傳Under Armour安德瑪贊助皇傢馬德裡 年費1.6億美元 (2)
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Under Armour锛屾寚鐨勬槸缇庡湅楂旇偛閬嬪嫊瑁濆倷鍝佺墝銆?a href="http://www.ua-taiwan.com/">UA 瀹樼恫</a>鐨勭附閮ㄥ湪宸寸埦鐨勬懇锛岄Μ閲岃槶宸烇紝瑭插叕鍙镐富瑕佺敓鐢㈤珨鑲茶鍌欍€俇A涓昏鐢熺敘绌垮湪閬嬪嫊闅婃湇瑁￠潰鐨勭穵韬収琛ｏ紙姣斿绌垮湪绫冪悆鏈嶅拰妫掔悆鏈嶄笅锛夋垨鑰呭鑲╋紙姣斿缇庡紡瓒崇悆鎴栬€呮洸妫嶇悆鐨勮偐鑶€澧婏級锛屼絾闄や簡<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>涔嬪UA閭勭敓鐢㈣琛ｏ紝鏅€歍ee锛岄暦閬嬪嫊瑜茬瓑绛夈€俇nder Armour甯堕牁浜嗙敓鐢㈢穵韬紝浠ュ惛姹楁粚缍哥礂绶氾紙moisture-wicking锛夌偤鏉愭枡鐨勯珨鑲茶鍌欑殑娼祦銆傞毃寰岋紝Nike锛坉ri-fit pro绯诲垪锛変互鍙奟eebok锛圢FL瑁濆倷绯诲垪锛変究绱涚礇鏁堜豢銆?div class="intro">妯欑敖锛?Under Armour绶婅韩琛ｅ児鏍?,瀹夊痉鐟?Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan,Real Madrid,鐨囧偄棣痉瑁?鐨囬Μ,Manchester United,鏇艰伅,Barcelona,宸村缇呴偅,宸磋柀,Tottenham Hotspur,鎵樼壒
<p>妯欑敖锛?a href="http://www.under-armour-store.com.tw/up/ua-coat-ab56c54d">Under Armour绶婅韩琛ｅ児鏍?/a>,瀹夊痉鐟?Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan,Real Madrid,鐨囧偄棣痉瑁?鐨囬Μ,Manchester United,鏇艰伅,Barcelona,宸村缇呴偅,宸磋柀,Tottenham Hotspur,鎵樼壒鎷夊鐔卞埡,鐔卞埡,Kevin Plank,Donald Trump,鍞愮磵寰仿风壒鏈楁櫘</p>
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<p>鍌?a href="http://www.under-armour-store.com.tw/up/ua-sweater-19caca68">UA 鏉熻。</a>灏囨垚鐐虹殗棣柊鐞冭。璐婂姪鍟嗭紙鍦栫墖鐐篜S锛?/p>
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<p>棣崱鍫辩ū锛岄洐鏂圭殑璐婂姪鍗旇閲戦楂橀仈1.5鍎勬瓙鍏?骞达紝绱勫悎1.6鍎勭編鍏?骞达紝鑰岀洰鍓嶇悆琛ｈ磰鍔╁崝璀伴噾椤嶆渶楂樼殑鐐篗anchester United 鏇艰伅鐨?500钀瓙鍏?骞达紝鍏舵鐐築arcelona 宸村缇呴偅淇辨▊閮ㄧ殑8500钀瓙鍏?骞达紝鏇艰伅鍜屽反钖╃殑鐞冭。璐婂姪鍟嗗垎鍒ョ偤寰峰湅閬嬪嫊鍝佺墝Adidas 鎰涜开閬斿拰缇庡湅閬嬪嫊鍝佺墝Nike 鑰愬悏銆?/p>
<p>鐩墠鐨囬Μ鐨勭悆琛ｈ磰鍔╁晢鐐篈didas 鎰涜开閬旓紝闆欐柟鐨勮磰鍔╁崝璀板湪2019/2020璩藉绲愭潫锛屽緦鑰呰嚜1998骞撮枊濮嬪嵆鐐虹殗棣悆琛ｈ磰鍔╁晢銆傛摎鎮夛紝闆欐柟鍦?016骞存浘瑭﹀湒绾岀敖鍗旇锛屼笉閬庢渶绲備技涔庢湭鑳介仈鎴愪竴鑷淬€?/p>
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<p>涓嶉亷锛屼綔鐐鸿冻鐞冧勘妯傞儴锛岀啽鍒鸿垏鐨囬Μ椤劧涓嶆槸涓€鍊嬬瓑绱氥€傛摎Deloitte Money League 鏁告摎锛岀殗棣嚦2015骞村凡缍撻€ｇ簩11鍊嬭辰瀛ｆΞ鐧诲叏鐞冩渶璩洪將鐨勪勘妯傞儴锛?015/2016璩藉鎵嶈鏇艰伅瓒呰秺锛岃€岃┎璩藉鎭版伆鏄浖鑱垏Adidas 鏂扮悆琛ｈ磰鍔╁悎鍚岀殑绗竴骞淬€傜殗棣悓鏅傞倓鏄€婄浣堟柉銆嬪叏鐞冩渶鍏峰児鍊奸珨鑲插湗闅婃帓琛屾绗簩浣嶏紝鍍瑰€奸仈36.5鍎勭編鍏冿紝鍍呮鏂糄allas Cowboys锛屼笉閬庡緦鑰呯偤姗勬瑬鐞冧勘妯傞儴銆?/p>
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<p>鍌砋nder Armour灏囨垚鐐虹殗棣柊鐞冭。璐婂姪鍟嗭紙鍦栫墖鐐篜S锛?/p>
<p>璐婂姪鐨囬Μ鐨勫偝鑱炵穵鎺ヨ憲Under Armour 瀹夊痉鐟悓鍚嶉亱鐕熷晢Under Armour Inc. (NYSE:UA) 瀹夊痉鐟湪1鏈堢殑骞村牨涔嬪緦銆傜敱鏂奸€ｇ簩16鍊嬪搴︾殑20+%浠ュ強24%鐨勫京鍚堝搴﹀闀风巼瀹ｅ憡绲傜祼锛?鏈?1鏃ヨ病鍫辨棩鐣跺ぉ锛岃┎鍏徃鑲″児閲嶆尗26%锛岄’绀哄競鍫村皪瑭插叕鍙哥湅绌烘儏绶掗珮婕层€?/p>
<p>闄ょ灜楂橀€熷闀锋湡瀹ｅ憡瀹岀祼澶栵紝鐢辨柤鑲″児鏆磋穼锛岀洰鍓峌nder Armour Inc. 瀹夊痉鐟凡缍撻伃閬囧鍌㈠緥鎵€瑾挎煡銆佽捣瑷淬€傝病鍫辨棩鐣跺ぉ锛孞ohnson Weaver, LLP 鍗崇櫦浣堣伈鏄庯紝瀹ｄ綀鐧艰捣灏峌nder Armour Inc. 瀹夊痉鐟殑瑾挎煡锛屼互缍鑲℃澅鍦ㄨ┎闆嗗湗鎶曡硣涓婇伃閬囩殑鎼嶅け銆?/p>
<p>鍍呮湰鍛ㄩ亷鍘荤殑鍏╁ぉ锛屽氨鍐嶆湁Levi Korsinsky, LLP銆丟ewirtz Grossman, LLC銆丷obbins Arroyo LLP銆並ahn Swick Foti, LLC 鍥涘偄寰嬫墍鐧艰捣灏峌nder Armour Inc.瀹夊痉鐟殑瑾挎煡鍜岃捣瑷达紝瑭﹀湒鐙€鍛婂緦鑰呭洜淇℃伅娆鸿灏嶆姇璩囪€呭付渚嗗法澶ф悕澶便€?/p>
<p>鎴鍛ㄤ簩缇庤偂鏀剁洡锛孶nder Armour Inc. 瀹夊痉鐟偂鍍逛粖骞磋縿浠婂凡缍撴毚璺?2.88%锛岄亷鍘诲崐骞磋穼骞?8.97%锛岄亷鍘讳竴骞磋穼骞呮洿鏄珮閬?3.23%锛?016骞村叏骞达紝瑭茶偂璺屽箙浜﹂仈47%銆備笉閬庡彈鐩婃柤鑸囩殗棣殑鈥滅穻鑱炩€濅互鍙奙organ Stanley 鎽╂牴澹腹鍒╃殑瑭曠礆涓婅鍫卞憡锛岃┎鍏徃鑲″児鍛ㄤ簩澶ф疾4.08%锛屾敹鍫?9.41缇庡厓銆?/p>
<p>鍛ㄤ簩锛屽ぇ鎽╃櫦浣堝牨鍛婃寚锛岀洝绠nder Armour Inc. 瀹夊痉鐟閫熷ぇ骞呬笅婊戯紝涓嶉亷瑭插叕鍙稿湪缇庡湅甯傚牬涓︽湭涓熷け浠介鍙婂搧鐗岃獚鐭ュ害锛屼笖瑭插叕鍙哥殑鏈嶈鎵圭櫦妤嫏浠介鐢?5.9%澧炶嚦17.7%銆傝┎琛屽垎鏋愬斧Jay Sole 鍦ㄥ懆浜孋NBC鐨勬瑒鐩腑鎸囷紝Under Armour Inc. 瀹夊痉鐟甯傚牬浣庝及锛屽洜姝ょ敱浠栦富绛嗙殑鍫卞憡灏嘦nder Armour Inc. 瀹夊痉鐟殑瑭曠礆鐢辨笡鎸佷笂瑾胯嚦鎸佽偂瑙€鏈涳紝鍞洰妯欏児澶у箙涓嬭20%锛岀敱25缇庡厓涓嬭鑷?0缇庡厓銆侸ay Sole 鍚屾檪绋憋紝浠栭爯鏈烾nder Armour Inc. 瀹夊痉鐟湭渚?骞寸殑鐕熸キ鍒╂饯鐜囩偤6%-7%锛屼絾闀锋湡渚嗙湅閬嬪嫊闉嬨€佹湇椋惧叕鍙哥殑鐕熸キ鍒╂饯鐜囧彲閬?1%锛岄€欎害鏄┎琛屼笂瑾縐nder Armour Inc. 瀹夊痉鐟绱氱殑鍘熷洜涔嬩竴銆?/p>
<p>鎿氱劇鏅傚皻涓枃缍叉暩鎿氾紝2016骞村叏骞达紝Under Armour Inc. 瀹夊痉鐟噲鍒╂饯鏈熷収閷勫緱11.2%鐨勫骞呰嚦2.587鍎勭編鍏冿紝2015骞村悓鏈熺偤2.326鍎勭編鍏冿紝姣涘埄鐜囧悓姣斿ぇ璺?60鍊嬪熀榛炶嚦46.5% 锛岀嚐妤埄娼ょ巼澶ц穼160鍊嬪熀榛炶嚦8.7%銆?/p>
<p>Jay Sole 鍦–NBC绡€鐩腑闋愭湡Under Armour Inc. 瀹夊痉鐟湭渚嗛姺鍞粛鑳界董鎸侀洐浣嶆暩鐨勭┅瀹氬闀凤紝鍞渶瑕佷互鍚岀瓑澧為€熺殑鎶曡硣缍寔锛屾墍浠ュ埄娼ょ巼涓嶆渻涓嬮檷锛岄€欎害鏄┎鍏徃鑲″児鍙互姝㈣穼瓒ㄥ嫝鐨勯噸瑕佺悊鎿氥€?/p>
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<p>Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank</p>
<p>闄ょ灜妤嫏鏂归潰鐨勬摂鎲傦紝甯傚牬鐩墠閭勬摂蹇僓nder Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank 鏈夐棞Donald Trump鍞愮磵寰仿风壒鏈楁櫘鐨勮█璜栨渻寮曠櫦闆嗗湗鍝佺墝浠ｈ█浜轰箣闁撶殑鍚堜綔鍟忛銆?/p>
<p>Kevin Plank 涓婂懆鐧艰〃鐬皪缇庡湅绺界当鐗规湕鏅殑鏀寔锛岀ū鏈夊晢妤儗鏅殑绺界当灏嶇編鍦嬫槸涓€绛嗗璨磋病瀵屻€備笉閬庯紝閫欎竴瑷€璜栭伃閬囧寘鎷琒tephen Curry 搴！绛夊浣峌nder Armour 瀹夊痉鐟唬瑷€浜虹殑鍙嶅皪銆係tephen Curry閲濋嫆鐩稿皪鍦拌捕鏂ョ壒鏈楁櫘灏嶆柤缇庡湅灏辨槸鈥滀竴鍧ㄥ睅鈥濓紝涓︾ū濡傛灉Kevin Plank 灏嶇壒鏈楁櫘鐨勨€渁sset鈥濊鍍瑰幓鎺夊瓧姣嶁€渆t鈥濓紝浠栨渻琛ㄧず璐婂悓銆?/p>
<p>鏈€绲傦紝Under Armour Inc. 瀹夊痉鐟笉寰椾笉鐐哄壍濮嬩汉鐨勮█璜栬В閲嬶紝瑭插叕鍙哥ū鍙嶅皪鐗规湕鏅爳浣堢殑鏃呰绂佷护锛岀ū绉绘皯绲﹀儚Under Armour Inc. 瀹夊痉鐟€欐ǎ鐨勫叏鐞冩€х編鍦嬪叕鍙稿付渚嗙灜鍓垫柊銆佸妯ｆ€с€?/p>
<p>涓嶉亷锛孠evin Plank 鐨勮█璜栧湪绀句氦濯掗珨浠嶅紩鐧肩灜鎶靛埗鎯呯窉銆傞櫎姝や箣澶栵紝鑸囪┎闆嗗湗鏈夊悎浣滄垨浠ｈ█鍚堝悓鐨勯亱鍕曞摗Dwayne Johnson銆佽姯钑捐垶鑰匨isty Copeland 鍧囬€氶亷绀句氦濯掗珨璩櫉鍏枊鍙嶅皪Kevin Plan 璐婃彋鐗规湕鏅殑瑷€璜栥€?/p>
11鏈堜腑鍦嬮浂鍞キ澧炲箙8.1%鍛ㄤ簲锛屼腑鍦嬪湅鍌㈢当瑷堝眬鐧间綀鏈堝害闆跺敭鏁告摎锛?1鏈堜唤锛岀ぞ鏈冩秷璨诲搧闆跺敭绺介35,260鍎勫厓锛屽悓姣斿悕缇╁闀?.1%锛堟墸闄ゅ児鏍煎洜绱犲闅涘闀?.8%锛屼互涓嬮櫎鐗规畩瑾槑澶栧潎鐐哄悕缇╁闀凤級銆傚叾涓紝闄愰浠ヤ笂鍠綅娑堣不鍝侀浂鍞13,679鍎勫厓锛屽闀?.1%銆?2鏈?7鏃?18:12
UA 鍙扮仯瀹樼恫锛坵ww.ua-taiwan.com锛夊凡缍撲笂鏋?018绉嬪啲閬嬪嫊瑁濆倷浜嗭紝鍠滄閬嬪嫊鐨勬湅鍙嬪€戜笉濡ㄩ€蹭締鏌ョ湅涓€鐣紝璁撲綘鎿佹湁鑹ソ鐨勯亱鍕曠挵澧冿紝鍗冭惉涓嶈閷亷浜嗗摝銆傛瘡閫㈤€辨湯浜敤鍏ㄥ牬9鎶樿捣锛屾豢椤?000鍗冲彲鍏嶉亱锛屾椿鍕曞澶氾紝鍎儬澶氬锛屾杩庡ぇ瀹堕€插簵閬歌臣鍝︺€?
<p>妯欑敖锛?a href="http://www.under-armour-store.com.tw/up/ua-coat-ab56c54d">Under Armour绶婅韩琛ｅ児鏍?/a>,瀹夊痉鐟?Foot Locker,Stephen Curry,鏂拏鑺峰眳瑁?Adidas,鎰涜开閬?Nike,鑰愬悏,Jordan,Real Madrid,鐨囧偄棣痉瑁?鐨囬Μ,Manchester United,鏇艰伅,Barcelona,宸村缇呴偅,宸磋柀,Tottenham Hotspur,鎵樼壒鎷夊鐔卞埡,鐔卞埡,Kevin Plank,Donald Trump,鍞愮磵寰仿风壒鏈楁櫘</p>
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<p>Kevin Plank 涓婂懆鐧艰〃鐬皪缇庡湅绺界当鐗规湕鏅殑鏀寔锛岀ū鏈夊晢妤儗鏅殑绺界当灏嶇編鍦嬫槸涓€绛嗗璨磋病瀵屻€備笉閬庯紝閫欎竴瑷€璜栭伃閬囧寘鎷琒tephen Curry 搴！绛夊浣峌nder Armour 瀹夊痉鐟唬瑷€浜虹殑鍙嶅皪銆係tephen Curry閲濋嫆鐩稿皪鍦拌捕鏂ョ壒鏈楁櫘灏嶆柤缇庡湅灏辨槸鈥滀竴鍧ㄥ睅鈥濓紝涓︾ū濡傛灉Kevin Plank 灏嶇壒鏈楁櫘鐨勨€渁sset鈥濊鍍瑰幓鎺夊瓧姣嶁€渆t鈥濓紝浠栨渻琛ㄧず璐婂悓銆?/p>
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by tianmoyi
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