在紐約 Michael Kors 做新媒體經理教會我的事 (3)
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浜哄€戦兘鎯宠Κ韬竴涓嬮€欏€嬭嚜瑭＄偤鍐犺粛鐨勫搧鐗屽埌搴曟湁浠€楹奸潪鍚屽皨甯哥殑鍦版柟銆傞€欏ぇ澶х府鐭簡<a href="http://www.championtw.com/">Champion 瀹樼恫</a>灏嶆棗涓嬬敘鍝佺殑瑷▓鍙婄爺鐧奸€辨湡銆備絾鏄潰灏嶅競鍫寸殑鑰冮锛岃ō瑷堣€呭€戜篃寰堝揩鎰忚瓨鍒帮紝灏嶆柤鍝佺墝渚嗚锛屾柊鐢㈠搧鐨勬帹鍑哄浐鐒堕噸瑕侊紝浣嗘槸鏇翠富瑕佺殑鏄浣曡兘鐐烘秷璨昏€呭付渚嗘洿澶氭柟渚裤€佸鐢ㄧ殑瑷▓锛屼互鎺ㄥ嫊甯傚牬浠ュ強鏁村€嬮亱鍕曠敘鍝佺殑鍓嶉€叉浼愩€?div class="intro">鐢㈠搧灏忕櫧灏堝爆锛?0鍛ㄧ窔涓婄壒瑷擄紝娓€佺反銆佸鎴帮紝22浣嶅皫甯叏绋嬪付鐝紝11闋呮眰鑱锋湇鍕欙紝淇濋殰灏辨キ锛佺灜瑙ｈ┏鎯?鎴戦€?MK 鍋磋儗鍖?鐏拌壊 鍙奙K锛堟湰鏂囩啊绋?MK銆侻ichael Kors 鏄竴鍊嬫檪瑁濊ō瑷堝斧鏈汉鍓靛缓鐨勫悓
鐢㈠搧灏忕櫧灏堝爆锛?0鍛ㄧ窔涓婄壒瑷擄紝娓€佺反銆佸鎴帮紝22浣嶅皫甯叏绋嬪付鐝紝11闋呮眰鑱锋湇鍕欙紝淇濋殰灏辨キ锛佺灜瑙ｈ┏鎯?
<p>鎴戦€?<a href="http://www.debaga.net/p/mk-women-bags-13c5554d/">MK 鍋磋儗鍖?鐏拌壊</a>鍙奙K锛堟湰鏂囩啊绋?MK銆侻ichael Kors 鏄竴鍊嬫檪瑁濊ō瑷堝斧鏈汉鍓靛缓鐨勫悓鍚嶅ア渚堝搧鍝佺墝銆傚皣濂緢鍝佽妤付鍏ョ灜涓€鍊嬫柊闅庢涓︿笖鎴愬姛濉戦€犵灜宕囧皻鑷垜琛ㄩ仈鍜岃垏鐪句笉鍚岀殑鐢熸椿鍖栨蹇碉紝鐩墠鍦ㄥ叏鐞冨凡缍撴搧鏈夎秴閬?550 鍌㈠皥璩ｅ簵鍜?1500 鍌㈢簿鍝佸簵锛屼富瑕佺鐖皪鎵嬫湁 Coach銆並ate Spade銆丩ouis Vuitton銆傦級绱愮磩绺介儴鐨勬檪鍊欎竴娌掓湁鏅傚皻鑳屾櫙浜屾矑鏈?digital marketing 鐨勫伐浣滅稉椹椼€備綔鐐虹附閮ㄥ敮涓€鐨勪腑鍦嬩汉锛岀暥鏅傛垜鎵?3姝插氨宸茬稉琚?hire 鐐轰竴鍊嬫柊濯掗珨缍撶悊锛屾垜绺借寰楁垜涓€鐢熺殑閬嬫埃浼拌▓閮界牳鍦ㄩ€欎笂闈㈢灜銆?/p>
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<p>鍒ヤ汉鎶娾€滄檪灏氫汉澹€濈殑妯欑敖璨煎湪鎴戦牠涓婄殑鏅傚€欙紝鎴戠附鏄劅瑕哄緢鎱氭劎銆傛垜鍔犲叆鐨勬檪鍊欏湡鐨勯倓绌跨灜涓€浠剁窘绲ㄦ湇鐨勫ぇ琛ｅ拰娌剧伆鐨勯澊瀛愶紝鍍忎竴闅讳笁榛冮洖涓€妯ｇ珯鍦ㄤ竴缇ょ櫧鏂洖鐣朵腑涓€妯ｈ寰楄嚜宸变笉閰嶏紝鎴戦毣瑷樺緱涓€鍙?fake it until you make it 銆?/p>
<p>閷勫彇鎴戠殑鑰佹澘涔嬪墠鏄竴鍊嬪皬鏈夊悕姘ｇ殑鍗氫富锛屽ス鏇捐绂忎綀鏂涓?30 under 30锛?0 鍊?30 姝蹭互涓嬬殑鍗撹秺濂虫€э級锛岀禃灏嶆槸涓€鍊嬪钁┿€傝鍒板ス鐨勬檪鍊欏ス灏卞儚涓€鍊嬪ぇ琛ㄥ浼肩殑锛屽枩姝″搱鍝堝搱锛岃豹鏀剧殑绁炴儏璁撴垜涓嶇敱鑷富灏嶅ス鐢㈢敓鐬挤鐑堢殑濂芥劅锛岃寰楄窡濂逛竴璧峰伐浣滀竴瀹氬緢闁嬪績銆傚緦渚嗘灉鐒朵笉鍑烘垜鎵€鏂欙紝濂瑰付绲︽垜鐨勪汉鐢熷暉杩┖鍓嶇禃寰屻€?/p>
<p>绺戒箣鐣舵檪鏁呬簨鐨勭祼灏炬槸锛氭垜鍊戞儏鎶曟剰鍚堬紝閮界櫦鐝惧皪鏂圭殑鐪间腑闁冭憲娣变簳鍐扮殑婵€鎯呬箣鍏夛紝鏂兼槸涓€鎷嶅嵆鍚堛€佸搻鍝愬搻鍦帮紝濂瑰叐鍛ㄥ収灏卞付鎴戦潰瀹岀灜 VP 鍜?SVP锛屾妸鎴戠郸鏀剁灜銆?/p>
<p>蹇€插埌鏌愬€嬪懆浜旀垜姝ｅ紡寰濵K瀹ｄ綀杈伔闆㈤枊锛屽湪MK宸ヤ綔绺藉叡宸叉湁涓€骞村張鍏€嬫湀锛屾垜闆㈤枊鐨勯偅澶╁悓浜嬭锛屼綘閫欎竴骞村張鍏€嬫湀鍙互鍊煎緱涓婁笁骞寸灜銆?/p>
<p>鎴戦粸榛為牠鐪嬬湅鎴戝仛閬庣殑鎵€鏈夐爡鐩紝寰?MKShanghai 鍒?MKTaipei 鍒?AllAccessKors 鍒?KorsChengdu 鍐嶅埌鍚勭ó鏃ユ棩澶滃鐨勫拰鍦橀殜鐖珫鍜屽畬鎴恗ission impossible 鐨勭⒑瑕哄緱鏃ュ瓙閬庢垚鐬竴閮?Devil wears <a href="http://www.debaga.net/p/mk-women-bags-fecf3ffb/">MK 閹栭牠鍖?榛戣壊</a>鍙奙K銆?/p>
<p>鎴戝湪MK鐨勮鑹查潪甯哥壒娈婏紝闆栫劧韬檿绱愮磩锛屼絾鏄鐞嗙殑鏄簽澶湴鍗€锛屼富瑕佷竴鍊嬫渶澶х殑甯傚牬灏辨槸澶т腑鑿€?/p>
<p>鐢辨柤鏅傚皻鍝佺墝鎿斿績褰㈣薄鍒扮灜鍙︿竴鍊嬪湅鍌㈡渻琚壄鏇茶€岄渶鍔犱互鎺у埗锛屾墍浠ユ墍鏈夌殑鎸囦护銆佹柟鍚戙€佹媿鏀濆拰鍒跺湒閮藉繀闋堝緸绺介儴鍒朵綔銆備粬鍊戦渶瑕佺殑灏辨槸涓€鍊嬫噦寰椾簽娲插競鍫淬€佺ぞ浜ゅ獟楂斿張鐞嗚В鍝佺墝鐨勭稉鐞嗕締鎺у埗绛栫暐鍜屾柟鍚戙€?/p>
<p>涓嶅緱涓嶈锛孧K 鍦?digital 鏂归潰闈炲父闋樺厛锛堜篃鏄洜鐐烘垜鑰佹澘锛夛紝鎯冲埌鐬灏堥杸瑷疆閫欐ǎ涓€鍊嬩簽澶競鍫磋伔浣嶄締灏堟敾涓湅銆?/p>
<p>濡傛灉浣犺蛋鍦ㄧ編鍦嬶紝浣犳渻鐧肩従璺笂鍒拌檿閮芥槸 MK 鐨勫寘锛屽叾瀵?MK 鏇存湁鍚嶇殑鏄畠鐨勬墜琛ㄣ€傜煡鍚嶇殑 instagram 娈靛瓙鎵?Fuckjerry 鐢氳嚦闁嬬帺绗戣 Your mouth says you are not like other girls but your Michael Kors watch says something else 锛堜綘鍢村反涓婅浣犺窡鍏朵粬濂崇敓涓嶅悓锛屼絾浣犵殑MK鎵嬭〃鍗昏瓑鏄庣灜浣犲彛鏄績闈烇級</p>
<p>閫欐槸涓€鍊嬮粦娈靛瓙锛屼絾鏄畠鏆楃ず鐬竴榛烇細鎵€鏈夌編鍦嬪コ鐢熼兘鍦ㄦ埓 MK 鎵嬭〃銆?/p>
<p>寰堝浜洪兘闈炲父鍥版儜锛岀偤浠€楹奸€欏€嬬編鍦嬪搧鐗屾墠鎴愮珛娌掑咕骞村氨鑳界ū闇哥編鍦嬭紩濂㈠競鍫达紵閫欏€嬪晱椤屼篃涓€鐩存帥鍦ㄦ垜鐨勮叇瑁★紝鎵€浠ユ洿鎴愮灜鎴戞兂鍔犲叆閫欏€嬪叕鍙哥殑鍘熷洜銆?/p>
<p>姣嬪焊缃枒锛孧ichael 鏈汉鍙冨姞澶╂棰ㄩ洸鍜屼粬鍦ㄧ瑁?witty 鐨勫悙妲藉姞涓婁粬鍜屽悇绋槑鏄熺殑闂滅郴璁撲粬寰堣紩鏄撳湴鍦ㄧ編鍦嬩汉蹇冭！寤虹珛鐬粬鏄?鈥滃コ鎬ф檪灏氶枿铚滆ō瑷堝斧鈥?鐨勫搧鐗屽舰璞°€?/p>
<p>浣嗙湡姝ｈ畵 MK 榛炵噧寮曠垎鏂肩編鍦嬬殑锛屾槸瀹冧繚鎸佽憲瀹冩柊绌庡壍鎰忕殑 marketing campaigns銆?/p>
<p>鏂板獟楂旂殑鏅備唬锛岀劇璜栧緸鑷敱搴︽垨鏄偝鎾害锛孧arketing 閮介仈鍒扮灜绌哄墠绲曞緦鐨勬晥鏋滐紝鍘熸湰鍝佺墝鎯宠鐧艰伈闊抽兘闇€瑕侀€氶亷濯掗珨鏂兼槸涓嶅緱涓嶆秹鍙婂獟楂旀姇璩囷紝鑰岀従鍦ㄧぞ浜ゅ獟楂斿缓绔嬬灜涓€鍊嬭嚜濯掗珨鐨勫钩鑷恒€傝€屾柊濯掗珨鏈€澶х殑鐗归粸灏辨槸瀹冪殑鐥呮瘨鍌虫挱鎬э紝涓€鍌充簩浜屽偝涓夌殑杩呴€熷偝鎾€熷害璁撲竴鍊嬫湁瓒ｇ殑鎯虫硶鍙互鐬枔寮曠垎鍏ㄧ悆銆?/p>
<p>鍦ㄧ編鍦嬪鏋滀綘鏄仛 digital 鐨勮┍浣犱竴瀹氭渻鐭ラ亾鏈夊€?thinktank 姣忓勾瀛滃瓬涓嶅€﹀湴绲﹀悇绋搧鐗岀殑 digital marketing 鎵撳垎鎺掑悕锛岄€欏€嬫€濇兂鍧﹀厠鍏徃鍙?L2銆傝€?Michael Kors 姣忓勾閮藉湪 L2 鐨勬帓鍚嶄笂鏁镐竴鏁镐簩銆傚鏋滀綘灏?Michael Kors 鏈夊仛閬庝粈楹兼ǎ鐨?campaign 鏈夎垐瓒ｇ殑瑭憋紝闅昏鍘?L2 涓婃悳涓€鎼滃氨涓€鐩灜鐒剁灜銆?/p>
閭ｉ杭 MK 鏁欐渻鎴戠殑鍒板簳鏄粈楹煎憿锛?
<p>棣栧厛锛屽氨鏄綘瑕佸媷鏁㈠湴鈥滄挄閫尖€濓紝鑻辨枃灏辨槸 Speak up锛?/p>
<p>MK 寰堟湁鍚嶇殑涓€鍊嬬壒榛炲氨鏄畠鐨?media mix锛屾垜鍊戜甫娌掓湁鍜ｅ挘鍜ｅ湴鐚涚牳閷㈢郸鍌崇当濯掗珨锛屾垨鑰呭唬鍛婅€屾槸鎶曞湪鐬?social media 涓婇潰锛堜綘鍙互鐪嬩笂闈㈤€欏€?L2 鐨勫牨閬擄級銆傞€欏€嬫焙绛栧緢澶у師鍥犲氨鏄垜鑰佹澘鏁⑩€滆鈥濇暍鈥滄挄鈥濄€傛垜鐨勮€佹澘鍦ㄥ姞鍏?Michael Kors 鍓嶅氨鏄竴鍊嬪皪绀句氦缍茬怠鍏呮豢鐔辨剾鐨勬敐褰卞斧鍔犲崥涓伙紝鐣跺叾浠栧搧鐗岄倓鍦ㄦ矇娴告柤鍌崇当濯掗珨鐨勬檪鍊欙紝濂瑰媷鏁㈠湴娌栧埌鐬垜鍊戠殑 CEO 闈㈠墠鐢ㄥス鐨勭啽琛€鍜屾紨璎涙寚鍑哄繀闋堟姇鍏ュ埌 social media锛岃€屼笖閭勮鎶曞ぇ閷€傛摎瑾暥鏅傛墍鏈変汉閮借濂规槸鐦嬪瓙鐨勬檪鍊欏ス浠嶇劧鍫呮寔涓嶆噲鐨勫畨鍒╄憲濂圭殑鐞嗚珫銆?/p>
<p>鐣?Instagram 鍑虹従鐨勬檪鍊欙紝澶у偄閮介倓浠ョ偤閫欓毣鏄€?photo filter 鐨勬檪鍊欙紝濂瑰氨鍠婅憲閫欐槸涓€鍊嬫湭渚嗘經鍔涚ぞ浜ょ恫绲″伐鍏凤紝鎴戝€戝繀闋堟垚鐐虹涓€鍊嬩笂鍘荤殑鍝佺墝銆傚叕鍙哥殑闋樺皫鍊戣唱鐤戝ス锛屽弽灏嶅ス锛屼絾濂逛竴娆℃鍦扮珯璧蜂締锛屽緦渚嗗緦渚嗭紝Michael Kors 鎴愮灜绗竴鍊?launch instagram ad 鐨勫搧鐗岋紝琚劇鏁稿獟楂斿牨灏庡叾鈥滃厛瑕嬫€р€濆拰鈥滄柊绌庢€р€濄€?/p>
<p>鐣跺垾浜洪倓鍦?instagram 涓?po 钁椾綆娓呭張鈥滃畼鏂光€濈殑鐓х墖鐨勬檪鍊欙紝濂瑰悜 CEO 瑕佷締鐬?budget 灏堥杸鐐哄埗浣滈珮娓呯簿缇庤€屽張 social 鐨勫収瀹广€傚ス瑕嚜鍘绘壘濂规豢鎰忕殑鏀濆奖鍦橀殜锛屽氨鍍忎竴鍊嬩集妯備竴妯ｉ枊鐧艰憲鏂扮殑 talent锛岃Κ鍔涜Κ鐐虹殑鎸囧皫姣忔鎷嶆敐锛屾妸蹇冮兘鎶曞叆鍦ㄧ灜姣忓嫉鐓х墖瑁★紝鐢氳嚦椤樻剰鍜屽叕鍙哥殑鍓垫剰鍦橀殜鎾曠牬鑷夊ス涔熻鍫呮寔濂圭殑鐞嗗康銆?/p>
<p>鑰佹澘鏁欐垜鐨勭涓€浠朵簨灏辨槸瑕佲€滄暍鏂艰垏浜烘挄閫尖€濄€傚ス鍘熻┍灏辨槸</p>
<p> You need to be confident and have faith in whatever you are doing. You need to speak up and constantly educate people because you know the best </p>
<p>濂圭稉甯稿皪鎴戣鈥滄垜涓嶉渶瑕佷竴鍊嬫矇榛樼殑缍撶悊锛屾垜闇€瑕佷竴鍊?opinionated and bold leader 聽鈥濓紙鎴戦渶瑕佷竴鍊嬪厖婊挎剰瑕嬫湁鑷繁鎯虫硶鑰屽媷鏁㈢殑浜猴級鈥滅敤濂圭殑鑷俊鍛婅ù鎴戯紝濂规湁濂瑰爡淇¤兘鎴愬姛鐨勬柟寮忊€濄€傚湪缇庡湅鍏徃瑁★紝瓒婃槸鏈夋兂娉曠殑浜鸿秺鑳借灏婇噸銆?/p>
<p>濡傛灉鏈変竴鍊?idea锛屼笉瑾嚭渚嗙殑瑭遍偅瀹冨氨澶卞幓鐬畠鐨勬剰缇┿€傚鏋滀綘娌掓湁鑷俊瑾嚭渚嗕綘鐨勬兂娉曠殑瑭憋紝閭ｅ氨瑾槑浣犺嚜宸变篃娌掓湁鎶婃彙銆傚湪澶氬皯娆″悜鍏朵粬浜衡€滃惖楝р€濊伈闊充腑濡ュ崝鐨勪綘锛屾湁鎯抽亷闅绘湁鎶婅┍瑾嚭渚嗭紝鎵嶆渻鐪熺殑瀵︾従鍡庯紵</p>
<p>浜炴床浜哄緢瀹规槗灏辨渻鍦ㄨ伔鍫村洜鐐虹緸婢€鍜岃獮瑷€鑰屽悆铏э紝浣嗘槸鍥犵偤鐬垜鑰佹澘鐨勫暉杩紝鎴戞瘮缇庡湅浜烘瘡娆￠兘鏇磋兘鎾曪紝鍙殑鏇撮熆銆傛垜鏈夋簴鍌欑殑鎾曪紝鐢ㄨ瓑鎿氭暩瀛楁挄锛屾挄鐨勫揩妯傦紝鎾曠殑婕備寒銆?/p>
<p>鍝佺墝鐨勫缓绔嬭儗寰屾槸浜烘€у寲鐨勫壍鎰忓拰鐢ㄥ績</p>
<p>濂界殑 selling 閮戒笉鏈冭畵浣犲療瑕轰粬鏄湪 sell銆備笉瑕佽獚鐐轰綘鐨勫獟楂斿钩鑷烘槸浣犺常鐢㈠搧鐨勫伐鍏凤紝鑰岀浉淇★紝閫欐槸浣滅偤鍝佺墝鏈韩锛屼綔鐐鸿ō瑷堝斧鏈韩鐢ㄥ績绲︾矇绲茶瑳鏁呬簨鐨勫钩鑷猴紝瀹冩槸涓€鍊嬩汉锛屾槸浣犱篃鏄垜鐨勬晠浜嬨€傜ぞ浜ょ恫绲￠渶瑕佺殑鍓垫剰鍜屽偝绲卞钩鑷轰甫涓嶅悓锛岀敤鎴跺枩姝＄湅鍒扮殑涓嶆槸妯＄壒鐨勮噳锛屼笉鏄竴鍊嬪媮鍟嗘キ鍖栫殑鈥滀綘渚嗚卜浣犱締璨封€濓紝鐢ㄦ埗鏇存兂鐪嬪埌鐨勬槸 organic 鐨勮布杩戠敓娲诲拰璧伴€蹭粬鍊戠敓娲荤殑鍦栧拰鏂囧瓧锛岃垏浠栧€戜氦娴併€傜ぞ浜ょ恫绲＄殑榄呭姏灏辨槸濂规槸濡傛鐨勪汉鎬у寲鍜屽叡槌村寲銆?/p>
<p>鐐虹灜鍩归鍑烘渶濂界殑鍏у锛岃€佹澘鐐烘垜鍊戝湗闅婂壍閫犵灜涓€鍊?social media 鐨勮姳鑺变笘鐣岋紝鎴戝€?team 涓婄殑鎵€鏈変汉姣忓ぉ閮芥渻鑺辨檪闁撲竴璧疯亰鏈€杩戠櫦鐢熺殑 pop culture trend锛屾渻涓€璧风湅 video of the day锛屾渻鎵撻枊闊虫▊涓€璧疯烦鑸烇紝鎴戝€戞瘡鍊嬩汉閮芥槸 social media manic锛屾瘡浜斿垎閻樺氨瑕佸埛涓€娆″悇绋ぞ浜ょ恫绲★紝灏嶆柤鏈€鏂扮殑 hashtag 鍜屽叾浠栧搧鐗岀殑鍓垫剰閮界灜濡傛寚鎺岋紝鎴戝€戝氨鍍忎竴鍊嬪瓨鍦ㄦ柤 Michael Kors 瑁＄殑 Creative agency 涓€妯ｆ椿钁椾篃鍛煎惛鍦ㄤ竴鍊嬬ぞ浜ょ恫绲＄殑涓栫晫瑁★紝鎴戝€戠偤涓€鍊嬪ソ鐨?idea 鐧肩構涓€璧峰枬褰╋紝鎴戝€戞渻瓒村湪鍦颁笂涓€璧?storyboard 鏈冧簰鐩?turn on 灏嶆柟鐨勫壍鎰忥紝鐣朵綘鐪嬪埌灏嶆柟鐪间腑闁冪垗鐨勫厜鑺掔殑鏅傚€欙紝浣犲氨鐭ラ亾閫欐槸闈堟劅鐨勬簮娉夈€?/p>
<p>濂界殑鍦橀殜灏卞儚涓€鍊嬪皬鐨勫壍妤叕鍙革紝鑰屾垜鍊戠殑 CEO 灏辨槸鎴戝€戠殑 VC</p>
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<p>鍘熸枃鍦板潃锛歨ttp://doriskeke.com/blog/2015/9/19/michael-kors</p>
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閭ｉ杭 MK 鏁欐渻鎴戠殑鍒板簳鏄粈楹煎憿锛?
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<p>MK 寰堟湁鍚嶇殑涓€鍊嬬壒榛炲氨鏄畠鐨?media mix锛屾垜鍊戜甫娌掓湁鍜ｅ挘鍜ｅ湴鐚涚牳閷㈢郸鍌崇当濯掗珨锛屾垨鑰呭唬鍛婅€屾槸鎶曞湪鐬?social media 涓婇潰锛堜綘鍙互鐪嬩笂闈㈤€欏€?L2 鐨勫牨閬擄級銆傞€欏€嬫焙绛栧緢澶у師鍥犲氨鏄垜鑰佹澘鏁⑩€滆鈥濇暍鈥滄挄鈥濄€傛垜鐨勮€佹澘鍦ㄥ姞鍏?Michael Kors 鍓嶅氨鏄竴鍊嬪皪绀句氦缍茬怠鍏呮豢鐔辨剾鐨勬敐褰卞斧鍔犲崥涓伙紝鐣跺叾浠栧搧鐗岄倓鍦ㄦ矇娴告柤鍌崇当濯掗珨鐨勬檪鍊欙紝濂瑰媷鏁㈠湴娌栧埌鐬垜鍊戠殑 CEO 闈㈠墠鐢ㄥス鐨勭啽琛€鍜屾紨璎涙寚鍑哄繀闋堟姇鍏ュ埌 social media锛岃€屼笖閭勮鎶曞ぇ閷€傛摎瑾暥鏅傛墍鏈変汉閮借濂规槸鐦嬪瓙鐨勬檪鍊欏ス浠嶇劧鍫呮寔涓嶆噲鐨勫畨鍒╄憲濂圭殑鐞嗚珫銆?/p>
<p>鐣?Instagram 鍑虹従鐨勬檪鍊欙紝澶у偄閮介倓浠ョ偤閫欓毣鏄€?photo filter 鐨勬檪鍊欙紝濂瑰氨鍠婅憲閫欐槸涓€鍊嬫湭渚嗘經鍔涚ぞ浜ょ恫绲″伐鍏凤紝鎴戝€戝繀闋堟垚鐐虹涓€鍊嬩笂鍘荤殑鍝佺墝銆傚叕鍙哥殑闋樺皫鍊戣唱鐤戝ス锛屽弽灏嶅ス锛屼絾濂逛竴娆℃鍦扮珯璧蜂締锛屽緦渚嗗緦渚嗭紝Michael Kors 鎴愮灜绗竴鍊?launch instagram ad 鐨勫搧鐗岋紝琚劇鏁稿獟楂斿牨灏庡叾鈥滃厛瑕嬫€р€濆拰鈥滄柊绌庢€р€濄€?/p>
<p>鐣跺垾浜洪倓鍦?instagram 涓?po 钁椾綆娓呭張鈥滃畼鏂光€濈殑鐓х墖鐨勬檪鍊欙紝濂瑰悜 CEO 瑕佷締鐬?budget 灏堥杸鐐哄埗浣滈珮娓呯簿缇庤€屽張 social 鐨勫収瀹广€傚ス瑕嚜鍘绘壘濂规豢鎰忕殑鏀濆奖鍦橀殜锛屽氨鍍忎竴鍊嬩集妯備竴妯ｉ枊鐧艰憲鏂扮殑 talent锛岃Κ鍔涜Κ鐐虹殑鎸囧皫姣忔鎷嶆敐锛屾妸蹇冮兘鎶曞叆鍦ㄧ灜姣忓嫉鐓х墖瑁★紝鐢氳嚦椤樻剰鍜屽叕鍙哥殑鍓垫剰鍦橀殜鎾曠牬鑷夊ス涔熻鍫呮寔濂圭殑鐞嗗康銆?/p>
<p>鑰佹澘鏁欐垜鐨勭涓€浠朵簨灏辨槸瑕佲€滄暍鏂艰垏浜烘挄閫尖€濄€傚ス鍘熻┍灏辨槸</p>
<p> You need to be confident and have faith in whatever you are doing. You need to speak up and constantly educate people because you know the best </p>
<p>濂圭稉甯稿皪鎴戣鈥滄垜涓嶉渶瑕佷竴鍊嬫矇榛樼殑缍撶悊锛屾垜闇€瑕佷竴鍊?opinionated and bold leader 聽鈥濓紙鎴戦渶瑕佷竴鍊嬪厖婊挎剰瑕嬫湁鑷繁鎯虫硶鑰屽媷鏁㈢殑浜猴級鈥滅敤濂圭殑鑷俊鍛婅ù鎴戯紝濂规湁濂瑰爡淇¤兘鎴愬姛鐨勬柟寮忊€濄€傚湪缇庡湅鍏徃瑁★紝瓒婃槸鏈夋兂娉曠殑浜鸿秺鑳借灏婇噸銆?/p>
<p>濡傛灉鏈変竴鍊?idea锛屼笉瑾嚭渚嗙殑瑭遍偅瀹冨氨澶卞幓鐬畠鐨勬剰缇┿€傚鏋滀綘娌掓湁鑷俊瑾嚭渚嗕綘鐨勬兂娉曠殑瑭憋紝閭ｅ氨瑾槑浣犺嚜宸变篃娌掓湁鎶婃彙銆傚湪澶氬皯娆″悜鍏朵粬浜衡€滃惖楝р€濊伈闊充腑濡ュ崝鐨勪綘锛屾湁鎯抽亷闅绘湁鎶婅┍瑾嚭渚嗭紝鎵嶆渻鐪熺殑瀵︾従鍡庯紵</p>
<p>浜炴床浜哄緢瀹规槗灏辨渻鍦ㄨ伔鍫村洜鐐虹緸婢€鍜岃獮瑷€鑰屽悆铏э紝浣嗘槸鍥犵偤鐬垜鑰佹澘鐨勫暉杩紝鎴戞瘮缇庡湅浜烘瘡娆￠兘鏇磋兘鎾曪紝鍙殑鏇撮熆銆傛垜鏈夋簴鍌欑殑鎾曪紝鐢ㄨ瓑鎿氭暩瀛楁挄锛屾挄鐨勫揩妯傦紝鎾曠殑婕備寒銆?/p>
<p>鍝佺墝鐨勫缓绔嬭儗寰屾槸浜烘€у寲鐨勫壍鎰忓拰鐢ㄥ績</p>
<p>濂界殑 selling 閮戒笉鏈冭畵浣犲療瑕轰粬鏄湪 sell銆備笉瑕佽獚鐐轰綘鐨勫獟楂斿钩鑷烘槸浣犺常鐢㈠搧鐨勫伐鍏凤紝鑰岀浉淇★紝閫欐槸浣滅偤鍝佺墝鏈韩锛屼綔鐐鸿ō瑷堝斧鏈韩鐢ㄥ績绲︾矇绲茶瑳鏁呬簨鐨勫钩鑷猴紝瀹冩槸涓€鍊嬩汉锛屾槸浣犱篃鏄垜鐨勬晠浜嬨€傜ぞ浜ょ恫绲￠渶瑕佺殑鍓垫剰鍜屽偝绲卞钩鑷轰甫涓嶅悓锛岀敤鎴跺枩姝＄湅鍒扮殑涓嶆槸妯＄壒鐨勮噳锛屼笉鏄竴鍊嬪媮鍟嗘キ鍖栫殑鈥滀綘渚嗚卜浣犱締璨封€濓紝鐢ㄦ埗鏇存兂鐪嬪埌鐨勬槸 organic 鐨勮布杩戠敓娲诲拰璧伴€蹭粬鍊戠敓娲荤殑鍦栧拰鏂囧瓧锛岃垏浠栧€戜氦娴併€傜ぞ浜ょ恫绲＄殑榄呭姏灏辨槸濂规槸濡傛鐨勪汉鎬у寲鍜屽叡槌村寲銆?/p>
<p>鐐虹灜鍩归鍑烘渶濂界殑鍏у锛岃€佹澘鐐烘垜鍊戝湗闅婂壍閫犵灜涓€鍊?social media 鐨勮姳鑺变笘鐣岋紝鎴戝€?team 涓婄殑鎵€鏈変汉姣忓ぉ閮芥渻鑺辨檪闁撲竴璧疯亰鏈€杩戠櫦鐢熺殑 pop culture trend锛屾渻涓€璧风湅 video of the day锛屾渻鎵撻枊闊虫▊涓€璧疯烦鑸烇紝鎴戝€戞瘡鍊嬩汉閮芥槸 social media manic锛屾瘡浜斿垎閻樺氨瑕佸埛涓€娆″悇绋ぞ浜ょ恫绲★紝灏嶆柤鏈€鏂扮殑 hashtag 鍜屽叾浠栧搧鐗岀殑鍓垫剰閮界灜濡傛寚鎺岋紝鎴戝€戝氨鍍忎竴鍊嬪瓨鍦ㄦ柤 Michael Kors 瑁＄殑 Creative agency 涓€妯ｆ椿钁椾篃鍛煎惛鍦ㄤ竴鍊嬬ぞ浜ょ恫绲＄殑涓栫晫瑁★紝鎴戝€戠偤涓€鍊嬪ソ鐨?idea 鐧肩構涓€璧峰枬褰╋紝鎴戝€戞渻瓒村湪鍦颁笂涓€璧?storyboard 鏈冧簰鐩?turn on 灏嶆柟鐨勫壍鎰忥紝鐣朵綘鐪嬪埌灏嶆柟鐪间腑闁冪垗鐨勫厜鑺掔殑鏅傚€欙紝浣犲氨鐭ラ亾閫欐槸闈堟劅鐨勬簮娉夈€?/p>
<p>濂界殑鍦橀殜灏卞儚涓€鍊嬪皬鐨勫壍妤叕鍙革紝鑰屾垜鍊戠殑 CEO 灏辨槸鎴戝€戠殑 VC</p>
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<p>瀵埌閫欒！锛屾垜寰堟厷鎰ч€欑瘒鏂囩珷涓︽矑鏈変换浣曞构璨ㄦ垨闆炵簿銆備絾鎴戜竴鐩磋寰楁妧宸ч兘鏄緢瀹规槗灏辫兘 pick up 鐨勭‖鎶€琛擄紝渚嬪寰崥寰俊鍒板簳濡備綍閬嬬嚐锛屾窐瀵朵笂鑺遍粸閷㈠氨鑳借卜鍒帮紝鍒板簳鎬庨杭鍋氬ソ甯傚牬鐕熼姺鐨勮┍澶氱湅骞惧€嬪搧鐗岀殑渚嬪瓙澶氱湅榛為洔蹇楀鎵句簺浜哄晱鍟忛灏卞彲浠ュ濂姐€?/p>
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<p>鏈枃浣滆€?Doris Ke 锛堝井淇″叕鐪捐櫉锛歞oriskerundong锛屽€嬩汉缍茬珯锛歨ttp://doriskeke.com/聽锛?/p>
<p>鍘熸枃鍦板潃锛歨ttp://doriskeke.com/blog/2015/9/19/michael-kors</p>
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<a href="http://www.championtw.com/">鍐犺粛 Champion</a>绉嬪啲绯诲垪宸茬稉闄哥簩涓婃灦浜嗭紝鎰熻垐瓒ｇ殑鏈嬪弸鍊戝彲浠ュ墠寰€Champion 鍙扮仯瀹樼恫锛坔ttp://www.championtw.com/锛夐€茶閬歌臣鍝︼紝娲诲嫊澶氬锛屽劒鎯犲澶氬摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍姗熸渻鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
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