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<p> Ralph Lauren 涓荤嚐楂樼鏈嶉＞锛屽叾鍓靛浜哄緸 1964 骞寸櫧鎵嬭捣鍌㈠埌鐝惧湪锛屼竴鍏辩櫦灞曠灜绱?6 绋敘鍝佸拰鏈嶅嫏绶氾紱闄ゆ湇椋惧锛岄倓鏈夊偄灞呫€侀厤椋撅紙鍖呫€佽厱琛ㄣ€佺彔瀵堕厤椋俱€侀瀷銆侀牁甯躲€佽叞甯讹級銆侀姘淬€侀寤炽€佸挅鍟″怀绛夛紝鏂?1997 骞村湪绱愮磩璀夊埜浜ゆ槗鎵€涓婂競銆?/p>
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<p> Ralph Lauren 杩戝勾妤妇閫ｉ伃璩枒</p>
<p> Ralph Lauren (浠ヤ笅绨＄ū RL) 2015 骞翠互 74 鍎勭編鍏冪殑閵峰敭椤嶅啀涓€娆¤瓑鏄庣灜鍏跺湪缇庡湅杓曞ア鍝佺墝涓殑闇镐富鍦颁綅锛屽叾鐕熸敹瑕忔ā姣旂穵闅ㄥ叾寰岀殑 MICHAEL KORS (浠ヤ笅绨＄ū MK) 楂樺嚭 57%銆傜劧鑰岋紝濡傛灉灏嶆瘮缇庡湅涓夊ぇ杓曞ア鍝佺墝鐨勯姺鍞キ绺惧闀峰彲浠ョ湅鍑猴紙瑕嬩笅鍦栵級锛孯L 杩戜笁骞寸殑鐕熸敹寰╁悎骞冲潎澧為暦鐜囩敋鑷抽仩浣庢柤 MK锛岄珮姝岀寷閫茬殑 MK 鎺ヨ繎 20% 鐨勭鍚堝钩鍧囧闀风巼锛岃€?RL 鍛堢従閵峰敭璨犲闀枫€?/p>
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<p> MICHEAL KORS 鍜?Coach 鐨勪富鐕熸キ鍕欑偤鍖呰锛岃€?Ralph Lauren 鐨勪富鐕熸キ鍕欐槸鏈嶉＞锛屽緸琛屾キ涓€鑸儏娉佺湅锛屽寘琚嬬殑姣涘埄鐜囨瘮鏈嶉＞楂樼湅浼煎悎鐞嗐€傜劧鑰岃病鍫遍’绀猴紝Ralph Lauren 鍘诲勾閫ｇ簩鍏╁€嬪搴︾殑瀛樿波鍛ㄨ綁鐜囬仈鍒扮灜姝峰彶鏈€浣庣殑 2.5銆傚瓨璨ㄥ懆杞夊ぉ鏁哥殑鎸佺簩澧炲姞涓嶅儏澧炲姞閵峰敭璨荤敤锛屽悓鏅傚洜鐐洪仼閵锋€т笅闄嶆渻閫蹭竴姝ヨ揩浣?RL 澧炲姞淇冮姺鑸囬姺鍞姌璁擄紝鐢辨鎷栫疮鍠綅鍟嗗搧鐨勬瘺鍒╄并鐛汇€?/p>
<p> 姝ゅ锛屽緸绠＄悊鎴愭湰瑙掑害锛孯alphLauren 鍠緸绠＄悊浜哄摗鎴愭湰鐪嬪寘琚卞嵆涓嶅皬銆傝繎鏈?RL 灏嶅鍏綀瑕佸皣绲勭箶鍖牨灞ょ礆鎺у埗鍦?6 灞わ紝鑰岄亷鍘诲咕骞寸祫绻斿堡绱氱敋鑷抽仈鍒扮灜 9 绱氾紱鍚屾檪鍘诲勾 RL 鐨勪汉鏁堬紙浜哄潎閵峰敭鏀跺叆锛夌磩 29 钀編鍏冿紝MICHAELKORS 鐨勪汉鏁堝嵒瓒呴亷鐬?33 钀編鍏冿紝鐩告瘮杓?RL 浣庣灜灏囪繎 14%銆?/p>
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<p> Stefan Larsson 鍦ㄤ笂浠诲緦锛屽皪 RL 鍏у閫茶鐬叏闈㈢殑鍟忛瑭曚及锛屽湪浠栫溂涓紝RL 瀛樺湪鍏╁€嬫柟闈㈢殑闂滈嵉鍟忛锛?/p>
<p> RL 灏嶆牳蹇冨搧鐗岀殑鐧煎睍鑱氱劍涓嶅锛氬叕鍙告秹瓒冲お澶氱殑鍝侀鑸囩窗鍒嗗競鍫达紝鍦ㄨ秴閬?12 鍊嬪瓙鍝佺墝涓婄櫦鍔涳紝鑰屽叕鍙哥湡姝ｈ并鐛绘牳蹇冨児鍊肩殑闅绘湁涓夊€嬪搧鐗岋紝鍗?Ralph Lauren, Lauren, Polo锛涘叾浠栧搧鐗岀殑閵峰敭闀峰熬閬庨暦锛岄倞闅涜并鐛诲お浣庛€傚悓鏅傚叕鍙搁亷鏂煎挤瑾?RL 绗﹁櫉鍖栫殑鐢㈠搧锛岃€屽拷瑕栨秷璨昏€呯殑娑堣不鑸囩┛钁楀牬鏅紝閫犳垚鐢㈠搧瑷▓鑸囨秷璨婚珨椹楄窡涓嶄笂甯傚牬姝ヨ銆?/p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
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<p> 閲嶅鑱氱劍锛?鍥炴鏍稿績鍝佺墝鐨勫児鍊煎壍閫?/p>
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<p> 2016 骞存槬瀛ｇ殑閵峰敭鏀跺叆璁婂寲绀烘剰</p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
<p> 閲嶅閬嬬嚐妯″紡</p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
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<p> 瑾埌 POLO 琛偗瀹氶兘涓嶉檶鐢燂紝寰堝鍝佺墝閮芥湁瑷▓鍜岀敓鐢㈢殑 POLO 琛紝浣嗚鍒?POLO 琛箣鐖?RalphLauren锛屽叾鍝佺墝鍦ㄤ腑鍦嬫亹鎬曚甫闈炵洝浜虹殕鐭ワ紝鍥犵偤鍏朵甫闈炲畾浣嶅湪澶х溇甯傚牬鐨勬秷璨诲搧鐗屻€俁alph Lauren 鏄?RalphLauren Co. 鐨勫壍濮嬩汉锛孯alph Lauren 鍑哄悕鐨勪笉鍍呮湁 POLO 琛強鍏堕Μ鐞冩蹇楋紝鍏惰。瑁濈殑缍撳吀缇庡紡棰ㄦ牸浜﹀湪鍓涘墰绲愭潫鐨勫反瑗垮ェ閬嬫渻鍒嗗鎼剁溂銆傚畠琚寚瀹氱偤缇庡湅閬嬪嫊鍝＄殑濂ч亱鏈冪Ξ鏈嶏紝鍏舵墍楂旂従鐨勭編寮忕啽鎯呫€佽嚜鐢辫垏闅ㄦ€э紝鍚屾檪绗﹁櫉鍖栫殑杓曞ア姘ｈ唱锛岀偤寤ｅぇ涓湅缍插弸鎵€娲ユ触妯傞亾銆?/p>
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<p> Ralph Lauren 涓荤嚐楂樼鏈嶉＞锛屽叾鍓靛浜哄緸 1964 骞寸櫧鎵嬭捣鍌㈠埌鐝惧湪锛屼竴鍏辩櫦灞曠灜绱?6 绋敘鍝佸拰鏈嶅嫏绶氾紱闄ゆ湇椋惧锛岄倓鏈夊偄灞呫€侀厤椋撅紙鍖呫€佽厱琛ㄣ€佺彔瀵堕厤椋俱€侀瀷銆侀牁甯躲€佽叞甯讹級銆侀姘淬€侀寤炽€佸挅鍟″怀绛夛紝鏂?1997 骞村湪绱愮磩璀夊埜浜ゆ槗鎵€涓婂競銆?/p>
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<p> Ralph Lauren 杩戝勾妤妇閫ｉ伃璩枒</p>
<p> Ralph Lauren (浠ヤ笅绨＄ū RL) 2015 骞翠互 74 鍎勭編鍏冪殑閵峰敭椤嶅啀涓€娆¤瓑鏄庣灜鍏跺湪缇庡湅杓曞ア鍝佺墝涓殑闇镐富鍦颁綅锛屽叾鐕熸敹瑕忔ā姣旂穵闅ㄥ叾寰岀殑 MICHAEL KORS (浠ヤ笅绨＄ū MK) 楂樺嚭 57%銆傜劧鑰岋紝濡傛灉灏嶆瘮缇庡湅涓夊ぇ杓曞ア鍝佺墝鐨勯姺鍞キ绺惧闀峰彲浠ョ湅鍑猴紙瑕嬩笅鍦栵級锛孯L 杩戜笁骞寸殑鐕熸敹寰╁悎骞冲潎澧為暦鐜囩敋鑷抽仩浣庢柤 MK锛岄珮姝岀寷閫茬殑 MK 鎺ヨ繎 20% 鐨勭鍚堝钩鍧囧闀风巼锛岃€?RL 鍛堢従閵峰敭璨犲闀枫€?/p>
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<p> 鍏烽珨鐪?RalphLauren 杩戜簲骞寸殑閵峰敭鏀跺叆锛?011鈥?013 骞寸殑閵峰敭椤嶅闀烽€熷害杓冨揩锛岃€屼箣寰?2014 骞撮枊濮嬪嚭鐝剧灜璨犲闀枫€傞姺鍞澧為暦涓嶇┅瀹氾紝涓嶅儏鍍呮槸鍥犵偤杩戝咕骞村叏鐞冨ア渚堝搧甯傚牬涓嶆櫙姘ｏ紝鍚屾檪 Ralph Lauren 寰炵稉鐕熺瓥鐣ュ強鎴愰暦浣堝眬涓婂嚭鐝剧灜璜稿鍟忛銆?/p>
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<p> 鏈湡甯傚牬澧為暦鍋滄化</p>
<p> 濡傚墠杩帮紝鐩＄杩戜簲骞寸編鍦嬫湰鍦熷競鍫翠緷鐒舵槸 RL 涓昏鐨勫埄鍩哄競鍫达紝浣嗗鏋滅湅杩戜笁骞?CAGR, 鍏剁編鍦嬫湰鍦熺敋鑷崇偤 - 3.1%锛涘皪姣?MK, 鍦ㄦ湰鍦熷競鍫翠笁骞撮枔澧炲姞鐬?7.34 鍎勭編鍏冪殑鏀跺叆锛屽京鍚堝钩鍧囧闀风巼閬斿埌鐬?13.4%銆傚湪鍌㈤杸鍙ｅ叐鏂瑰法澶х殑澧為暦鍙嶅樊鍙嶆槧鍑?RalphLauren 鍦ㄧ稉鐕熶笂涓€瀹氭殫钘忛棞閸电煭鏉裤€?/p>
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<p> 娴峰甯傚牬寰屽媮涓嶈冻</p>
<p> 鑸変緥渚嗚锛?010 骞翠互鍓嶏紝RalphLauren 灏卞皣鍏舵檪灏氱増鍦栫洰妯欓嚇鍒扮灜涓湅澶ч櫢甯傚牬銆傜敱鏂?RalphLauren 鍒濇閫插叆涓湅澶ч櫢閫氶亷缍撻姺鍟嗛亱浣滐紝缍撻姺鍟嗗皣 RalphLauren 鐨勪綆绔殑 銆孊lueLabel銆?鐢㈠搧绶氫綔鐐洪€查涓湅甯傚牬鐨勯噸榛烇紝鍚屾檪缍撻姺鍟嗛亱鐕熼珨绯绘贩浜傚皫鑷翠豢璨ㄥ堡鍑轰笉绐紝鍤撮噸褰遍熆 Ralph Lauren 鍦ㄤ腑鍦嬬殑鍝佺墝褰㈣薄銆?/p>
<p> 寰為偅涔嬪緦锛岄噸濉?RalphLauren 鍦ㄤ腑鍦嬪競鍫寸殑褰㈣薄鎴愮偤 RalphLauren 鐨勯噸瑕佽椤岋紝闂滈枆鐬?銆孊lueLabel銆?鍦ㄤ腑鍦嬪ぇ闄哥殑鐢㈠搧绶氾紝涓﹀緸 2010 骞撮枊濮嬶紝澶ч噺闂滈枆鍦ㄤ腑鍦嬪ぇ闄稿競鍫寸殑闆跺敭鐩寸嚐闁€搴楋紝鍖椾含鍍呭墿 2 鍌紝涓﹂€愭鏀跺洖浠ｇ悊娆婏紝鐩村埌 2013 骞存墠閲嶆柊鍥炴涓湅甯傚牬銆?</p>
<p> 鍦?2013 骞达紝RL 鍦ㄤ腑鍦嬪競鍫村寘鎷娓湴鍗€闁嬭ō鐬?15 鍌㈤浂鍞洿鐕熷簵锛涚洿鍒?2016 骞?8 鏈堝簳锛屼竴鍏卞湪涓湅澶ч櫢闁嬭ō鐬?30 鍌㈤浂鍞洿鐕熷簵锛岀浉鐣舵柤骞冲潎姣忓勾闁嬭ō 8.6 鍊嬮杸搴椼€傞杸搴楁暩閲忓湪涓湅甯傚牬鎸佺簩澧炲姞锛屼絾閫欒垏 2013 骞?Ralph Lauren 鎵€瑕忓妰鐨?60 鍌㈢洿鐕熷簵閭勬湁涓€鍊嶇殑鏁搁噺宸窛銆?/p>
<p> 涓荤敘鍝佺窔璨㈢嵒涔忓姏</p>
<p> RL 涓荤嚐妤嫏鐐烘湇椋撅紝鑰?MK 鐐哄寘琚嬶紝2015 骞撮洊鐒跺緸绲曞皪鍗犳瘮渚嗙湅 RL 涓荤嚐妤嫏鍗犳敹鍏ユ瘮鐐?74%锛屾瘮 MK 楂樺嚭鐬洓鍊嬬櫨鍒嗛粸锛涗絾灏嶆瘮鍏╂柟鐨勯姺鍞垚闀蜂締鐪嬶紝鍙堝嚭鐝剧灜宸ㄥぇ鐨勫弽宸紝MK 杩戜笁骞翠繚鎸佺灜瓒呴亷 24% 鐨勫京鍚堝钩鍧囧闀风巼锛岃€?RL 璺屽叆鐬闀疯矤鍊笺€傚悓鏅傦紝鐩＄ MK 鐨勯瀷鏈嶅幓骞村儏鏈変笉鍒?5 鍎勭編閲戠殑瑕忔ā锛屼絾涔熶繚鎸佺灜瓒呴亷 10% 鐨?CAGR 鎴愰暦; 鐩告瘮 RL 鍦ㄩ潪鏍稿績妤嫏涓婁篃鏄闀风柌杌熴€?/p>
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<p> 閵峰敭涔忓姏鐩存帴鎷栫疮鍒╂饯鍥炲牨</p>
<p> 鍓嶆枃鎻愬強锛岄洊鐒跺緸绲曞皪閵峰敭瑕忔ā鐪嬶紝Ralph Lauren 鏄笁鍌㈢編鍦嬫湰鍦熻紩濂㈠搧鐗岀殑鐜嬭€咃紝浣嗙劇璜栧緸姣涘埄鐜囬倓鏄緸鎭▍鍓嶅埄娼ょ巼鐪嬶紝RL 涓嶅儏鎸佺簩涓嬭穼锛岃€屼笖鏄笁鍌紒妤腑鏈€浣庣殑銆?/p>
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<p> MICHEAL KORS 鍜?Coach 鐨勪富鐕熸キ鍕欑偤鍖呰锛岃€?Ralph Lauren 鐨勪富鐕熸キ鍕欐槸鏈嶉＞锛屽緸琛屾キ涓€鑸儏娉佺湅锛屽寘琚嬬殑姣涘埄鐜囨瘮鏈嶉＞楂樼湅浼煎悎鐞嗐€傜劧鑰岃病鍫遍’绀猴紝Ralph Lauren 鍘诲勾閫ｇ簩鍏╁€嬪搴︾殑瀛樿波鍛ㄨ綁鐜囬仈鍒扮灜姝峰彶鏈€浣庣殑 2.5銆傚瓨璨ㄥ懆杞夊ぉ鏁哥殑鎸佺簩澧炲姞涓嶅儏澧炲姞閵峰敭璨荤敤锛屽悓鏅傚洜鐐洪仼閵锋€т笅闄嶆渻閫蹭竴姝ヨ揩浣?RL 澧炲姞淇冮姺鑸囬姺鍞姌璁擄紝鐢辨鎷栫疮鍠綅鍟嗗搧鐨勬瘺鍒╄并鐛汇€?/p>
<p> 姝ゅ锛屽緸绠＄悊鎴愭湰瑙掑害锛孯alphLauren 鍠緸绠＄悊浜哄摗鎴愭湰鐪嬪寘琚卞嵆涓嶅皬銆傝繎鏈?RL 灏嶅鍏綀瑕佸皣绲勭箶鍖牨灞ょ礆鎺у埗鍦?6 灞わ紝鑰岄亷鍘诲咕骞寸祫绻斿堡绱氱敋鑷抽仈鍒扮灜 9 绱氾紱鍚屾檪鍘诲勾 RL 鐨勪汉鏁堬紙浜哄潎閵峰敭鏀跺叆锛夌磩 29 钀編鍏冿紝MICHAELKORS 鐨勪汉鏁堝嵒瓒呴亷鐬?33 钀編鍏冿紝鐩告瘮杓?RL 浣庣灜灏囪繎 14%銆?/p>
<p> 闈㈠皪璩枒锛孡arsson 鑷ㄥ嵄鍙楀懡</p>
<p> 鑷?2015 骞翠互渚嗭紝Ralph Lauren 楂樼灞ら€ｇ簩鎻涗汉銆?鏂?2015 骞?10 鏈堝嚭浠?RL CEO锛屽叾鍦?H M 宸ヤ綔 14 骞达紝鍗斿姪鎷撳睍鍏ㄧ悆浜嬫キ鐗堝湒鑷?44 鍊嬪湅鍌紝骞寸嚐妤婵€澧?5 鍊嶈嚦 170 鍎勭編鍏冦€?012 骞达紝浠?GAP 鏃椾笅鐨?Old Navy 鍏ㄧ悆涓诲腑锛屾墰璧?GAP 鏁村€嬪叕鍙哥殑閵峰敭閲忓闀凤紝2014 骞村湪 GAP 閵峰敭閲忓叏绶氫笅婊戠殑鎯呮硜涓嬶紝Old Navy 璁?GAP 鐕熸敹鎴愰暦 8%銆侺arsson 鍏夐鐨勬帉鑸垫キ绺捐畵澶栫晫灏嶅叾鍦?RL 鎺ㄩ€茶畩闈╃殑鍓嶆櫙鎶辨湁寰堝ぇ淇″績銆?/p>
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<p> Stefan Larsson 鍦ㄤ笂浠诲緦锛屽皪 RL 鍏у閫茶鐬叏闈㈢殑鍟忛瑭曚及锛屽湪浠栫溂涓紝RL 瀛樺湪鍏╁€嬫柟闈㈢殑闂滈嵉鍟忛锛?/p>
<p> RL 灏嶆牳蹇冨搧鐗岀殑鐧煎睍鑱氱劍涓嶅锛氬叕鍙告秹瓒冲お澶氱殑鍝侀鑸囩窗鍒嗗競鍫达紝鍦ㄨ秴閬?12 鍊嬪瓙鍝佺墝涓婄櫦鍔涳紝鑰屽叕鍙哥湡姝ｈ并鐛绘牳蹇冨児鍊肩殑闅绘湁涓夊€嬪搧鐗岋紝鍗?Ralph Lauren, Lauren, Polo锛涘叾浠栧搧鐗岀殑閵峰敭闀峰熬閬庨暦锛岄倞闅涜并鐛诲お浣庛€傚悓鏅傚叕鍙搁亷鏂煎挤瑾?RL 绗﹁櫉鍖栫殑鐢㈠搧锛岃€屽拷瑕栨秷璨昏€呯殑娑堣不鑸囩┛钁楀牬鏅紝閫犳垚鐢㈠搧瑷▓鑸囨秷璨婚珨椹楄窡涓嶄笂甯傚牬姝ヨ銆?/p>
<p> 閬嬬嚐妯″紡閫犳垚閬庡害搴瓨锛氶亷鍘荤敘鍝佺殑鏁撮珨涓婂競鍛ㄦ湡闀烽仈 15 鍊嬫湀锛屾柊鍝佺殑閬告搰鍦ㄩ亷鍘绘笭閬撴壒鐧煎晢鐨勮┍瑾炴瑠寰堝ぇ锛屼粬鍊戞棭鏃╃⒑瀹氱灜瑕侀噰璩肩殑鐢㈠搧锛岃€屾暩鍗佸€嬫湀寰岋紝闇€姹傚線寰€鐧肩敓鐬’钁楄畩鍖栵紝RL 鐨勫韩瀛樻槑椤緵澶ф柤姹傦紱閬庡墿鐨勫韩瀛樿杩綁鍚戝ェ鐗硅悐鏂拰鍏朵粬鎶樻墸搴楋紝閫蹭竴姝ユ媺浣庨姺鍞瘺鍒╋紱鍚屾檪闆跺敭鑸囧垎閵风殑鎿村嫉缂轰箯绲变竴瑕忓妰鑸囨妸鎺э紝閫犳垚閵峰敭鍗斿悓宸紝鍠簵妤妇涓嶉珮銆?/p>
<p> Larsson 灏?RL 鐨勫晱椤岃ê鏂?/p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
<p> 鍥犳锛孡arsson 鐨勮畩闈╂柟妗堝嵆鍦嶇篂閫欏叐澶ф柟闈㈠睍闁嬶細</p>
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<p> 閲嶅鑱氱劍锛?鍥炴鏍稿績鍝佺墝鐨勫児鍊煎壍閫?/p>
<p> Larsson 鍔涗績鍏徃鐨勭敘鍝侀枊鐧笺€佺嚐閵疯垏閵峰敭绮惧姏閲嶆柊鍥炲埌涓夊€嬫牳蹇冨搧鐗屼笂锛屽嵆 Ralph Lauren, Lauren, Polo銆傝€屽皪鏂煎叾浠栬紨鍝佺墝锛屽皣浠ユ洿鐐哄毚鏍肩殑 ROI 鑰冩牳渚嗚浼板叾瀛樺湪鐨勫児鍊硷紝灏嶆柤浣庡洖鍫辩殑閵峰敭闀峰熬瀛愬搧鐗屽皣鏈冧簣浠ユ窐姹般€?/p>
<p> 鍚屾檪锛岀劇璜栨槸鐢㈠搧鐮旂櫦瑷▓閭勬槸鍝佺墝鐕熼姺锛屽皣鍦嶇篂瀹㈡埗鐨勫洓澶ч渶姹傚牬鏅睍闁嬶紝鍗抽亱鍕曘€佷紤闁戙€佹櫄瀹磋垏宸ヤ綔锛屾帹鍕曠湡姝ｄ互娑堣不鑰呯偤涓績灞曢枊妤嫏锛岃€岄潪閬庡害鐨勫挤瑾?RL 绗﹁櫉鍖栫殑棰ㄦ牸鍏冪礌銆?/p>
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<p> 2016 骞存槬瀛ｇ殑閵峰敭鏀跺叆璁婂寲绀烘剰</p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
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<p> 渚嗘簮锛歊alph Lauren IR, 2016</p>
<p> 绺戒箣锛岀従鍦ㄤ締瑭曞児 Larsson 鐨?RL 璁婇潻瑷堝妰鍙兘閭勭偤鏅傚皻鏃╋紝鍦ㄥ叾瑷堝妰瑁★紝浠婃槑鍏╁勾閲嶉粸鏄偤鏂扮殑鎴扮暐鎰忓湒鎵撲笅鍫呭鐨勯亱鐕熷熀绀庯紝妤嫏鍥炲牨绌╁仴鍗冲ソ锛岃€岀湡姝ｇ殑妤嫏鎴愰暦灏囧緸 2019 璨″勾鐧肩敓銆?/p>
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