安德瑪二季度盈利暴跌57% 受主要客戶破產所拖累 (2)
中文(简体) Public
<a href="http://www.ua-taiwan.com/">Under Armour 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慤A 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刄A澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">瀹夊痉鐟簩瀛ｅ害鐩堝埄鏆磋穼57% 鍖椾含鍟嗗牨瑷婏紙瑷樿€?闄冲倯 鏋楁潐锛夌辜绯诲垪鍟嗘鐖オ鎴板緦锛岀洝绠″畨寰风應锛?Under Armour 鐢烽亱鍕曢瀷 鍙奤A锛夐姺鍞粛缍寔蹇€熷闀凤紝浣嗗彈鍒颁富瑕佸鎴躲€侀珨鑲茬敤鍝侀浂鍞晢The Spo
<p> 瀹夊痉鐟簩瀛ｅ害鐩堝埄鏆磋穼57%</p>
<p> 鍖椾含鍟嗗牨瑷婏紙瑷樿€?闄冲倯 鏋楁潐锛夌辜绯诲垪鍟嗘鐖オ鎴板緦锛岀洝绠″畨寰风應锛?a href="http://www.ua-taiwan.com/ud/ua-run-6909fac6/">Under Armour 鐢烽亱鍕曢瀷</a>鍙奤A锛夐姺鍞粛缍寔蹇€熷闀凤紝浣嗗彈鍒颁富瑕佸鎴躲€侀珨鑲茬敤鍝侀浂鍞晢The Sports Authority Inc锛庣牬鐢㈢殑鎷栫疮锛?a href="http://www.ua-taiwan.com/ud/ua-run-6909fac6/">UA 鍏姌</a>鍙奤A浜屽搴﹀噲鍒╂饯寰炲幓骞村悓鏈熺殑1376.6钀編鍏冮姵娓涜嚦634.4钀編鍏冿紝鍚屾瘮鏆磋穼57%銆?/p>
<p> 灏嶆柤鍑堝埄娼ゅぇ骞呬笅璺岀殑鍘熷洜锛孶nder Armour琛ㄧず锛屼富瑕佹槸鍙楀鎴禩he Sports Authority Inc锛庡湪浜屽搴︽竻鐩ょ敘鐢?300钀編鍏冪殑娓涜▓锛屽皫鑷存湡鍏х嚐妤埄娼ゆ寜骞翠笅婊?9.3%鑷?937.8钀編鍏冿紝鐕熸キ鍒╂饯鐜囦篃寰炲幓骞村悓鏈熺殑4.1%鍊掗€€鑷?.9%銆傛渶澶ч鍒ユ湇瑁濇キ鍕欑殑澧為€熸洿鏄湪閬庡幓瓒呴亷涓冨勾浠ヤ締棣栨璺岀牬20%锛屾敹鍏ュ儏澧為暦18.9%鑷?.128鍎勭編鍏冿紝鍗犳瘮61.2%銆?/p>
<p> 鎿氭倝锛孶nder Armour鍓靛浜哄吋CEO鍑辨枃路鏅槶鍏嬪湪2015骞存彁鍑猴紝鏈締5-10骞村収锛屼腑鍦嬪皣鏄疷nder Armour閲嶉粸閫茶粛鐨勫競鍫达紝灏囧姏鐖妸涓湅甯傚牬鐧煎睍鎴愮偤闆嗗湗绗簩澶ц嚜鐕熷競鍫淬€傜浉闂滆硣鏂欓’绀猴紝Under Armour鐩墠鍦ㄤ腑鍦嬬殑闁€搴楁暩閲忔湁70椁樺偄銆傚埌2016骞村簳鍓嶏紝Under Armour瑷堝妰鍦ㄤ簽娲叉柊闁?00鍌㈤杸搴楋紝涓︿笖2/3灏囨渻瑷湪涓湅銆?/p>
<p> 鍊煎緱瑷绘剰鐨勬槸锛屽媷澹暥鍌㈢悆鏄熸柉钂傝姮路搴！鍦∟BA鐨勫嚭鑹茶〃鐝撅紝涔熻畵浠栫殑璐婂姪鍟哢nder Armour 鏀剁嵅闋楄睈锛屼笁骞存檪闁擄紝Under Armour鐨勫競鍊煎闀疯繎鐧惧剟缇庡厓銆?/p>
<p> 妤収浜哄＋琛ㄧず锛岄洊鐒禪nder Armour鍦ㄥ寳缇庡競鍫村凡缍撹秴瓒婃剾杩仈锛屾垚鐐虹浜屽ぇ鐞冮瀷鍝佺墝锛屼絾鐩墠Under Armour涓昏甯傚牬浠嶅湪缇庡湅锛屼腑鍦嬪競鍫寸殑浣堝眬閭勭浉灏嶈杽寮憋紝鑸囩鐖皪鎵嬭€愬悏銆佹剾杩仈鍦ㄤ腑鍦嬬殑甯傚牬鍗犳湁鐜囧樊璺濊純澶с€?/p>
鏀挎不灞€鏈冭濡備綍鎶戝埗璩囩敘娉℃搏锛?
<p>鎴戝€戣獚鐐烘姂鍒惰硣鐢㈡场娌彲鑳介噸榛炴寚鐨勬槸灞€閮ㄦ〒甯傚児鏍肩殑鏄庨’涓婃疾锛岄爯瑷堜笅鍗婂勾涓嶆帓闄ゅ嚭鑷哄湴鏂归嚌灏嶆€х殑鎶戝埗灞€閮ㄦ场娌殑鎺柦銆傚鍔犲嫗鍕曞姏甯傚牬鐨勯潏娲绘€у彲鑳芥槸閲濆皪鍕炲嫊鍔涙垚鏈笂婕查亷蹇殑鐝剧媭锛岃€岄檷浣庡畯瑙€绋呰矤鍙兘鏄闄嶄綆浼佹キ鍜屽眳姘戠▍鏀惰矤鎿旓紝閲嶉粸鍙兘鏄€蹭竴姝ラ檷浣庣ぞ淇濈瓑鏂归潰鐨勮矤鎿?..</p>
涓嬪崐骞存〒甯傝鎺ф斂绛栨渻鍒嗗寲
<p>闋愯▓涓嬪崐骞存埧鍦扮敘瑾挎帶鏀跨瓥鍙兘鏈冨垎鍖栵紝灏嶄笁鍥涚窔绻肩簩鍘诲韩瀛橈紝灏嶄竴浜岀窔鎴垮児澶ф疾鍩庡競鏀剁穵鎴胯哺鏀跨瓥锛屾瘮濡傛繁鍦炽€佷笂娴枫€佸寳浜€佸悎鑲ャ€佸粓闁€绛夛紝鍚屾檪鍔犲挤灏嶅湅浼佹嫾鍦扮帇鐝捐薄鐨勭洠绠★紝鍦熷湴甯傚牬鏈夋湜闄嶆韩銆?/p>
A鑲＄帺鍏掑暐閮借鏈夐亰鎴茶鍓?
<p>鐝惧湪寰堝浜烘兂涓婂競鍙堜笉鎯虫帓闅婏紝閭ｅ氨鐜╁厭鍊熸閬婃埐锛屾兂鍊熸鍙堜笉鎯冲毚瀵╋紝鎶曡璜歌憶浜€戝氨鎯冲嚭鍚勭ó鑺辨嫑鎼為噸绲勶紝璺熺洠绠＄帺鍏掓崏杩疯棌鑳屽緦锛岄兘鏈変竴椤嗗湀閷㈢殑閲庡績銆?/p>
鎻涗竴鍊嬭瑙掔湅姘戦枔鎶曡硣涓嬫粦
<p>鍘熸湰楂橀€熷闀风殑姘戦枔鎶曡硣瀛樺湪澶鐨勬场娌€傚叾娉℃搏鐨勫瓨鍦紝涓嶅儏涓嶉檺鏂间互寰€灏嶇叅鐐€侀嫾閻靛強鍏朵粬鐢㈣兘鍤撮噸閬庡墿琛屾キ鐨勭殑杩芥崸锛屼篃涓嶉檺鏂煎皪鎴垮湴鐢㈢殑鎿佽簤锛岄倓鍖呮嫭鍊熷楂斿钩鑷烘姇鍚戣偂甯傘€佹〒甯傚強璩囨湰甯傚牬鐨勨€滆劔瀵﹀悜铏涒€濊鐐恒€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">Under Armour 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">Under Armour 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
<p> 瀹夊痉鐟簩瀛ｅ害鐩堝埄鏆磋穼57%</p>
<p> 鍖椾含鍟嗗牨瑷婏紙瑷樿€?闄冲倯 鏋楁潐锛夌辜绯诲垪鍟嗘鐖オ鎴板緦锛岀洝绠″畨寰风應锛?a href="http://www.ua-taiwan.com/ud/ua-run-6909fac6/">Under Armour 鐢烽亱鍕曢瀷</a>鍙奤A锛夐姺鍞粛缍寔蹇€熷闀凤紝浣嗗彈鍒颁富瑕佸鎴躲€侀珨鑲茬敤鍝侀浂鍞晢The Sports Authority Inc锛庣牬鐢㈢殑鎷栫疮锛?a href="http://www.ua-taiwan.com/ud/ua-run-6909fac6/">UA 鍏姌</a>鍙奤A浜屽搴﹀噲鍒╂饯寰炲幓骞村悓鏈熺殑1376.6钀編鍏冮姵娓涜嚦634.4钀編鍏冿紝鍚屾瘮鏆磋穼57%銆?/p>
<p> 灏嶆柤鍑堝埄娼ゅぇ骞呬笅璺岀殑鍘熷洜锛孶nder Armour琛ㄧず锛屼富瑕佹槸鍙楀鎴禩he Sports Authority Inc锛庡湪浜屽搴︽竻鐩ょ敘鐢?300钀編鍏冪殑娓涜▓锛屽皫鑷存湡鍏х嚐妤埄娼ゆ寜骞翠笅婊?9.3%鑷?937.8钀編鍏冿紝鐕熸キ鍒╂饯鐜囦篃寰炲幓骞村悓鏈熺殑4.1%鍊掗€€鑷?.9%銆傛渶澶ч鍒ユ湇瑁濇キ鍕欑殑澧為€熸洿鏄湪閬庡幓瓒呴亷涓冨勾浠ヤ締棣栨璺岀牬20%锛屾敹鍏ュ儏澧為暦18.9%鑷?.128鍎勭編鍏冿紝鍗犳瘮61.2%銆?/p>
<p> 鎿氭倝锛孶nder Armour鍓靛浜哄吋CEO鍑辨枃路鏅槶鍏嬪湪2015骞存彁鍑猴紝鏈締5-10骞村収锛屼腑鍦嬪皣鏄疷nder Armour閲嶉粸閫茶粛鐨勫競鍫达紝灏囧姏鐖妸涓湅甯傚牬鐧煎睍鎴愮偤闆嗗湗绗簩澶ц嚜鐕熷競鍫淬€傜浉闂滆硣鏂欓’绀猴紝Under Armour鐩墠鍦ㄤ腑鍦嬬殑闁€搴楁暩閲忔湁70椁樺偄銆傚埌2016骞村簳鍓嶏紝Under Armour瑷堝妰鍦ㄤ簽娲叉柊闁?00鍌㈤杸搴楋紝涓︿笖2/3灏囨渻瑷湪涓湅銆?/p>
<p> 鍊煎緱瑷绘剰鐨勬槸锛屽媷澹暥鍌㈢悆鏄熸柉钂傝姮路搴！鍦∟BA鐨勫嚭鑹茶〃鐝撅紝涔熻畵浠栫殑璐婂姪鍟哢nder Armour 鏀剁嵅闋楄睈锛屼笁骞存檪闁擄紝Under Armour鐨勫競鍊煎闀疯繎鐧惧剟缇庡厓銆?/p>
<p> 妤収浜哄＋琛ㄧず锛岄洊鐒禪nder Armour鍦ㄥ寳缇庡競鍫村凡缍撹秴瓒婃剾杩仈锛屾垚鐐虹浜屽ぇ鐞冮瀷鍝佺墝锛屼絾鐩墠Under Armour涓昏甯傚牬浠嶅湪缇庡湅锛屼腑鍦嬪競鍫寸殑浣堝眬閭勭浉灏嶈杽寮憋紝鑸囩鐖皪鎵嬭€愬悏銆佹剾杩仈鍦ㄤ腑鍦嬬殑甯傚牬鍗犳湁鐜囧樊璺濊純澶с€?/p>
鏀挎不灞€鏈冭濡備綍鎶戝埗璩囩敘娉℃搏锛?
<p>鎴戝€戣獚鐐烘姂鍒惰硣鐢㈡场娌彲鑳介噸榛炴寚鐨勬槸灞€閮ㄦ〒甯傚児鏍肩殑鏄庨’涓婃疾锛岄爯瑷堜笅鍗婂勾涓嶆帓闄ゅ嚭鑷哄湴鏂归嚌灏嶆€х殑鎶戝埗灞€閮ㄦ场娌殑鎺柦銆傚鍔犲嫗鍕曞姏甯傚牬鐨勯潏娲绘€у彲鑳芥槸閲濆皪鍕炲嫊鍔涙垚鏈笂婕查亷蹇殑鐝剧媭锛岃€岄檷浣庡畯瑙€绋呰矤鍙兘鏄闄嶄綆浼佹キ鍜屽眳姘戠▍鏀惰矤鎿旓紝閲嶉粸鍙兘鏄€蹭竴姝ラ檷浣庣ぞ淇濈瓑鏂归潰鐨勮矤鎿?..</p>
涓嬪崐骞存〒甯傝鎺ф斂绛栨渻鍒嗗寲
<p>闋愯▓涓嬪崐骞存埧鍦扮敘瑾挎帶鏀跨瓥鍙兘鏈冨垎鍖栵紝灏嶄笁鍥涚窔绻肩簩鍘诲韩瀛橈紝灏嶄竴浜岀窔鎴垮児澶ф疾鍩庡競鏀剁穵鎴胯哺鏀跨瓥锛屾瘮濡傛繁鍦炽€佷笂娴枫€佸寳浜€佸悎鑲ャ€佸粓闁€绛夛紝鍚屾檪鍔犲挤灏嶅湅浼佹嫾鍦扮帇鐝捐薄鐨勭洠绠★紝鍦熷湴甯傚牬鏈夋湜闄嶆韩銆?/p>
A鑲＄帺鍏掑暐閮借鏈夐亰鎴茶鍓?
<p>鐝惧湪寰堝浜烘兂涓婂競鍙堜笉鎯虫帓闅婏紝閭ｅ氨鐜╁厭鍊熸閬婃埐锛屾兂鍊熸鍙堜笉鎯冲毚瀵╋紝鎶曡璜歌憶浜€戝氨鎯冲嚭鍚勭ó鑺辨嫑鎼為噸绲勶紝璺熺洠绠＄帺鍏掓崏杩疯棌鑳屽緦锛岄兘鏈変竴椤嗗湀閷㈢殑閲庡績銆?/p>
鎻涗竴鍊嬭瑙掔湅姘戦枔鎶曡硣涓嬫粦
<p>鍘熸湰楂橀€熷闀风殑姘戦枔鎶曡硣瀛樺湪澶鐨勬场娌€傚叾娉℃搏鐨勫瓨鍦紝涓嶅儏涓嶉檺鏂间互寰€灏嶇叅鐐€侀嫾閻靛強鍏朵粬鐢㈣兘鍤撮噸閬庡墿琛屾キ鐨勭殑杩芥崸锛屼篃涓嶉檺鏂煎皪鎴垮湴鐢㈢殑鎿佽簤锛岄倓鍖呮嫭鍊熷楂斿钩鑷烘姇鍚戣偂甯傘€佹〒甯傚強璩囨湰甯傚牬鐨勨€滆劔瀵﹀悜铏涒€濊鐐恒€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">Under Armour 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">Under Armour 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
by wenjunlai
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