耐吉每年靠 logo 居然能賺這麼多，有錢人的操作
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<p></p> 鎴嚦 2014 骞?6 鏈堢偤姝紝鐭ヨ瓨鐢㈡瑠鐨勮綁绉诲公鑰愬悏灏囨捣澶栬硣鐢㈡帹鑷?66 鍎勭編鍏冪殑楂樹綅銆?10 骞撮洊闀凤紝浣嗙附鏈夌祼鏉熺殑涓€澶┿€傛湭闆ㄧ盯绻嗙殑鑰愬悏锛屽湪娉曞緥浜嬪嫏鎵€ Baker McKenzie 鐨勮紨鍔╀笅锛屽湪鍎儬绋呭嫏绲愭潫鍓嶆兂鍑虹灜涓€鍊嬫柊鏂规硶銆?2014 骞达紝鑰愬悏灏囩櫨鎱曞ぇ <a href="http://www.nikesteelersshop.com/p/nike-air-max-97-5f8b5181/">Air Max 97鍍归將</a>鍙奛ike International Ltd 鎵€鎿佹湁鐨勭煡璀樼敘娆婅綁绉诲埌鑽疯槶鍏徃 Nike Innovate CV銆?
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<p></p> 鑰愬悏闆㈠哺璩囩敘鏀硅畩锛屽湒鑷?ICIJ 闈㈠皪閫欎簺鎸囨帶锛岃€愬悏鍦ㄨ伈鏄庝腑琛ㄧず锛?
<p></p> 鎴戝€戝毚鏍煎湴纰轰繚鎴戝€戠殑绋呭嫏鐢冲牨鍜屾垜鍊戠稉鐕熸キ鍕欍€佹姇璩囦互鍙婂壍閫犵殑灏辨キ姗熸渻鐨勬柟寮忕浉绗︺€?鍦ㄤ粖骞?9 鏈堝簳鐨勯浕瑭辨渻璀颁笂锛孋EO Parker 鍐嶄竴娆¤〃鐝惧嚭妯傝鎱嬪害锛氣€滄垜鍊戝皪鏈締闈炲父鐪嬪ソ鈥濓紝涓﹀皣鏂?2018 骞?5 鏈堢祼鏉熺殑璨℃斂骞村害鏈夋晥绋呯巼寰炰箣鍓嶉爯娓殑 16%-18%锛屼笅瑾胯嚦 15%-17%銆?涓嶉亷锛岃€愬悏涓︿笉鏄敮涓€涓€鍌㈤€欐ǎ鎿嶄綔鐨勮法鍦嬪叕鍙搞€?鎿氥€婂揩鍏徃銆嬪牨閬擄紝澶у偄閮藉緢鐔熸倝鐨勭憺鍏稿偄灞呭搧鐗屽疁鍌紝涔熼€氶亷寤洪€犱竴鍊嬪寘鍚帶鑲″叕鍙稿拰闈炵泩鍒╂妲嬬殑闆嗗湗鏈夋楂斾締瑕忛伩绋呭嫏銆傝€屾寔鏈夊疁鍌㈡墍鏈夌煡璀樼敘娆婄殑 Inter Ikea Systems B.V. 涔熸浣嶆柤鑽疯槶銆傛摎鍫遍亾锛岄€欏偄鍏徃姣忓勾灏囨敹鍙栧晢鍫存暣楂旂嚐妤 3% 鐨勭壒瑷辩稉鐕熻不鐢ㄣ€?
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