Burberry眼裡的“喜慶”中國年被批像鬼片，洋大牌
中文(简体) Public
<a href="http://www.burberry-taiwan.com/">宸村鑾?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慴urberry 鍙扮仯锛屾垜鍊戝皣鍏ㄦ柊鐨勫反瀵惰帀burberry澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">澶栧湅鍝佺墝鐪艰！鐨?涓湅棰?鏈夊杈ｇ溂鐫涘ぇ瀹堕兘楂旈閬庯紝 burberry 缍撳吀鍖?鍜孊urberry鏈€杩戝張鎶婇€欑ó杈ｇ溂鐫涢ⅷ鏍肩櫦鎻埌鐬サ鑷淬€?Burberry鏈€杩戝墰鍓涗笂绶氱殑 2019鏂板勾寤ｅ憡澶х墖 鎽╃櫥鏂扮Η 璁撳畠鎴愮偤鐬恫鍙嬫柊
<p> 澶栧湅鍝佺墝鐪艰！鐨?涓湅棰?鏈夊杈ｇ溂鐫涘ぇ瀹堕兘楂旈閬庯紝<a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鍖?/a>鍜孊urberry鏈€杩戝張鎶婇€欑ó杈ｇ溂鐫涢ⅷ鏍肩櫦鎻埌鐬サ鑷淬€?/p>
<p> Burberry鏈€杩戝墰鍓涗笂绶氱殑 2019鏂板勾寤ｅ憡澶х墖 鎽╃櫥鏂扮Η 璁撳畠鎴愮偤鐬恫鍙嬫柊鐨勭兢鍢插皪璞°€?/p>
<p> 鍦?Via <a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鏍肩磱</a>鍜孊urberry鏂版氮寰崥璩櫉</p>
<p> 涓湅鏂板勾鐨勬埃姘涙槸鐔遍銆佸湗鍦撱€佸枩姘ｆ磱娲嬶紝鍌崇当涓篃澶氱敤绱呰壊渚嗘覆鏌撴柊骞存柊姘ｈ薄銆傜湅鐪婤urberry瀹樺鐨勯棞閸佃锛氶棓瀹跺湗鍦?銆佷簰鐩镐緷鍋?銆佽Κ瀵嗙劇闁?锛屾槸涓嶆槸寰堟湁鎰熻鐬?</p>
<p> 鍐嶇瘈閬稿咕娈礏urberry鑻辨枃瀹樼恫涓婄殑浠嬬垂锛?/p>
<p> Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period.</p>
<p> Burberry2019骞存柊骞村唬鍛婂ぇ鐗囦粖澶╂寮忕櫦浣堬紝鎱剁 鍌崇当绡€鏃ワ紝鍜屽浜烘鑱氬湗鍦撱€?/p>
<p> Inspired by classic portraiture, the campaign is reimagined in an informal urban environment , juxtaposingthe old and the new , the traditional and the contemporary .</p>
<p> 鍙楃稉鍏歌倴鍍忕暙鐨勫暉鐧硷紝閫欑郴鍒楀ぇ鐗囪瑷畾鍦ㄦ棩甯哥殑閮藉競鍫存櫙 鍏э紝鏄垔鑸囨柊銆佸偝绲辫垏鐝句唬 鐨勭祼鍚堥珨銆?/p>
<p> Via Burberry鑻辨枃瀹樼恫</p>
<p> 鎴戝€戜締鍦嶈涓€涓嬫垚鐗囷細</p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 姣忓€嬩汉閮介潰鐒¤〃鎯咃紝鍗诲張蹇冧簨閲嶉噸锛孊urberry灏?鏂扮Η 鍜?闂斿鍦樺湏 鏈変粈楹艰瑙?</p>
<p> 渚嗙湅鐪嬬恫鍙嬬殑瑭曡珫锛?/p>
<p> @姗欐枃閷鍗楅ⅷ鍚瑰あ鍒拌タ娲? 骞翠笁鍗佹槬鏅氬瘑瀹ゆ浜轰簨浠??</p>
<p> @Pas_de_Panique:閫欎粈楹奸棓瀹跺湗鍦撶収锛屽垎鏄庢槸澶у鏃忔槑鐖殫楝ユ惗濂鐢?澶ザ濂惰涓€瀹朵汉鏈€閲嶈鏁存暣榻婇綂鍋氫汉鏈€閲嶈鏄枊蹇冧締澶у涓€璧锋媿寮靛叏瀹剁鍚у悇鎳烽鑳庣殑鐪句汉鎵嶅媺寮蜂竴璧锋媿鐬嫉鐓?/p>
<p> @Flying_Apsaras锛氬搴€悊鎭愭€栫墖 娴峰牨鍗宠鎰?</p>
<p> @ifyouareagun锛氫竴瀹朵汉鐨勮噳閮藉钁楋細閫欏€嬪勾浣犲€戦兘鍒ユ兂濂介亷</p>
<p> @闋爞鐧藉附娈鸿爆鐨囷細濂跺ザ鍜屽ス鑶濅笂鐨勫皬瀛╋紝绲曞鐨勬亹鎬栭浕褰?娴峰牨妲嬪湒+閰嶈壊</p>
<p> @鐢风埖myb 锛?鐓х墖楂旂従鐬従浠ｅ搴墿璩瘜瑁曠簿绁炵枏闆㈢殑鐙€鎱?銆?/p>
<p> 鏈夌恫鍙嬩互鐐恒€婁含鍩?1铏熴€?绗笁閮ㄥ嚭渚嗙灜锛?/p>
<p> @鐚涜檸鍡卹ose: 娌掔湅鍒版槸宸村鑾夋柊骞寸収涔嬪墠鎴戠湡浠ョ偤鏄含鍩?1铏?鍔囩収</p>
<p> 銆婁含鍩?1铏熴€嬫捣鍫?鍦栫墖渚嗘簮瑕嬫按鍗?/p>
<p> 鐪嬭憲閫欏嫉绶婄穵鎿犲湪涓€璧风殑 涓€瀹朵汉 锛屾湁缍插弸鑵﹁鍑轰竴鍑鸿豹瀹呭収楝ラ鎮氱墖 锛?/p>
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<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> @濡撹€呴倛缇庨簵锛氶€欐槸涓€缇ゅ湇绻炶憲鎿佹湁宸ㄩ瀹剁敘鐨勮€佸お濠嗕甫鎬ュ垏鍦扮瓑寰呭ス閬庝笘濂藉垎閬虹敘鍚勮嚜蹇冩嚪楝艰儙涓€瀹朵汉</p>
<p> @_鎰涘悆浠€楹煎晩: 閫欐槸涓€瀹跺悇鑷兘鏈夌瀵?蹇冩嚪楝艰儙 婊胯噳涓嶉珮鑸?濂充富鎯宠娈虹灜鑰佸叕锛岄偅鍊嬪﹩濠嗘垨鑰呭濯芥兂閬虹敘鎬庨杭涓嶇暀绲﹂€欏咕鍊嬩笉瀛濇澅瑗匡紝寮熷紵濡瑰 瀛╁瓙鑰佸叕 鍚勮嚜閮藉湪鐩镐簰鐚滃繉 瀚夊 (鎰熻鏄竴閮?闊撳湅瀹跺涵鍊悊 鎳哥枒椹氭倸鐗?</p>
<p> 閭勬湁瓒欒枃鍜屽懆鍐洦 鐨勫悎褰憋細</p>
<p> 鍦?Via 瓒欒枃鏂版氮寰崥璩櫉</p>
<p> 閫欐墜鎷夋墜鐨勬劅鎯呯湅璧蜂締寰堝鏂欑灜锛岄潰涓嶅拰蹇冧篃涓嶅拰銆佸鏃?浼佹キ/瀹环鍏ч濂充富 鏃㈣鎰熴€?/p>
<p> 閭勬湁缍插弸琛ㄧず鏍规湰娌掕獚鍑轰締鏄稒钖?锛?/p>
<p> @灏忚倝鏉?锛氬晩鍟婂晩 鎴戞湁娌掓湁鐪嬭蛋鐪?閫欐槸瓒欒枃鍡?</p>
<p> @Yoki鐞細閫欏コ鐨勬槸瓒欒枃?鎴戠殑濯借€?/p>
<p> @鐢滃唇涓嶇敎_锛氭垜宸粸娌掕獚鍑烘梺閭婄殑浜烘槸瓒欒枃???</p>
<p> 閫欏嫉鐛ㄧ収锛岃帿鍚嶆湁榛炵溂鐔燂細</p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 绲︾櫧闆叕涓诲悆姣掕構鏋滅殑鐨囧緦 鐬В涓€涓?</p>
<p> 鍦?Via 缍茬怠</p>
<p> 閫ｅ钩鏅傞棣簿闈堢殑鍛ㄥ啲闆?锛屽湪閫欏澶х墖瑁′篃鐪嬭捣渚嗗績浜嬮噸閲嶄笉濂芥児 锛?/p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 鎰熻涓嬩竴绉掗€欑泦鏍藉氨瑕佺牳鍑哄睆骞?銆?/p>
<p> @Enchanted_Z 锛?浣犳妸鎴戞椿娼戦潏鍕曠殑鍛ㄥ啲闆ㄦ€庨杭鐬?</p>
<p> 閭勬湁涓€鑷変笉楂樿垐鐨勫皬鏈嬪弸 锛屽ぇ绱勬槸灏嶆墜瑁￠暦鐩歌┉鐣扮殑鏂板勾绂墿涓嶆豢鎰?/p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鐪嬩笉鍒扮溂鐧界殑濂跺ザ 鍜屼粛鐒朵笉闁嬪績鐨勫皬鏈嬪弸</p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鐪嬩笉鍑鸿伔妤拰灞€?鐨勫闋叐鍏勫紵</p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鍘诲勾骞村簳锛孊urberry瀹樺瓒欒枃鍜屽懆鍐洦鍑轰换鍝佺墝鍏ㄦ柊浠ｈ█浜猴紝閫欏叐浣嶅ぇ灏忚姳鏈韩鏈夌稖钘濄€侀浕瑕栭浕褰变綔鍝佸倣韬?锛屼篃鏈夎┍椤屽害鍜屾祦閲?锛岃兘绲﹀搧鐗屽鍔犲彲瑙€鐨勫偝鎾姏銆傜劧鑰岋紝Burberry閫欐鏄庨’鏄蛋鍋忕灜銆?/p>
<p> 缍插弸灏嶉€欏寤ｅ憡瑭暟鐣ⅷ鐨勫悙妲戒篃寮曡捣鐬嫳鏂囧獟楂?鐨勮ɑ鎰忥細</p>
<p> Via cnbc.com</p>
<p> Burberry s New Year campaign stars Chinese actresses Zhao Wei and Zhou Dongyu, showing them with models of different ages, against a grey backdrop. None of the characters is smiling .</p>
<p> Burberry鐨勬柊骞村唬鍛婇個璜嬬灜瓒欒枃鍜屽懆鍐洦婕旂构锛岄泦绲愮灜涓嶅悓骞撮健娈电殑妯＄壒锛岃儗鏅櫐鏆楃劇鍏夈€傝€屼笖娌掓湁涓€鍊嬭鑹插湪绗?銆?/p>
<p> Via cnbc.com</p>
<p> Burberry s latest Chinese New Year campaign, called Modern Tradition , has sparked controversy in China, with social media users questioning whether, in the wake of the Dolce & Gabbana furore, it was another example of Western luxury brands misunderstanding Chinese culture.</p>
<p> Burberry鐨勬柊骞村唬鍛?鎽╃櫥鏂扮Η 锛屽湪涓湅绀句氦濯掗珨涓婂紩鐧肩埈璀帮紝鏄辜鏉滃槈鐝磵D&G涔嬪緦鍙堜竴鍊嬭タ鏂瑰ア渚堝搧鐗岃瑙ｄ腑鍦嬫枃鍖栫殑渚嬪瓙銆?/p>
<p> Via Cna Lifestyle</p>
<p> 浣嗗緸鏌愮ó鏂归潰渚嗚瑳锛岄€欑ó瑭暟鐨勭暙棰ㄤ篃鐐築urberry璩鸿冻鐬┍椤屽害</p>
<p> In any case, as one Weibo user pointed out, whether the campaign was well shot, or whether Burberry had accurately interpreted Chinese traditions, is no longer important since it has provoked such a wide variety of in-depth readings from so many people , it is an advertising success .</p>
<p> 濡備竴浣嶅井鍗氱敤鎴舵墍瑾紝鐒¤珫閫欏鐗囧瓙鎷嶇殑濡備綍锛屾垨鑰匓urberry鏄惁灏嶄腑鍦嬫枃鍖栨湁姝ｇ⒑鐨勭悊瑙ｏ紝閮戒笉閲嶈锛屽洜鐐哄畠宸茬稉寮曡捣鐬€欓杭澶氫汉寰炲悇鍊嬭搴﹁◣璜栵紝鏄竴娆?鎴愬姛鐨勫唬鍛婄嚐閵?銆?/p>
<p> Via Cna Lifestyle</p>
<p> The photo appeared to lack the festive cheer typical in Chinese New Year-related fashion shots.</p>
<p> 閫欏鐓х墖鐪嬭捣渚嗘矑浠€楹间腑鍦嬫柊骞寸郴鍒楁檪灏氬ぇ鐗囪┎鏈夌殑绡€鏃ュ枩鎱舵埃姘涖€?/p>
<p> Via the Straits Times</p>
<p> Twitter 涓婁篃娌掓湁鎷涗締澶氬皯濂芥劅锛?/p>
<p> @Melissa Vigue: Fashion brands are at odds with Chinese culture again. Know your audience!</p>
<p> @Melissa Vigue: 鏅傚皻鍝佺墝鍦ㄤ腑鍦嬫枃鍖栬〃閬斾笂鍙堢炕杌婄灜銆傚ソ濂界灜瑙ｄ笅浣犵殑瑙€鐪?</p>
<p> @Stan Yee: This is a group of people who plan to kill this ultra-rich grandma and keenly fight over her inheritance </p>
<p> @Stan Yee: 閫欑兢浜烘槸瑕佽瑎鍔冭憲娈烘帀閫欏€嬭秴鏈夐將鐨勫ザ濂讹紝鐖オ濂圭殑璨＄敘銆?/p>
<p> @Kenjifukuda锛欴id someone die over Christmas?</p>
<p> @Kenjifukuda锛氭槸鑱栬獣绡€鐨勬檪鍊欐湁浜哄幓涓栫灜鍡?</p>
<p> 澶栧湅澶х墝灏嶄腑鍦嬮ⅷ鐨勭悊瑙ｅ拰婕旂构绺芥槸璁撲汉璨昏В锛屾檪涓嶆檪绲︾恫鍙嬭并鐛讳簺妲介粸銆?/p>
<p> 姣斿鏈€杩戠殑2019骞存柊骞寸郴鍒楋細</p>
<p> Becca 璞勾楂樺厜锛屽拰鍘诲勾闃跨應灏肩殑鐙楀勾楂樺厜鏈夐粸椤炰技锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> Tory Burch 鐨勫寘锛岄€欒鎬庨杭鎼細</p>
<p> 鍦?Via 缍茬怠</p>
<p> 鍐嶅線鍓嶄簺骞寸湅锛岄倓鏈夌董瀵嗗ぇ绉€ 閭ｆ璁撲汉閬庣洰涓嶅繕鐨勯緧锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> Gucci鏇剧稉鎺ㄥ嚭閬庨緧绱嬪皬鐧介瀷 锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> 浜岀嫍瀹堥杸 鍖咃細</p>
<p> 鍦?Via 缍茬怠</p>
<p> Kenzo 鐨勭嫍骞存柊鍖咃紝涓€鍊?鐙?瀛楋紝绨″柈鏄庣灜鍦板憡瑷翠綘閫欐槸鐐虹灜绱€蹇电嫍骞达細</p>
<p> 鍦?Via 缍茬怠</p>
<p> 鏈変簺澶х墝鐨勫唬鍛婂鍌崇敋鑷虫渻娑夊強姝ц涓湅鏂囧寲銆傚墠娈垫檪闁撴潨鍢夌彮绱?鐨勫鍌宠闋?璧风鍚冮／ 灏卞紩璧风灜涓湅缍插弸寮风儓鐨勫弽灏嶃€?/p>
<p> 鍦?Via 缍茬怠</p>
<p> 闄伴櫧鎬埃 鐨?涓紡鐧奸煶 銆佹ā鐗归綔鐗欏挧鍢?鐨勮〃鎯呫€佺煰鎻夐€犱綔 鐨勮捣绛峰嫊浣?涓︽矑鏈夎畵浜鸿寰楁槸鍦ㄨ〃閬?涓湅棰?銆?/p>
<p> 涓湅鐨勫ア渚堝搧甯傚牬娼涘姏宸ㄥぇ锛岃ū澶氬湅澶栧ぇ鐗屾兂鐩″揩铻嶅叆涓湅甯傚牬锛屽槜瑭﹀皣鍝佺墝鍜屼腑鍦嬫枃鍖栫浉绲愬悎锛屼絾绲愭灉寰€寰€閮芥槸缈昏粖鐝惧牬 锛岀鏅哄晢涓嬬窔 銆傞毣鏈夊ソ濂藉仛濂藉姛瑾诧紝娣卞叆鐬В涓湅鏂囧寲鎵嶈兘鐪熺殑璐忓緱涓湅娑堣不鑰呯殑闈掔潪銆?/p>
<p>浣犲皪Burberry閫欏鏂板勾寤ｅ憡鎬庨杭鐪?姝¤繋鍦ㄨ璜栬！鐣欎笅浣犵殑瑙€榛炪€?/p>
<p> 鏂囷細Sasa</p>
<p> 鍦栵細澶栧獟銆佺恫绲?/p>
</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.burberry-taiwan.com/c/burberry-apparel/">burberry 琛ｆ湇</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.burberry-taiwan.com/">burberry 鍙扮仯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WFZ</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎻村皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.burberry-taiwan.com/">http://www.burberry-taiwan.com/</a>;锛?
<p> 澶栧湅鍝佺墝鐪艰！鐨?涓湅棰?鏈夊杈ｇ溂鐫涘ぇ瀹堕兘楂旈閬庯紝<a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鍖?/a>鍜孊urberry鏈€杩戝張鎶婇€欑ó杈ｇ溂鐫涢ⅷ鏍肩櫦鎻埌鐬サ鑷淬€?/p>
<p> Burberry鏈€杩戝墰鍓涗笂绶氱殑 2019鏂板勾寤ｅ憡澶х墖 鎽╃櫥鏂扮Η 璁撳畠鎴愮偤鐬恫鍙嬫柊鐨勭兢鍢插皪璞°€?/p>
<p> 鍦?Via <a href="http://www.burberry-taiwan.com/g/burberry-dual-use-bag-f605f3c7/">burberry 缍撳吀鏍肩磱</a>鍜孊urberry鏂版氮寰崥璩櫉</p>
<p> 涓湅鏂板勾鐨勬埃姘涙槸鐔遍銆佸湗鍦撱€佸枩姘ｆ磱娲嬶紝鍌崇当涓篃澶氱敤绱呰壊渚嗘覆鏌撴柊骞存柊姘ｈ薄銆傜湅鐪婤urberry瀹樺鐨勯棞閸佃锛氶棓瀹跺湗鍦?銆佷簰鐩镐緷鍋?銆佽Κ瀵嗙劇闁?锛屾槸涓嶆槸寰堟湁鎰熻鐬?</p>
<p> 鍐嶇瘈閬稿咕娈礏urberry鑻辨枃瀹樼恫涓婄殑浠嬬垂锛?/p>
<p> Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period.</p>
<p> Burberry2019骞存柊骞村唬鍛婂ぇ鐗囦粖澶╂寮忕櫦浣堬紝鎱剁 鍌崇当绡€鏃ワ紝鍜屽浜烘鑱氬湗鍦撱€?/p>
<p> Inspired by classic portraiture, the campaign is reimagined in an informal urban environment , juxtaposingthe old and the new , the traditional and the contemporary .</p>
<p> 鍙楃稉鍏歌倴鍍忕暙鐨勫暉鐧硷紝閫欑郴鍒楀ぇ鐗囪瑷畾鍦ㄦ棩甯哥殑閮藉競鍫存櫙 鍏э紝鏄垔鑸囨柊銆佸偝绲辫垏鐝句唬 鐨勭祼鍚堥珨銆?/p>
<p> Via Burberry鑻辨枃瀹樼恫</p>
<p> 鎴戝€戜締鍦嶈涓€涓嬫垚鐗囷細</p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 姣忓€嬩汉閮介潰鐒¤〃鎯咃紝鍗诲張蹇冧簨閲嶉噸锛孊urberry灏?鏂扮Η 鍜?闂斿鍦樺湏 鏈変粈楹艰瑙?</p>
<p> 渚嗙湅鐪嬬恫鍙嬬殑瑭曡珫锛?/p>
<p> @姗欐枃閷鍗楅ⅷ鍚瑰あ鍒拌タ娲? 骞翠笁鍗佹槬鏅氬瘑瀹ゆ浜轰簨浠??</p>
<p> @Pas_de_Panique:閫欎粈楹奸棓瀹跺湗鍦撶収锛屽垎鏄庢槸澶у鏃忔槑鐖殫楝ユ惗濂鐢?澶ザ濂惰涓€瀹朵汉鏈€閲嶈鏁存暣榻婇綂鍋氫汉鏈€閲嶈鏄枊蹇冧締澶у涓€璧锋媿寮靛叏瀹剁鍚у悇鎳烽鑳庣殑鐪句汉鎵嶅媺寮蜂竴璧锋媿鐬嫉鐓?/p>
<p> @Flying_Apsaras锛氬搴€悊鎭愭€栫墖 娴峰牨鍗宠鎰?</p>
<p> @ifyouareagun锛氫竴瀹朵汉鐨勮噳閮藉钁楋細閫欏€嬪勾浣犲€戦兘鍒ユ兂濂介亷</p>
<p> @闋爞鐧藉附娈鸿爆鐨囷細濂跺ザ鍜屽ス鑶濅笂鐨勫皬瀛╋紝绲曞鐨勬亹鎬栭浕褰?娴峰牨妲嬪湒+閰嶈壊</p>
<p> @鐢风埖myb 锛?鐓х墖楂旂従鐬従浠ｅ搴墿璩瘜瑁曠簿绁炵枏闆㈢殑鐙€鎱?銆?/p>
<p> 鏈夌恫鍙嬩互鐐恒€婁含鍩?1铏熴€?绗笁閮ㄥ嚭渚嗙灜锛?/p>
<p> @鐚涜檸鍡卹ose: 娌掔湅鍒版槸宸村鑾夋柊骞寸収涔嬪墠鎴戠湡浠ョ偤鏄含鍩?1铏?鍔囩収</p>
<p> 銆婁含鍩?1铏熴€嬫捣鍫?鍦栫墖渚嗘簮瑕嬫按鍗?/p>
<p> 鐪嬭憲閫欏嫉绶婄穵鎿犲湪涓€璧风殑 涓€瀹朵汉 锛屾湁缍插弸鑵﹁鍑轰竴鍑鸿豹瀹呭収楝ラ鎮氱墖 锛?/p>
<p></p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> @濡撹€呴倛缇庨簵锛氶€欐槸涓€缇ゅ湇绻炶憲鎿佹湁宸ㄩ瀹剁敘鐨勮€佸お濠嗕甫鎬ュ垏鍦扮瓑寰呭ス閬庝笘濂藉垎閬虹敘鍚勮嚜蹇冩嚪楝艰儙涓€瀹朵汉</p>
<p> @_鎰涘悆浠€楹煎晩: 閫欐槸涓€瀹跺悇鑷兘鏈夌瀵?蹇冩嚪楝艰儙 婊胯噳涓嶉珮鑸?濂充富鎯宠娈虹灜鑰佸叕锛岄偅鍊嬪﹩濠嗘垨鑰呭濯芥兂閬虹敘鎬庨杭涓嶇暀绲﹂€欏咕鍊嬩笉瀛濇澅瑗匡紝寮熷紵濡瑰 瀛╁瓙鑰佸叕 鍚勮嚜閮藉湪鐩镐簰鐚滃繉 瀚夊 (鎰熻鏄竴閮?闊撳湅瀹跺涵鍊悊 鎳哥枒椹氭倸鐗?</p>
<p> 閭勬湁瓒欒枃鍜屽懆鍐洦 鐨勫悎褰憋細</p>
<p> 鍦?Via 瓒欒枃鏂版氮寰崥璩櫉</p>
<p> 閫欐墜鎷夋墜鐨勬劅鎯呯湅璧蜂締寰堝鏂欑灜锛岄潰涓嶅拰蹇冧篃涓嶅拰銆佸鏃?浼佹キ/瀹环鍏ч濂充富 鏃㈣鎰熴€?/p>
<p> 閭勬湁缍插弸琛ㄧず鏍规湰娌掕獚鍑轰締鏄稒钖?锛?/p>
<p> @灏忚倝鏉?锛氬晩鍟婂晩 鎴戞湁娌掓湁鐪嬭蛋鐪?閫欐槸瓒欒枃鍡?</p>
<p> @Yoki鐞細閫欏コ鐨勬槸瓒欒枃?鎴戠殑濯借€?/p>
<p> @鐢滃唇涓嶇敎_锛氭垜宸粸娌掕獚鍑烘梺閭婄殑浜烘槸瓒欒枃???</p>
<p> 閫欏嫉鐛ㄧ収锛岃帿鍚嶆湁榛炵溂鐔燂細</p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 绲︾櫧闆叕涓诲悆姣掕構鏋滅殑鐨囧緦 鐬В涓€涓?</p>
<p> 鍦?Via 缍茬怠</p>
<p> 閫ｅ钩鏅傞棣簿闈堢殑鍛ㄥ啲闆?锛屽湪閫欏澶х墖瑁′篃鐪嬭捣渚嗗績浜嬮噸閲嶄笉濂芥児 锛?/p>
<p> 鍦?Via Burberry鏂版氮寰崥璩櫉</p>
<p> 鎰熻涓嬩竴绉掗€欑泦鏍藉氨瑕佺牳鍑哄睆骞?銆?/p>
<p> @Enchanted_Z 锛?浣犳妸鎴戞椿娼戦潏鍕曠殑鍛ㄥ啲闆ㄦ€庨杭鐬?</p>
<p> 閭勬湁涓€鑷変笉楂樿垐鐨勫皬鏈嬪弸 锛屽ぇ绱勬槸灏嶆墜瑁￠暦鐩歌┉鐣扮殑鏂板勾绂墿涓嶆豢鎰?/p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鐪嬩笉鍒扮溂鐧界殑濂跺ザ 鍜屼粛鐒朵笉闁嬪績鐨勫皬鏈嬪弸</p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鐪嬩笉鍑鸿伔妤拰灞€?鐨勫闋叐鍏勫紵</p>
<p> 鍦?Via Burberry瀹樼恫</p>
<p> 鍘诲勾骞村簳锛孊urberry瀹樺瓒欒枃鍜屽懆鍐洦鍑轰换鍝佺墝鍏ㄦ柊浠ｈ█浜猴紝閫欏叐浣嶅ぇ灏忚姳鏈韩鏈夌稖钘濄€侀浕瑕栭浕褰变綔鍝佸倣韬?锛屼篃鏈夎┍椤屽害鍜屾祦閲?锛岃兘绲﹀搧鐗屽鍔犲彲瑙€鐨勫偝鎾姏銆傜劧鑰岋紝Burberry閫欐鏄庨’鏄蛋鍋忕灜銆?/p>
<p> 缍插弸灏嶉€欏寤ｅ憡瑭暟鐣ⅷ鐨勫悙妲戒篃寮曡捣鐬嫳鏂囧獟楂?鐨勮ɑ鎰忥細</p>
<p> Via cnbc.com</p>
<p> Burberry s New Year campaign stars Chinese actresses Zhao Wei and Zhou Dongyu, showing them with models of different ages, against a grey backdrop. None of the characters is smiling .</p>
<p> Burberry鐨勬柊骞村唬鍛婇個璜嬬灜瓒欒枃鍜屽懆鍐洦婕旂构锛岄泦绲愮灜涓嶅悓骞撮健娈电殑妯＄壒锛岃儗鏅櫐鏆楃劇鍏夈€傝€屼笖娌掓湁涓€鍊嬭鑹插湪绗?銆?/p>
<p> Via cnbc.com</p>
<p> Burberry s latest Chinese New Year campaign, called Modern Tradition , has sparked controversy in China, with social media users questioning whether, in the wake of the Dolce & Gabbana furore, it was another example of Western luxury brands misunderstanding Chinese culture.</p>
<p> Burberry鐨勬柊骞村唬鍛?鎽╃櫥鏂扮Η 锛屽湪涓湅绀句氦濯掗珨涓婂紩鐧肩埈璀帮紝鏄辜鏉滃槈鐝磵D&G涔嬪緦鍙堜竴鍊嬭タ鏂瑰ア渚堝搧鐗岃瑙ｄ腑鍦嬫枃鍖栫殑渚嬪瓙銆?/p>
<p> Via Cna Lifestyle</p>
<p> 浣嗗緸鏌愮ó鏂归潰渚嗚瑳锛岄€欑ó瑭暟鐨勭暙棰ㄤ篃鐐築urberry璩鸿冻鐬┍椤屽害</p>
<p> In any case, as one Weibo user pointed out, whether the campaign was well shot, or whether Burberry had accurately interpreted Chinese traditions, is no longer important since it has provoked such a wide variety of in-depth readings from so many people , it is an advertising success .</p>
<p> 濡備竴浣嶅井鍗氱敤鎴舵墍瑾紝鐒¤珫閫欏鐗囧瓙鎷嶇殑濡備綍锛屾垨鑰匓urberry鏄惁灏嶄腑鍦嬫枃鍖栨湁姝ｇ⒑鐨勭悊瑙ｏ紝閮戒笉閲嶈锛屽洜鐐哄畠宸茬稉寮曡捣鐬€欓杭澶氫汉寰炲悇鍊嬭搴﹁◣璜栵紝鏄竴娆?鎴愬姛鐨勫唬鍛婄嚐閵?銆?/p>
<p> Via Cna Lifestyle</p>
<p> The photo appeared to lack the festive cheer typical in Chinese New Year-related fashion shots.</p>
<p> 閫欏鐓х墖鐪嬭捣渚嗘矑浠€楹间腑鍦嬫柊骞寸郴鍒楁檪灏氬ぇ鐗囪┎鏈夌殑绡€鏃ュ枩鎱舵埃姘涖€?/p>
<p> Via the Straits Times</p>
<p> Twitter 涓婁篃娌掓湁鎷涗締澶氬皯濂芥劅锛?/p>
<p> @Melissa Vigue: Fashion brands are at odds with Chinese culture again. Know your audience!</p>
<p> @Melissa Vigue: 鏅傚皻鍝佺墝鍦ㄤ腑鍦嬫枃鍖栬〃閬斾笂鍙堢炕杌婄灜銆傚ソ濂界灜瑙ｄ笅浣犵殑瑙€鐪?</p>
<p> @Stan Yee: This is a group of people who plan to kill this ultra-rich grandma and keenly fight over her inheritance </p>
<p> @Stan Yee: 閫欑兢浜烘槸瑕佽瑎鍔冭憲娈烘帀閫欏€嬭秴鏈夐將鐨勫ザ濂讹紝鐖オ濂圭殑璨＄敘銆?/p>
<p> @Kenjifukuda锛欴id someone die over Christmas?</p>
<p> @Kenjifukuda锛氭槸鑱栬獣绡€鐨勬檪鍊欐湁浜哄幓涓栫灜鍡?</p>
<p> 澶栧湅澶х墝灏嶄腑鍦嬮ⅷ鐨勭悊瑙ｅ拰婕旂构绺芥槸璁撲汉璨昏В锛屾檪涓嶆檪绲︾恫鍙嬭并鐛讳簺妲介粸銆?/p>
<p> 姣斿鏈€杩戠殑2019骞存柊骞寸郴鍒楋細</p>
<p> Becca 璞勾楂樺厜锛屽拰鍘诲勾闃跨應灏肩殑鐙楀勾楂樺厜鏈夐粸椤炰技锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> Tory Burch 鐨勫寘锛岄€欒鎬庨杭鎼細</p>
<p> 鍦?Via 缍茬怠</p>
<p> 鍐嶅線鍓嶄簺骞寸湅锛岄倓鏈夌董瀵嗗ぇ绉€ 閭ｆ璁撲汉閬庣洰涓嶅繕鐨勯緧锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> Gucci鏇剧稉鎺ㄥ嚭閬庨緧绱嬪皬鐧介瀷 锛?/p>
<p> 鍦?Via 缍茬怠</p>
<p> 浜岀嫍瀹堥杸 鍖咃細</p>
<p> 鍦?Via 缍茬怠</p>
<p> Kenzo 鐨勭嫍骞存柊鍖咃紝涓€鍊?鐙?瀛楋紝绨″柈鏄庣灜鍦板憡瑷翠綘閫欐槸鐐虹灜绱€蹇电嫍骞达細</p>
<p> 鍦?Via 缍茬怠</p>
<p> 鏈変簺澶х墝鐨勫唬鍛婂鍌崇敋鑷虫渻娑夊強姝ц涓湅鏂囧寲銆傚墠娈垫檪闁撴潨鍢夌彮绱?鐨勫鍌宠闋?璧风鍚冮／ 灏卞紩璧风灜涓湅缍插弸寮风儓鐨勫弽灏嶃€?/p>
<p> 鍦?Via 缍茬怠</p>
<p> 闄伴櫧鎬埃 鐨?涓紡鐧奸煶 銆佹ā鐗归綔鐗欏挧鍢?鐨勮〃鎯呫€佺煰鎻夐€犱綔 鐨勮捣绛峰嫊浣?涓︽矑鏈夎畵浜鸿寰楁槸鍦ㄨ〃閬?涓湅棰?銆?/p>
<p> 涓湅鐨勫ア渚堝搧甯傚牬娼涘姏宸ㄥぇ锛岃ū澶氬湅澶栧ぇ鐗屾兂鐩″揩铻嶅叆涓湅甯傚牬锛屽槜瑭﹀皣鍝佺墝鍜屼腑鍦嬫枃鍖栫浉绲愬悎锛屼絾绲愭灉寰€寰€閮芥槸缈昏粖鐝惧牬 锛岀鏅哄晢涓嬬窔 銆傞毣鏈夊ソ濂藉仛濂藉姛瑾诧紝娣卞叆鐬В涓湅鏂囧寲鎵嶈兘鐪熺殑璐忓緱涓湅娑堣不鑰呯殑闈掔潪銆?/p>
<p>浣犲皪Burberry閫欏鏂板勾寤ｅ憡鎬庨杭鐪?姝¤繋鍦ㄨ璜栬！鐣欎笅浣犵殑瑙€榛炪€?/p>
<p> 鏂囷細Sasa</p>
<p> 鍦栵細澶栧獟銆佺恫绲?/p>
</p>
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by qcds894259
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