔嬪熀閲戞渻锛岀偤鍌㈡棌寰屼汉鎻愪緵璨℃斂淇濊鍜岀瓥鐣ュ缓璀帮紝涓嶉亷2015骞翠粬涓€鏀瑰彛棰ㄧū鎴栬ū鏈締鏈冧笂甯傦紝浣嗕粛绶婂挰涓嶆渻璩ｇ郸澶ч泦鍦樸€?/p>
<p> 閬庡幓骞惧勾锛屽湪鎰忓ぇ鍒╁ア渚堝搧鍜屾檪灏氬挩瑭㈠叕鍙窹ambianco Strategie di Impresa 鑸囩背铇瓑浜ゆ墍鑱悎鐧间綀鐨勬剰澶у埄鏈€鍊煎緱涓婂競鐨勬檪灏氶泦鍦樻帓琛屾涓婏紝Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樹竴鐩寸┅灞呭墠鍒椼€?/p>
Armani 鏈嶉＞鍙扮仯瀹樼恫锛坵ww.armani-taiwan.com锛変笉鏂风偤澶у甯朵締鍏ㄦ柊鏈嶉＞绯诲垪锛?018鏂版宸茬稉鎺ㄩ€佷簡骞炬尝锛屽緦绾屼篃灏囨渻甯朵締鏇村娼祦鏈嶉＞锛屽枩姝′簽鏇煎凹鏈嶉＞鐨勬湅鍙嬪€戜笉濡ㄥ鍔犻棞娉ㄦ垜鍊戯紝鍗冭惉鍒ラ尟閬庝簡鎴愮偤鍨嬬敺鐨勬鏈冨摝锛岀偤鑷繁鎵撻€犺壇濂界殑鍖呰鐠板鍝︼紝鏈夊鍦ㄦ墠鏈夊収鍦ㄣ€傘€愭瘡閫㈤€辨湯鍏ㄥ牬9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
<p> 鎰忓ぇ鍒╁ア渚堝搧闆嗗湗<a href="http://www.armani-taiwan.com/p/armani-coat-1c70eedb/">Armani exchange 瑗～</a>鍙夾rmani SpA 鍠不路闃跨應灏奸泦鍦?015骞存湭鑳藉厤鐤柤濂緢鍝佽妤洜鐐轰腑鍦嬬稉婵熼檷婧拰鍖巼娴嫊鍙婃亹鎬栦富缇╂墦鎿婃梾閬婃キ鑰屾暣楂斿闀锋斁绶╃殑娌栨搳锛屽叏骞存敹鍏ュぇ骞呴檷閫燂紝鐩堝埄澧為暦涔熷咕涔庡仠婊€?/p>
<p> 闃跨應灏奸姺鍞笅婊?/p>
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<p> 鎰忓ぇ鍒╁ア渚堝搧闆嗗湗<a href="http://www.armani-taiwan.com/p/armani-coat-f405b9d4/">Giorgio armani 瑗～</a>鍙夾rmani SpA 鍠不路闃跨應灏奸泦鍦?015骞存湭鑳藉厤鐤柤濂緢鍝佽妤洜鐐轰腑鍦嬬稉婵熼檷婧拰鍖巼娴嫊鍙婃亹鎬栦富缇╂墦鎿婃梾閬婃キ鑰屾暣楂斿闀锋斁绶╃殑娌栨搳锛屽叏骞存敹鍏ュぇ骞呴檷閫燂紝鐩堝埄澧為暦涔熷咕涔庡仠婊€?/p>
<p> 2015骞碐iorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樻敹鍏ョ偤26.50鍎勬瓙鍏冿紝鎸夋敹鍏ヨ▓鏄儏娆℃柤Prada SpA (1913.HK) 鐨勬剰澶у埄绗簩澶уア渚堝搧闆嗗湗锛屼笉閬庡叾鏀跺叆澧為€熷緸2014骞寸殑16%涓嬮檷鑷?.5%銆傛牳蹇冨埄娼BITDA 5.13鍎勬瓙鍏冮毣姣?014骞寸殑5.07鍎勬瓙鍏冧笂婕?.2%锛屾疾骞呬篃灏忔柤鍓嶄竴骞寸殑5.7%锛孍BITDA 鍒╂饯鐜囦笅璺?0鍊嬪熀榛炶嚦19.4%銆?/p>
<p> 闆嗗湗鎸囧嚭锛岄亷鍘讳竴骞存棗涓嬪叏閮ㄥ搧鐗屽拰鎵€鏈夊湴鍗€甯傚牬閮介寗寰楁湁姗熷闀凤紙鎾囬櫎鍖巼褰遍熆鍜屼甫璩肩瓑娲诲嫊锛夛紝鍓靛浜恒€佽€佹澘鍙婁富甯璆iorgio Armani 鍠不路闃跨應灏煎厛鐢熻獚鐐哄幓骞寸殑妤妇鈥滃崜瓒娾€濄€備粬鍦ㄤ粖骞?鏈圗mporio Armani 2016绉嬪啲绫宠槶鐢疯鍛ㄦ檪瑁濈寰屽皪瑷樿€呴€忛湶锛屽幓骞撮毣鏈夌編鍦嬨€佹棩鏈拰涓澅瀵︾従澧為暦锛屾瓙娲插墖鍩烘湰鎸佸钩鏂?014骞达紝鑰屽ぇ涓彲鍗€灏卞嚭鐝捐悗绺€?/p>
<p> 鎴嚦2015骞?2鏈?1鏃ワ紝鎻¤憲6.4鍎勬瓙鍏冿紙鍚屾瘮澧炲姞28%锛夋祦鍕曠従閲戠殑Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樿▓鍔冨湪鍘诲勾璩囨湰鏀嚭1.175鍎勬瓙鍏冪殑鍩虹涓婏紝浠婂勾绻肩簩澧炲姞灏嶅搧鐗岀殑鎶曡硣锛屼互閫蹭竴姝ラ瀼鍥烘縺鐑堢鐖笅鐨勫競鍫村湴浣嶃€?/p>
<p> 鎴2015骞村簳锛孏iorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樺湪鍏ㄧ悆瓒呴亷60鍊嬪湅鍌㈠拰鍦板崁瑷湁2,983鍊嬮姺鍞粸锛岀暥涓寘鎷珿iorgio Armani 165闁撱€丒mporio Armani 338闁撱€丄rmani Collezioni 754闁撱€丄|X Armani Exchange 238闁撱€丄J Armani Jeans 880闁撱€丄rmani Junior 198闁撳拰Armani/Casa 56闁擄紝鍏朵腑鐩寸嚐闁€搴楅毣鏈?29闁撱€傞泦鍦橀倓鎿佹湁楂樼礆瀹氬埗鍝佺墝Giorgio Armani Priv茅銆?/p>
<p> Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樺叏骞村寘鍚悇闋呮巿娆婂湪鍏х殑鎵圭櫦鏀跺叆绺借▓40鍎勬瓙鍏冿紝姣?014骞村鍔?.1%銆?/p>
<p> 鐢辨柤宸茬稉閬斿埌鐩哥暥榫愬ぇ鐨勮妯★紝鑰屼笖Giorgio Armani 鍠不路闃跨應灏煎厛鐢熷凡缍撳勾閬庡叓鏃紝瓒呴亷40骞翠互渚嗕竴鐩翠繚鎸佺崹绔嬬殑Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樼殑鏈締鍌虫壙鍜孖PO 鍙兘鎬у倷鍙楁キ鐣岄棞瑷汇€?/p>
<p> 鍏╁勾鍓嶅湪璜囧埌闆嗗湗鏈締鏅侴iorgio Armani 鍠不路闃跨應灏兼浘琛ㄧず鏈冩垚绔嬪熀閲戞渻锛岀偤鍌㈡棌寰屼汉鎻愪緵璨℃斂淇濊鍜岀瓥鐣ュ缓璀帮紝涓嶉亷2015骞翠粬涓€鏀瑰彛棰ㄧū鎴栬ū鏈締鏈冧笂甯傦紝浣嗕粛绶婂挰涓嶆渻璩ｇ郸澶ч泦鍦樸€?/p>
<p> 閬庡幓骞惧勾锛屽湪鎰忓ぇ鍒╁ア渚堝搧鍜屾檪灏氬挩瑭㈠叕鍙窹ambianco Strategie di Impresa 鑸囩背铇瓑浜ゆ墍鑱悎鐧间綀鐨勬剰澶у埄鏈€鍊煎緱涓婂競鐨勬檪灏氶泦鍦樻帓琛屾涓婏紝Giorgio Armani SpA 鍠不路闃跨應灏奸泦鍦樹竴鐩寸┅灞呭墠鍒椼€?/p>
Armani 鏈嶉＞鍙扮仯瀹樼恫锛坵ww.armani-taiwan.com锛変笉鏂风偤澶у甯朵締鍏ㄦ柊鏈嶉＞绯诲垪锛?018鏂版宸茬稉鎺ㄩ€佷簡骞炬尝锛屽緦绾屼篃灏囨渻甯朵締鏇村娼祦鏈嶉＞锛屽枩姝′簽鏇煎凹鏈嶉＞鐨勬湅鍙嬪€戜笉濡ㄥ鍔犻棞娉ㄦ垜鍊戯紝鍗冭惉鍒ラ尟閬庝簡鎴愮偤鍨嬬敺鐨勬鏈冨摝锛岀偤鑷繁鎵撻€犺壇濂界殑鍖呰鐠板鍝︼紝鏈夊鍦ㄦ墠鏈夊収鍦ㄣ€傘€愭瘡閫㈤€辨湯鍏ㄥ牬9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
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