轉型四年，Coach 突破瞭犠些認知？《華麗志》獨
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[db:澶撮儴] 5鏈?2鏃ユ棭涓?0榛烇紝鍗椾含寰峰熀寤ｅ牬鍓涘墰闁嬮杸杩庡锛屽唬鍫翠腑搴竴闁撳舰浼煎煄鍫＄殑 Pop-up Store锛堝揩闁冨簵锛夊氨宸茬稉浜洪牠鏀㈠嫊锛岄€欐槸 Coach Outlet瀹樼恫 鑸嘍isney锛堣开澹凹锛夌偤灞曠ず鏈€鏂拌伅鍚嶇郴鍒楄€岀壒鍒?/div>
COACH钄婚Τ锛?941骞磋獣鐢熴€傜附閮ㄤ綅鏂肩磹绱勩€侰OACH鏄編鍦嬮珮闅庣敓娲绘柟寮忔檪灏氬搧鐗岋紝<a href="http://www.090bag.com/">COACH瀹樼恫</a>鐐虹敺澹€佸コ澹彁渚涚簿绶婚厤椋捐垏绂搧锛岀敘鍝佺郴鍒楀寘鎷コ澹墜琚嬨€佺敺澹寘娆俱€佺敺澹強濂冲＋灏忕毊鍏枫€侀瀷灞ャ€佹湇椋俱€佹墜閷躲€佹梾琛岀敤鍝併€佸湇宸俱€佸お闄界溂閺°€侀姘淬€佹檪灏氶椋剧瓑銆?
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Coach灏嶅寘娆鹃€茶鐬ぇ鎻涜锛屼竴浜涚稉鍏告寰炶波鏋朵笂娑堝け锛岃嚜鐒惰畵涓€閮ㄥ垎鑰佸涓€鏅傞枔闆ｄ互鎺ュ彈锛岀敋鑷充篃鍥犳娴佸け鐬儴鍒嗛¨瀹€傛湡闁擄紝鍖楃編Coach 闁€搴楃殑閵峰敭浜哄摗鏈冭垏椤у闆昏┍浜ゆ祦锛岀暥鍟忓埌鈥滄湭渚?2鍊嬫湀鏄惁鏈冭€冩叜璩艰卜Coach鈥濇檪锛屾湁浜涢¨瀹㈢殑鍥炵瓟寰堝构鑴嗭細鈥滀笉鏈冣€濄€?/p><p>闈㈠皪鑰佸娴佸け锛孋oach 闈炲父鐞嗚В浠栧€戝皪鏂煎搧鐗屾洿鎻涚敘鍝佺敘鐢熺殑蹇冪悊鍙嶆噳锛屽悓鏅備篃鎰忚瓨鍒伴渶瑕佹嫇灞曟柊鐨勯¨瀹㈢兢锛岄€欓鐩椤у涓嶄竴瀹氭渻璩艰卜 Coach 鐨勬墜琚嬶紝浣嗘槸鏈冭€冩叜鎴愯。銆?/p><p>2015骞?鏈堬紝Coach 鍦ㄧ磹绱勬檪瑁濆懆棣栨鑸夎睛鍝佺墝鏅傝绉€锛屼甫鐧间綀鐬敱 Stuart Vevers 瑷▓鐨?Coach 1941绯诲垪锛岄櫎鐬墜琚嬶紝閭勬湁澶ч噺鐨勬垚琛ｃ€侀瀷灞ュ拰閰嶉＞鐢㈠搧銆?/p><p>鈥滈€欐槸涓€鍊嬪ぇ鑶界殑杞夎畩锛屼竴鍊嬪叏鏂扮殑鏂瑰悜銆傛垚琛ｇ郴鍒楄畵鎴戞湁鐬竴鍊嬭瑳鏁呬簨鐨勬鏈冿紝寰為牠鍒拌叧鍛堢従鐢㈠搧鍝侀銆傗€?Stuart Vevers 瑾亾銆?/p><p></p><p></p><p>鍚屾檪锛屾垚琛ｇ窔涔熺偤 Coach 甯朵締鐬洿寤ｆ硾鐨勯¨瀹㈢兢銆係tuart Vevers 瑾細鈥滃浠婂闋瘺琛ｏ紝閬嬪嫊澶惧厠鍜屾墜琚嬩竴妯ｏ紝鎴愮偤 Coach 鐨勬蹇椼€傚鏋滀綘鍦ㄨ涓婄湅鍒扮┛钁楅€欎簺鏈嶈鐨勪汉鍊戯紝浠栧€戝彲鑳芥槸鎴戝€戠殑鏂板浜恒€傗€?/p><p>閫欎簺渚?Coach 璩艰卜琛ｆ湇鐨勯¨瀹腑锛屼笉涔?Net-a-Porter銆?0 Corso Como 绛夌煡鍚嶅ア渚堝搧闆诲晢鍜岃卜鎵嬪簵鐨勫父瀹紝浠栧€戠敋鑷虫槸绗竴娆″厜椤?Coach 闁€搴楋紝閫欎护 Stuart Vevers 鎰熷埌鑸堝ギ銆傗€滄垜鍊戠殑鏂伴¨瀹㈡鍦ㄤ互涓€绋叏鏂扮殑鏂瑰紡鎺㈢储鍝佺墝锛岄€欏氨鏄偤浠€楹兼垚琛ｇ窔灏嶆垜鍊戜締瑾潪甯搁噸瑕併€傗€?/p><p>鐩＄鐩墠鎴愯。浠嶉毣鍗?Coach 閵峰敭鏀跺叆鐨勪竴灏忛儴鍒嗭紝浣嗘槸濡?UBS鍒嗘瀽甯?Michael Binetti 鎵€瑾紝閫欎竴绯诲垪鐨勬帹鍑哄皪鍝佺墝鐨勫奖闊胯秴鍑虹灜閵峰敭鏁稿瓧锛屾寜鐓?Binetti 鐨勮娉曪紝鎴愯。绶氱偤 Coach 甯朵締鐬€滃搧鐗屽厜鐠扳€濓紝鏈夊姪鏂兼嫈楂?Coach 鐨勫搧鐗屽堡绱氥€?/p><p>鐢峰＋妤嫏宕涜捣锛屽妽鎸?0鍎勭編鍏?/p><p>Coach 鐩镐俊锛岀敺澹キ鍕欐搧鏈夊緢澶х殑澧為暦娼涘姏銆傗€滃ぇ鍌㈢稉甯稿拷鐣ワ紝Coach鏈€鏃╂槸璩ｇ敺澹毊鍏风殑銆傗€滳laudia瑾亾銆?/p><p>濡傛灉杩芥湰婧簮锛孋oach 鏈氨浠ョ敺澹毊鍏疯捣鍌紝涓斾竴鐩撮潪甯搁噸瑕栫敺澹濂椼€佺毊鍏蜂互鍙婇瀷灞ョ殑妤嫏銆傝綁鍨嬪墠锛?Coach 鍦ㄥ寳缇庣殑褰㈣薄鏇村浠モ€滃コ澹墜琚嬨€侀厤椋惧搧鐗屸€濈偤涓汇€傜浉姣斾箣涓嬶紝涓湅娑堣不鑰呭皪鏂?Coach 鐨勫嵃璞℃矑鏈夐€欓杭鍥哄畾锛屽湪2009骞存敹鍥炰腑鍦嬩唬鐞嗘瑠鏅傦紝Coach 鍦ㄤ腑鍦嬪競鍫寸殑瀹氫綅宸茬稉鏄€滅敺濂冲＋鐢㈠搧鐨勭敓娲绘柟寮忛鍝佺墝鈥濄€?/p><p>鍦嬪収澶ч儴鍒?Coach 闁€搴椾互鐢峰コ澹敘鍝佹贩鍚堝簵鐨勫舰寮忓憟鐝撅紝闄ゅ寘琚嬪锛屼篃鍞常鎴愯。銆侀瀷灞ャ€佸湇宸俱€侀椋俱€佸お闄界溂閺°€佹墜琛ㄧ瓑鐢㈠搧銆侰oach 瑾嶇偤锛岀暥鐢峰コ澹敘鍝佹斁鍦ㄥ悓涓€鍌㈠簵閵峰敭鏅傦紝鍙互鏇村ソ鍦板憟鐝惧搧鐗屾晠浜嬨€傚彟澶栵紝閫欐ǎ鐨勯杸搴楄ō缃倓鑳藉悓鏅備績閫茬敺濂宠鐨勯姺鍞紝鍥犵偤寰堝鐢峰＋鐢㈠搧閮芥槸鐢卞コ澹臣璨枫€?/p><p></p><p></p><p>鍦ㄥ搧鐗屽壍鎰忕附鐩?Stuart Vevers 鐨勬寚灏庝笅锛孋oach 鐨勭敺澹敘鍝佽畩寰楁洿閰凤紝鏇村绌裤€傗€滄垜鍜屽緢澶氭秷璨昏€呴潰灏嶉潰鑱婇亷澶╋紝涓嶈珫鏄編鍦嬩汉閭勬槸涓湅浜猴紝鎵€鏈夌敺鎬ф秷璨昏€呴兘寰堥棞蹇冨寘鐨勫鐢ㄦ€с€傗€?Stuart Vevers 瑾亾銆?/p><p>Coach 2017骞寸殑璨″牨椤ず锛屽湪鍏ㄧ悆甯傚牬锛屽コ澹墜琚嬬殑閵峰敭浠嶅崰鎿氫富瑕佸湴浣嶏紝绱勭偤52%锛屼絾鏄敺澹敘鍝佸凡缍撳崰鍒扮灜18%锛岄姺鍞仈8鍎勭編鍏冿紝鍦?016璨″勾锛?015璨″勾鍜?014璨″勾锛岀敺澹敘鍝佺殑鍗犳瘮鍒嗗垾鏄?6%锛?6%鍜?4%銆侰oach 闋愯▓鏈締鐢峰＋鐢㈠搧鐨勯姺鍞皣閬斿埌10鍎勭編鍏冦€?/p><p>杞夊瀷绲愭潫鐬棊锛?/p><p>鍦?008鍜?009骞寸浉绻兼敹鍥為娓€佹境闁€闆跺敭妤嫏浠ュ強涓湅鍏у湴鐨勪唬鐞嗘瑠涔嬪緦锛孋oach 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瑾細鈥滄垜鍊戦渶瑕佹兂娓呮鐨勬槸锛岃窡鍒ヤ汉鍚堜綔鏄惁姣旇嚜宸卞仛鏇村ソ銆傗€濆ス浠嬬垂锛岀洰鍓嶅搧鐗岀殑瀹樻柟寰俊鍜屽井鍗氶兘宓屽叆鐬姺鍞鍙ｏ紝灏ゅ叾鏄井淇″彲浠ョ洿鎺ラ張鎺ュ埌鍝佺墝瀹樻柟缍蹭笂鍟嗗簵銆?/p><p>姣嬪焊缃枒锛屽湪缇庡湅鏈湡鎴愰暦璧蜂締鐨?Coach锛屽緸鍠竴鐨叿鍝佺墝鍚戝畾浣嶆柤鈥滅従浠ｅア鑿€濈殑鍏ㄦ柟浣嶃€佸叏鐞冨寲鐢熸椿鏂瑰紡鍝佺墝鐧煎睍鐨勮綁鍨嬬瓥鐣ュ凡缍撳崜鏈夋垚鏁堛€傝€屽湪2015骞存敹璩奸瀷灞ュ搧鐗?Stuart Weitzman锛?017骞存敹璩艰紩濂㈠搧鐗?Kate Spade 涔嬪緦锛孋oach 闆嗗湗姝ｅ紡鏇村悕鐐?Tapestry锛岄€蹭竴姝ユ槑纰虹灜寰炲柈涓€鍝佺墝鐨勫皥妤浂鍞晢杞夎畩澶氬搧鐗岄泦鍦樸€?/p><p>鎴嚦2018骞?鏈?1鏃ョ殑涓夊€嬫湀鍏э紝Coach 鍝佺墝姣嶅叕鍙?Tapestry 闆嗗湗閵峰敭椤嶅悓姣斿闀?3%鑷?3.2鍎勭編鍏冿紝鍑堝埄娼ゅ悓姣斿闀?4.8%鑷?.4鍎勭編鍏冦€?/p><p>杞夊瀷绲愭潫鐬棊锛熸垨瑷遍€欐槸涓€鍫存矑鏈夌祩榛炵殑璩借窇銆傗€滄垜鍊戦倓鏈夊緢澶氬伐浣滆鍋氥€傛垜鍊戝繀闋堜笉鏂峰壍鏂帮紝灏囨垜鍊戠殑鐞嗗康鍌抽仦绲︽洿寤ｆ硾鐨勬秷璨昏€呫€傗€?Victor Luis 瑾亾銆?/p>COACH锛屼竴鍚戜互绨℃綌銆佽€愮敤鐨勯ⅷ鏍肩壒鑹茶磸寰楁秷璨昏€呯殑鍠滄剾銆侰oach 鍙扮仯瀹樼恫锛坔ttp://www.090bag.com/锛夊凡缍撶櫦浣堜簡2019鏄ュ瀛ｇ郴鍒楁疆鍝侊紝鐣跺鍠搧娲诲嫊鍎儬涓嶆柗锛屾豢椤嶅厤閬嬶紝7澶╃劇鐞嗙敱閫€鎻涜波锛屾渻鍝℃棩浜?鎶樼瓑娲诲嫊瑕忓墖绛変綘渚嗙櫦鐝俱€?
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