解讀耐吉2019財年一季度財報 - 副本
中文(简体) Public
鐧诲叆<a href="http://www.nikesteelersshop.com/">Nike 瀹樼恫</a>锛岄伕璩煎ぞ鍏嬪啲瀛f柊鍝佺郴鍒楋紝绮鹃伕闉嬫鍜屽鍏冪┛鎼桨椤亱鍕曟檪灏氾紝寰炲鎳夊皪澶╂埃鑾脯璁婂够銆傚叏鏂癆F1 UTILITY LOW灞曠従浜嗚嚜鎴戣〃鐝剧殑鐒$晱绮剧锛屾惌閰嶉啋鐩壍鎰忛潻鏂版紨绻圭稉鍏搞€傚叏鏂癠TILITY璺戞绯诲垪锛屽緸鍌剧泦澶ч洦鍒版杭婊戣矾闈紝鐐轰綘鎻愪緵鎳夊皪鍚勭ó澶╂埃锛岀媭娉佺殑楂樻晥鑳借鍌欍€?div class="intro">Nike姝﹀+闉嬬増鍨?鍙奛ike2019骞翠竴瀛e害璨″牨闂滈嵉鏁告摎锛?路鍏ㄧ悆鐕熸敹鍚屾瘮澧為暦10%鑷?9.48鍎勭編鍏冿紱 路姣涘埄鐜囦笂婕?.5鍊嬬櫨鍒嗛粸鑷?4.2%锛?路鍑堝埄娼ゅ悓姣斿闀?5%鑷?0.92鍎勭編鍏冿紱 鍖椾含鏅傞枔9鏈?6鏃ワ紝 Nike 榛戞
<p><a href="http://www.nikesteelersshop.com/p/nike-air-huarache-ee61a64e/">Nike姝﹀+闉嬬増鍨?/a>鍙奛ike2019骞翠竴瀛e害璨″牨闂滈嵉鏁告摎锛?/span></p><p>路鍏ㄧ悆鐕熸敹鍚屾瘮澧為暦10%鑷?9.48鍎勭編鍏冿紱</p><p>路姣涘埄鐜囦笂婕?.5鍊嬬櫨鍒嗛粸鑷?4.2%锛?/span></p><p>路鍑堝埄娼ゅ悓姣斿闀?5%鑷?0.92鍎勭編鍏冿紱</p><p>鍖椾含鏅傞枔9鏈?6鏃ワ紝<a href="http://www.nikesteelersshop.com/p/nike-air-huarache-ee61a64e/">Nike 榛戞澹?鍍归將</a>鍙奛ike鍏徃锛圢IKE, Inc.锛夌櫦浣?019璨″勾涓€瀛e害璨″牨銆?/span></p><p>璨″牨椤ず锛?019璨″勾涓€瀛e害锛岃€愬悏鍏ㄧ悆鐕熸敹鍚屾瘮澧為暦10%鑷?9.48鍎勭編鍏冿紝鍑堝埄娼ゅ悓姣斿闀?5%鑷?0.92鍎勭編鍏冿紝姣涘埄鐜囦笂婕?.5鍊嬬櫨鍒嗛粸鑷?4.2%锛岃鏁村緦姣忚偂鏀剁泭鐐?7缇庡垎銆?/span></p><p>鈥滄湰璨″勾绗竴瀛e害鐨勫闀烽潪甯稿挤鍕侊紝閫欒秴鍑虹灜鎴戝€戠殑闋愭湡銆傗€?鑰愬悏CFO瀹夊痉榄峰潕鐨槀锛圓ndrew Campion锛夊湪鑸囨姇璩囪€呯殑鏈冭涓〃绀猴紝鈥滆垏姝ゅ悓鏅傦紝涓栫晫璨挎槗鐨勪笉绌╁畾鍥犵礌浠ュ強鍦扮罚鏀挎不鐨勫奖闊夸笅锛岀編鍏冨緱浠ヤ笉鏂疯蛋寮枫€傗€濊€愬悏瑾嶇偤鐣朵粖涓嶆柗鍗囩礆鐨勫叏鐞冭部鏄撴埌涓︿笉鏈冨皪鍏徃鐢㈢敓閬庡璨犻潰褰遍熆锛屽洜姝ょ董鎸佺灜灏?019璨″勾鍓╅鏅傞枔鐨勭嚐鏀堕爯鏈熴€?/span></p><p>鑰愬悏CEO棣厠路甯曞厠锛圡ark Parker锛変篃鍦?6鏃ョ殑涓€浠借伈鏄庝腑琛ㄧず锛岃€愬悏鈥滆〃鐝惧嚭姣斾互寰€鏇村挤鍕佺殑鍏ㄧ悆鎬у闀封€濄€傚緸鐕熸敹椤嶄笂鐪嬶紝鑰愬悏鐨勫叏鐞冨洓澶у競鍫寸殕鍙栧緱鍚屾瘮澧為暦锛堝墧闄ゅ尟鐜囧洜绱狅級锛屽叾涓ぇ涓彲鍗€甯傚牬鍚屾瘮澧為暦鐜囨帓鍚嶇涓€锛氬寳缇庡競鍫村悓姣斿闀?%鑷?1.45鍎勭編鍏冿紱姝愭床銆佷腑鏉卞強闈炴床甯傚牬澧為暦9%鑷?6.07鍎勭編鍏冿紱澶т腑鑿崁甯傚牬澧為暦20%鑷?3.79鍎勭編鍏冿紱浜炲お鍙婃媺缇庡競鍫村闀?4%鑷?2.70鍎勭編鍏冦€?/span></p><p>鎭▍鍓嶅埄娼わ紙EBIT锛夋柟闈紝鍖楃編甯傚牬10.77鍎勭編鍏冩帓鍚嶇涓€锛屽ぇ涓彲鍗€甯傚牬5.02鍎勭編鍏冩帓鍚嶇浜岋紝姝愭床銆佷腑鏉卞強闈炴床甯傚牬5.01鍎勭編鍏冪穵闅ㄥ叾寰岋紝浜炲お鍙婃媺缇庡競鍫?.23鍎勭編鍏冩帓鍦ㄦ渶寰屻€傝€屽鏋滅祼鍚堝悇澶у崁绺戒汉鍙f暩锛屾垜鍊戝ぇ鑷村彲瑷堢畻鍑猴紝鑰愬悏鍦ㄥ寳缇庡競鍫翠汉鍧囩嵅鍒╂帴杩?缇庡厓锛岄仩楂樻柤澶т腑鑿競鍫翠汉鍧囩嵅鍒?.36缇庡厓鍜屾瓙娲层€佷腑鏉卞強闈炴床甯傚牬浜哄潎鐛插埄0.20缇庡厓銆?/span></p><p>鍙﹀锛岃€愬悏鍦ㄧЩ鍕曠鐨勯姺鍞闀风巼涔熼仈鍒扮灜36%銆傗€滄暩瀛楀寲鍐嶆鎴愮偤鎴戝€戝湪姣忓€嬪湴鍗€鐧煎睍鏈€蹇殑娓犻亾锛屸€濆潕鐨槀琛ㄧず锛屸€滈亷鍘诲緢闀锋檪闁撹!锛岃€愬悏涓€鐩村湪绉诲嫊绔疉pp涓婁笉鏂锋姇鍏ュ法璩囷紝SNKRS杌熶欢寰楀埌鐬€樼垎鐐稿紡鈥欑殑澧為暦銆傝€愬悏鏈締瑷堝妰鍦ㄦ秷璨昏€呮暩鎿氬垎鏋愩€佹暩瀛楀寲鐢㈠搧瑷▓绛夋柟闈㈠姞澶ф姇鍏ャ€傗€?/span></p><p>涓嶉亷锛屾姇璩囪€呬技涔庡皪鑰愬悏鐨勬▊瑙€涓︿笉鎰熷啋銆?/span></p><p>鍦ㄨ€愬悏鍏綀璨″牨寰岀殑棣栧€嬩氦鏄撴棩锛岃€愬悏鑲″児琛ㄧ従涓嶄匠锛岀洡涓渶澶ц穼骞呴仈鍒?.35%锛屽牨鏀?3.70缇庡厓锛岃穼骞?.29%銆?/span></p><p>鍜ㄨ鍏徃SW Retail Advisors绺借鍙插瑗柯峰▉寰峰埄鑼紙Stacey Widlitz锛夊墖鍚慍NBC琛ㄧず锛氣€滅嚐鏀跺闀?0锛呪€︹€﹂€欓倓涓嶅锛岃€愬悏闇€瑕佹洿澶氱殑澧為暦銆傗€?/span></p><p>闆栫劧鑰愬悏鏈搴﹀彇寰楃灜闆欎綅鏁哥殑鐕熸敹澧為暦锛屼絾灏嶆瘮鑰愬悏涓婁竴瀛e害璨″牨锛屽彲浠ョ湅鍑洪櫎鍖楃編甯傚牬鍦ㄧ嚐鏀跺闀蜂笂鏈夐’钁楁摯澶э紙寰炰笂涓€瀛e害鐨?%澧為暦鐐?%锛夊锛屽叾椁樹笁澶у競鍫村閫熶甫涓嶉’钁楋紝鐢氳嚦鏈夋斁绶╄定鍕細姝愭床銆佷腑鏉卞強闈炴床甯傚牬澧為暦鐜囧緸10%闄嶇偤9%锛涘ぇ涓彲鍗€甯傚牬寰?5%闄嶇偤20%锛涗簽澶強鎷夌編甯傚牬寰?3%寰鑷?4%銆?/span></p><p>鎶曡硣鑰呯殑鎿旀唫鎴栬ū閭勮垏鑰愬悏鍏徃姝ゅ墠鐖嗙櫦鐨勬€чǚ鎿鹃啘鑱炴湁闂溿€?/span></p><p>闄峰叆鎬чǚ鎿句互鍙婃瑕栧コ鎬ч啘鑱炵殑杩戝叐鏈堝緦锛屽笗鍏嬪彫闁嬫渻璀板叕闁嬪氨鍏跺叕鍙告枃鍖栬嚧姝夛紝浣嗛€欏牬鍕曡暕涔熷紩鐧肩灜鑿埦琛楃殑鎿旀唫锛屽皪鏂艰€愬悏鏄惁鑳藉鎿佹湁鐩哥暥鐨勯牁灏庡姏渚嗗煼琛屽叾绌嶆サ鐨勫晢妤埌鐣ユ彁鍑虹灜鐤戝晱銆備笉姝㈠姝わ紝鎶曡硣鑰呭皪鏂艰€愬悏鐨勭泩鍒╄兘鍔涗互鍙婇珮鐢熺敘鎴愭湰涔熻〃鐝惧嚭鎲傛叜銆?/span></p><p>鍓涘墰閬庡幓鐨勯€欎竴瀛e害锛岃€愬悏姣忓懆鍏ヨ超7.65鍎勶紝姣忓ぉ1.1鍎勶紝姣忓皬鏅?50钀紝姣忕閻樻帣1200缇庡厓銆傞偅涓嬩竴瀛e害鍛紵</p><p>鑰愬悏鑲″児5澶?婕诧紝宸茶秴鐖寤e憡鐧间綀涔嬪墠鍍规牸</p><p>鐢ㄥ倷鍙楃埈璀扮殑NFL鐞冩槦鍋氬唬鍛婃嫑鐗岋紝鑰愬悏鑲″児鐣舵棩閲嶆尗閫?%</p>
鏇村鏂版<a href="http://www.nikesteelersshop.com/">Nike 闉?/a>璜嬮棞娉∟ike 鍙扮仯瀹樼恫锛坵ww.nikesteelersshop.com锛夊収鐨勪笂鏋惰硣瑷婏紝鍗冭惉涓嶈閷亷浜嗘瘡涓€鍊嬫柊娆鹃亱鍕曡鍌欏摝锛屾坊鍔犵編濂冲鏈峀ine锛歍WDK浜敤涔濇姌鍎儬鍝︺€傘€愭柊娆句綆鑷?.8鎶樿捣銆戙€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000绔嬪嵆鍏嶉亱銆?
<p><a href="http://www.nikesteelersshop.com/p/nike-air-huarache-ee61a64e/">Nike姝﹀+闉嬬増鍨?/a>鍙奛ike2019骞翠竴瀛e害璨″牨闂滈嵉鏁告摎锛?/span></p><p>路鍏ㄧ悆鐕熸敹鍚屾瘮澧為暦10%鑷?9.48鍎勭編鍏冿紱</p><p>路姣涘埄鐜囦笂婕?.5鍊嬬櫨鍒嗛粸鑷?4.2%锛?/span></p><p>路鍑堝埄娼ゅ悓姣斿闀?5%鑷?0.92鍎勭編鍏冿紱</p><p>鍖椾含鏅傞枔9鏈?6鏃ワ紝<a href="http://www.nikesteelersshop.com/p/nike-air-huarache-ee61a64e/">Nike 榛戞澹?鍍归將</a>鍙奛ike鍏徃锛圢IKE, Inc.锛夌櫦浣?019璨″勾涓€瀛e害璨″牨銆?/span></p><p>璨″牨椤ず锛?019璨″勾涓€瀛e害锛岃€愬悏鍏ㄧ悆鐕熸敹鍚屾瘮澧為暦10%鑷?9.48鍎勭編鍏冿紝鍑堝埄娼ゅ悓姣斿闀?5%鑷?0.92鍎勭編鍏冿紝姣涘埄鐜囦笂婕?.5鍊嬬櫨鍒嗛粸鑷?4.2%锛岃鏁村緦姣忚偂鏀剁泭鐐?7缇庡垎銆?/span></p><p>鈥滄湰璨″勾绗竴瀛e害鐨勫闀烽潪甯稿挤鍕侊紝閫欒秴鍑虹灜鎴戝€戠殑闋愭湡銆傗€?鑰愬悏CFO瀹夊痉榄峰潕鐨槀锛圓ndrew Campion锛夊湪鑸囨姇璩囪€呯殑鏈冭涓〃绀猴紝鈥滆垏姝ゅ悓鏅傦紝涓栫晫璨挎槗鐨勪笉绌╁畾鍥犵礌浠ュ強鍦扮罚鏀挎不鐨勫奖闊夸笅锛岀編鍏冨緱浠ヤ笉鏂疯蛋寮枫€傗€濊€愬悏瑾嶇偤鐣朵粖涓嶆柗鍗囩礆鐨勫叏鐞冭部鏄撴埌涓︿笉鏈冨皪鍏徃鐢㈢敓閬庡璨犻潰褰遍熆锛屽洜姝ょ董鎸佺灜灏?019璨″勾鍓╅鏅傞枔鐨勭嚐鏀堕爯鏈熴€?/span></p><p>鑰愬悏CEO棣厠路甯曞厠锛圡ark Parker锛変篃鍦?6鏃ョ殑涓€浠借伈鏄庝腑琛ㄧず锛岃€愬悏鈥滆〃鐝惧嚭姣斾互寰€鏇村挤鍕佺殑鍏ㄧ悆鎬у闀封€濄€傚緸鐕熸敹椤嶄笂鐪嬶紝鑰愬悏鐨勫叏鐞冨洓澶у競鍫寸殕鍙栧緱鍚屾瘮澧為暦锛堝墧闄ゅ尟鐜囧洜绱狅級锛屽叾涓ぇ涓彲鍗€甯傚牬鍚屾瘮澧為暦鐜囨帓鍚嶇涓€锛氬寳缇庡競鍫村悓姣斿闀?%鑷?1.45鍎勭編鍏冿紱姝愭床銆佷腑鏉卞強闈炴床甯傚牬澧為暦9%鑷?6.07鍎勭編鍏冿紱澶т腑鑿崁甯傚牬澧為暦20%鑷?3.79鍎勭編鍏冿紱浜炲お鍙婃媺缇庡競鍫村闀?4%鑷?2.70鍎勭編鍏冦€?/span></p><p>鎭▍鍓嶅埄娼わ紙EBIT锛夋柟闈紝鍖楃編甯傚牬10.77鍎勭編鍏冩帓鍚嶇涓€锛屽ぇ涓彲鍗€甯傚牬5.02鍎勭編鍏冩帓鍚嶇浜岋紝姝愭床銆佷腑鏉卞強闈炴床甯傚牬5.01鍎勭編鍏冪穵闅ㄥ叾寰岋紝浜炲お鍙婃媺缇庡競鍫?.23鍎勭編鍏冩帓鍦ㄦ渶寰屻€傝€屽鏋滅祼鍚堝悇澶у崁绺戒汉鍙f暩锛屾垜鍊戝ぇ鑷村彲瑷堢畻鍑猴紝鑰愬悏鍦ㄥ寳缇庡競鍫翠汉鍧囩嵅鍒╂帴杩?缇庡厓锛岄仩楂樻柤澶т腑鑿競鍫翠汉鍧囩嵅鍒?.36缇庡厓鍜屾瓙娲层€佷腑鏉卞強闈炴床甯傚牬浜哄潎鐛插埄0.20缇庡厓銆?/span></p><p>鍙﹀锛岃€愬悏鍦ㄧЩ鍕曠鐨勯姺鍞闀风巼涔熼仈鍒扮灜36%銆傗€滄暩瀛楀寲鍐嶆鎴愮偤鎴戝€戝湪姣忓€嬪湴鍗€鐧煎睍鏈€蹇殑娓犻亾锛屸€濆潕鐨槀琛ㄧず锛屸€滈亷鍘诲緢闀锋檪闁撹!锛岃€愬悏涓€鐩村湪绉诲嫊绔疉pp涓婁笉鏂锋姇鍏ュ法璩囷紝SNKRS杌熶欢寰楀埌鐬€樼垎鐐稿紡鈥欑殑澧為暦銆傝€愬悏鏈締瑷堝妰鍦ㄦ秷璨昏€呮暩鎿氬垎鏋愩€佹暩瀛楀寲鐢㈠搧瑷▓绛夋柟闈㈠姞澶ф姇鍏ャ€傗€?/span></p><p>涓嶉亷锛屾姇璩囪€呬技涔庡皪鑰愬悏鐨勬▊瑙€涓︿笉鎰熷啋銆?/span></p><p>鍦ㄨ€愬悏鍏綀璨″牨寰岀殑棣栧€嬩氦鏄撴棩锛岃€愬悏鑲″児琛ㄧ従涓嶄匠锛岀洡涓渶澶ц穼骞呴仈鍒?.35%锛屽牨鏀?3.70缇庡厓锛岃穼骞?.29%銆?/span></p><p>鍜ㄨ鍏徃SW Retail Advisors绺借鍙插瑗柯峰▉寰峰埄鑼紙Stacey Widlitz锛夊墖鍚慍NBC琛ㄧず锛氣€滅嚐鏀跺闀?0锛呪€︹€﹂€欓倓涓嶅锛岃€愬悏闇€瑕佹洿澶氱殑澧為暦銆傗€?/span></p><p>闆栫劧鑰愬悏鏈搴﹀彇寰楃灜闆欎綅鏁哥殑鐕熸敹澧為暦锛屼絾灏嶆瘮鑰愬悏涓婁竴瀛e害璨″牨锛屽彲浠ョ湅鍑洪櫎鍖楃編甯傚牬鍦ㄧ嚐鏀跺闀蜂笂鏈夐’钁楁摯澶э紙寰炰笂涓€瀛e害鐨?%澧為暦鐐?%锛夊锛屽叾椁樹笁澶у競鍫村閫熶甫涓嶉’钁楋紝鐢氳嚦鏈夋斁绶╄定鍕細姝愭床銆佷腑鏉卞強闈炴床甯傚牬澧為暦鐜囧緸10%闄嶇偤9%锛涘ぇ涓彲鍗€甯傚牬寰?5%闄嶇偤20%锛涗簽澶強鎷夌編甯傚牬寰?3%寰鑷?4%銆?/span></p><p>鎶曡硣鑰呯殑鎿旀唫鎴栬ū閭勮垏鑰愬悏鍏徃姝ゅ墠鐖嗙櫦鐨勬€чǚ鎿鹃啘鑱炴湁闂溿€?/span></p><p>闄峰叆鎬чǚ鎿句互鍙婃瑕栧コ鎬ч啘鑱炵殑杩戝叐鏈堝緦锛屽笗鍏嬪彫闁嬫渻璀板叕闁嬪氨鍏跺叕鍙告枃鍖栬嚧姝夛紝浣嗛€欏牬鍕曡暕涔熷紩鐧肩灜鑿埦琛楃殑鎿旀唫锛屽皪鏂艰€愬悏鏄惁鑳藉鎿佹湁鐩哥暥鐨勯牁灏庡姏渚嗗煼琛屽叾绌嶆サ鐨勫晢妤埌鐣ユ彁鍑虹灜鐤戝晱銆備笉姝㈠姝わ紝鎶曡硣鑰呭皪鏂艰€愬悏鐨勭泩鍒╄兘鍔涗互鍙婇珮鐢熺敘鎴愭湰涔熻〃鐝惧嚭鎲傛叜銆?/span></p><p>鍓涘墰閬庡幓鐨勯€欎竴瀛e害锛岃€愬悏姣忓懆鍏ヨ超7.65鍎勶紝姣忓ぉ1.1鍎勶紝姣忓皬鏅?50钀紝姣忕閻樻帣1200缇庡厓銆傞偅涓嬩竴瀛e害鍛紵</p><p>鑰愬悏鑲″児5澶?婕诧紝宸茶秴鐖寤e憡鐧间綀涔嬪墠鍍规牸</p><p>鐢ㄥ倷鍙楃埈璀扮殑NFL鐞冩槦鍋氬唬鍛婃嫑鐗岋紝鑰愬悏鑲″児鐣舵棩閲嶆尗閫?%</p>
鏇村鏂版<a href="http://www.nikesteelersshop.com/">Nike 闉?/a>璜嬮棞娉∟ike 鍙扮仯瀹樼恫锛坵ww.nikesteelersshop.com锛夊収鐨勪笂鏋惰硣瑷婏紝鍗冭惉涓嶈閷亷浜嗘瘡涓€鍊嬫柊娆鹃亱鍕曡鍌欏摝锛屾坊鍔犵編濂冲鏈峀ine锛歍WDK浜敤涔濇姌鍎儬鍝︺€傘€愭柊娆句綆鑷?.8鎶樿捣銆戙€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000绔嬪嵆鍏嶉亱銆?
by ziyouxin
Vocabulary List
- 0