Burberry 國市，這是品牌擴張的新玩法？
中文(简体) Public
<a href="http://www.burberry-taiwan.com/">宸村鑾?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慴urberry 鍙扮仯锛屾垜鍊戝皣鍏ㄦ柊鐨勫反瀵惰帀burberry澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">濂緢鍝佺墝涓婂競涔嬭矾澹撳姏閲嶉噸锛岀稉閬庤硣鏈殑娲楃Ξ锛?burberry 缍撳吀鍖?鍜孊urberry鐮旂┒閫氶亷婊€€氳▓鍔冨湪鍦嬪収A鑲′笂甯傦紝閫欏皣鐛插緱鏇村鍙兘鎬с€傜劧鑰岋紝瑕佹兂鎺ヤ綇宸ㄩ璩囨湰瀵︾従閲嶅洖濂緢鍝佺墝绗竴姊殜
<p>濂緢鍝佺墝涓婂競涔嬭矾澹撳姏閲嶉噸锛岀稉閬庤硣鏈殑娲楃Ξ锛?a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鍖?/a>鍜孊urberry鐮旂┒閫氶亷婊€€氳▓鍔冨湪鍦嬪収A鑲′笂甯傦紝閫欏皣鐛插緱鏇村鍙兘鎬с€傜劧鑰岋紝瑕佹兂鎺ヤ綇宸ㄩ璩囨湰瀵︾従閲嶅洖濂緢鍝佺墝绗竴姊殜鐨勯鏅紝閫欏€嬬櫨骞村ア渚堝搧鐗岄倓瑕佽蛋澶氫箙鐨勮矾锛?/p>
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<p> 浣滆€?閬撶埡</p>
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<p><a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鏍肩磱</a>鍜孊urberry鎴愮灜绗竴鍊嬪悆鍒颁腑鍦嬭偂甯傗€滆瀮锜光€濈殑濂緢鍝佺墝銆?/p>
<p>涓婂懆鍥涳紝涓湅鏃ュ牨鑻辨枃鐗堟彺寮曞叐浣嶆秷鎭汉澹牨閬撶ū锛岃嫳鍦嬪ア渚堝搧闆嗗湗Burberry姝ｅ湪鐮旂┒閫氶亷鐧艰CDR(涓湅瀛樻墭鎲戣瓑)锛屽弮鑸囨滑鍊€氳▓鍔冿紝鏈€鏃╁皣鏂?018骞村簳涓婂競A鑲°€備笉閬庯紝閼掓柤婊€€氫粛铏曟柤鏃╂湡闅庢锛孊urberry涔熸矑鏈夌櫦琛孋DR鍏烽珨鏅傞枔琛ㄣ€?/p>
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<p>Burberry寰椾互绐佺牬甯傚牬鏀跨瓥澹佸锛屾簮鑷櫦琛岄€氶亾鈥斺€旀滑鍊€氳▓鍔?/p>
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<p>鈥滄滑鍊€氣€濇槸涓湅鑸囧澶栫殑棣栧€嬭偂甯傝伅閫氳▓鍔冿紝婊唬琛ㄤ笂娴疯瓑鍒镐氦鏄撴墍锛屽€嵆鍊暒璀夊埜浜ゆ槗鎵€锛岃伅鍚堜簰閫氥€備笂娴疯瓑鍒镐氦鏄撴墍鏄垜鍦嬫渶鏃╃殑璀夊埜浜ゆ槗甯傚牬锛屽€暒璀夊埜浜ゆ槗鎵€鏈変笂甯傚叕鍙?000椁樺锛屽競鍊艰秴6钀剟缇庡厓锛屾棦鏄瓙娲叉渶澶х殑鑲＄エ浜ゆ槗鎵€锛屼篃鏄笘鐣屽洓澶ц瓑鍒镐氦鏄撴墍涔嬩竴銆?/p>
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<p>婊€€氳▓鍔冪殑闁嬮€氾紝鐩存帴鎺ㄥ嫊鍦嬪収甯傚牬鑸囨捣澶栬硣鏈€佹捣澶栧ア渚堝搧鐗岀殑灏嶆帴銆備互鍓嶅湅鍏у彲浠ヨ卜Burberry棰ㄨ。锛岄Μ涓婂彲浠ヨ卜鍏urberry鑲＄エ鐬€傚皪鏂糂urberry鑰岃█锛屼腑鍦嬪競鍫翠篃涓€鐩存槸鍏舵キ鍕欏闀风殑閲嶈寮曟搸锛屾摎褰崥绀惧牨閬擄紝涓湅娑堣不鑰呯殑鑺辫不鍗犲埌Burberry閵峰敭椤?0%锛岄€欏€嬫瘮渚嬮仩楂樻柤鍏朵粬濂緢鍝佺墝銆?/p>
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<p>瀵﹂殯涓婏紝婊€€氬皪鑻卞湅涓婂競鍏徃鐨勮姹傛サ楂橈紝鑳藉惁鍏ラ伕婊€€氱殑鎸囨涔嬩竴鏄疐TSE 100 瀵屾檪100鎸囨暩銆傝┎鎸囨暩琚獚鐐烘槸鑻卞湅缍撴繜鐨勬櫞闆ㄨ〃锛屽畠鍜屾硶鍦嬬殑CAC-40鎸囨暩銆佸痉鍦嬬殑娉曡槶鍏嬬鎸囨暩涓︾ū鐐烘瓙娲蹭笁澶ц偂绁ㄦ寚鏁革紝鏄瀵熸瓙娲茶偂绁ㄥ競鍫撮噸瑕佺殑棰ㄥ悜妯欎箣涓€锛屼篃鏄偤鍦嬪収鎶曡硣鑰呮墍鐔熸倝鐨勫敮涓€鎸囨暩銆?/p>
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<p>鐐轰粈楹糂urberry鑳戒締鍦嬪収A鑲′笂甯傦紵</p>
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<p>甯傚€?0鍎勮嫳閹婏紙CDR瑕佹眰600鍎勪汉姘戝梗锛夛紝鍦ㄤ腑鍦嬪競鍫存搧鏈夐緪澶фキ鍕欍€佺偤涓湅娑堣不鑰呭拰鎶曡硣鑰呯啛鎮夌殑鍞竴鍏徃鍍呭墿Burberry涓€鏋濈崹绉€锛岃€岃┎鍝佺墝鐨勨€滅殗瀹垛€濊韩浠斤紝涔熸垚鐐哄叾鍏ラ伕棣栨壒婊€€氱櫦琛孋DR鐨勫姞鍒嗛爡銆?/p>
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<p>Burberry姝ゆ浣滅偤钘嶇睂鑲″叆閬稿湅鍏鑲★紝鐒＄枒鏄湪鏄憡鍏ㄧ悆甯傚牬锛欱urberry鏈夊劒鑹殑妤妇銆佹敹鐩婄┅瀹氥€佽偂鏈妯″ぇ銆佸競鍫村舰璞¤壇濂姐€傛娆″叆閬哥殑鑻卞湅鏅傚皻浼佹キ锛岄櫎鐬瑽urberry闆嗗湗锛岄倓鏈夎嫳鍦嬫湇椋惧搧鐗孭rimark 姣嶅叕鍙窤ssociated British Foods plc (ABF.L)銆佽嫳鍦嬫渶璩洪將鐨勬湇椋鹃泦鍦楴ext plc(NXT.L)銆佹渶澶х殑鏅傚皻闆跺敭鍟嗛Μ鑾庣櫨璨ㄣ€佸叏鐞冪浜屽ぇ娑堣不鍝佸法闋璘nilever PLC (ULVR.L)/Unilever NV (UNc.AS)鑱悎鍒╄彲銆?/p>
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<p>鐒惰€岋紝閫欎簺鑻卞湅鍌崇当鐨勬檪灏氫紒妤繎骞撮兘闈㈣嚚鍥板锛屼腑鍦嬫湰鍦熷寲閫茬▼绶╂參銆?Next plc銆乀escoplc鍜岄Μ鑾庣櫨璨ㄦ浘涓€搴﹁│鍦栭枊鎷撲腑鍦嬪競鍫达紝涓嶉亷鏈€绲傛姌鎴熴€傚叾涓Μ鑾庣櫨璨ㄥ湪鍞嚭棣欐腐銆佹境闁€甯傚牬妤嫏浜堜唬鐞嗗晢寰岋紝鐩＄鍦ㄦ腐婢冲競鍫翠粛閬嬬嚐闁€搴楋紝浣嗗叕鍙稿璩€у凡缍撳畬鍏ㄩ€€鍑哄ぇ涓彲甯傚牬銆?/p>
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<p>Burberry 琚磵鍏ユ滑鍊€氳▓鍔冿紝鈥滄紓娲嬮亷娴封€濅締涓湅A鑲′笂甯傦紝鍏堝緸鑻卞湅鑴瓙澶ц儗鏅珖璧枫€?/p>
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<p>鑴瓙灏嶆柤Burberry鑰岃█锛屽厛鏄鍔犵灜鍘熸湁鎰忓ぇ鍒╁姞宸ョ敓鐢㈡垚鏈紝鍙堝鍔犵灜浜哄姏鎴愭湰銆傛摎鎮夛紝鏃╁墠鑻卞湅鏀垮簻鍦ㄥ叏姘戝叕鎶曞墠锛屾檪浠籅urberry闆嗗湗涓诲腑鐨勮帄璨濇€濈埖澹紙Sir John Peace锛夈€丆EO Christopher Bailey鐧煎嚭鍏徃鍏ч儴閮典欢锛屾彁閱掑摗宸ヨ€冩叜鑴瓙灏囧皪Burberry闆嗗湗閫犳垚鐨勬墦鎿娿€傜偤鐬〃绀哄皪鑴瓙灏囨渻灏嶆姇璩囥€佸氨妤拰缍撴繜甯朵締鐨勮矤闈㈠奖闊跨殑鎿旀唫锛孞ohn Peace鍜孋hristopher Bailey鐣舵檪鍦ㄣ€婃嘲鏅ゅ＋鍫便€嬧€滃弽鑴瓙鈥濆叕闁嬩俊涓婄敖涓婅嚜宸辩殑鍚嶅瓧銆?/p>
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<p>濡傛鐪嬩締锛孊urberry姝ゆ涓湅A鑲′笂甯傦紝瀵﹂殯涔熸槸涓€娆¤〃鏄庡搧鐗屽叏鐞冪鐖姏锛屾嫇寮典腑鍦嬪競鍫寸殑鈥滃ぇ瀹ｆ帹浜嬩欢鈥濄€?/p>
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<p>鍙冨姞婊€€氫笂甯備腑鍦婣鑲★紝鏄疊urberry灏嶄腑鍦嬪競鍫撮€茶鐨勫張涓€娆￠噸澶ф埌鐣ラ儴缃层€?/p>
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<p>涓婁竴娆℃槸鍦?017骞达紝Burberry韪愯涓湅娴侀噺鏄庢槦鐕熼姺绛栫暐锛屽厛鏄敖涓嬪惓浜﹀嚒鍑轰换鍏跺搧鐗岀涓€浣嶉潪鑻辫浠ｈ█浜猴紝闅ㄥ緦鍙堝浣堝懆鍐洦鐐哄搧鐗屽ぇ浣匡紝閫蹭竴姝ュ挤鍖栨槑鏄熺嚐閵锋晥鏋溿€傛摎璨″牨椤ず锛屽湪绨戒笅鍚充害鍑″緦锛孊urberry2017骞寸涓€璨″鍙瘮閵峰敭椤嶄笂婕?%锛岃秴鍑哄師渚?.5%鐨勯爯鏈燂紝妤晫鍒嗘瀽甯獚鐐哄惓浜﹀嚒鐨勪唬瑷€鎷夊嫊鐬瑽urberry涓湅鍏у湴甯傚牬鐨勯姺閲忥紝鍏朵腑15姝插乏鍙崇殑灏戝勾娑堣不鑰呮瘮閲嶆湁鎵€澧炲姞銆?/p>
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<p>鍦ㄧぞ浜ゅ獟楂旇┍椤岄棞瑷诲害渚嗚瑳锛孊urberry鍦ㄥ湅鍏鑲′笂甯傛湰韬氨鏄禃浣崇殑绀句氦濯掗珨鍒峰睆寤ｅ憡銆傚湇绻炰笂甯傦紝鍝佺墝鏈冩帹鍑轰竴绯诲垪濯掗珨闋愮啽鍜岃┍椤岀嚐閵凤紝琛屾キ鍏т笂甯備簨浠朵篃琛ㄦ槑锛岃硣鏈洿鍌惧悜鏂煎悜鍓涗笂甯傜殑鍏徃鍋氬偩鏂滄娂瑷汇€備互鍔犳嬁澶ч禎鐐轰緥锛岃嚜寰炰笂甯備互渚嗭紝寰楃泭鏂煎挤澶х殑妤妇鍜岃壇濂界殑甯傚牬褰㈣薄锛屽姞鎷垮ぇ榈濈殑鑲″児涓€璺媯椋?鍊嶃€?/p>
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<p>鎴栬ū锛屼腑鍦婣鑲″皪Burberry鑰岃█鏄竴鍔戞摯寮佃壇钘ワ紵</p>
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<p>杩戝咕骞达紝100澶氭鐨凚urberry鍗辨钄撳欢銆傝嚜2016骞磋捣锛岀洝绠EO鍏煎壍鎰忕附鐩hristopher Bailey鎺ㄥ嚭鍗崇湅鍗宠卜绛変竴绯诲垪鏁稿瓧鍖栨敼闈╂帾鏂斤紝浣嗗競鍫磋〃鐝句粛鐒跺姏涓嶅緸蹇冦€傛摎鏅傚皻闋缍茬当瑷堬紝Burberry鍒╂饯涓€搴﹂€ｇ簩3骞翠笅闄嶏紝鐩歌純鏂煎ア渚堝搧宸ㄩ牠LVMH銆侀枊闆查泦鍦樸€佹剾棣粫閫ｇ簩鏁告湀閵峰敭椤嶉洐浣嶆暩涓婃疾锛孊urberry椤劧鎺夊嚭鐬€滃ア渚堝搧绗竴姊殜銆傗€?/p>
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<p>鍦ㄧ稉閬庣灜骞惧勾鎺欑串寰岋紝Burberry姹哄績澶у姏鎺ㄥ嫊鍝佺墝杞夊瀷銆?br></p>
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<p>棣栧厛锛孊urberry鍏ч儴鈥滃ぇ鎻涜鈥濓紝寮曞叆鏂颁换鍓垫剰绺界洠Riccardo Tisci 銆侀甯病鍕欏畼Julie Brown鍜岄甯煼琛屽畼Marco Gobbetti绲勬垚鏂板湗闅婏紝鑷村姏鏂艰畵Burberry 鎴愮偤鈥滆妤腑鏈€鏈夋寔涔呬笖鏈€鏈夊児鍊肩殑濂緢鍝侀牁鍩熶笉鍙嫊鎼栫殑鍝佺墝鈥濄€?/p>
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<p>Riccardo Tisci鍔犲叆Burberry涔嬪墠锛屾浘鐐篏ivenchy鏁堝姏12骞达紝浠栨槸甯堕牁鍝佺墝鎵撻枊骞磋紩娑堣不鑰呭競鍫寸殑绲曞皪鍔熻嚕銆俆isci鎺ㄥ嚭鐨勫寘鎷嫍闋璗鎭ょ瓑鐪惧鐖嗘锛岃畵Givenchy鎴愮偤鏈€鏈夋疆娴佹劅鐨勫ア渚堝搧鐗屼箣涓€銆?</p>
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<p>甯傚€?0鍎勮嫳閹婏紙CDR瑕佹眰600鍎勪汉姘戝梗锛夛紝鍦ㄤ腑鍦嬪競鍫存搧鏈夐緪澶фキ鍕欍€佺偤涓湅娑堣不鑰呭拰鎶曡硣鑰呯啛鎮夌殑鍞竴鍏徃鍍呭墿Burberry涓€鏋濈崹绉€锛岃€岃┎鍝佺墝鐨勨€滅殗瀹垛€濊韩浠斤紝涔熸垚鐐哄叾鍏ラ伕棣栨壒婊€€氱櫦琛孋DR鐨勫姞鍒嗛爡銆?/p>
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<p>Burberry姝ゆ浣滅偤钘嶇睂鑲″叆閬稿湅鍏鑲★紝鐒＄枒鏄湪鏄憡鍏ㄧ悆甯傚牬锛欱urberry鏈夊劒鑹殑妤妇銆佹敹鐩婄┅瀹氥€佽偂鏈妯″ぇ銆佸競鍫村舰璞¤壇濂姐€傛娆″叆閬哥殑鑻卞湅鏅傚皻浼佹キ锛岄櫎鐬瑽urberry闆嗗湗锛岄倓鏈夎嫳鍦嬫湇椋惧搧鐗孭rimark 姣嶅叕鍙窤ssociated British Foods plc (ABF.L)銆佽嫳鍦嬫渶璩洪將鐨勬湇椋鹃泦鍦楴ext plc(NXT.L)銆佹渶澶х殑鏅傚皻闆跺敭鍟嗛Μ鑾庣櫨璨ㄣ€佸叏鐞冪浜屽ぇ娑堣不鍝佸法闋璘nilever PLC (ULVR.L)/Unilever NV (UNc.AS)鑱悎鍒╄彲銆?/p>
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<p>鐒惰€岋紝閫欎簺鑻卞湅鍌崇当鐨勬檪灏氫紒妤繎骞撮兘闈㈣嚚鍥板锛屼腑鍦嬫湰鍦熷寲閫茬▼绶╂參銆?Next plc銆乀escoplc鍜岄Μ鑾庣櫨璨ㄦ浘涓€搴﹁│鍦栭枊鎷撲腑鍦嬪競鍫达紝涓嶉亷鏈€绲傛姌鎴熴€傚叾涓Μ鑾庣櫨璨ㄥ湪鍞嚭棣欐腐銆佹境闁€甯傚牬妤嫏浜堜唬鐞嗗晢寰岋紝鐩＄鍦ㄦ腐婢冲競鍫翠粛閬嬬嚐闁€搴楋紝浣嗗叕鍙稿璩€у凡缍撳畬鍏ㄩ€€鍑哄ぇ涓彲甯傚牬銆?/p>
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<p>Burberry 琚磵鍏ユ滑鍊€氳▓鍔冿紝鈥滄紓娲嬮亷娴封€濅締涓湅A鑲′笂甯傦紝鍏堝緸鑻卞湅鑴瓙澶ц儗鏅珖璧枫€?/p>
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<p>鏈夊垎鏋愭寚鍑猴紝鑴瓙灏嶈嫳鍦嬫檪灏氱敘妤槸涓€鍊嬪法澶ф墦鎿娿€傜敱鏂兼檪灏氳妤珮搴﹀崝浣滃寲锛岃劔姝愪箣寰岋紝鍦ㄦ湰鍦版矑鏈変唬宸ュ粻鐨勬檪灏氬搧鐗岀敓鐢㈡垚鏈皣婵€澧炪€傚緸鐩墠渚嗙湅锛屽浣堣劔姝愬緦锛屽緢澶氶€查鍊暒鐨勫湅闅涘搧鐗岄枊濮嬫挙闆紝Tiffany,鍦ㄨ嫳鍦嬭劔姝愬浣堜箣闅涜偂鍍硅穼鑷充笁骞存渶浣庯紝Topshop绛夊搧鐗屼篃琛ㄧず鍙楀埌鑴瓙褰遍熆锛屾キ绺炬槑椤笅婊戙€?/p>
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<p>鑴瓙灏嶆柤Burberry鑰岃█锛屽厛鏄鍔犵灜鍘熸湁鎰忓ぇ鍒╁姞宸ョ敓鐢㈡垚鏈紝鍙堝鍔犵灜浜哄姏鎴愭湰銆傛摎鎮夛紝鏃╁墠鑻卞湅鏀垮簻鍦ㄥ叏姘戝叕鎶曞墠锛屾檪浠籅urberry闆嗗湗涓诲腑鐨勮帄璨濇€濈埖澹紙Sir John Peace锛夈€丆EO Christopher Bailey鐧煎嚭鍏徃鍏ч儴閮典欢锛屾彁閱掑摗宸ヨ€冩叜鑴瓙灏囧皪Burberry闆嗗湗閫犳垚鐨勬墦鎿娿€傜偤鐬〃绀哄皪鑴瓙灏囨渻灏嶆姇璩囥€佸氨妤拰缍撴繜甯朵締鐨勮矤闈㈠奖闊跨殑鎿旀唫锛孞ohn Peace鍜孋hristopher Bailey鐣舵檪鍦ㄣ€婃嘲鏅ゅ＋鍫便€嬧€滃弽鑴瓙鈥濆叕闁嬩俊涓婄敖涓婅嚜宸辩殑鍚嶅瓧銆?/p>
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<p>濡傛鐪嬩締锛孊urberry姝ゆ涓湅A鑲′笂甯傦紝瀵﹂殯涔熸槸涓€娆¤〃鏄庡搧鐗屽叏鐞冪鐖姏锛屾嫇寮典腑鍦嬪競鍫寸殑鈥滃ぇ瀹ｆ帹浜嬩欢鈥濄€?/p>
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<p>灏嶆柤瑷卞鑻卞湅浼佹キ鑰岃█锛屽畠鍊戣揩鍒囬渶瑕佸缓绔嬪湪涓湅浠ュ強涓栫晫璩囨湰甯傚牬鐨勪俊璀姐€傜暍绔燂紝鐧煎睍鍓嶆櫙寮峰媮鐨勪腑鍦嬪競鍫村凡鎴愬晢瀹跺繀鐖箣鍦般€傝矟鎭╁挩瑭㈡渶鏂?018骞村害濂緢鍝佸牨鍛婅〃鏄庯紝涓湅娑堣不鑰呭浠婂湪鏈湡璩艰卜濂緢鍝佺殑鏁搁噺婵€澧烇紝濂緢鍝佺墝闁嬪鏇村鍦ㄤ腑鍦嬫湰鍦熻繋鍚堥€欎簺娑堣不鑰呯殑闇€姹傘€傞爯瑷堝埌2025骞达紝涓湅娑堣不鑰呭皣璨㈢嵒鏁村€嬪叏鐞冨ア渚堝搧琛屾キ杩戜竴鍗婄殑閵峰敭椤嶃€?/p>
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<p>鍙冨姞婊€€氫笂甯備腑鍦婣鑲★紝鏄疊urberry灏嶄腑鍦嬪競鍫撮€茶鐨勫張涓€娆￠噸澶ф埌鐣ラ儴缃层€?/p>
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<p>涓婁竴娆℃槸鍦?017骞达紝Burberry韪愯涓湅娴侀噺鏄庢槦鐕熼姺绛栫暐锛屽厛鏄敖涓嬪惓浜﹀嚒鍑轰换鍏跺搧鐗岀涓€浣嶉潪鑻辫浠ｈ█浜猴紝闅ㄥ緦鍙堝浣堝懆鍐洦鐐哄搧鐗屽ぇ浣匡紝閫蹭竴姝ュ挤鍖栨槑鏄熺嚐閵锋晥鏋溿€傛摎璨″牨椤ず锛屽湪绨戒笅鍚充害鍑″緦锛孊urberry2017骞寸涓€璨″鍙瘮閵峰敭椤嶄笂婕?%锛岃秴鍑哄師渚?.5%鐨勯爯鏈燂紝妤晫鍒嗘瀽甯獚鐐哄惓浜﹀嚒鐨勪唬瑷€鎷夊嫊鐬瑽urberry涓湅鍏у湴甯傚牬鐨勯姺閲忥紝鍏朵腑15姝插乏鍙崇殑灏戝勾娑堣不鑰呮瘮閲嶆湁鎵€澧炲姞銆?/p>
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<p>鍦ㄧぞ浜ゅ獟楂旇┍椤岄棞瑷诲害渚嗚瑳锛孊urberry鍦ㄥ湅鍏鑲′笂甯傛湰韬氨鏄禃浣崇殑绀句氦濯掗珨鍒峰睆寤ｅ憡銆傚湇绻炰笂甯傦紝鍝佺墝鏈冩帹鍑轰竴绯诲垪濯掗珨闋愮啽鍜岃┍椤岀嚐閵凤紝琛屾キ鍏т笂甯備簨浠朵篃琛ㄦ槑锛岃硣鏈洿鍌惧悜鏂煎悜鍓涗笂甯傜殑鍏徃鍋氬偩鏂滄娂瑷汇€備互鍔犳嬁澶ч禎鐐轰緥锛岃嚜寰炰笂甯備互渚嗭紝寰楃泭鏂煎挤澶х殑妤妇鍜岃壇濂界殑甯傚牬褰㈣薄锛屽姞鎷垮ぇ榈濈殑鑲″児涓€璺媯椋?鍊嶃€?/p>
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<p>鎴栬ū锛屼腑鍦婣鑲″皪Burberry鑰岃█鏄竴鍔戞摯寮佃壇钘ワ紵</p>
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<p>杩戝咕骞达紝100澶氭鐨凚urberry鍗辨钄撳欢銆傝嚜2016骞磋捣锛岀洝绠EO鍏煎壍鎰忕附鐩hristopher Bailey鎺ㄥ嚭鍗崇湅鍗宠卜绛変竴绯诲垪鏁稿瓧鍖栨敼闈╂帾鏂斤紝浣嗗競鍫磋〃鐝句粛鐒跺姏涓嶅緸蹇冦€傛摎鏅傚皻闋缍茬当瑷堬紝Burberry鍒╂饯涓€搴﹂€ｇ簩3骞翠笅闄嶏紝鐩歌純鏂煎ア渚堝搧宸ㄩ牠LVMH銆侀枊闆查泦鍦樸€佹剾棣粫閫ｇ簩鏁告湀閵峰敭椤嶉洐浣嶆暩涓婃疾锛孊urberry椤劧鎺夊嚭鐬€滃ア渚堝搧绗竴姊殜銆傗€?/p>
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<p>鍦ㄧ稉閬庣灜骞惧勾鎺欑串寰岋紝Burberry姹哄績澶у姏鎺ㄥ嫊鍝佺墝杞夊瀷銆?br></p>
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<p>棣栧厛锛孊urberry鍏ч儴鈥滃ぇ鎻涜鈥濓紝寮曞叆鏂颁换鍓垫剰绺界洠Riccardo Tisci 銆侀甯病鍕欏畼Julie Brown鍜岄甯煼琛屽畼Marco Gobbetti绲勬垚鏂板湗闅婏紝鑷村姏鏂艰畵Burberry 鎴愮偤鈥滆妤腑鏈€鏈夋寔涔呬笖鏈€鏈夊児鍊肩殑濂緢鍝侀牁鍩熶笉鍙嫊鎼栫殑鍝佺墝鈥濄€?/p>
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<p>Riccardo Tisci鍔犲叆Burberry涔嬪墠锛屾浘鐐篏ivenchy鏁堝姏12骞达紝浠栨槸甯堕牁鍝佺墝鎵撻枊骞磋紩娑堣不鑰呭競鍫寸殑绲曞皪鍔熻嚕銆俆isci鎺ㄥ嚭鐨勫寘鎷嫍闋璗鎭ょ瓑鐪惧鐖嗘锛岃畵Givenchy鎴愮偤鏈€鏈夋疆娴佹劅鐨勫ア渚堝搧鐗屼箣涓€銆?</p>
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<p>鏂板湗闅婁笂浠诲緦锛屼究灏岯urberry閫茶棰ㄩⅷ鐏伀鐨勬敼闈┿€傜偤鐬湪妤妇涓婄獊鍦嶏紝浠婂勾3鏈堟柊涓婁换鐨凴iccardo Tisci锛岀涓€鍊嬪ぇ鍕曚綔灏辨槸鐐哄搧鐗屾洿鎻涙洿鈥滄疆鐗屽寲鈥濈殑logo锛屾寰岋紝浠栬Κ鑷搷鍒€2019鏃╂槬绯诲垪鈥淏 Classic鈥?鏄庣⒑鍦板偝閬炵灜鍏跺京鑸圔urberry閫欏€嬬稉鍏告檪瑁濆眿鐨勬剰鍦?鍏╁€嬫湀寰岋紝Riccardo Tisci鍙堣垏鍦嬭ō瑷堝斧Vivienne Westwood 灞曢枊鍚堜綔锛屽皣Vivienne Westwood澶ц喗鍙涢€嗙殑鏈嬪厠閫犲瀷铻嶅叆Burberry.
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<p>姝ゅ锛岀偤鐬湪妤妇涓婂湒鐐猴紝Burberry 鎵撶牬濂緢鍝佸叏涓€骞村洓娆′笂鏂板懆鏈熺殑鍌崇当锛屼甫涓斿湪寰俊涓婇檺鏅傜櫦浣堟柊鍝併€傞甯煼琛屽畼Marco Gobbetti閭勫姞蹇皪绶氫笅闁€搴楅€茶鐦﹁韩閲嶆暣锛?018涓婂崐璨″勾椤ず锛屽湪閬庡幓鐨?2鍊嬫湀瑁★紝Burberry 鍏遍棞闁?9瀹剁洿鐕熼杸搴椼€?
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<p>澶у垁闂婃枾鐨勬敼闈╅枊濮嬪鏁堛€傛埅鑷?鏈?9鏃ョ殑涓婂崐璨″勾锛岀洝绠℃敹鍏ラ倓鏄湁鎵€涓嬫粦锛屼絾浜炲お鍦板崁鍜岀編娲插湴鍗€瀵︾従楂樺€嬩綅鏁稿闀凤紝缇庡鎵圭櫦妤嫏澧炲箙涔熼仈鍒?%銆?/p>
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<p>鍦ㄩ牴鍕㈤枊濮嬫壄杞夊緦锛孊urberry鍙堟妸鐩灏嶆簴鐬腑鍦嬭偂甯傘€傛娆″弮鍔犳滑鍊€氱櫦琛孋DR锛孊urberry鐨勬剰鍦栧緢鏄庨’锛氶枊鐧间腑鍦嬪競鍫存垚鏈締鐧煎睍鐨勬牳蹇冦€?/p>
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<p>鏈夎妤垎鏋愭寚鍑猴紝涓湅鑲″競鐨勫競鐩堢巼鏄叏涓栫晫鏈€楂樼殑锛岄€欐剰鍛宠憲鍦ㄥ湅鍏т笂甯傜殑Burberry鍙互鎲戝€熶笂甯傝儗鏇革紝鐬枔鎵撻枊鏇村铻嶈硣閫氶亾锛屽嫙闆嗘洿澶氳硣閲戙€佸鐝惧搧鐗屾摯寮靛あ銆傜劧鑰岋紝璩囨湰甯傚牬瑁℃暩瀛楀拰鍒╃泭鑷充笂锛岄渶瑕佹瘡骞淬€佹瘡鍗婂勾銆佹瘡瀛ｅ害浜ゅ嚭婕備寒鐨勬垚绺惧柈銆傚皪鏂煎ア渚堝搧鐗岃€岃█锛岄暦涔呯櫦灞曞拰杞夊瀷闇€瑕佹檪闁撶殑绌嶆穩鍜屾墦纾紝鍦嬪収涓婂競涔嬪緦鑳藉惁椐曢Ν璩囨湰鐨勭構鐙傗€滅寷鐛糕€濓紝閫欐槸鏈煡銆?/p>
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<p>鐒惰€岋紝Burberry涓湅鑲″競涔嬭矾鐪熺殑濂借蛋鍡庯紵甯傚牬棰ㄨ捣闆叉恭锛岃畩骞昏帿娓€侭urberry涓婂競寰岋紝瑕侀潰灏嶇殑鍟忛涓嶅儏鍍呮槸濡備綍閫茶鍝佺墝杞夊瀷锛屾帹寤ｆ暩瀛楀寲鍜屽勾杓曞寲锛屾摵鍦ㄩ潰鍓嶇殑锛岄倓鏈変腑鑻辫偂甯傛硶寰嬫硶瑕忕殑宸暟銆佷腑鍦嬪湅鍏у競鍫寸挵澧冭畩鍖栵紝浠ュ強濡備綍淇濊鍝佺墝鑷韩鐨勭崹鐗硅鎬т笉鍦ㄨ硣鏈拰鑲℃澅鐨勫鍔涗笅琚镜铦曠瓑鏇寸偤寰╅洔鐨勫晱椤屻€?/p>
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<p>Burberry鑳藉惁鎺ヤ綇涓︿笖椐曢Ν渚嗚嚜涓湅鐨勫法椤嶈硣鏈紝涓嬪ソ涓湅甯傚牬閫欑洡澶ф锛屼粛鏈夊緟瑙€鏈涖€?/p>
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<p>闁€閬撳湏妗岋細闄ょ灜璨稡urberry鐨勯ⅷ琛ｏ紝浣犳渻璨稡urberry鐨勮偂绁ㄥ棊锛?/p>
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.burberry-taiwan.com/c/burberry-apparel/">burberry 琛ｆ湇</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.burberry-taiwan.com/">burberry 鍙扮仯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WFZ</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎻村皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.burberry-taiwan.com/">http://www.burberry-taiwan.com/</a>;锛?
by celr9258288
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