頻頻復刻 90 年代的 Sneakers，Reebok 能否力挽狂瀾？
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鏈€鏂伴亱鍕曟疆娴佽硣瑷?a href="http://www.balenciaga-tw.com/">balenciaga鍙扮仯</a>姣忓ぉ鐐哄ぇ鍌㈠付渚嗗叏鏂扮殑娼祦绯诲垪鍠搧锛岃畵浣犳渶蹇灜瑙ｇ暥涓嬪叏鐞冩渶闋傚皷鐨勯亱鍕曡鍌欒┏鎯呭拰娼祦澶波鍕曟厠锛屾槑鏄熻ō瑷堝姪鍔涙偍鎴愮偤琛楅牠娼祦閬斾汉銆?br>
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Reebok
Footwear 鐞冮瀷
<p>涓婁笘绱€ 90 骞翠唬琚ū鐐恒€孒igh-Tech Sneakers銆嶇殑榛冮噾鏈燂紝閬嬪嫊鍝佺墝涓嶆柗鐐虹悆闉嬬爺鐧兼柊绉戞妧锛屽洜闇€鍏奸¨鏂扮珐闇囨妧琛擄紝鎵€浠ョ悆闉嬪湪澶栧舰涓婃渻椤緱绗ㄩ噸銆傝嚜 Balenciaga 鎺€璧风殑涓€鍫撮棞鏂笺€孌ad Shoes銆嶇殑棰ㄦ疆宸叉湁涓€骞翠箣澶氾紝鏈熼枔鐒¤珫鏄檪瑁濆眿閭勬槸閬嬪嫊鍝佺墝灏?Sneaker 鐨勮ō瑷堥兘鎰堢櫦鍋忓悜绗ㄩ噸銆傚湪銆孋hunky Sneaker銆嶉ⅷ鍚戠殑甯跺嫊涓嬶紝鍝佺墝鍊戝啀涓€娆℃妸鐩厜鏀惧洖涓婁笘绱€鏈€寰岀殑 10 骞达紝鍥犳锛岃ū澶?90s 缍撳吀闉嬫寰椾互寰╁埢姝镐締锛屽悇閬嬪嫊鍝佺墝鐧捐姳榻婃斁锛岃€佺墝鏅傝灞嬩害鍔犲叆鎴板牬锛岃畵閫欏牬銆岀閲嶃€嶅ぇ鎴版剤婕旀剤鐑堛€傝璧蜂笂涓栫磤 90 骞翠唬缍撳吀 Sneaker锛屼笉寰椾笉鎻?Reebok锛屾墍浠ュ湪鐩涜銆孋hunky Sneaker銆嶇殑浠婂ぉ锛孯eebok 鏈夊湪鐧煎姏鍡庯紵</p>
<p class="wp-caption-text" >Reebok Pump Advertising Campaign, 1990</p><p>绲愬悎寰╁彜鑸囨檪涓嬫祦琛岀殑銆孌ad Shoes銆嶅叐澶у厓绱狅紝Reebok 灏囩稉鍏稿京鍙ゆ參璺戦瀷 DMX Daytona OG 鍐嶆甯跺洖鎴戝€戠殑瑕栫窔銆傛湭渚嗘劅鍗佽冻鐨勮吉寤撱€佸収缃?DMXi 绉戞妧鐨勯瀷搴曘€佺櫦娉¤鎲舵捣缍块厤鍚堜汉宸ュ悎鎴愮恫闈㈡潗璩郸浜虹閲嶇殑瑕栬鎰燂紝瀹屽叏鍛兼噳鐬檪涓嬫祦琛岃定鍕€?br />
鍦ㄥ浣堟妸 DMX Daytona OG 寰╁埢寰岋紝Reebok 涓︽矑鏈夊仠涓嬭叧姝ワ紝鍦ㄣ€孴rail Sneaker銆嶉ⅷ鐨勯紦鍕曚笅锛孯eebok 鍦ㄤ笂鍛ㄥ啀搴﹀皣瑾曠敓鏂?1993 骞寸殑瓒婇噹璺戦瀷 Aztrek OG 閫茶鐬京鍒汇€備竴缍撴帹鍑哄氨鎲戝€?Hexalite 铚傜姘ｅ閫欓爡闈╂柊绉戞妧鐐鸿嚜韬瀹氱灜鍏堥﹨鍦颁綅鐨?Aztrek锛屾垚鐐?90 骞翠唬姗┖鍑轰笘鐨勫挤鍕侀粦棣€傞瀷闈㈢祼鍚堢灜閫忔埃鎬ч珮鐨勫凹榫嶄綀鏂欏強浯╃毊鐗╂枡鍒朵綔鑰屾垚锛屽ぇ鑶介啋鐩殑閰嶈壊纰版挒甯舵湁婵冮噸 90 骞翠唬鑹插僵銆?/p>
<p class="wp-caption-text" >Reebok Hexalite Advertising Campaign</p><p>浠ヤ笂鍏╅洐 Reebok 寰╁埢姝镐締鐨勮窇闉嬪潎鐢?Christian Tresser 鎵€瑷▓锛岀偤浠€楹?Reebok 鏈冮伕鎿囬€欏叐闆欓瀷锛熷鏋滆 Aztrek 鏄偤 90 骞翠唬 Reebok 璺戦瀷鍌㈡棌闁嬬灜鍊嬬壒绔嬬崹琛岀殑闋紝閭ｉ杭 Daytona 灏辨槸鐐?90 骞翠唬閵虫璺戦瀷鍌㈡棌鐣笂鐬竴鍊嬫紓浜殑灏撅紝Reebok 灏囬€欏叐娆惧悓灞柤 Christian Tresser 鐨勭敖鍚嶆嫑鐗屻€屽墠寰岃叧銆嶅付鍥炵溇浜虹殑瑕栫窔锛岀畻鏄彮闁嬬灜涓€鍫村悜 Late 90鈥檚 鑷存暚鐨勬紨鍑猴紒渚濋潬钁?Pump锛孒exalite锛孌MX 涓夊ぇ绉戞妧锛岃冻浠ヨ畵 Reebok 鍦?90 骞翠唬鎺ｈ倶鍕㈤牠寮峰媮鐨?Nike銆傛湰鏄€屼簲浜旈枊銆嶇殑鍧囧嫝灞€闈紝浣嗙偤浣曞埌鐬洖姝?90 骞翠唬棰ㄦ疆鐨勪粖澶╋紝Reebok 鏈冭〃鐝惧钩骞筹紝瀹冨皣濡備綍鍔涙尳鐙傜€撅紵</p>
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<p class="wp-caption-text" >Reebok Aztrek OG</p>
</p>
<p class="wp-caption-text" >Reebok Aztrek OG</p>
<p>绛嗚€呰獚鐐猴紝閲嶈濂虫€у競鍫撮潪甯搁棞閸点€傝繎浜涘勾锛屽コ鐢熼伕鎿囩┛钁?Sneaker 鐨勬瘮渚嬭秺鐧煎楂橈紝Reebok 浜︽剰璀樺埌閫欏€嬭定鍕紝涓﹁垏鐭ュ悕姝屾墜 Ariana Grande銆佽秴妯?Gigi Hadid銆丠ollywood 濂虫槦 Gal Gadot 绛変竴鐪惧法鏄熷／澶?Reebok Women 鐨勮伈鍕€備絾鍚嶄汉鏁堟噳鏄笉澶犵殑锛屽瀵?Sneaker 鐨勫昂纰奸伕鎿囨槸闂滈嵉鎵€鍦細濡傛灉 Menswear 闉嬫鑳藉瑷皬纰兼暩婊胯冻濂虫€ф秷璨昏€咃紝閫欐噳瑭叉槸鍊嬩笉閷殑鏂瑰悜銆?br />
鍏朵簩鏄嫇瀵伅涔樺皪璞°€傝繎渚嗚珖鍒?Reebok 鐨勮伅鍚嶉瀷娆撅紝闄ょ灜 Vetements 浣犲€戦倓鏈冩兂鍒颁粈楹硷紵楂樺児浣嶇殑鏅傝灞嬭伅涔橀瀷娆剧湡鐨勮畵涓嶅皯闉嬭糠鏈涜€屽嵒姝ャ€傛垨瑷遍€欐槸鑸囧搧鐗岃嚜韬殑绛栫暐鏈夐棞锛屼絾绛嗚€呮洿甯屾湜鐪嬪埌鏇村鍍忎互寰€鐨勮闋搧鐗岃伅涔樺嚭鐝俱€?/p>
<p class="wp-caption-text" >Pyer Moss X Reebok DMX Fusion Experiment</p><p>鏈€寰屽氨鏄棞鏂兼妧琛撶殑闈╂柊锛屼緷闈犵鎶€銆屽ぇ娈哄洓鏂广€嶇殑 Reebok 浼间箮鍦?90 骞翠唬寰屽氨鍋滄化鐬笅渚嗭紝娌掓湁鏂版妧琛撶殑鍑虹従鏄搧鐗岀暥涓嬮潰灏嶇殑鏈€澶х摱闋搞€傞毃钁楅瀷杩峰皪闉嬪瓙鑸掗仼搴︾殑杩芥眰瓒婁締瓒婂毚鏍硷紝鐮旂櫦鏂版妧琛撴噳瑭叉槸 Reebok 瑕侀噸瑕栫殑鍟忛銆俁eebok 鑳藉惁閫氶亷寰╁埢 90 骞翠唬鐨勭悆闉嬮噸濂竴鍝ュ搴э紵鎴戝€戞嫮鐩互寰呫€?/p>鎯宠鐬В鏇村闂滄柤<a href="http://www.balenciaga-tw.com/">宸撮粠涓栧瀹樼恫</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滆ɑ寰岀簩鐨勫牨閬撴秷鎭€茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.balenciaga-tw.com/">http://www.balenciaga-tw.com/</a>;锛?
<img class="carousel-cell-image"
draggable="false"
src="http://www.balenciaga-tw.com/blog/artimg/20190228/hrl3pnten2z.jpg"
alt="闋婚牷寰╁埢 90 骞翠唬鐨?Sneakers锛孯eebok 鑳藉惁鍔涙尳鐙傜€撅紵"/>
Reebok
Footwear 鐞冮瀷
<p>涓婁笘绱€ 90 骞翠唬琚ū鐐恒€孒igh-Tech Sneakers銆嶇殑榛冮噾鏈燂紝閬嬪嫊鍝佺墝涓嶆柗鐐虹悆闉嬬爺鐧兼柊绉戞妧锛屽洜闇€鍏奸¨鏂扮珐闇囨妧琛擄紝鎵€浠ョ悆闉嬪湪澶栧舰涓婃渻椤緱绗ㄩ噸銆傝嚜 Balenciaga 鎺€璧风殑涓€鍫撮棞鏂笺€孌ad Shoes銆嶇殑棰ㄦ疆宸叉湁涓€骞翠箣澶氾紝鏈熼枔鐒¤珫鏄檪瑁濆眿閭勬槸閬嬪嫊鍝佺墝灏?Sneaker 鐨勮ō瑷堥兘鎰堢櫦鍋忓悜绗ㄩ噸銆傚湪銆孋hunky Sneaker銆嶉ⅷ鍚戠殑甯跺嫊涓嬶紝鍝佺墝鍊戝啀涓€娆℃妸鐩厜鏀惧洖涓婁笘绱€鏈€寰岀殑 10 骞达紝鍥犳锛岃ū澶?90s 缍撳吀闉嬫寰椾互寰╁埢姝镐締锛屽悇閬嬪嫊鍝佺墝鐧捐姳榻婃斁锛岃€佺墝鏅傝灞嬩害鍔犲叆鎴板牬锛岃畵閫欏牬銆岀閲嶃€嶅ぇ鎴版剤婕旀剤鐑堛€傝璧蜂笂涓栫磤 90 骞翠唬缍撳吀 Sneaker锛屼笉寰椾笉鎻?Reebok锛屾墍浠ュ湪鐩涜銆孋hunky Sneaker銆嶇殑浠婂ぉ锛孯eebok 鏈夊湪鐧煎姏鍡庯紵</p>
<p class="wp-caption-text" >Reebok Pump Advertising Campaign, 1990</p><p>绲愬悎寰╁彜鑸囨檪涓嬫祦琛岀殑銆孌ad Shoes銆嶅叐澶у厓绱狅紝Reebok 灏囩稉鍏稿京鍙ゆ參璺戦瀷 DMX Daytona OG 鍐嶆甯跺洖鎴戝€戠殑瑕栫窔銆傛湭渚嗘劅鍗佽冻鐨勮吉寤撱€佸収缃?DMXi 绉戞妧鐨勯瀷搴曘€佺櫦娉¤鎲舵捣缍块厤鍚堜汉宸ュ悎鎴愮恫闈㈡潗璩郸浜虹閲嶇殑瑕栬鎰燂紝瀹屽叏鍛兼噳鐬檪涓嬫祦琛岃定鍕€?br />
鍦ㄥ浣堟妸 DMX Daytona OG 寰╁埢寰岋紝Reebok 涓︽矑鏈夊仠涓嬭叧姝ワ紝鍦ㄣ€孴rail Sneaker銆嶉ⅷ鐨勯紦鍕曚笅锛孯eebok 鍦ㄤ笂鍛ㄥ啀搴﹀皣瑾曠敓鏂?1993 骞寸殑瓒婇噹璺戦瀷 Aztrek OG 閫茶鐬京鍒汇€備竴缍撴帹鍑哄氨鎲戝€?Hexalite 铚傜姘ｅ閫欓爡闈╂柊绉戞妧鐐鸿嚜韬瀹氱灜鍏堥﹨鍦颁綅鐨?Aztrek锛屾垚鐐?90 骞翠唬姗┖鍑轰笘鐨勫挤鍕侀粦棣€傞瀷闈㈢祼鍚堢灜閫忔埃鎬ч珮鐨勫凹榫嶄綀鏂欏強浯╃毊鐗╂枡鍒朵綔鑰屾垚锛屽ぇ鑶介啋鐩殑閰嶈壊纰版挒甯舵湁婵冮噸 90 骞翠唬鑹插僵銆?/p>
<p class="wp-caption-text" >Reebok Hexalite Advertising Campaign</p><p>浠ヤ笂鍏╅洐 Reebok 寰╁埢姝镐締鐨勮窇闉嬪潎鐢?Christian Tresser 鎵€瑷▓锛岀偤浠€楹?Reebok 鏈冮伕鎿囬€欏叐闆欓瀷锛熷鏋滆 Aztrek 鏄偤 90 骞翠唬 Reebok 璺戦瀷鍌㈡棌闁嬬灜鍊嬬壒绔嬬崹琛岀殑闋紝閭ｉ杭 Daytona 灏辨槸鐐?90 骞翠唬閵虫璺戦瀷鍌㈡棌鐣笂鐬竴鍊嬫紓浜殑灏撅紝Reebok 灏囬€欏叐娆惧悓灞柤 Christian Tresser 鐨勭敖鍚嶆嫑鐗屻€屽墠寰岃叧銆嶅付鍥炵溇浜虹殑瑕栫窔锛岀畻鏄彮闁嬬灜涓€鍫村悜 Late 90鈥檚 鑷存暚鐨勬紨鍑猴紒渚濋潬钁?Pump锛孒exalite锛孌MX 涓夊ぇ绉戞妧锛岃冻浠ヨ畵 Reebok 鍦?90 骞翠唬鎺ｈ倶鍕㈤牠寮峰媮鐨?Nike銆傛湰鏄€屼簲浜旈枊銆嶇殑鍧囧嫝灞€闈紝浣嗙偤浣曞埌鐬洖姝?90 骞翠唬棰ㄦ疆鐨勪粖澶╋紝Reebok 鏈冭〃鐝惧钩骞筹紝瀹冨皣濡備綍鍔涙尳鐙傜€撅紵</p>
</p>
<p class="wp-caption-text" >Reebok Aztrek OG</p>
</p>
<p class="wp-caption-text" >Reebok Aztrek OG</p>
<p>绛嗚€呰獚鐐猴紝閲嶈濂虫€у競鍫撮潪甯搁棞閸点€傝繎浜涘勾锛屽コ鐢熼伕鎿囩┛钁?Sneaker 鐨勬瘮渚嬭秺鐧煎楂橈紝Reebok 浜︽剰璀樺埌閫欏€嬭定鍕紝涓﹁垏鐭ュ悕姝屾墜 Ariana Grande銆佽秴妯?Gigi Hadid銆丠ollywood 濂虫槦 Gal Gadot 绛変竴鐪惧法鏄熷／澶?Reebok Women 鐨勮伈鍕€備絾鍚嶄汉鏁堟噳鏄笉澶犵殑锛屽瀵?Sneaker 鐨勫昂纰奸伕鎿囨槸闂滈嵉鎵€鍦細濡傛灉 Menswear 闉嬫鑳藉瑷皬纰兼暩婊胯冻濂虫€ф秷璨昏€咃紝閫欐噳瑭叉槸鍊嬩笉閷殑鏂瑰悜銆?br />
鍏朵簩鏄嫇瀵伅涔樺皪璞°€傝繎渚嗚珖鍒?Reebok 鐨勮伅鍚嶉瀷娆撅紝闄ょ灜 Vetements 浣犲€戦倓鏈冩兂鍒颁粈楹硷紵楂樺児浣嶇殑鏅傝灞嬭伅涔橀瀷娆剧湡鐨勮畵涓嶅皯闉嬭糠鏈涜€屽嵒姝ャ€傛垨瑷遍€欐槸鑸囧搧鐗岃嚜韬殑绛栫暐鏈夐棞锛屼絾绛嗚€呮洿甯屾湜鐪嬪埌鏇村鍍忎互寰€鐨勮闋搧鐗岃伅涔樺嚭鐝俱€?/p>
<p class="wp-caption-text" >Pyer Moss X Reebok DMX Fusion Experiment</p><p>鏈€寰屽氨鏄棞鏂兼妧琛撶殑闈╂柊锛屼緷闈犵鎶€銆屽ぇ娈哄洓鏂广€嶇殑 Reebok 浼间箮鍦?90 骞翠唬寰屽氨鍋滄化鐬笅渚嗭紝娌掓湁鏂版妧琛撶殑鍑虹従鏄搧鐗岀暥涓嬮潰灏嶇殑鏈€澶х摱闋搞€傞毃钁楅瀷杩峰皪闉嬪瓙鑸掗仼搴︾殑杩芥眰瓒婁締瓒婂毚鏍硷紝鐮旂櫦鏂版妧琛撴噳瑭叉槸 Reebok 瑕侀噸瑕栫殑鍟忛銆俁eebok 鑳藉惁閫氶亷寰╁埢 90 骞翠唬鐨勭悆闉嬮噸濂竴鍝ュ搴э紵鎴戝€戞嫮鐩互寰呫€?/p>鎯宠鐬В鏇村闂滄柤<a href="http://www.balenciaga-tw.com/">宸撮粠涓栧瀹樼恫</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滆ɑ寰岀簩鐨勫牨閬撴秷鎭€茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.balenciaga-tw.com/">http://www.balenciaga-tw.com/</a>;锛?
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