Michael Kors 要關掉 100 多傢門店，它的轉型到底何
中文(简体) Public
浜哄€戦兘鎯宠Κ韬竴涓嬮€欏€嬭嚜瑭＄偤鍐犺粛鐨勫搧鐗屽埌搴曟湁浠€楹奸潪鍚屽皨甯哥殑鍦版柟銆傞€欏ぇ澶х府鐭簡<a href="http://www.championtw.com/">Champion 瀹樼恫</a>灏嶆棗涓嬬敘鍝佺殑瑷▓鍙婄爺鐧奸€辨湡銆備絾鏄潰灏嶅競鍫寸殑鑰冮锛岃ō瑷堣€呭€戜篃寰堝揩鎰忚瓨鍒帮紝灏嶆柤鍝佺墝渚嗚锛屾柊鐢㈠搧鐨勬帹鍑哄浐鐒堕噸瑕侊紝浣嗘槸鏇翠富瑕佺殑鏄浣曡兘鐐烘秷璨昏€呭付渚嗘洿澶氭柟渚裤€佸鐢ㄧ殑瑷▓锛屼互鎺ㄥ嫊甯傚牬浠ュ強鏁村€嬮亱鍕曠敘鍝佺殑鍓嶉€叉浼愩€?div class="intro">Michael Kors 闃插埉鐨潻鍏╃敤鍖?鍙奙K銆並ate Spade銆丆oach銆傞€欎笁鍊嬬編鍦嬭紩濂㈠搧鐗屽叡鍚岀稉姝风灜 2012 - 2014 骞撮枔鎵嬭澶ф埌鐨勭箒姒櫙璞★紝鍙堝悓鏅傚湪 2015 - 2016 骞撮枔闄峰叆鍝佺墝閬庢洕銆佸舰璞¤€佸寲銆佺櫨璨ㄨ暛姊濈殑鍥版摼
<p></p>
<p><a href="http://www.debaga.net/p/mk-women-bags-ede46595/">Michael Kors 闃插埉鐨潻鍏╃敤鍖?/a>鍙奙K銆並ate Spade銆丆oach銆傞€欎笁鍊嬬編鍦嬭紩濂㈠搧鐗屽叡鍚岀稉姝风灜 2012 - 2014 骞撮枔鎵嬭澶ф埌鐨勭箒姒櫙璞★紝鍙堝悓鏅傚湪 2015 - 2016 骞撮枔闄峰叆鍝佺墝閬庢洕銆佸舰璞¤€佸寲銆佺櫨璨ㄨ暛姊濈殑鍥版摼銆?/p>
<p>鐝惧湪锛屽畠鍊戠殑鍛介亱姝ｆ湞钁楁埅鐒朵笉鍚岀殑鏂瑰悜鐧煎睍锛欳oach 鎴愬姛杞夊瀷锛岄枊濮嬪悜濂緢鍝侀潬鏀忥紱Kate Spade 琚?Coach 鏀惰臣锛涜€?<a href="http://www.debaga.net/p/mk-women-bags-63df7907/">MK 鍔嶆鍖?榛戣壊</a>鍙奙K 閭勫湪鈥滆│閷€濄€?/p>
<p>鍛ㄤ笁锛孧ichael Kors 瀹ｄ綀锛岃揩鏂兼姌鎵ｉ姺鍞殑澹撳姏锛屽畠灏囧湪鏈締 2 骞村収闂滈枆 100 - 125 鍌㈡鍍归浂鍞杸搴椼€傛埅姝?2016 骞村簳锛岃┎鍝佺墝鍦ㄥ叏鐞冪殑鐩寸嚐榛炲叡鏈?800 鍊嬶紝鍏朵腑鏈?614 鍊嬬偤姝ｅ児闁€搴椼€傞棞搴楄▓鍔冩墍闇€鐨勬敮鍑洪爯瑷堝皣楂橀仈 1.25 鍎勭編鍏冦€?/p>
<p>姝ゅ锛孧ichael Kors 鍦ㄦ湭渚嗗叐骞存兂鍋氱殑浜嬮倓鍖呮嫭锛氬紩鍏ユ柊瑷▓锛屽鍔犲彲鏇挎彌鍖呭付绛夊畾鍒跺厓绱狅紱缈绘柊 100 鍌㈤杸搴楋紱灏囧鍠児鎻愰珮 10%锛涘皣鎶樻墸娲诲嫊鐨勬檪闁撶府鐭?40%銆?/p>
<p>鈥滄垜鍊戠殑鐢㈠搧鍜屽簵閶珨椹楁矑鑳藉厖鍒嗗惛寮曟秷璨昏€呫€傗€?Michael Kors CEO John Idol 琛ㄧず銆傚湪涓嬪懆鑸夎鐨勬姇璩囪€呮渻璀颁笂锛屼粬閭勬墦绠楀叕浣堜竴闋呭悕鐐衡€淩unway 2020鈥濈殑寰╄槆瑷堝妰銆?/p>
<p></p>
<p></p>
<p>閫欎竴鍒囪伣涓婂幓涓嶆€庨杭鏂伴銆傛敼鍠勮ō瑷堛€佹彁楂樼敘鍝佽唱閲忋€佽鏁寸櫨璨ㄩ浂鍞笭閬撯€︹€﹀緸 2 骞村墠璧凤紝Michael Kors 灏卞拰瀹冪殑绔剁埈灏嶆墜鍊戜竴妯ｉ枊濮嬬灜鑷晳锛屼絾鏁堟灉涓€鐩翠笉澶悊鎯炽€?/p>
<p>鍦ㄦ渶鏂扮櫦浣堢殑 Q4 璨″牨涓紝Michael Kors 鍑堟悕澶遍仈 2680 钀編鍏冿紝閵峰敭椤嶅湪 9.1 鍎勫埌 9.3 鍎勭編鍏冧箣闁擄紝浣庢柤闋愭脯銆傚幓骞达紝瀹冪殑鍏ㄥ勾鐕熸敹鏇存槸姣斿垎鏋愬斧闋愭脯浣庣灜 1000 钀編鍏冦€?/p>
<p>杓曞ア鍖呰鍝佺墝姝ゅ墠闈㈣嚚鐨勪竴鍊嬪叡鍚屽晱椤屾槸锛氫汉鍊戣秺渚嗚秺涓嶉鎰忔寜姝ｅ児璨峰寘鐬€傛牴鎿?John Idol 绲﹀嚭鐨勬暩鎿氾紝2016 璨″勾鍓嶄笁瀛ｅ害锛孧ichael Kors 鍖呰鐢㈠搧鍦ㄥ寳缇庣殑閵峰敭椤嶅閫熻穼鍒扮灜鍊嬩綅锛屼絾閵峰敭鏁搁噺鍗诲闀风灜 11%锛岄€欒鏄庡鍠児鍥犳姌鎵ｈ鎷変綆鐬笉灏戙€?/p>
<p>鐐虹灜瑙ｆ焙閫欏€嬪晱椤岋紝Michael Kors 杩戝勾渚嗚│鍦栨摯寮电敘鍝佸搧椤炪€傚幓骞?3 鏈堬紝瀹?鐧间綀鐬櫤鑳芥墜琛ㄧ敘鍝佺窔 Access锛屼富鎵撹伔鍫翠紤闁戦ⅷ銆傛渶杩戝張鏈夋秷鎭偝鍑哄畠姝ｅ湪鑸囧反鏋楁姇璩囨妲?Investcorp銆丆oach 绔惰臣閵峰敭琛ㄧ従涓€鐩翠笉閷殑瑷▓甯瀷灞ュ搧鐗?Jimmy Choo銆?/p>
<p>浣嗗拰 Coach 鐩告瘮锛孧ichael Kors 闇€瑕侀潰鑷ㄧ殑鍟忛鍙兘鏇寸偤寰╅洔銆傚畠涓嶅儚 Coach 閭ｆǎ鎿佹湁杩戝崐鍊嬩笘绱€鐨勬鍙诧紝鍙互涓绘墦姝峰彶宸ヨ棟銆佹枃鍖栧偝鎵匡紱浣滅偤涓€鍊嬭ō瑷堝斧鍝佺墝锛孧ichael Kors 鏈汉绠楁槸瀹冨湪鍝佺墝鍍瑰€间笂鐨勬牳蹇冭硣鐢紝鐒℃硶杓曟槗鏇存彌锛涘畠涔熸瘮 Coach 鏇村姞渚濊炒缇庡湅鏈湡甯傚牬鈥斺€斿幓骞达紝鍖楃編甯傚牬鍦ㄧ附鐕熸敹涓殑鍗犳瘮閬斿埌 72.3%锛屽寳缇庨姺鍞笭閬撳崰鍏ㄩ儴瀵﹂珨閵峰敭娓犻亾鐨?62.3%鈥斺€旇€岄€欏€嬪競鍫寸殑瀵﹂珨闆跺敭鐠板鍙堟槸鍙楁矕鎿婃渶澶х殑銆?/p>
<p>姝ゅ锛孧ichael Kors 鍦ㄥ搧鐗屽舰璞′笂闈㈣嚚鐨勪竴鍊嬫牳蹇冨晱椤屾槸鈥斺€斿畠宸茬稉寰炰竴鍊嬧€滆ō瑷堝斧鍝佺墝鈥濋檷鏍兼垚鐬竴鍊嬪熀鏈澶х溇鍝佺墝銆傛檪灏氬獟楂?Fashionista 鍦?2015 骞村氨闁嬪嚭閬庝竴浠解€滅編鍦嬪熀鏈鏅傚皻鈥濇竻鍠細 鑳?Michael Kors 鍖咃紝閰嶄笂 Lululemon 鐨勭穵韬げ銆乁GG 闉嬪拰 North Face 濂楄～锛屽枬鏄熷反鍏嬶紝鑱?Taylor Swift銆?/p>
<p>閫欏€掍笉鏄鍩烘湰娆炬檪灏氭湁浠€楹煎晱椤岋紝浣嗗皪涓€鍊嬪笇鏈涘搧鐗屽舰璞￠珮绔寲銆佸勾杓曞寲鐨勮ō瑷堝斧鍝佺墝渚嗚锛岄€欏彲涓嶆槸浠€楹煎ソ浜嬨€?/p>
<p>椤屽湒渚嗚嚜 wsj.com</p>
<a href="http://www.championtw.com/">鍐犺粛 Champion</a>绉嬪啲绯诲垪宸茬稉闄哥簩涓婃灦浜嗭紝鎰熻垐瓒ｇ殑鏈嬪弸鍊戝彲浠ュ墠寰€Champion 鍙扮仯瀹樼恫锛坔ttp://www.championtw.com/锛夐€茶閬歌臣鍝︼紝娲诲嫊澶氬锛屽劒鎯犲澶氬摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍姗熸渻鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
<p></p>
<p><a href="http://www.debaga.net/p/mk-women-bags-ede46595/">Michael Kors 闃插埉鐨潻鍏╃敤鍖?/a>鍙奙K銆並ate Spade銆丆oach銆傞€欎笁鍊嬬編鍦嬭紩濂㈠搧鐗屽叡鍚岀稉姝风灜 2012 - 2014 骞撮枔鎵嬭澶ф埌鐨勭箒姒櫙璞★紝鍙堝悓鏅傚湪 2015 - 2016 骞撮枔闄峰叆鍝佺墝閬庢洕銆佸舰璞¤€佸寲銆佺櫨璨ㄨ暛姊濈殑鍥版摼銆?/p>
<p>鐝惧湪锛屽畠鍊戠殑鍛介亱姝ｆ湞钁楁埅鐒朵笉鍚岀殑鏂瑰悜鐧煎睍锛欳oach 鎴愬姛杞夊瀷锛岄枊濮嬪悜濂緢鍝侀潬鏀忥紱Kate Spade 琚?Coach 鏀惰臣锛涜€?<a href="http://www.debaga.net/p/mk-women-bags-63df7907/">MK 鍔嶆鍖?榛戣壊</a>鍙奙K 閭勫湪鈥滆│閷€濄€?/p>
<p>鍛ㄤ笁锛孧ichael Kors 瀹ｄ綀锛岃揩鏂兼姌鎵ｉ姺鍞殑澹撳姏锛屽畠灏囧湪鏈締 2 骞村収闂滈枆 100 - 125 鍌㈡鍍归浂鍞杸搴椼€傛埅姝?2016 骞村簳锛岃┎鍝佺墝鍦ㄥ叏鐞冪殑鐩寸嚐榛炲叡鏈?800 鍊嬶紝鍏朵腑鏈?614 鍊嬬偤姝ｅ児闁€搴椼€傞棞搴楄▓鍔冩墍闇€鐨勬敮鍑洪爯瑷堝皣楂橀仈 1.25 鍎勭編鍏冦€?/p>
<p>姝ゅ锛孧ichael Kors 鍦ㄦ湭渚嗗叐骞存兂鍋氱殑浜嬮倓鍖呮嫭锛氬紩鍏ユ柊瑷▓锛屽鍔犲彲鏇挎彌鍖呭付绛夊畾鍒跺厓绱狅紱缈绘柊 100 鍌㈤杸搴楋紱灏囧鍠児鎻愰珮 10%锛涘皣鎶樻墸娲诲嫊鐨勬檪闁撶府鐭?40%銆?/p>
<p>鈥滄垜鍊戠殑鐢㈠搧鍜屽簵閶珨椹楁矑鑳藉厖鍒嗗惛寮曟秷璨昏€呫€傗€?Michael Kors CEO John Idol 琛ㄧず銆傚湪涓嬪懆鑸夎鐨勬姇璩囪€呮渻璀颁笂锛屼粬閭勬墦绠楀叕浣堜竴闋呭悕鐐衡€淩unway 2020鈥濈殑寰╄槆瑷堝妰銆?/p>
<p></p>
<p></p>
<p>閫欎竴鍒囪伣涓婂幓涓嶆€庨杭鏂伴銆傛敼鍠勮ō瑷堛€佹彁楂樼敘鍝佽唱閲忋€佽鏁寸櫨璨ㄩ浂鍞笭閬撯€︹€﹀緸 2 骞村墠璧凤紝Michael Kors 灏卞拰瀹冪殑绔剁埈灏嶆墜鍊戜竴妯ｉ枊濮嬬灜鑷晳锛屼絾鏁堟灉涓€鐩翠笉澶悊鎯炽€?/p>
<p>鍦ㄦ渶鏂扮櫦浣堢殑 Q4 璨″牨涓紝Michael Kors 鍑堟悕澶遍仈 2680 钀編鍏冿紝閵峰敭椤嶅湪 9.1 鍎勫埌 9.3 鍎勭編鍏冧箣闁擄紝浣庢柤闋愭脯銆傚幓骞达紝瀹冪殑鍏ㄥ勾鐕熸敹鏇存槸姣斿垎鏋愬斧闋愭脯浣庣灜 1000 钀編鍏冦€?/p>
<p>杓曞ア鍖呰鍝佺墝姝ゅ墠闈㈣嚚鐨勪竴鍊嬪叡鍚屽晱椤屾槸锛氫汉鍊戣秺渚嗚秺涓嶉鎰忔寜姝ｅ児璨峰寘鐬€傛牴鎿?John Idol 绲﹀嚭鐨勬暩鎿氾紝2016 璨″勾鍓嶄笁瀛ｅ害锛孧ichael Kors 鍖呰鐢㈠搧鍦ㄥ寳缇庣殑閵峰敭椤嶅閫熻穼鍒扮灜鍊嬩綅锛屼絾閵峰敭鏁搁噺鍗诲闀风灜 11%锛岄€欒鏄庡鍠児鍥犳姌鎵ｈ鎷変綆鐬笉灏戙€?/p>
<p>鐐虹灜瑙ｆ焙閫欏€嬪晱椤岋紝Michael Kors 杩戝勾渚嗚│鍦栨摯寮电敘鍝佸搧椤炪€傚幓骞?3 鏈堬紝瀹?鐧间綀鐬櫤鑳芥墜琛ㄧ敘鍝佺窔 Access锛屼富鎵撹伔鍫翠紤闁戦ⅷ銆傛渶杩戝張鏈夋秷鎭偝鍑哄畠姝ｅ湪鑸囧反鏋楁姇璩囨妲?Investcorp銆丆oach 绔惰臣閵峰敭琛ㄧ従涓€鐩翠笉閷殑瑷▓甯瀷灞ュ搧鐗?Jimmy Choo銆?/p>
<p>浣嗗拰 Coach 鐩告瘮锛孧ichael Kors 闇€瑕侀潰鑷ㄧ殑鍟忛鍙兘鏇寸偤寰╅洔銆傚畠涓嶅儚 Coach 閭ｆǎ鎿佹湁杩戝崐鍊嬩笘绱€鐨勬鍙诧紝鍙互涓绘墦姝峰彶宸ヨ棟銆佹枃鍖栧偝鎵匡紱浣滅偤涓€鍊嬭ō瑷堝斧鍝佺墝锛孧ichael Kors 鏈汉绠楁槸瀹冨湪鍝佺墝鍍瑰€间笂鐨勬牳蹇冭硣鐢紝鐒℃硶杓曟槗鏇存彌锛涘畠涔熸瘮 Coach 鏇村姞渚濊炒缇庡湅鏈湡甯傚牬鈥斺€斿幓骞达紝鍖楃編甯傚牬鍦ㄧ附鐕熸敹涓殑鍗犳瘮閬斿埌 72.3%锛屽寳缇庨姺鍞笭閬撳崰鍏ㄩ儴瀵﹂珨閵峰敭娓犻亾鐨?62.3%鈥斺€旇€岄€欏€嬪競鍫寸殑瀵﹂珨闆跺敭鐠板鍙堟槸鍙楁矕鎿婃渶澶х殑銆?/p>
<p>姝ゅ锛孧ichael Kors 鍦ㄥ搧鐗屽舰璞′笂闈㈣嚚鐨勪竴鍊嬫牳蹇冨晱椤屾槸鈥斺€斿畠宸茬稉寰炰竴鍊嬧€滆ō瑷堝斧鍝佺墝鈥濋檷鏍兼垚鐬竴鍊嬪熀鏈澶х溇鍝佺墝銆傛檪灏氬獟楂?Fashionista 鍦?2015 骞村氨闁嬪嚭閬庝竴浠解€滅編鍦嬪熀鏈鏅傚皻鈥濇竻鍠細 鑳?Michael Kors 鍖咃紝閰嶄笂 Lululemon 鐨勭穵韬げ銆乁GG 闉嬪拰 North Face 濂楄～锛屽枬鏄熷反鍏嬶紝鑱?Taylor Swift銆?/p>
<p>閫欏€掍笉鏄鍩烘湰娆炬檪灏氭湁浠€楹煎晱椤岋紝浣嗗皪涓€鍊嬪笇鏈涘搧鐗屽舰璞￠珮绔寲銆佸勾杓曞寲鐨勮ō瑷堝斧鍝佺墝渚嗚锛岄€欏彲涓嶆槸浠€楹煎ソ浜嬨€?/p>
<p>椤屽湒渚嗚嚜 wsj.com</p>
<a href="http://www.championtw.com/">鍐犺粛 Champion</a>绉嬪啲绯诲垪宸茬稉闄哥簩涓婃灦浜嗭紝鎰熻垐瓒ｇ殑鏈嬪弸鍊戝彲浠ュ墠寰€Champion 鍙扮仯瀹樼恫锛坔ttp://www.championtw.com/锛夐€茶閬歌臣鍝︼紝娲诲嫊澶氬锛屽劒鎯犲澶氬摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍姗熸渻鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
by qcds894259
Vocabulary List
- 0
