Puma彪馬超標完成2016年業績任務 對2017年極為自信
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鏈€鏂伴亱鍕曟疆娴佽硣瑷?a href="http://www.puma-taiwan.com/">puma 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂扮殑娼祦绯诲垪鍠搧锛岃畵浣犳渶蹇簡瑙ｇ暥涓嬪叏鐞冩渶闋傚皷鐨勯亱鍕曡鍌欒┏鎯呭拰娼祦澶波鍕曟厠锛屾槑鏄熻ō瑷堝姪鍔涙偍鎴愮偤琛楅牠娼祦閬斾汉銆?div class="intro">妯欑敖锛?puma鐭げ鐢?鍜孭UMA,褰Μ,Bj枚rn Gulden,Under Armour,瀹夊痉鐟?Nike,鑰愬厠,Adidas,鎰涜开閬?Kering,闁嬮洸闆嗗湗,Rihanna,钑惧搱濞?puma 楂橀泟 鍜孭UMA 褰Μ闁€搴?鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?017骞?鏈?鏃ュ牨閬?/div>
<p>妯欑敖锛?a href="http://www.puma-taiwan.com/p/shorts-1ec3f4a4/">puma鐭げ鐢?/a>鍜孭UMA,褰Μ,Bj枚rn Gulden,Under Armour,瀹夊痉鐟?Nike,鑰愬厠,Adidas,鎰涜开閬?Kering,闁嬮洸闆嗗湗,Rihanna,钑惧搱濞?/p>
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<p><a href="http://www.puma-taiwan.com/p/shorts-1ec3f4a4/">puma 楂橀泟</a>鍜孭UMA 褰Μ闁€搴?/p>
<p>鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?017骞?鏈?鏃ュ牨閬擄細灏嶅京鍙ゆ疆娴佺殑鎶婃彙鍜屾垚鍔熺殑鏄庢槦浠ｈ█绻肩簩骞姪Puma SE (PUMG.DE) 褰Μ闆嗗湗鍦ㄥ洓瀛ｅ害鍙栧緱瓒呰秺甯傚牬闋愭湡鐨勫闀凤紝2016璨″勾鍏ㄥ勾閵峰敭涔熸瘮2015骞撮’钁楁彁鍗囷紝闆嗗湗闋愭湡鐣跺墠2017璨″勾鐨勬敹鍏ュ拰鐩堝埄閮借兘鑷冲皯缍寔鍘诲勾鐨勫閫燂紝灞曢湶寰╄槆涔嬭矾涓€姝ヤ竴鑵冲嵃鍦拌蛋閬庝締涔嬪緦灏嶅墠鏅厖瓒崇殑淇″績銆?/p>
<p>Puma SE (PUMG.DE) 鍦?鏃ュ懆鍥涚洡涓渶澶氫笂鍗?.7%鑷?84.95姝愬厓锛岃揩杩?87.29姝愬厓鐨?2鍛ㄩ珮浣嶃€傜稉閬庝笂鏈堝垎鏋愬斧涓婅瑭曠礆浠ュ強甯傚牬閲嶇噧鎺ц偂鑲℃澅Kering SA (KER.PA) 闁嬮洸闆嗗湗鍙兘鍑哄敭鐨勬湡鏈涘緦锛岃┎鑲″湪2017骞磋縿浠婄偤姝㈠凡缍撶疮瑷堜笂鍗囪秴閬?2%銆?/p>
<p>甯堕牁Puma SE 褰Μ闆嗗湗璧板嚭杩戝勾浣庤胺鐨勯甯煼琛屽畼Bj枚rn Gulden 鍦ㄨ病鍫变腑鎸囧嚭锛岀従鍦ㄦ秷璨昏€呭拰闆跺敭鍟嗗皪浠栧€戠敘鍝佸拰鍝佺墝鐨勮垐瓒ｆ寔绾屽寮凤紝鏂扮敘鍝佺殑閵峰敭鍞嚭鐜囨サ浣炽€傚湪鎴嚦2016骞?2鏈堝簳鐨勫洓瀛ｅ害锛岃┎闆嗗湗鐨勯姺鍞寗寰?0.1%鐨勫浐瀹氬尟鐜囪▓澧為暦锛屾寜瀵﹂殯鍖巼瑷堢畻鍓囧湪鎵€鏈夊湴鍗€鍜岀敘鍝侀鍒ョ殑鏀寔涓嬫寜骞翠笂婕?.0%鑷?.58鍎勬瓙鍏冦€?/p>
<p>鍥哄畾鍖巼瑷圗MEA锛堟瓙娲层€佷腑鏉便€侀潪娲诧級澧為€熶緷鐒舵渶楂橈紝閬?3.4%锛岄姺鍞偤2.984鍎勬瓙鍏冿紝缇庢床鍜屼簽澶湴鍗€涔熷垎鍒ュ闀?.9%鍜?.8%鑷?.93鍎勬瓙鍏冨拰2.668鍎勬瓙鍏冿紝闆嗗湗鐗瑰垾鎻愬埌涓湅鏄簽澶崁鍏х殑涓昏澧為暦寮曟搸銆傛湡鍏э紝Puma 褰Μ鍝佺墝鍦ㄥ師鏈変簽娲插崁浠ｈ█浜恒€佸湅闅涜秴妯″妷闆殑鍩虹涓婁竴娆￠亷浜嚭鐬娲嬨€佸嫉闆ㄧ逗銆佸妷鏄婄劧鍜屾潕鐝?鍊嬫槑鏄熶唬瑷€浜猴紝鍏呭垎灞曠ず鍏跺皪涓湅甯傚牬鐨勯噸瑕栫▼搴︼紝涔熷伌闈㈠弽鏄犺┎鍗€寮峰媮鐨勭櫦灞曞嫝闋€?/p>
<p>鐢卞コ瑁濆壍鎰忕附鐩ihanna 钑惧搱濞滃付璧风殑Fenty X Puma 绯诲垪浠ュ強Heart 绛夊京鍙ら瀷娆剧殑鐔辫常椹呭嫊闉嬮澶ф疾17.6%鑷?.16鍎勬瓙鍏冿紝閫ｇ簩10瀛ｅ彇寰楀闀凤紱鏈嶈閵峰敭涓婃疾3.7%鑷?.666鍎勬瓙鍏冿紝閰嶄欢涓婃疾7.5%鑷?.756鍎勬瓙鍏冦€?/p>
<p>姣涘埄鐜囧ぇ骞呮敼鍠?80鍊嬪熀榛炶嚦44.6%锛孍BIT 鎭▍鍓嶅埄娼や害闅ㄤ箣鐚涘30.2%鑷?,410钀瓙鍏冦€備絾鍑堣櫑鎼嶅緸2015璨″勾鍚屾湡鐨?30钀瓙鍏冩摯澶ц嚦460钀瓙鍏冿紝浠嶇劧鐣ュソ閬庡競鍫撮爯娓€?/p>
<p>2016璨″勾鍏ㄥ勾锛孭uma SE 褰Μ闆嗗湗閵峰敭绺借▓36.267鍎勬瓙鍏冿紝鎸夊勾澧炲姞7.1%锛屽浐瀹氬尟鐜囪▓澧炲箙鐐?0.2%锛岃秴瓒婇泦鍦樿嚜韬爯鏈熺殑楂樺柈浣嶆暩澧為暦銆傚挤鍕㈢編鍏冧緷鑸婂杩瘺鍒╃巼閷剁従锛屼絾鍦ㄥ児鏍艰鏁村拰閲囪臣鏀归€茬殑鎺ㄥ嫊涓嬮倓鏄彇寰?0鍊嬪熀榛炶紩寰彁鍗囷紝鍗囪嚦45.7%銆侲BIT 鍚屾ǎ澶ф疾32.6%鑷?.276鍎勬瓙鍏冿紝楂橀亷闆嗗湗鍘熷畾1.15-1.25鍎勬瓙鍏冪殑鐩鍜屽競鍫撮爯娓殑1.249鍎勬瓙鍏冿紝鍑堝埄娼ゆ洿瀵︾従68.0%鐨勫挤鍕佸闀凤紝寰炲墠涓€骞寸殑3,710钀瓙鍏冨鑷?,240钀瓙鍏冦€?/p>
<p>鍩烘柤鐩堝埄鍜岀従閲戞祦鐨勪笂鍗囷紝瑭查泦鍦樻妸骞村害鑲℃伅鎻愰珮鐬?0%鑷虫瘡鑲?.75姝愬厓銆?/p>
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<p>娼祦寰╁彜闉嬮绻肩簩鎺ㄥ嫊Puma 褰Μ寮峰媮澧為暦</p>
<p>鍦ㄨ病鍫卞緦寰屽垎鏋愬斧鏈冭涓婏紝Bj枚rn Gulden 閷剁ず鎰熷埌妤妇鏁告摎绲傛柤鑳藉鍙嶆槧鍑哄闀风殑鍕㈤牠锛屸€滅暥椤у鍦ㄥ簵澶栨帓闅婅卜鎴戝€戠殑鐢㈠搧锛岄€欐ǎ鐨勫搧鐗屾墠鏄綘鎯宠鐨勨€濓紝浠栬銆傛摎甯傚牬鐮旂┒鍏徃NPD Group 鐨勬暩鎿氾紝12鏈堢編鍦嬩紤闁戦亱鍕曢瀷甯傚牬涓紝Puma 褰Μ鍝佺墝鐨勫競鍫翠唤椤嶉仈6%锛屾瘮涓€骞村墠鏈夎秴閬庡叐鍊嶇殑鎻愬崌銆?/p>
<p>灏嶆柤2017骞达紝Bj枚rn Gulden 绋扁€滄劅鍒版サ鐐鸿嚜淇♀€濓紝鑰屼笖鈥?鏈堥尪鐝鹃潪甯哥妤碘€濄€備粖骞寸殑EBIT 灞曟湜鐐?.7-1.9鍎勬瓙鍏冿紝鎰忓懗钁楁渻鏈?3.2%-48.9%鐨勬疾骞咃紝鑰岄姺鍞闀峰箙搴﹂倓鏄繚瀹堝湴瀹氱偤楂樺柈浣嶆暩澧為暦銆?/p>
<p>鑸嘝uma SE 褰Μ闆嗗湗鍜孊j枚rn Gulden 妯傝鐨勬厠搴︾浉褰㈣绲€鐨勬槸涓婂懆鍏綀鍑轰护浜哄ぇ璺岀溂閺＄殑瀛ｇ妇鍜屽墠鏅爯鏈熻€屽瀭闋柂姘ｇ殑Under Armour Inc. (NSYE:UA) 瀹夊痉鐟€傛渶杩戠殑鍥涘搴﹀緦鑰呮敹鍏ラ毣鏈?2%鐨勫闀凤紝涓﹂爯瑷?017骞存渶澶氫篃闅绘湁12%鐨勫闀凤紝閫欐ǎ鐨勯尪鐝炬矑閷槸鍕濋亷Puma SE 褰Μ闆嗗湗锛屽拰Nike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗锛堜簩瀛ｅ害澧?%锛夛紝浣嗚鐭ラ亾甯傚牬鍜屾キ鐣岀繏鎱ｇ殑鏄閫熼仈20%銆?0%鐨刄nder Armour Inc. 瀹夊痉鐟紝鍗充娇鍘诲勾瑭查泦鍦樺凡缍撻€愬鏀剧珐锛屼絾12%閭勬槸璺岀牬鐬墍鏈変汉鐨勯槻绶氾紝灏庤嚧鑲″児閲嶆尗28%鍓?骞存渶澶ц穼骞咃紝淇¤哺瑭曠礆涔熻S P Global Ratings 涓嬭鑷冲瀮鍦剧礆銆傞泦鍦樺壍濮嬩汉銆佷富甯吋CEO Kevin Plank 绲傛柤鎵胯獚浠栧€戠殑鐢㈠搧涓嶅鏅傚皻锛屼笉澶燾ool锛岀劇娉曟豢瓒冲彛鍛宠綁璁婄殑娑堣不鑰呫€?/p>
<p>鍙嶈Puma SE 褰Μ闆嗗湗鍜屽悓婧愮殑Adidas AG (ADSGn.DE) 鎰涜开閬旈泦鍦樺湪骞宠 鍔熻兘閬嬪嫊鐢㈠搧鍜岃闋檪灏氶ⅷ鏍间笂鍓囧仛寰楀嚭鑹层€傜劇鏅傚皻涓枃缍诧紙寰俊铏燂細nofashioncn锛夐’绀轰笁瀛ｅ害Adidas AG 鎰涜开閬旈泦鍦樺鐝剧灜17%鐨勫浐瀹氬尟鐜囪▓閵峰敭婕插箙锛屽叾涓瑼didas 鎰涜开閬斿搧鐗屾洿澶ф疾20%銆?/p>
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<p>Puma SE 褰Μ闆嗗湗棣栧腑鍩疯瀹楤j枚rn Gulden</p>
<p>鐝惧湪浠嶆湁涓€榛炶畵Bj枚rn Gulden 閷剁ず涓嶆豢锛岄偅灏辨槸鈥滃嚭濂囧湴浣庘€濈殑EBIT 鍒╂饯鐜囥€傚幓骞磋┎鎸囨闅绘湁3.5%锛孊j枚rn Gulden 瑾嶇偤闆嗗湗蹇呴爤鑷村姏鎻愬崌鑷?%-10%鐨勬按骞炽€?/p>
<p>鐣惰鍟忓埌Kering SA 闁嬮洸闆嗗湗鏈夊惁鍑哄敭鎰忓悜鏅傦紝浠栭尪绀?鏃ュ懆涓夌殑钁ｄ簨灞€鏈冭涓矑鏈夊嚭鐝句换浣曟敼璁婄殑璺¤薄銆?/p>
<p>Puma SE (PUMG.DE) 鍏ㄥぉ鏀跺牨281.0姝愬厓锛屾疾骞?.29%銆傝┎鑲″湪閬庡幓12鍊嬫湀绱▓涓婃疾鐬?6%锛岃€孠ering SA (KER.PA) 涔熶笂婕茬灜49%銆?/p>
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11鏈堜腑鍦嬮浂鍞キ澧炲箙8.1%鍛ㄤ簲锛屼腑鍦嬪湅鍌㈢当瑷堝眬鐧间綀鏈堝害闆跺敭鏁告摎锛?1鏈堜唤锛岀ぞ鏈冩秷璨诲搧闆跺敭绺介35,260鍎勫厓锛屽悓姣斿悕缇╁闀?.1%锛堟墸闄ゅ児鏍煎洜绱犲闅涘闀?.8%锛屼互涓嬮櫎鐗规畩瑾槑澶栧潎鐐哄悕缇╁闀凤級銆傚叾涓紝闄愰浠ヤ笂鍠綅娑堣不鍝侀浂鍞13,679鍎勫厓锛屽闀?.1%銆?2鏈?7鏃?18:12
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11鏈堜腑鍦嬮浂鍞キ澧炲箙8.1%鍛ㄤ簲锛屼腑鍦嬪湅鍌㈢当瑷堝眬鐧间綀鏈堝害闆跺敭鏁告摎锛?1鏈堜唤锛岀ぞ鏈冩秷璨诲搧闆跺敭绺介35,260鍎勫厓锛屽悓姣斿悕缇╁闀?.1%锛堟墸闄ゅ児鏍煎洜绱犲闅涘闀?.8%锛屼互涓嬮櫎鐗规畩瑾槑澶栧潎鐐哄悕缇╁闀凤級銆傚叾涓紝闄愰浠ヤ笂鍠綅娑堣不鍝侀浂鍞13,679鍎勫厓锛屽闀?.1%銆?2鏈?7鏃?18:12
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<p>Puma SE (PUMG.DE) 鍦?鏃ュ懆鍥涚洡涓渶澶氫笂鍗?.7%鑷?84.95姝愬厓锛岃揩杩?87.29姝愬厓鐨?2鍛ㄩ珮浣嶃€傜稉閬庝笂鏈堝垎鏋愬斧涓婅瑭曠礆浠ュ強甯傚牬閲嶇噧鎺ц偂鑲℃澅Kering SA (KER.PA) 闁嬮洸闆嗗湗鍙兘鍑哄敭鐨勬湡鏈涘緦锛岃┎鑲″湪2017骞磋縿浠婄偤姝㈠凡缍撶疮瑷堜笂鍗囪秴閬?2%銆?/p>
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<p>鑸嘝uma SE 褰Μ闆嗗湗鍜孊j枚rn Gulden 妯傝鐨勬厠搴︾浉褰㈣绲€鐨勬槸涓婂懆鍏綀鍑轰护浜哄ぇ璺岀溂閺＄殑瀛ｇ妇鍜屽墠鏅爯鏈熻€屽瀭闋柂姘ｇ殑Under Armour Inc. (NSYE:UA) 瀹夊痉鐟€傛渶杩戠殑鍥涘搴﹀緦鑰呮敹鍏ラ毣鏈?2%鐨勫闀凤紝涓﹂爯瑷?017骞存渶澶氫篃闅绘湁12%鐨勫闀凤紝閫欐ǎ鐨勯尪鐝炬矑閷槸鍕濋亷Puma SE 褰Μ闆嗗湗锛屽拰Nike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗锛堜簩瀛ｅ害澧?%锛夛紝浣嗚鐭ラ亾甯傚牬鍜屾キ鐣岀繏鎱ｇ殑鏄閫熼仈20%銆?0%鐨刄nder Armour Inc. 瀹夊痉鐟紝鍗充娇鍘诲勾瑭查泦鍦樺凡缍撻€愬鏀剧珐锛屼絾12%閭勬槸璺岀牬鐬墍鏈変汉鐨勯槻绶氾紝灏庤嚧鑲″児閲嶆尗28%鍓?骞存渶澶ц穼骞咃紝淇¤哺瑭曠礆涔熻S P Global Ratings 涓嬭鑷冲瀮鍦剧礆銆傞泦鍦樺壍濮嬩汉銆佷富甯吋CEO Kevin Plank 绲傛柤鎵胯獚浠栧€戠殑鐢㈠搧涓嶅鏅傚皻锛屼笉澶燾ool锛岀劇娉曟豢瓒冲彛鍛宠綁璁婄殑娑堣不鑰呫€?/p>
<p>鍙嶈Puma SE 褰Μ闆嗗湗鍜屽悓婧愮殑Adidas AG (ADSGn.DE) 鎰涜开閬旈泦鍦樺湪骞宠 鍔熻兘閬嬪嫊鐢㈠搧鍜岃闋檪灏氶ⅷ鏍间笂鍓囧仛寰楀嚭鑹层€傜劇鏅傚皻涓枃缍诧紙寰俊铏燂細nofashioncn锛夐’绀轰笁瀛ｅ害Adidas AG 鎰涜开閬旈泦鍦樺鐝剧灜17%鐨勫浐瀹氬尟鐜囪▓閵峰敭婕插箙锛屽叾涓瑼didas 鎰涜开閬斿搧鐗屾洿澶ф疾20%銆?/p>
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