電商及新品刺激中美市場提速 Nike耐吉上調全_1
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鐧诲叆<a href="http://www.nikesteelersshop.com/">Nike 瀹樼恫</a>锛岄伕璩煎ぞ鍏嬪啲瀛ｆ柊鍝佺郴鍒楋紝绮鹃伕闉嬫鍜屽鍏冪┛鎼桨椤亱鍕曟檪灏氾紝寰炲鎳夊皪澶╂埃鑾脯璁婂够銆傚叏鏂癆F1 UTILITY LOW灞曠従浜嗚嚜鎴戣〃鐝剧殑鐒＄晱绮剧锛屾惌閰嶉啋鐩壍鎰忛潻鏂版紨绻圭稉鍏搞€傚叏鏂癠TILITY璺戞绯诲垪锛屽緸鍌剧泦澶ч洦鍒版杭婊戣矾闈紝鐐轰綘鎻愪緵鎳夊皪鍚勭ó澶╂埃锛岀媭娉佺殑楂樻晥鑳借鍌欍€?div class="intro">鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?018骞?2鏈?0鏃ワ細鐩存帴闈㈠皪娑堣不鑰咃紙DTC锛夋キ鍕欏皪 Nike鑱悕闉嬫 鍙奛ike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗鍏╁€嬫渶閲嶈甯傚牬鈥斺€斿寳缇庡拰涓湅鐨勬彁鎸埡婵€浜屽搴︽暣楂旇〃鐝鹃€蹭竴
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<p>鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?018骞?2鏈?0鏃ワ細鐩存帴闈㈠皪娑堣不鑰咃紙DTC锛夋キ鍕欏皪<a href="http://www.nikesteelersshop.com/c/lianming/">Nike鑱悕闉嬫</a>鍙奛ike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗鍏╁€嬫渶閲嶈甯傚牬鈥斺€斿寳缇庡拰涓湅鐨勬彁鎸埡婵€浜屽搴︽暣楂旇〃鐝鹃€蹭竴姝ュ京铇囷紝瑭插叏鐞冩渶澶ч珨鑲茬敤鍝佸埗閫犲晢鏇翠笂瑾跨灜鍏ㄥ勾鏀跺叆鍙婂埄娼ょ巼闋愭湡锛屽懆鍥涚洡寰岃偂鍍规€ュ崌鏈€澶?.8%鑷?3.50缇庡厓銆?/p>
<p>寮峰媮鐨勬キ绺鹃珨鐝惧湪鑲″児涔嬩笂锛屼害涓€鎺冭繎鏈熺編鑲″叏绶氳穼鍏ョ唺甯傜殑闄伴溇锛岄’绀?a href="http://www.nikesteelersshop.com/c/lianming/">Nike鐔遍杸闉嬫</a>鍙奛ike Inc. 鑰愬悏闆嗗湗锛屽強浠ヨ┎闆嗗湗鐐洪鐨勯亱鍕曡妤紝浠嶇劧鏄浂鍞キ涓敮涓€鑳界湅鍒板厜鏄庡墠鏅殑鍒嗛锛屼甫璁撹鎺╁煁鍦ㄥ法澶т笉纰哄畾涓殑缍撴繜褰㈠嫝鐪嬪埌涓€绲插井鍏夈€?/p>
<p>鍦ㄦ埅鑷?1鏈?0鏃ョ殑2019璨″勾浜屽搴︼紝Nike Inc. 鑰愬悏闆嗗湗瀵︾従瓒呴亷41%鐨勬暩瀛楅姺鍞闀凤紝瑭叉笭閬撶殑绉诲嫊鍗犳瘮瓒呴亷涓€鍗婏紝鍖楃編鏈湡甯傚牬鐨勫骞呬篃瓒呴亷30%銆傞亷鍘讳竴骞寸鐞嗗堡鏍规摎鑱氱劍鏂煎壍鏂般€侀€熷害鍜孌TC 妤嫏鐨勬柊绛栫暐鏂瑰悜鍔犲挤鐬緵鎳夐張浠ユ彁楂樻柊鍝佹姇鏀鹃€熷害锛屽悓鏅傜妤垫摯澶х窔涓婂悎浣滆寖鍦嶏紝鎴愬姛鎺ㄥ嫊姝ｅ児闉嬪饱鍜屾湇瑁濈殑閵峰敭锛屾瘺鍒╃巼鍥犳寰椾互鎿村ぇ80鍊嬪熀榛炶嚦43.8%銆?/p>
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<p>鏈熷収澶т腑鑿崁鐨勫浐瀹氬尟鐜囪▓鏀跺叆澧為暦寰炰笂璨″勾鐨?8%鍜屼竴瀛ｅ害鐨?0%澶у箙鎻愰€熷埌31%锛岄瀷灞ュ拰鏈嶈鍒嗗垾閷勫緱33%鍜?8%鐨勫挤鍕佸闀凤紝鏁稿瓧閵峰敭澶у閫?0%銆傛鍓嶆姇璩囪€呬竴鐩存唫鎱腑鍦嬬稉婵熷闀峰洜涓編璨挎槗鎴伴檷婧渻璁撹繎骞村湪涓湅棰ㄧ敓姘磋捣鐨凬ike Inc. 鑰愬悏闆嗗湗銆丄didas AG (ADSGn.DE) 鎰涜开閬旈泦鍦樹互鍙婂ア渚堝搧琛屾キ鍑虹従鏀剧珐銆?/p>
<p>Nike Inc. 鑰愬悏闆嗗湗涓诲腑銆佺附瑁佸吋棣栧腑鍩疯瀹楳ark Parker 鍦ㄨ病鍫卞緦闆昏┍鏈冭涓婅〃绀烘湭瑕嬭部鏄撴埌灏嶉泦鍦樻キ鍕欓€犳垚浠讳綍褰遍熆銆備粬閫忛湶浠婂勾涓湅鐨勨€滈洐11鈥漀ike 鑰愬悏鍝佺墝鍐嶇牬绱€閷勶紝涓嶅儏鍐嶆鎴愮偤澶╄矒绗竴閬嬪嫊鍝佺墝锛岃€屼笖鏁撮珨妤嫏姣斿幓骞村悓鎯呮縺澧為€惧洓鎴愶紝鍖呮嫭鈥滈洐鍗佷竴鈥濈殑浜旀棩鍏ц┎鍝佺墝寰炲ぇ涓彲鍗€鐨?2闁撻厤閫佷腑蹇冨拰瓒呴亷50闁撻浂鍞杸搴楀瘎鍑鸿秴閬?00钀?浠跺晢鍝併€?/p>
<p>浠栧皪鍒嗘瀽甯寚鍑轰腑鍦嬫槸楂旇偛閬嬪嫊鐧煎睍甯跺嫊鍝佺墝澧為暦鐨勬渶浣充緥璀夛紝鍖呮嫭Jordan 妤嫏鐨凬ike 鍝佺墝鍦ㄨ┎鍗€宸茬稉閫ｇ簩18鍊嬪搴﹀彇寰楅洐浣嶆暩澧為暦銆?/p>
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<p>鍓峃FL 缇庡湅鑱锋キ姗勬瑬鐞冨ぇ鑱洘鍥涘垎琛汣olin Kaepernick 绉戞灄路鍗℃櫘灏煎厠鐨凬ike 鑰愬悏鍝佺墝鈥淛ust Do It鈥濆唬鍛?/p>
<p>缍撻亷鎸佺簩涓€骞寸殑鍊掗€€寰岋紝鍗犻泦鍦樺洓鎴愭敹鍏ョ殑鍖楃編鏈湡甯傚牬鏂?018璨″勾鍥涘搴︽仮寰?%鐨勫闀凤紝闅ㄥ緦澧炲箙鍦ㄩ亷鍘诲叐瀛ｅ垎鍒ラ€蹭竴姝ユ摯澶ц嚦7%鍜?%銆傞櫎鐬瓥鐣ラ噸榛炵殑鎴愬姛鍩疯锛孨ike 鑰愬悏鍝佺墝鑳藉緸骞村垵灏庤嚧鍖呮嫭绺借Trevor Edwards 鍦ㄥ収11鍚嶉珮绠′笅鑷虹殑鈥?Metoo鈥濅紒妤亾寰峰拰鏂囧寲閱滆仦鎸綔锛岄噸鏂扮珯涓婃渶杩戜簩瀛ｅ害鐨勫闀峰拰妤妇楂樺害锛屽厖鍒嗗弽鏄犵灜Mark Parker 鐨勬湁鍔涢牁灏庝互鍙婄埈璀版€х嚐閵风瓥鐣ョ殑璨㈢嵒銆?/p>
<p>鐐烘叾绁濃€淛ust Do It鈥濆唬鍛婅獮瑾曠敓30鍛ㄥ勾锛孨ike 鑰愬悏鍝佺墝璧风敤浠ユ敮鎸侀粦浜虹董娆婇亱鍕曗€淏lack Lives Matter鈥濈偤鍚嶈€屸€滆藩鍦嬫瓕鈥濈殑鍓峃FL 缇庡湅鑱锋キ姗勬瑬鐞冨ぇ鑱洘鍥涘垎琛汣olin Kaepernick 绉戞灄路鍗℃櫘灏煎厠浣滅偤浠ｈ█浜恒€傚湪鏈€鏂扮殑Nike 鑰愬悏鍝佺墝寤ｅ憡涓紝Colin Kaepernick 鐨勯粦鐧介牠鍍忓強鍏惰噳涓娾€滃爡鎸佷俊蹇碉紝鍗充娇閫欐剰鍛宠憲鐘х壊鎵€鏈夈€侸ust Do It.鈥濈殑寤ｅ憡瑾炰娇鈥?boycottnike锛堟姷鍒惰€愬悏锛夆€濆拰鐒氱噿Nike 鑰愬悏鐢㈠搧涓€搴︽垚鐐虹ぞ浜ゅ獟楂旂啽闁€鍏у锛岄泦鍦樿偂鍍逛篃鍌欏彈鐗介€ｏ紝缇庡湅绺界当Donald Trump 鐗规湕鏅嚜鐒朵笉鏈冩斁閬庢鏈冿紝鍦ㄦ帹鐗硅渚僋ike Inc. 闆嗗湗绠＄悊灞よ嚜椋熷叾鏋溿€?/p>
<p>Mark Parker 鍦ㄤ竴瀛ｅ害妤妇鏈冩檪鏇炬姭闇诧紝鐢盋olin Kaepernick 鍙奓ebron James 鍕掍綀鏈椔疯┕濮嗘柉銆丼erena Williams 璩界惓濞溌峰▉寤夊鏂瓑榛戜汉閬嬪嫊鍝￠牁閵滄紨绻圭殑鈥淛ust Do It鈥?0鍛ㄥ勾寤ｅ憡鐒¤珫寰炵ぞ浜ら倓鏄晢妤殑瑙掑害锛屽皪娴侀噺鍜屽弮鑸囧害閮芥湁澶у箙鎻愭尟锛岀鐞嗗堡灏嶆鎰熷埌鈥滈潪甯搁鍌测€濄€傚競鍫寸爺绌舵暩鎿氫篃椤ず缇庡湅鏈湡閵峰敭鍥犲唬鍛婃洕鍏夎€屾縺澧炪€?/p>
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<p>Jordan 鍝佺墝鍦ㄤ腑鍦嬪憟鐝惧挤鍕佸嫝闋?鍦栫偤瀵跺嫕鍦嬮殯锛?813.HK锛夌偤鍏堕枊瑷殑闆跺敭灏堣常搴?/p>
<p>浜屽搴ike Inc. 鑰愬悏闆嗗湗鏀跺叆绺借▓93.74鍎勭編鍏冿紝鍎柤甯傚牬鏈熸湜鐨?1.8鍎勭編鍏冿紝杓冨幓骞村悓鏈?5.54鍎勭編鍏冧笂婕?.6%锛屾拠闄ゅ尟鐜囧奖闊垮緦婕插箙閬?4%锛屽叾涓璑ike 鍝佺墝澶у14%鑷?9.46鍎勭編鍏冿紝Converse 鍖″▉浜︽湁6%鐨勫闀凤紝鏀跺叆鐐?.25鍎勭編鍏冦€傛暣楂斿噲鍒╂饯鎸夊勾澧炲姞10.4%鑷?.47鍎勭編鍏冿紝EPS 寰炲幓骞村悓鏈熺殑0.46缇庡厓涓婂崌鑷?.52缇庡厓锛岃€屽競鍫撮爯鏈熺偤0.46缇庡厓銆?/p>
棣栧腑璨″嫏瀹楢ndy Campion 灏嶅垎鏋愬斧鎸囧嚭鍏ㄥ勾鏀跺叆璧风⒓鏈冩湁楂樺€嬩綅鏁稿闀凤紝涔熷彲鑳借揩杩?0%-20%鐨勪綆娈点€?
<p>Mark Parker 閫忛湶涓嬩竴杓€淛ust Do It鈥濆唬鍛婂皣浠ュコ鎬ч亱鍕曞摗鐐轰富銆傗€滄垜鍊戠浉淇?019骞存渻鎴愮偤濂虫€ч亱鍕曠殑鐖嗙偢榛烇紝鈥濅粬灏嶅垎鏋愬斧琛ㄧず銆侼ike 鑰愬悏鍝佺墝灏囩偤鏄庡勾鍦ㄦ硶鍦嬭垑琛岀殑濂冲瓙涓栫晫鏉帹鍑哄叏鏂扮殑楂樻€ц兘绯诲垪锛屼互缍寔濂宠璺戣磸鐢疯鐨勫挤鍕佸嫝闋紝鑰岀偤鐬鍔犲皪楂樼閬嬪嫊浼戦枒闋樺煙鐨勬徊閫忋€佷笉璁揕ululemont Athletica Inc. (NASDAQ:LULU) 闇查湶妾告灏堢編锛岃┎鍝佺墝浜﹀皣棣栨鐧间綀鍖呭惈鐢疯鐨勭憸浼芥湇绯诲垪銆?/p>
<p>鏍规摎Canaccord Genuity 鐨勭爺绌讹紝鐒¤珫鐢枫€佸コ娑堣不鑰呴兘瑾嶇偤Nike 鑰愬悏鏄渶鍏峰壍鏂拌兘鍔涚殑閬嬪嫊鍝佺墝锛屾剰鍛宠憲鍦ㄥコ鎬у競鍫磋垏Lululemont Athletica Inc. 闇查湶妾告鐩告瘮锛孨ike 鑰愬悏鍝佺墝浠嶅叿鏈変竴瀹氬劒鍕紝鑰屽悓妯ｈ捣婧愭柤缇庡湅鏈湡鐨刄nder Armour Inc. (NYSE:UA) 瀹夊痉鐟墖琚寚鏈€缂轰箯鍓垫柊鎬с€備笂鍛ㄨ┎缇庡湅绗笁澶ч亱鍕曞搧鐗屽墰鍓涚櫦浣堢灜浠ゆ姇璩囪€呭け鏈涚殑涓湡椤樻櫙銆?/p>
<p>Nike Inc. (NYSE:NKE) 鍛ㄤ簲鏃╃洡涓€搴﹂鍗?0%鑷?4.29缇庡厓锛屾埅鑷冲懆鍥涙敹鍫?7.53缇庡厓锛岃┎鑲″緸9鏈堜腑鏃洜Colin Kaepernick寤ｅ憡鏁堟噳鑰屽壍鍑虹殑12鍊嬫湀鏂伴珮86.04缇庡厓鍥炶惤鐬?1.51%銆?/p>
鍔夊挤鏉遍潰鑷ㄦ皯浜嬭ù瑷?涓湅瀵岃豹鍔夊挤鏉卞湪缇庡湅娑夊珜鎬т镜妗堝湪鐣跺湴鏅傞枔鍛ㄤ簲杩庝締杞夋姌锛屼酣鍏у钩绺ｆ瀵熷畼杈﹀叕瀹?1鏃ョ櫦浣堣伈鏄庯紝瀹ｄ綀鍥犳浠跺瓨鍦ㄥ毚閲嶈瓑鎿氫笉瓒筹紝灏囦笉鏈冨皪JD.com Inc. (NASDAQ:JD) 浜澅鍓靛浜烘彁璧峰垜浜嬭ù瑷熴€?2鏈?2鏃?14:32
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