輕奢侈品驚艷增長 路越走越寬還是越窄Michael K_1
中文(简体) Public
MICHAEL KORS鏄笘鐣岀煡鍚嶇殑濂緢椋惧搧鍜屾垚琛ｈō瑷堝斧锛屼互鍏跺懡鍚嶇殑鍏徃鎴愮珛鏂?981骞达紝<a href="http://www.debaga.net/">MK鍖呭寘</a>鐢㈠搧娑佃搵濂冲＋绯诲垪銆佺敺澹郴鍒椼€佹墜琚嬨€侀瀷灞ャ€侀厤椋惧拰绂搧绛夈€侻ICHAEL KORS濮嬬祩鍌抽仦鑿編銆佺簿绶昏€屽厖婊胯嚜淇＄殑JET SET鐢熸椿鎱嬪害锛?a href="http://www.debaga.net/">MK 瀹樼恫</a>鐐烘秷璨昏€呮彁渚涚簿绶昏垏闅ㄦ€х浉瀹癸紝缍撳吀鑸囨懇鐧讳甫钃勭殑濂緢鐢熸椿鏂瑰紡楂旈銆?div class="intro">闅ㄨ憲涓夊搴﹁病鍫辩殑闄哥簩鎶湶锛屽ぇ鐗屽ア渚堝搧鐨勬キ绺剧瘈绡€涓嬫粦锛岀敋鑷冲ア渚堝搧楂樼涔熶笉璜辫█濂緢鍝佸闀风珐鎱㈠皣閫插叆甯告厠鍖栥€傗€滃闀蜂箯鍔涒€濅技涔庢垚鐐哄ア渚堝搧琛屾キ鐨勫叡璀橈紝浣嗚紩濂緢鍗荤暟杌嶇獊璧凤紝閫?/div>
<p> 闅ㄨ憲涓夊搴﹁病鍫辩殑闄哥簩鎶湶锛屽ぇ鐗屽ア渚堝搧鐨勬キ绺剧瘈绡€涓嬫粦锛岀敋鑷冲ア渚堝搧楂樼涔熶笉璜辫█濂緢鍝佸闀风珐鎱㈠皣閫插叆甯告厠鍖栥€傗€滃闀蜂箯鍔涒€濅技涔庢垚鐐哄ア渚堝搧琛屾キ鐨勫叡璀橈紝浣嗚紩濂緢鍗荤暟杌嶇獊璧凤紝閫ｇ簩浠ラ珮闆欎綅鏁哥殑澧為暦浠ゆキ鐣屽埉鐩浉鐪嬶紝灏ゅ叾鏄湪涓湅甯傚牬鈥滃墰闇插皷灏栬鈥濈殑<a href="http://www.debaga.net/p/mk-women-bags-360b8e23/">MK 鍠偐鍖?涓櫉</a>鍙奙K鍜孠ate Spade锛岀偤闄伴溇涓殑濂緢鍝佽妤付渚嗕竴绲叉洐鍏夈€?
<p> <a href="http://www.debaga.net/p/mk-women-bags-360b8e23/">鍠偐鍖?闃叉按</a>鍙奙K鍑堝埄娼ゅ49%
<p> Kate Spade鍕佸76.4%
<p> 杩戞棩锛岀附閮ㄤ綅鏂奸娓殑缇庡湅杓曞ア鍝佺墝Michael Kors 鐧间綀鏈病骞寸浜屽搴︼紙2013骞?锝?鏈堬級璨″牨銆傚叕鍙镐富甯吋CEO John D. Idol琛ㄧず锛岄€欐槸Michael Kors鍚屽簵閵峰敭閫ｇ簩绗?0鍊嬪搴﹂寗寰楀闀枫€?
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<p> 鍔犻€熸惗鐏樹腑鍦嬪競鍫?
<p> 2011骞?2鏈?5鏃ワ紝Michael Kors姝ｅ紡鐧婚櫢绱愪氦鎵€锛屼互20缇庡厓鐨勫児鏍肩櫦琛岋紝闅ㄨ憲妤妇鐨勪笉鏂锋攢鍗囷紝鑲″児涔熺瘈绡€楂樺崌鑷?1缇庡厓銆?
<p> 鍦ㄤ笂甯傚墠锛孧ichael Kors鍦ㄤ腑鍦嬬殑闁€搴楀眻鎸囧彲鏁革紝鍍呭湪棣欐腐銆佷笂娴枫€佸ぉ娲ャ€佽槆宸炲悇鏈変竴鍌㈤杸搴楋紝鍏ㄧ悆闁€搴楁暩涔熼毣鏈?31闁撱€?012骞村垵锛屽墰涓婂競涓嶄箙鐨凪ichael Kors闆嗗湗灏遍珮瑾垮浣堝ぇ鍔涙摯寮典腑鍦嬪競鍫达細鈥滃湪鏈締涓夎嚦浜斿勾锛屾垜鍊戝皣鍦ㄩ€欏€嬶紙涓湅锛夊競鍫撮枊瑷?00闁撳垎搴椻€濓紝 John Idol灏嶅鐧艰〃鑱叉槑绋憋紝鍏朵腑鍖呮嫭鍖椾含銆佷笂娴枫€佹垚閮姐€佹矆闄藉拰鍗椾含绛夊煄甯傘€?
<p> 鐐虹灜鏇村ソ鍦伴枊鎷撲腑鍦嬪競鍫达紝Michael Kors鍦?011骞翠腑灏卞緸DIOR鎸栦締鏉庨仈搴风偤澶т腑鑿崁CEO銆傚姞鍏ichael Kors寰岋紝鏉庨仈搴峰叏闈㈣矤璨湪鎺ヤ笅渚嗙殑鏁稿勾鍏ichael Kors鍦ㄤ腑鍦嬪ぇ闄搞€侀娓€佹境闁€浠ュ強鑷虹仯鐨勬摯寮佃▓鍔冦€?
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<p> 鐐虹灜閫蹭竴姝ヨ磸寰椾腑鍦嬫秷璨昏€呯殑濂芥劅锛?013骞碝ichael Kors绉嬪啲澶х涓婏紝闄ょ灜閭€璜嬩腑鍦嬫ā鐗圭晫鐨勨€滀簲鏈甸噾鑺扁€濆叡鍚岃蛋绉€澶栵紝閭勯個璜嬩腑鍦嬬殑鏅傚皻鍗氫富銆佹槑鏄熷墠寰€瑙€绉€锛屾暣鍫寸鏇村湪涓湅閫氶亷缍茬怠鐩存挱銆?
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<p> 灏嶆柤鏈締鐧煎睍锛?John D. Idol淇″績婊挎豢锛屼粬鍦ㄦ娆¤病鍫变腑琛ㄧず鍏ㄧ悆灏嶈┎濂緢鐢熸椿鏂瑰紡鍝佺墝鐨勯渶姹備粛鐒跺崄鍒嗗挤鍕併€?
<p> Kate Spade鑱墜闊撳湅琛ｆ垁
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<p> 鑸囪紩濂緢鐣岀殑鑰佸墠杓〤OACH鍜孧ichael Kors鐩告瘮锛孠ate Spade閫茶粛涓湅甯傚牬鍙瑐濮嶅渚嗛伈锛?012骞存寮忛枊濮嬪ぇ瑕忔ā鍦版嫇灞曚腑鍦嬪競鍫淬€?
<p> Kate Spade鏄互鎵嬫彁鍖呫€侀瀷瀛愯亥绱呯殑缇庡湅鍝佺墝锛岀洰鍓嶅湪缇庡湅鏈?1鍌㈠皥璩ｅ簵锛屽湪宸磋タ鍜屽€暒鍒嗗垾闁嬭ō鐬棗鑹﹀簵锛屼甫閫氶亷400澶氬€嬬恫榛炲湪鍏ㄧ悆閵峰敭銆傞洊鐒跺湪浜炴床甯傚牬闋楀彈姝¤繋锛屼絾鎷撳睍鍔涘害涓€鐩存湁闄愩€?
<p> 鐐虹灜澶у姏鎷撳睍鍦ㄤ簽娲插挨鍏舵槸涓湅甯傚牬鐨勬キ鍕欙紝2011骞?鏈堬紝Kate Spade鑸囬煋鍦嬭。鎴€闆嗗湗绲勬垚鍚堣硣鍏徃Kate Spade China璨犺铂涓湅澶ч櫢甯傚牬鐨勯亱鐕燂紝鍚堣硣鏈熼檺鍒濇瀹氱偤10骞淬€傚緸2001骞磋捣Kate Spade鐨勫ぇ闄稿拰鏉卞崡浜炴キ鍕欓兘鏄€氶亷Goballuxe(鐩堣惉璨挎槗鍏徃)鐛ㄥ偄浠ｇ悊鐨勶紝鏍规摎鍗旇锛孠ate Spade鍒嗗垾鏂?011骞村拰2014骞存敹鍥炰腑鍦嬪ぇ闄稿拰鏉卞崡浜炵殑缍撻姺娆娿€?
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<p> 鎿氭倝锛孞oe Wong鍦ㄤ簽澶ア渚堝搧闆跺敭琛屾キ鏈夎繎30骞村乏鍙崇殑缍撻锛屾浘鍦ㄩ€ｅ崱浣涢泦鍦樻摂浠婚珮绠★紝鍦?006骞磋嚦2012骞撮枔鎿斾换GUCCI[寰崥]澶т腑鑿崁绺借銆?
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<p> Kate Spade鍕佸76.4%
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<p> 鍔犻€熸惗鐏樹腑鍦嬪競鍫?
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<p> 鐐虹灜鏇村ソ鍦伴枊鎷撲腑鍦嬪競鍫达紝Michael Kors鍦?011骞翠腑灏卞緸DIOR鎸栦締鏉庨仈搴风偤澶т腑鑿崁CEO銆傚姞鍏ichael Kors寰岋紝鏉庨仈搴峰叏闈㈣矤璨湪鎺ヤ笅渚嗙殑鏁稿勾鍏ichael Kors鍦ㄤ腑鍦嬪ぇ闄搞€侀娓€佹境闁€浠ュ強鑷虹仯鐨勬摯寮佃▓鍔冦€?
<p> 浣滅偤缇庡湅鏈湡鍝佺墝锛孧ichael Kors鍦ㄥ寳缇庡競鍫寸殑鍗犳瘮楂橀仈90%锛岃€屼笖甯傚牬姣旇純鎴愮啛锛岀洰鍓峂ichael Kors 姝ｉ櫢绾屽皣鍖楃編鍦板崁鐨勭櫨璨ㄥ簵鍏х殑灏堟珒鏀归€犵偤搴椾腑搴椼€傞€欎篃浣垮緱鈥滆蛋鍑哄幓鈥濇垚鐐哄叾涓嬩竴姝ョ櫦灞曠殑闂滈嵉銆傚緸楂旈噺涓婁締瑾紝涓湅甯傚牬鐨勫閲忛仩澶ф柤鍖楃編銆傛墍浠ichael Kors涓嶆柗鍦ㄤ腑鍦嬬櫦鍔涳紝鍖呮嫭姝ゅ墠鍦ㄤ腑鍦嬭垑杈︽檪灏氭椿鍕曪紝鐢氳嚦浠婂勾閭勫彲鑳藉湪涓婃捣鑸夎睛鐪熸鎰忕京涓婄殑棣栫銆?
<p> 鐐虹灜閫蹭竴姝ヨ磸寰椾腑鍦嬫秷璨昏€呯殑濂芥劅锛?013骞碝ichael Kors绉嬪啲澶х涓婏紝闄ょ灜閭€璜嬩腑鍦嬫ā鐗圭晫鐨勨€滀簲鏈甸噾鑺扁€濆叡鍚岃蛋绉€澶栵紝閭勯個璜嬩腑鍦嬬殑鏅傚皻鍗氫富銆佹槑鏄熷墠寰€瑙€绉€锛屾暣鍫寸鏇村湪涓湅閫氶亷缍茬怠鐩存挱銆?
<p> 鐣剁劧锛岄櫎鐬腑鍦嬩箣澶栫殑鏂拌垐甯傚牬涔熸槸Michael Kors鐧煎姏鐨勭洰妯欏競鍫达紝鏍规摎鍗板害濯掗珨娑堟伅锛屽叾宸茬稉鍦ㄥ拰鍗板害濂緢鍝侀浂鍞叕鍙窯enesis Luxury Fashion Pvt. Ltd鍚堜綔閫茶粛鍗板害甯傚牬锛屼互鐗硅ū缍撶嚐妯″紡鍦ㄩ閮芥柊寰疯！楂樼礆鍟嗗牬DLF Emporio Mall闁嬭ō瑭插湅棣栧偄闁€搴椼€?
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<p> Kate Spade鑱墜闊撳湅琛ｆ垁
<p> 闆嗗湗闁嬫嫇涓湅甯傚牬
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<p> 鐐虹灜澶у姏鎷撳睍鍦ㄤ簽娲插挨鍏舵槸涓湅甯傚牬鐨勬キ鍕欙紝2011骞?鏈堬紝Kate Spade鑸囬煋鍦嬭。鎴€闆嗗湗绲勬垚鍚堣硣鍏徃Kate Spade China璨犺铂涓湅澶ч櫢甯傚牬鐨勯亱鐕燂紝鍚堣硣鏈熼檺鍒濇瀹氱偤10骞淬€傚緸2001骞磋捣Kate Spade鐨勫ぇ闄稿拰鏉卞崡浜炴キ鍕欓兘鏄€氶亷Goballuxe(鐩堣惉璨挎槗鍏徃)鐛ㄥ偄浠ｇ悊鐨勶紝鏍规摎鍗旇锛孠ate Spade鍒嗗垾鏂?011骞村拰2014骞存敹鍥炰腑鍦嬪ぇ闄稿拰鏉卞崡浜炵殑缍撻姺娆娿€?
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<p> 鐝惧湪绛夊緟Kate Spade鐨勪技涔庡氨鏄湪涓湅甯傚牬闁嬪簵鎿村嫉鐬紝闆嗗湗琛ㄧず锛屽湪2013鍒?014鐨勫叐骞村収锛孠ate Spade瑷堝妰鍦ㄤ腑鍦嬪収鍦伴枊瑷秴閬?0鍌㈢簿鍝佸簵銆傛埅鑷崇洰鍓嶏紝Kate Spade宸茬稉鍦ㄤ腑鍦嬪寳浜€佷笂娴枫€佹矆闄姐€佽槆宸炪€佺劇閷瓑鍩庡競闁嬭ō鐬?7鍌㈠皥璩ｅ簵锛屽畬鎴愭棦瀹氱洰妯欐寚鏃ュ彲寰呫€?
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<p> 灏嶆柤涓€鍊嬩互鏅傚皻骞磋紩鐨勫コ瀛╃偤涓昏娑堣不缇ら珨鐨勫搧鐗屼締瑾紝鍦ㄧ嚐閵蜂笂Kate Spade鏇村鏄撴帴鍙楁柊楫簨鐗┿€備粖骞?鏈堬紝缇庡湅鏈€澶х殑闆诲瓙鍟嗗嫏浜ゆ槗骞宠嚭eBay[寰崥]灏辩偤Kate Spade闁嬮€氣€滃彲璩肩墿娅ョ獥鈥濓紝閵峰敭Kate Spade鏃椾笅鏂版帹鍑虹殑Kate Spade Saturday骞磋紩鏅傚皻鍝佺墝30浠跺晢鍝併€?
<p> 瑷樿€呰瀵?
<p> 杓曞ア鐣堕亾 濂芥櫙闆ｉ暦
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<p> Michael Kors浼间箮闋愯鍒版湭渚嗙殑鐧煎睍鐡堕牳锛屽洜鐐虹洰鍓嶇殑澧為暦涔熼’绀哄嚭澧為暦涔忓姏鐨勮贰璞★紝鑸囨埅鑷充粖骞?鏈?0鏃ョ殑绗洓璨″鍑堢泩鍒╁闀疯繎鍏╁€嶇殑妤妇鐩告瘮锛岀従鍦ㄧ殑澧為€熸槑椤斁绶┿€?
<p> 鏂兼槸鏈夋秷鎭ū锛孧ichael Kors鍙兘鏈冨鍔犻姺鍞編瀹圭敘鍝佺ó椤烇紝灞嗘檪鍖栧鍝併€佽鑶氬搧鍜岄姘寸瓑涓€绯诲垪鐢㈠搧灏囧叏鏁告帹鍑恒€傝€屼笖鎿氶泤瑭╄槶榛涙棗涓嬮儴闁€鍏ㄧ悆楂樼礆鍓附瑁佷粙绱癸紝Michael Kors鐨勭編瀹圭敘鍝佸皣鍦ㄧ編鍦嬬櫨璨ㄥ叕鍙窶acys鐨?60鍌㈤杸搴楃崹鍌㈤姺鍞竴骞达紝鑰屽叏鐞冪殑闆跺敭榛炲墖鏄疢ichael Kors鐨勭崹绔嬮浂鍞杸搴椼€傛湁闂滃競鍫翠汉澹爯瑷圡ichael Kors鐨勭編瀹圭敘鍝佷笂甯傞骞寸殑鍏ㄧ悆闆跺敭閵烽噺鍙仈8000钀編鍏冩垨浠ヤ笂銆?
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<a href="http://www.debaga.net/">Michael Kors 鍙扮仯瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹舵彁渚涙渶鏂版璩囪▕浠ュ強鐧煎敭鏅傞枔锛屽皪MK鍠搧鎰熻垐瓒ｇ殑鏈嬪弸鍊戜笉濡ㄩ棞娉ㄦ垜鍊戯紙MK鍙扮仯瀹樼恫锛?a href="http://www.debaga.net/">http://www.debaga.net/</a>;锛夊摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍涓€娆炬柊鍝侊紝鎴戝€戞帹钖︾殑姣忎竴娆鹃兘鏈冧娇浣犺畩寰楁洿鑷俊鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
by eralaoimn
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