多品牌戰略助安踏打下“百億江山” FILA的成功能
中文(简体) Public
鏈€鏂伴亱鍕曟疆娴佽硣瑷?a href="http://www.fila-taiwan.com/">fila 鍙扮仯瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂扮殑娼祦绯诲垪鍠搧锛岃畵浣犳渶蹇簡瑙ｇ暥涓嬪叏鐞冩渶闋傚皷鐨勯亱鍕曡鍌欒┏鎯呭拰娼祦澶波鍕曟厠锛屾槑鏄熻ō瑷堝姪鍔涙偍鎴愮偤琛楅牠娼祦閬斾汉銆?div class="intro">FILA鏄畨韪忛潪鑷敘鍝佺墝涓殑浣间郊鑰?姣忕稉瑷樿€?鍔夌幉 鏀?8鏈?4鏃ワ紝瀹夎笍楂旇偛锛?2020锛孒K锛夌櫦浣堢殑2018涓婂崐骞存キ绺惧牨鍛婏紝璀夋槑鐬叾鍦嬬敘绗竴澶ч亱鍕曞搧鐗岀殑鍦颁綅锛氱嚐鏀跺闀?4.1%绐佺牬鐧惧剟锛?05.5鍎勫厓锛?/div>
<p>FILA鏄畨韪忛潪鑷敘鍝佺墝涓殑浣间郊鑰?姣忕稉瑷樿€?鍔夌幉 鏀?/span></p><p>8鏈?4鏃ワ紝瀹夎笍楂旇偛锛?2020锛孒K锛夌櫦浣堢殑2018涓婂崐骞存キ绺惧牨鍛婏紝璀夋槑鐬叾鍦嬬敘绗竴澶ч亱鍕曞搧鐗岀殑鍦颁綅锛氱嚐鏀跺闀?4.1%绐佺牬鐧惧剟锛?05.5鍎勫厓锛夛紝鑲℃澅鎳夊崰鍑堝埄娼ゅ闀?4.0%鑷?9.4鍎勫厓锛屾瘺鍒╃巼閬?4.3%鍓典笅姝峰彶鏂伴珮锛涢泦鍦樿常鍑洪瀷椤炵敘鍝?200钀洐锛岃常鍑烘湇瑁濈敘鍝?600钀欢鈥︹€?/span></p><p>鍦ㄥ崐骞村牨涓紝瀹夎笍楂旇偛闋荤箒寮疯鍏垛€滃鍝佺墝鈥濇埌鐣ワ紝鏃椾笅鍖呮嫭瀹夎笍銆佸畨韪忓厭绔ャ€丗ILA銆丗ILA KIDS銆丏ESCENTE銆丼PRANDI鍙奛BA绛夊瓙鍝佺墝锛屼笖鍚勬湁鈥滃皥鏀烩€濄€傚氨鐩墠渚嗚锛岀櫨鍎勬キ绺句腑锛孎ILA绛夊瓙鍝佺墝璨㈢嵒宸ㄥぇ锛岃€屽畨韪忛珨鑲茬殑鈥滃鍝佺墝鈥濈瓥鐣ュ緸闀烽仩涓婄湅锛屼篃闈㈣嚚钁椾笉灏忕殑鎸戞埌銆傛瘮濡傦紝鐩墠FILA鍝佺墝鍕㈤牠姝ｅソ锛屼絾鎴愬姛缍撻鑳藉惁寰╁埗鍒板叾浠栧瓙鍝佺墝锛?/span></p><p></p><p>鐧惧剟鐕熸敹鑳屽緦鐨勨€滃渚嗗姛鑷ｂ€?/p><p>瀹夎笍楂旇偛鍏綀鐨勭櫨鍎勫崐骞村牨琚キ鍏у舰瀹圭偤鈥滆繎涔庣構鐙傗€濓紝閫欎竴褰㈠涓嶇劇閬撶悊銆傜浉杓冧箣涓嬶紝鏇剧稉鐨勨€滆€佸ぇ鍝モ€濇潕瀵э紙02331锛孒K锛変綔鐐哄湅鍏ч珨鑲茬敤鍝佽妤腑妤妇鍍呮鏂煎畨韪忕殑鍏徃锛屽叾鍏堝畨韪忛珨鑲蹭竴澶╃櫦浣堢殑鍗婂勾鍫遍’绀猴紝浠婂勾涓婂崐骞寸嚐鏀剁偤47.13鍎勫厓锛屽皻涓嶅強瀹夎笍楂旇偛涓€鍗娿€?/span></p><p>鏉庡鐨勭附鏀跺叆涓紝鍏舵牳蹇冨搧鐗屾潕瀵х墝鐨勬敹鍏ヨ并鐛昏秴閬庣灜99%锛涜€屽皪瀹夎笍楂旇偛鑰岃█锛岃嚜鐢㈠搧鐗屾墍鍗犵殑姣旈噸閬犱綆鏂兼潕瀵х墝锛屽叾鍗婂勾鍫变腑闆栨湭鎶湶鍚勫搧鐗岀殑鍏烽珨閵峰敭椤嶏紝浣嗗儏灏遍姺鍞暩閲忚€岃█锛屽畨韪忛珨鑲插湪鍫卞憡鏈熷収鑷敘闉嬫湇鐨勫崰姣斿儏鐐?4.3%鍜?3.3%锛岀浉姣斾笂骞村悓鏈熺殑39.1%銆?6.7%閭勬湁绺皬瓒ㄥ嫝銆?/span></p><p>寰炴煇绋▼搴︿笂渚嗚锛屽畨韪忛珨鑲叉敹璩肩殑澶栦締鍝佺墝浼间箮鍦ㄥ叾鐧惧剟妤妇涓壆婕旇憲鎰堢櫦閲嶈鐨勮鑹层€?/span></p><p>鎿氬獟楂斿牨閬擄紝涓€骞翠箣鍓嶏紝瀹夎笍楂旇偛鍩疯钁ｄ簨鍏煎畨韪忓搧鐗岀附瑁侀劖鎹锋浘鍦?017骞翠腑鏈熸キ绺剧櫦浣堟渻涓婃彁鍒帮紝FILA鐨勭嚐鏀跺崰姣斿凡鎺ヨ繎瀹夎笍鐕熸敹73.2鍎勭殑30%锛屽嵆21.96鍎勫厓銆傚湪浠婂勾鐨勭櫦浣堟渻涓婏紝閯嵎鍓囬€忛湶锛氣€淔ILA鐨勫閫熼仈鍒扮灜85%浠ヤ笂鈥︹€ILA3鍊嬫湀鏂板搧鍞絼鍦?0%浠ヤ笂銆傗€?/span></p><p>瀹夎笍鑷?009骞存垚鍔熸敹璩糉ILA鍦ㄤ腑鍦嬪ぇ闄哥殑妤嫏涓﹀彇寰椾竴瀹氱妇鏁堜箣寰岋紝瀹夎笍鐨勬敹璩煎嫝闋究鎰堢櫦寮峰媮銆?015骞达紝瀹夎笍瀹屾垚灏嶈嫳鍦嬫埗澶栦紤闁戙€佺櫥灞遍亱鍕曞搧鐗孲PRANDI鐨勬敹璩硷紱2016骞达紝瀹夎笍鎴愮珛鍚堣硣鍏徃锛岄枊濮嬪湪涓湅缍撶嚐DESCENTE妤嫏锛?017骞达紝瀹夎笍鏀惰臣KINGKOW妤嫏锛屼甫鎴愮珛鍚堣硣鍏徃鍦ㄤ腑鍦嬬稉鐕烱OLON SPORT妤嫏銆?/span></p><p>鐩告瘮杩戝勾渚嗙嵅寰楃殑DESCENTE銆並INGKOW銆丼PRANDI绛夐潪鑷敘瀛愬搧鐗岋紝FILA鐨勯珨閲忔槑椤洿澶с€傚崐骞村牨鏁告摎椤ず锛屾埅鑷充粖骞?鏈?0鏃ワ紝FILA銆丗ILA KID鍙奆ILA FUSION鐨勯杸搴楅仈鍒?248鍌紝闋愯▓骞村簳閬斿埌1400鍌㈣嚦1500鍌紱鑰孌ESCENTE鐨勯杸搴楁暩閲忛倓闅绘湁85鍌紝闋愯▓骞村簳閬斿埌100鍌㈣嚦110鍌€侹OLON SPORT闋愯▓骞村簳閬斿埌200鍌㈣嚦210鍌紱KINGKOW闋愯▓骞村簳閬斿埌60鍌㈣嚦70鍌紝SPRANDI鐨勯杸搴楃洰妯欏墖鏄秴閬?00鍌€?/span></p><p>閭ｉ杭锛屽悇鍝佺墝闁€搴楃殑瀵﹂殯閵峰敭鎯呮硜濡備綍锛?鏈?4鏃ワ紙鍛ㄤ簲锛夛紝銆婃瘡鏃ョ稉婵熸柊鑱炪€嬭鑰呭緸涓婃捣娓尟鎭掗殕寤ｅ牬鐨勭浉闂滈杸搴楃灜瑙ｅ埌锛孎ILA鐨勬湀閵峰敭椤嶆槑椤珮鍑哄悓涓€鍟嗗牬鍏х殑鍏朵粬瀛愬搧鐗屻€備綅鏂兼腐鍖亽闅嗗唬鍫?妯撶殑KOLON SPORT閵峰敭浜哄摗鍛婅ù瑷樿€咃紝瑭查杸搴楃殑鏈堥姺鍞鍦ㄦ椇瀛ｈ兘閬斿埌70钀厓~80钀厓锛岃€屾贰瀛ｅ墖鐐?0钀厓~50钀厓銆傚悓鍦?妯撶殑DESCENTE閵峰敭浜哄摗鍛婅ù瑷樿€咃紝鍏堕杸搴楀湪鏃哄鏅傛湀閵峰敭椤嶇偤100钀厓宸﹀彸锛屾贰瀛ｇ殑閵峰敭椤嶅墖鏈冩笡鍗娿€傚湪4妯撶殑FILA闁€搴楀伐浣滀汉鍝″墖閫忛湶锛屽叾闁€搴楀湪娣″鏅傜殑鏈堥姺鍞渚胯兘瓒呴亷100钀厓銆?/span></p><p></p><p>鈥滃鍏冨搧鐗屸€濇ā寮忕殑鎸戞埌</p><p>瀹夎笍鏇鹃爯瑷堣鍦?025骞村畬鎴愮殑鍗冨剟鐕熸敹鐨勭洰妯欍€傞瀷鏈嶇崹绔嬭璜栧摗棣礂鍚戙€婃瘡鏃ョ稉婵熸柊鑱炪€嬭鑰呭垎鏋愰亾锛氣€滃畨韪忔鍓嶇櫦浣堢殑鍗冨剟鎴扮暐锛屽緢閲嶈鐨勪竴榛炲氨鏄鍏冨寲鍒囧叆澶氬€嬬窗鍒嗛牁鍩熴€傗€濆畨韪忛珨鑲查甯煼琛屽畼鍏艰懀浜嬫渻涓诲腑涓佷笘蹇犲氨鏇炬寚鍑猴紝鏈締灏囬€氶亷涓嶅悓鍝佺墝瑕嗚搵绱板垎甯傚牬锛屼笉鎺掗櫎鏈夋洿澶氱殑鍝佺墝鍔犲叆瀹夎笍銆傞劖鎹蜂篃鏇惧挤瑾匡紝瀹夎笍灏囬€氶亷鏀惰臣鍝佺墝锛屽湪鍚勫€嬬窗鍒嗗競鍫翠笂鎵惧埌瀹氫綅銆?/span></p><p>瀹夎笍楂旇偛鍦ㄦ棩鍓嶇櫦浣堢殑2018涓湡鍫卞憡涓紝涔熷皪鍚勬棗涓嬪悇鍝佺墝浣滅灜瀹氫綅锛氭瘮濡傚畨韪忔槸涓€鍊嬪姛鑳芥€х殑楂旇偛鐢ㄥ搧鍝佺墝锛岄€ｅ悓瀹夎笍鍏掔锛屽垎鍒ュ皥鏀诲ぇ鐪炬垚浜哄強澶х溇鍏掔楂旇偛鐢ㄥ搧甯傚牬锛汧ILA鏄珮绔檪灏氶珨鑲茬敤鍝佸搧鐗岋紝鑰孎ILA KIDS鍓囨彁渚涢珮绔厭绔ラ珨鑲茬敤鍝侊紱DESCENTE鏄皥瑷婚珮绔競鍫寸殑楂樻€ц兘灏堟キ楂旇偛鐢ㄥ搧鍝佺墝銆?/span></p><p>闂滈嵉涔嬮亾楂旇偛鍜ㄨ鍏徃CEO寮垫叾瑾嶇偤锛屽畨韪忕殑鈥滃鍝佺墝銆佸柈鑱氱劍鈥濇埌鐣ワ紝鎰忓懗钁楀湪瀹堜綇鍌崇当鐨勫ぇ鐪惧競鍫存檪锛屽皣鏀惰臣鏇村鐨勯珮绔搧鐗岄€茶浣堝眬銆傗€滀笉閬庯紝閫茶粛涓珮绔競鍫翠笉鑳藉厜闈犳敹璩硷紝闅ㄨ憲鍘熸湁澶х溇甯傚牬鐨勬秷璨荤繏鎱ｈ畩鍖栵紝瀹夎笍鐨勮嚜鐢㈠搧鐗屽悓妯ｉ潰鑷ㄨ憲鍗囩礆鍜岄噸濉戠殑鎸戞埌銆傗€濆嫉鎱堕尪绀恒€?/span></p><p>鍊煎緱瑷绘剰鐨勬槸锛屽畨韪忛珨鑲插湪鏈涓湡妤妇鍫卞憡涓彁鍒帮紝宸茬稉鏁村悎闈㈢杓冨皬銆佹晥鐩婅純浣庣殑搴楅嫪锛屼甫绻肩簩鍦ㄥ劒瓒婂湴娈甸枊瑷洿澶с€佹洿鍏峰惛寮曞姏鐨勫簵閶紝浠ユ彁鍗囨暣楂旂殑搴楅嫪鏁堢泭銆傞Μ宕楄獚鐐烘鑸夐爢鎳夌灜闆跺敭妤定鍕紝鈥滅洰鍓嶅晢妤湴鐢㈠ぇ閲忓缓瑷紝璩肩墿涓績鍜屽煄甯傜稖鍚堥珨鐨勯泦瀹㈣兘鍔涙洿寮凤紝鍥犳寰堝鍝佺墝閮藉線鍟嗗牬璧帮紝瀹夎笍鏁村悎闁€搴楁槸鐐虹灜璁撳垎閵锋笭閬撻仼鎳夋暣鍊嬮浂鍞競鍫寸殑璁婂寲鈥濄€?/span></p><p>涓嶉亷锛屽鍝佺墝鎴扮暐涔熸湁鑷繁鐨勬寫鎴般€傞Μ宕楄獚鐐猴紝寰為暦閬犱笂鐪嬶紝瑕佸湪鍏跺垏鍏ョ殑妤嫏寤ｅ害鍜岄亱鐕熻兘鍔涗笂鎵惧埌涓€鍊嬪钩琛￠粸锛岄€欏皪瀹夎笍渚嗚鏄笉灏忕殑鎸戞埌锛屸€滈毃钁楀鍝佺墝鐗堝湒鐨勬摯寮碉紝瀹夎笍瑕侀潰灏嶅嚭鐝惧鍊嬧€橀暦灏锯€欐キ鍕欑殑棰ㄩ毆锛岃鎯曟湁浜涙キ鍕欒并鐛讳綆浣嗗崰鐢ㄧ灜澶ч噺鐨勯亱鐕熻硣婧愨€濄€?/span></p><p>鍍呭氨鐩墠渚嗙湅锛屽嫉鎱惰獚鐐哄畨韪忛珨鑲茬殑鈥滃鍝佺墝鈥濇埌鐣ラ€茶寰楀緢绱銆傗€滃畨韪忔敹璩糉ILA鑷充粖锛屽皣瑭插搧鐗屾壄铏х偤鐩堜箣寰岋紝鍐嶄綀灞€鍏朵粬鍝佺墝锛岄€欐槸涓€绋瘮杓冨嫏瀵︾殑鍋氭硶銆傗€濅絾浠栦篃鎸囧嚭锛孌ESCENTE銆並OLON SPORT绛夊搧鐗屽爆鏂煎皥妤亱鍕曢牁鍩燂紝涓嶅悓鏂糉ILA甯舵湁鐨勨€滈亱鍕曟檪灏氣€濇绨斤紝鍥犳FILA鐨勬垚鍔熻兘鍚﹀湪閫欎簺鍝佺墝韬笂閲嶇従锛屼粛闇€瑕佹墦鍊嬪晱铏熴€?/span></p><p>姣忔棩缍撴繜鏂拌仦</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.fila-taiwan.com/c/disruptor/">fila 閶搁綊闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞寰岀簩鐨勫牨閬撴秷鎭€茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.fila-taiwan.com/">http://www.fila-taiwan.com/</a>;锛?
<p>FILA鏄畨韪忛潪鑷敘鍝佺墝涓殑浣间郊鑰?姣忕稉瑷樿€?鍔夌幉 鏀?/span></p><p>8鏈?4鏃ワ紝瀹夎笍楂旇偛锛?2020锛孒K锛夌櫦浣堢殑2018涓婂崐骞存キ绺惧牨鍛婏紝璀夋槑鐬叾鍦嬬敘绗竴澶ч亱鍕曞搧鐗岀殑鍦颁綅锛氱嚐鏀跺闀?4.1%绐佺牬鐧惧剟锛?05.5鍎勫厓锛夛紝鑲℃澅鎳夊崰鍑堝埄娼ゅ闀?4.0%鑷?9.4鍎勫厓锛屾瘺鍒╃巼閬?4.3%鍓典笅姝峰彶鏂伴珮锛涢泦鍦樿常鍑洪瀷椤炵敘鍝?200钀洐锛岃常鍑烘湇瑁濈敘鍝?600钀欢鈥︹€?/span></p><p>鍦ㄥ崐骞村牨涓紝瀹夎笍楂旇偛闋荤箒寮疯鍏垛€滃鍝佺墝鈥濇埌鐣ワ紝鏃椾笅鍖呮嫭瀹夎笍銆佸畨韪忓厭绔ャ€丗ILA銆丗ILA KIDS銆丏ESCENTE銆丼PRANDI鍙奛BA绛夊瓙鍝佺墝锛屼笖鍚勬湁鈥滃皥鏀烩€濄€傚氨鐩墠渚嗚锛岀櫨鍎勬キ绺句腑锛孎ILA绛夊瓙鍝佺墝璨㈢嵒宸ㄥぇ锛岃€屽畨韪忛珨鑲茬殑鈥滃鍝佺墝鈥濈瓥鐣ュ緸闀烽仩涓婄湅锛屼篃闈㈣嚚钁椾笉灏忕殑鎸戞埌銆傛瘮濡傦紝鐩墠FILA鍝佺墝鍕㈤牠姝ｅソ锛屼絾鎴愬姛缍撻鑳藉惁寰╁埗鍒板叾浠栧瓙鍝佺墝锛?/span></p><p></p><p>鐧惧剟鐕熸敹鑳屽緦鐨勨€滃渚嗗姛鑷ｂ€?/p><p>瀹夎笍楂旇偛鍏綀鐨勭櫨鍎勫崐骞村牨琚キ鍏у舰瀹圭偤鈥滆繎涔庣構鐙傗€濓紝閫欎竴褰㈠涓嶇劇閬撶悊銆傜浉杓冧箣涓嬶紝鏇剧稉鐨勨€滆€佸ぇ鍝モ€濇潕瀵э紙02331锛孒K锛変綔鐐哄湅鍏ч珨鑲茬敤鍝佽妤腑妤妇鍍呮鏂煎畨韪忕殑鍏徃锛屽叾鍏堝畨韪忛珨鑲蹭竴澶╃櫦浣堢殑鍗婂勾鍫遍’绀猴紝浠婂勾涓婂崐骞寸嚐鏀剁偤47.13鍎勫厓锛屽皻涓嶅強瀹夎笍楂旇偛涓€鍗娿€?/span></p><p>鏉庡鐨勭附鏀跺叆涓紝鍏舵牳蹇冨搧鐗屾潕瀵х墝鐨勬敹鍏ヨ并鐛昏秴閬庣灜99%锛涜€屽皪瀹夎笍楂旇偛鑰岃█锛岃嚜鐢㈠搧鐗屾墍鍗犵殑姣旈噸閬犱綆鏂兼潕瀵х墝锛屽叾鍗婂勾鍫变腑闆栨湭鎶湶鍚勫搧鐗岀殑鍏烽珨閵峰敭椤嶏紝浣嗗儏灏遍姺鍞暩閲忚€岃█锛屽畨韪忛珨鑲插湪鍫卞憡鏈熷収鑷敘闉嬫湇鐨勫崰姣斿儏鐐?4.3%鍜?3.3%锛岀浉姣斾笂骞村悓鏈熺殑39.1%銆?6.7%閭勬湁绺皬瓒ㄥ嫝銆?/span></p><p>寰炴煇绋▼搴︿笂渚嗚锛屽畨韪忛珨鑲叉敹璩肩殑澶栦締鍝佺墝浼间箮鍦ㄥ叾鐧惧剟妤妇涓壆婕旇憲鎰堢櫦閲嶈鐨勮鑹层€?/span></p><p>鎿氬獟楂斿牨閬擄紝涓€骞翠箣鍓嶏紝瀹夎笍楂旇偛鍩疯钁ｄ簨鍏煎畨韪忓搧鐗岀附瑁侀劖鎹锋浘鍦?017骞翠腑鏈熸キ绺剧櫦浣堟渻涓婃彁鍒帮紝FILA鐨勭嚐鏀跺崰姣斿凡鎺ヨ繎瀹夎笍鐕熸敹73.2鍎勭殑30%锛屽嵆21.96鍎勫厓銆傚湪浠婂勾鐨勭櫦浣堟渻涓婏紝閯嵎鍓囬€忛湶锛氣€淔ILA鐨勫閫熼仈鍒扮灜85%浠ヤ笂鈥︹€ILA3鍊嬫湀鏂板搧鍞絼鍦?0%浠ヤ笂銆傗€?/span></p><p>瀹夎笍鑷?009骞存垚鍔熸敹璩糉ILA鍦ㄤ腑鍦嬪ぇ闄哥殑妤嫏涓﹀彇寰椾竴瀹氱妇鏁堜箣寰岋紝瀹夎笍鐨勬敹璩煎嫝闋究鎰堢櫦寮峰媮銆?015骞达紝瀹夎笍瀹屾垚灏嶈嫳鍦嬫埗澶栦紤闁戙€佺櫥灞遍亱鍕曞搧鐗孲PRANDI鐨勬敹璩硷紱2016骞达紝瀹夎笍鎴愮珛鍚堣硣鍏徃锛岄枊濮嬪湪涓湅缍撶嚐DESCENTE妤嫏锛?017骞达紝瀹夎笍鏀惰臣KINGKOW妤嫏锛屼甫鎴愮珛鍚堣硣鍏徃鍦ㄤ腑鍦嬬稉鐕烱OLON SPORT妤嫏銆?/span></p><p>鐩告瘮杩戝勾渚嗙嵅寰楃殑DESCENTE銆並INGKOW銆丼PRANDI绛夐潪鑷敘瀛愬搧鐗岋紝FILA鐨勯珨閲忔槑椤洿澶с€傚崐骞村牨鏁告摎椤ず锛屾埅鑷充粖骞?鏈?0鏃ワ紝FILA銆丗ILA KID鍙奆ILA FUSION鐨勯杸搴楅仈鍒?248鍌紝闋愯▓骞村簳閬斿埌1400鍌㈣嚦1500鍌紱鑰孌ESCENTE鐨勯杸搴楁暩閲忛倓闅绘湁85鍌紝闋愯▓骞村簳閬斿埌100鍌㈣嚦110鍌€侹OLON SPORT闋愯▓骞村簳閬斿埌200鍌㈣嚦210鍌紱KINGKOW闋愯▓骞村簳閬斿埌60鍌㈣嚦70鍌紝SPRANDI鐨勯杸搴楃洰妯欏墖鏄秴閬?00鍌€?/span></p><p>閭ｉ杭锛屽悇鍝佺墝闁€搴楃殑瀵﹂殯閵峰敭鎯呮硜濡備綍锛?鏈?4鏃ワ紙鍛ㄤ簲锛夛紝銆婃瘡鏃ョ稉婵熸柊鑱炪€嬭鑰呭緸涓婃捣娓尟鎭掗殕寤ｅ牬鐨勭浉闂滈杸搴楃灜瑙ｅ埌锛孎ILA鐨勬湀閵峰敭椤嶆槑椤珮鍑哄悓涓€鍟嗗牬鍏х殑鍏朵粬瀛愬搧鐗屻€備綅鏂兼腐鍖亽闅嗗唬鍫?妯撶殑KOLON SPORT閵峰敭浜哄摗鍛婅ù瑷樿€咃紝瑭查杸搴楃殑鏈堥姺鍞鍦ㄦ椇瀛ｈ兘閬斿埌70钀厓~80钀厓锛岃€屾贰瀛ｅ墖鐐?0钀厓~50钀厓銆傚悓鍦?妯撶殑DESCENTE閵峰敭浜哄摗鍛婅ù瑷樿€咃紝鍏堕杸搴楀湪鏃哄鏅傛湀閵峰敭椤嶇偤100钀厓宸﹀彸锛屾贰瀛ｇ殑閵峰敭椤嶅墖鏈冩笡鍗娿€傚湪4妯撶殑FILA闁€搴楀伐浣滀汉鍝″墖閫忛湶锛屽叾闁€搴楀湪娣″鏅傜殑鏈堥姺鍞渚胯兘瓒呴亷100钀厓銆?/span></p><p></p><p>鈥滃鍏冨搧鐗屸€濇ā寮忕殑鎸戞埌</p><p>瀹夎笍鏇鹃爯瑷堣鍦?025骞村畬鎴愮殑鍗冨剟鐕熸敹鐨勭洰妯欍€傞瀷鏈嶇崹绔嬭璜栧摗棣礂鍚戙€婃瘡鏃ョ稉婵熸柊鑱炪€嬭鑰呭垎鏋愰亾锛氣€滃畨韪忔鍓嶇櫦浣堢殑鍗冨剟鎴扮暐锛屽緢閲嶈鐨勪竴榛炲氨鏄鍏冨寲鍒囧叆澶氬€嬬窗鍒嗛牁鍩熴€傗€濆畨韪忛珨鑲查甯煼琛屽畼鍏艰懀浜嬫渻涓诲腑涓佷笘蹇犲氨鏇炬寚鍑猴紝鏈締灏囬€氶亷涓嶅悓鍝佺墝瑕嗚搵绱板垎甯傚牬锛屼笉鎺掗櫎鏈夋洿澶氱殑鍝佺墝鍔犲叆瀹夎笍銆傞劖鎹蜂篃鏇惧挤瑾匡紝瀹夎笍灏囬€氶亷鏀惰臣鍝佺墝锛屽湪鍚勫€嬬窗鍒嗗競鍫翠笂鎵惧埌瀹氫綅銆?/span></p><p>瀹夎笍楂旇偛鍦ㄦ棩鍓嶇櫦浣堢殑2018涓湡鍫卞憡涓紝涔熷皪鍚勬棗涓嬪悇鍝佺墝浣滅灜瀹氫綅锛氭瘮濡傚畨韪忔槸涓€鍊嬪姛鑳芥€х殑楂旇偛鐢ㄥ搧鍝佺墝锛岄€ｅ悓瀹夎笍鍏掔锛屽垎鍒ュ皥鏀诲ぇ鐪炬垚浜哄強澶х溇鍏掔楂旇偛鐢ㄥ搧甯傚牬锛汧ILA鏄珮绔檪灏氶珨鑲茬敤鍝佸搧鐗岋紝鑰孎ILA KIDS鍓囨彁渚涢珮绔厭绔ラ珨鑲茬敤鍝侊紱DESCENTE鏄皥瑷婚珮绔競鍫寸殑楂樻€ц兘灏堟キ楂旇偛鐢ㄥ搧鍝佺墝銆?/span></p><p>闂滈嵉涔嬮亾楂旇偛鍜ㄨ鍏徃CEO寮垫叾瑾嶇偤锛屽畨韪忕殑鈥滃鍝佺墝銆佸柈鑱氱劍鈥濇埌鐣ワ紝鎰忓懗钁楀湪瀹堜綇鍌崇当鐨勫ぇ鐪惧競鍫存檪锛屽皣鏀惰臣鏇村鐨勯珮绔搧鐗岄€茶浣堝眬銆傗€滀笉閬庯紝閫茶粛涓珮绔競鍫翠笉鑳藉厜闈犳敹璩硷紝闅ㄨ憲鍘熸湁澶х溇甯傚牬鐨勬秷璨荤繏鎱ｈ畩鍖栵紝瀹夎笍鐨勮嚜鐢㈠搧鐗屽悓妯ｉ潰鑷ㄨ憲鍗囩礆鍜岄噸濉戠殑鎸戞埌銆傗€濆嫉鎱堕尪绀恒€?/span></p><p>鍊煎緱瑷绘剰鐨勬槸锛屽畨韪忛珨鑲插湪鏈涓湡妤妇鍫卞憡涓彁鍒帮紝宸茬稉鏁村悎闈㈢杓冨皬銆佹晥鐩婅純浣庣殑搴楅嫪锛屼甫绻肩簩鍦ㄥ劒瓒婂湴娈甸枊瑷洿澶с€佹洿鍏峰惛寮曞姏鐨勫簵閶紝浠ユ彁鍗囨暣楂旂殑搴楅嫪鏁堢泭銆傞Μ宕楄獚鐐烘鑸夐爢鎳夌灜闆跺敭妤定鍕紝鈥滅洰鍓嶅晢妤湴鐢㈠ぇ閲忓缓瑷紝璩肩墿涓績鍜屽煄甯傜稖鍚堥珨鐨勯泦瀹㈣兘鍔涙洿寮凤紝鍥犳寰堝鍝佺墝閮藉線鍟嗗牬璧帮紝瀹夎笍鏁村悎闁€搴楁槸鐐虹灜璁撳垎閵锋笭閬撻仼鎳夋暣鍊嬮浂鍞競鍫寸殑璁婂寲鈥濄€?/span></p><p>涓嶉亷锛屽鍝佺墝鎴扮暐涔熸湁鑷繁鐨勬寫鎴般€傞Μ宕楄獚鐐猴紝寰為暦閬犱笂鐪嬶紝瑕佸湪鍏跺垏鍏ョ殑妤嫏寤ｅ害鍜岄亱鐕熻兘鍔涗笂鎵惧埌涓€鍊嬪钩琛￠粸锛岄€欏皪瀹夎笍渚嗚鏄笉灏忕殑鎸戞埌锛屸€滈毃钁楀鍝佺墝鐗堝湒鐨勬摯寮碉紝瀹夎笍瑕侀潰灏嶅嚭鐝惧鍊嬧€橀暦灏锯€欐キ鍕欑殑棰ㄩ毆锛岃鎯曟湁浜涙キ鍕欒并鐛讳綆浣嗗崰鐢ㄧ灜澶ч噺鐨勯亱鐕熻硣婧愨€濄€?/span></p><p>鍍呭氨鐩墠渚嗙湅锛屽嫉鎱惰獚鐐哄畨韪忛珨鑲茬殑鈥滃鍝佺墝鈥濇埌鐣ラ€茶寰楀緢绱銆傗€滃畨韪忔敹璩糉ILA鑷充粖锛屽皣瑭插搧鐗屾壄铏х偤鐩堜箣寰岋紝鍐嶄綀灞€鍏朵粬鍝佺墝锛岄€欐槸涓€绋瘮杓冨嫏瀵︾殑鍋氭硶銆傗€濅絾浠栦篃鎸囧嚭锛孌ESCENTE銆並OLON SPORT绛夊搧鐗屽爆鏂煎皥妤亱鍕曢牁鍩燂紝涓嶅悓鏂糉ILA甯舵湁鐨勨€滈亱鍕曟檪灏氣€濇绨斤紝鍥犳FILA鐨勬垚鍔熻兘鍚﹀湪閫欎簺鍝佺墝韬笂閲嶇従锛屼粛闇€瑕佹墦鍊嬪晱铏熴€?/span></p><p>姣忔棩缍撴繜鏂拌仦</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.fila-taiwan.com/c/disruptor/">fila 閶搁綊闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞寰岀簩鐨勫牨閬撴秷鎭€茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.fila-taiwan.com/">http://www.fila-taiwan.com/</a>;锛?
by pfvt9147433
Vocabulary List
- 0
