從Prada、Herms七大品牌案例看奢侈品門店設計理
中文(简体) Public
<a href="http://www.prada-taiwan.com/">Prada 灏堟珒</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慞rada 瀹樻柟缍茬珯锛屾垜鍊戝皣鍏ㄦ柊鐨凱rada澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2015骞?4鏈?6鏃?1:43 鏍稿績鎻愮ず锛氬緸 prada 灏堟珒 鍙板寳 鍜孭rada銆丠erm猫s涓冨ぇ鍝佺墝妗堜緥鐪嬪ア渚堝搧闁€搴楄ō瑷堢悊蹇点€侾rada鐨勯杸搴椾究閮芥瘮鐓ц憲鐣?/div>
璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2015骞?4鏈?6鏃?1:43
鏍稿績鎻愮ず锛氬緸<a href="http://www.prada-taiwan.com/p/belt-bn-63417d1d-1/">prada 灏堟珒 鍙板寳</a>鍜孭rada銆丠erm猫s涓冨ぇ鍝佺墝妗堜緥鐪嬪ア渚堝搧闁€搴楄ō瑷堢悊蹇点€侾rada鐨勯杸搴椾究閮芥瘮鐓ц憲鐣粖鐨勫缇庢婧栬€屽缓锛岃€孒erm猫s瑾嶇偤闁€搴楀凡缍撹畩鎴愮灜澧炲挤鍝佺墝楂旈鐨勫湴鏂癸紝娑堣不鑰呬笉闅绘兂瑕佽臣鐗┿€?
涓€鍫村缇庢埌鐖鍦ㄥ湪鍚勫ぇ濂緢鍝佺墝闁€搴椾箣闁撳睍闁嬶紝閫欎簺鍝佺墝鍊戝姫鍔涚敤鏇村叿钘濊鎰熺殑闆跺敭绌洪枔渚嗗惛寮曟秷璨昏€呫€傞€欏牬鎴扮埈鐨勭瀵嗘鍣ㄦ槸涓€缇ゅ缓绡夊斧鍜屽瘜鏈夊壍閫犲姏鐨勪汉锛屼粬鍊戜笉鍍呮敼璁婄灜鎴戝€戣臣鐗╃殑鍫存墍閭勬敼璁婄灜鎴戝€戣臣鐗╃殑鏂瑰紡銆?/p>
浠ヤ笅鏄嫳鍦嬪獟楂旂附绲愮殑骞惧ぇ濂緢鍝佺墝鏈€鏂伴杸搴楁渚嬶細</p>
钘濊銆侀浂鍞箣闁撶殑鐣岄檺瓒婁締瓒婃ā绯?/p>
<a href="http://www.prada-taiwan.com/p/belt-bn-f87145d4-1/">prada 鐨付 鐢?/a>鍜孭rada</p>
鑽疯槶寤虹瘔甯玆em Koolhaas(搴搱鏂?鍜孭rada瑷▓绺界洠Miuccia Prada鏄渶钁楀悕鐨勯杸搴楄ō瑷堟媿妾斾箣涓€銆?/p>
10骞村墠鍏╀汉鍚堜綔鎺ㄥ嚭鐬綅鏂肩磹绱勫競SoHo鍗€鐨凱rada闁€搴楋紝澹簵鐨勫缓绡夌墿鍏ч厤娴佺窔鍨嬫〒姊紝妯$壒浠ラ潪甯歌鐨勬柟寮忓堡灞ゆ帓鍒楋紝鐜荤拑鎵嬭灞曠ず娅冧腑闄冲垪钁楁鍙查伜浣溿€傞€欏偄搴楄綁璁婄灜浜哄€戝皪闁€搴楃殑瑾嶇煡锛岀偤鍝佺墝闁€搴楄ō绔嬬灜鏂扮殑妯欐簴銆?/p>
</p>
绱愮磩甯係oHo鍗€鐨凱rada闁€搴?/p>
姝ゅ緦锛孭rada鐨勯杸搴椾究閮芥瘮鐓ц憲鐣粖鐨勫缇庢婧栬€屽缓锛氳繎鏃ョ殑Iconoclast闋呯洰涓璏iuccia Prada閭€璜嬬灜褰辫鏈嶈瑷▓甯偤鍊暒銆佸反榛庡拰绫宠槶鐨勪富瑕佹棗鑹﹀簵閫茶瑁濋>锛岄€欐垨瑷辨渻璁撹€侀¨瀹㈠€戣浠ョ偤鑷繁璧伴€茬灜鍗氱墿椁ㄧ殑灞曞怀銆傞毃钁楀韩鍝堟柉灏囩偤绫宠槶鐨凱rada钘濊鍩洪噾鏈?Fondazione Prada)瑷▓宸ㄧ煶闆曞鐨勮▓鍔冨叕浣堬紝鍙互鏈熷緟锛岃棟琛撶┖闁撹垏闆跺敭绌洪枔涔嬮枔鐨勭晫闄愯秺渚嗚秺妯$硦銆?/p>
Comme des Gar ons</p>
濡備粖锛屽湪涓栫晫涓婂ぇ澶氭暩楂樻獢鐨勮臣鐗╄涓婏紝鐣粖鑸囨檪瑁濆搧鐗屼互鏇村姞瑕瘑鐨勫舰寮忓嚭鐝俱€傜暥Comme des Gar ons 10骞村墠鍦ㄥ€暒闁嬭ō澶氬搧鐗岀簿鍝佸簵Dover Street Market鏅傦紝Dover Street 閭勪互鐛ㄧ珛鐣粖鍜屼紤闁戝崍椁愬湴榛炶€岃仦鍚嶇殑銆傚浠婏紝閫欎簺鐣粖銆佸崍椁愰粸鑸囧搧鐗岄杸搴楀€戞瘮閯拌€屽眳锛屽寘鎷細Victoria Beckham銆丄cne銆丣ohn Rochas鍜孷anessa Bruno锛孌over Street涔熸垚鐐虹灜鍊暒鏈€鍏锋椿鍔涚殑闆跺敭绌洪枔銆傚浠婏紝鎬濇兂鍓嶈鐨凞over Street Market瑷堝妰鎼€睟urberry鍦℉aymarket 鐨勭附閮ㄨ垔鍧€銆?/p>
</p>
Comme des Gar ons浣嶆柤鍊暒鐨凞over Street Market绮惧搧搴?/p>
Comme des Gar ons鐨勫壍濮嬩汉宸濅箙淇濈幉绋辫嚜宸卞皪闁€搴楃殑鏀硅畩鏂规硶鐐?缇庨簵鐨勬贩浜?锛屽ス鏈冭寰嬫€х殑鍦ㄩ杸搴楄!鎿鸿ō涓€浜涜棟琛撹缃紝涓﹀湪涓嶅悓闁€搴楄吉鎻涖€傚ス鍦ㄧ磹绱勯杸搴楀墠韬槸涓€鎵€瀛告牎锛屽叡瑷?钀钩鏂硅嫳灏?绱勫悎1900骞虫柟绫?锛屾搧鏈?鍊嬮尟钀界殑妯撳堡锛屾秷璨昏€呭彲浠ヤ箻鍧愰€f帴鏁村€嬪缓绡夌殑澶у瀷閫忔槑闆绘鎺㈢储閫欏骇鑰佸缓绡夈€?/p>
闁€搴楄ō瑷堥ⅷ鏍艰定鏂兼サ绨?/p>
闁€搴楄ō瑷堢殑娴佽瓒ㄥ嫝涓紝鐩告瘮鏂煎壍閫犳€х殑娣蜂簜锛屾洿澶氱殑鏄竻鐖界殑棰ㄦ牸锛屾サ绨¤€岄潪绻佺懀鍏ㄩ潰銆?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/man-bags/">Prada 鐢峰寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.prada-taiwan.com/">Prada 瀹樻柟缍茬珯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€i€o紝姝e搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>锛?
璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2015骞?4鏈?6鏃?1:43
鏍稿績鎻愮ず锛氬緸<a href="http://www.prada-taiwan.com/p/belt-bn-63417d1d-1/">prada 灏堟珒 鍙板寳</a>鍜孭rada銆丠erm猫s涓冨ぇ鍝佺墝妗堜緥鐪嬪ア渚堝搧闁€搴楄ō瑷堢悊蹇点€侾rada鐨勯杸搴椾究閮芥瘮鐓ц憲鐣粖鐨勫缇庢婧栬€屽缓锛岃€孒erm猫s瑾嶇偤闁€搴楀凡缍撹畩鎴愮灜澧炲挤鍝佺墝楂旈鐨勫湴鏂癸紝娑堣不鑰呬笉闅绘兂瑕佽臣鐗┿€?
涓€鍫村缇庢埌鐖鍦ㄥ湪鍚勫ぇ濂緢鍝佺墝闁€搴椾箣闁撳睍闁嬶紝閫欎簺鍝佺墝鍊戝姫鍔涚敤鏇村叿钘濊鎰熺殑闆跺敭绌洪枔渚嗗惛寮曟秷璨昏€呫€傞€欏牬鎴扮埈鐨勭瀵嗘鍣ㄦ槸涓€缇ゅ缓绡夊斧鍜屽瘜鏈夊壍閫犲姏鐨勪汉锛屼粬鍊戜笉鍍呮敼璁婄灜鎴戝€戣臣鐗╃殑鍫存墍閭勬敼璁婄灜鎴戝€戣臣鐗╃殑鏂瑰紡銆?/p>
浠ヤ笅鏄嫳鍦嬪獟楂旂附绲愮殑骞惧ぇ濂緢鍝佺墝鏈€鏂伴杸搴楁渚嬶細</p>
钘濊銆侀浂鍞箣闁撶殑鐣岄檺瓒婁締瓒婃ā绯?/p>
<a href="http://www.prada-taiwan.com/p/belt-bn-f87145d4-1/">prada 鐨付 鐢?/a>鍜孭rada</p>
鑽疯槶寤虹瘔甯玆em Koolhaas(搴搱鏂?鍜孭rada瑷▓绺界洠Miuccia Prada鏄渶钁楀悕鐨勯杸搴楄ō瑷堟媿妾斾箣涓€銆?/p>
10骞村墠鍏╀汉鍚堜綔鎺ㄥ嚭鐬綅鏂肩磹绱勫競SoHo鍗€鐨凱rada闁€搴楋紝澹簵鐨勫缓绡夌墿鍏ч厤娴佺窔鍨嬫〒姊紝妯$壒浠ラ潪甯歌鐨勬柟寮忓堡灞ゆ帓鍒楋紝鐜荤拑鎵嬭灞曠ず娅冧腑闄冲垪钁楁鍙查伜浣溿€傞€欏偄搴楄綁璁婄灜浜哄€戝皪闁€搴楃殑瑾嶇煡锛岀偤鍝佺墝闁€搴楄ō绔嬬灜鏂扮殑妯欐簴銆?/p>
</p>
绱愮磩甯係oHo鍗€鐨凱rada闁€搴?/p>
姝ゅ緦锛孭rada鐨勯杸搴椾究閮芥瘮鐓ц憲鐣粖鐨勫缇庢婧栬€屽缓锛氳繎鏃ョ殑Iconoclast闋呯洰涓璏iuccia Prada閭€璜嬬灜褰辫鏈嶈瑷▓甯偤鍊暒銆佸反榛庡拰绫宠槶鐨勪富瑕佹棗鑹﹀簵閫茶瑁濋>锛岄€欐垨瑷辨渻璁撹€侀¨瀹㈠€戣浠ョ偤鑷繁璧伴€茬灜鍗氱墿椁ㄧ殑灞曞怀銆傞毃钁楀韩鍝堟柉灏囩偤绫宠槶鐨凱rada钘濊鍩洪噾鏈?Fondazione Prada)瑷▓宸ㄧ煶闆曞鐨勮▓鍔冨叕浣堬紝鍙互鏈熷緟锛岃棟琛撶┖闁撹垏闆跺敭绌洪枔涔嬮枔鐨勭晫闄愯秺渚嗚秺妯$硦銆?/p>
Comme des Gar ons</p>
濡備粖锛屽湪涓栫晫涓婂ぇ澶氭暩楂樻獢鐨勮臣鐗╄涓婏紝鐣粖鑸囨檪瑁濆搧鐗屼互鏇村姞瑕瘑鐨勫舰寮忓嚭鐝俱€傜暥Comme des Gar ons 10骞村墠鍦ㄥ€暒闁嬭ō澶氬搧鐗岀簿鍝佸簵Dover Street Market鏅傦紝Dover Street 閭勪互鐛ㄧ珛鐣粖鍜屼紤闁戝崍椁愬湴榛炶€岃仦鍚嶇殑銆傚浠婏紝閫欎簺鐣粖銆佸崍椁愰粸鑸囧搧鐗岄杸搴楀€戞瘮閯拌€屽眳锛屽寘鎷細Victoria Beckham銆丄cne銆丣ohn Rochas鍜孷anessa Bruno锛孌over Street涔熸垚鐐虹灜鍊暒鏈€鍏锋椿鍔涚殑闆跺敭绌洪枔銆傚浠婏紝鎬濇兂鍓嶈鐨凞over Street Market瑷堝妰鎼€睟urberry鍦℉aymarket 鐨勭附閮ㄨ垔鍧€銆?/p>
</p>
Comme des Gar ons浣嶆柤鍊暒鐨凞over Street Market绮惧搧搴?/p>
Comme des Gar ons鐨勫壍濮嬩汉宸濅箙淇濈幉绋辫嚜宸卞皪闁€搴楃殑鏀硅畩鏂规硶鐐?缇庨簵鐨勬贩浜?锛屽ス鏈冭寰嬫€х殑鍦ㄩ杸搴楄!鎿鸿ō涓€浜涜棟琛撹缃紝涓﹀湪涓嶅悓闁€搴楄吉鎻涖€傚ス鍦ㄧ磹绱勯杸搴楀墠韬槸涓€鎵€瀛告牎锛屽叡瑷?钀钩鏂硅嫳灏?绱勫悎1900骞虫柟绫?锛屾搧鏈?鍊嬮尟钀界殑妯撳堡锛屾秷璨昏€呭彲浠ヤ箻鍧愰€f帴鏁村€嬪缓绡夌殑澶у瀷閫忔槑闆绘鎺㈢储閫欏骇鑰佸缓绡夈€?/p>
闁€搴楄ō瑷堥ⅷ鏍艰定鏂兼サ绨?/p>
闁€搴楄ō瑷堢殑娴佽瓒ㄥ嫝涓紝鐩告瘮鏂煎壍閫犳€х殑娣蜂簜锛屾洿澶氱殑鏄竻鐖界殑棰ㄦ牸锛屾サ绨¤€岄潪绻佺懀鍏ㄩ潰銆?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/man-bags/">Prada 鐢峰寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.prada-taiwan.com/">Prada 瀹樻柟缍茬珯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€i€o紝姝e搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>锛?
by hongfei
Vocabulary List
- 0