Nike、adidas、Puma、Under Armour等運動品牌2017前三個季度財報
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<p>甯傚牬鍕曟厠锛?017骞村墠涓夊€嬪搴︿簲澶ч亱鍕曞搧鐗屾キ绺惧尟绺?/p><p>Tag: 璨″牨 甯傚牬鍕曟厠 <a href="http://www.ua-taiwan.com/" target="_blank">Under Armour瀹樼恫</a> Lululemon Nike adidas Puma 閬嬪嫊</p><p>鏍稿績鎻愮ず</p><p>杩戞湡锛岄櫎鐬悇澶уア渚堝搧鐗岀櫦浣堢灜鏂颁竴瀛ｈ病鍫变箣澶栵紝閬嬪嫊琛屾キ浠ike銆乤didas銆丳uma銆?a href="http://www.ua-taiwan.com/" target="_blank">Under Armour</a>銆丩ululemon鐐轰唬琛ㄧ殑浜斿ぇ閬嬪嫊鍝佺墝璨″牨涔熷湪姝ゆ湡闁撻噵鍑恒€傛暩鎿氬叕鍦掑皪閫欎簲澶ч亱鍕曞搧鐗?鏈堜箣鍓嶇殑璨″牨閫茶鍖附涓﹀垎鏋愶紝鐐烘キ鍏т汉澹彁渚涘弮鑰冦€?/p><p>1銆丯ike</p><p>Nike鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?%锛屽競鍊肩磩鐐?15鍎勭編鍏冦€傚湪鎴嚦8鏈?1鏃ョ殑涓夊€嬫湀鍏э紝Nike閵峰敭椤嶈垏鍘诲勾鎸佸钩閷勫緱90.7鍎勭編鍏冿紝鍑堝埄娼ゅ緸鍘诲勾鍚屾湡鐨?2.5鍎勭編鍏冨ぇ璺?4锛呰嚦9.5鍎勭編鍏冦€傚叾涓緱鐩婃柤澶т腑鑿€佷腑鏉卞拰鎷変竵缇庢床绛夊湴鍗€鐨勯姺閲忓闀凤紝Nike鍝佺墝閵峰敭椤嶅悓姣斾笂婕?%鑷?6鍎勭編鍏冦€備綔鐐哄姞蹇仮寰╂キ绺惧闀风殑涓€閮ㄥ垎锛孨ike姝ｅ湪鍔犲ぇ灏嶇憸浼借げ鍜岄亱鍕曟枃鑳哥殑鎶曡硣锛岃┎鑸夋帾灏囧姞鍔嘚ike鑸囧姞鎷垮ぇ钁楀悕鐟滀冀鏈嶉＞鍝佺墝 Lululemon 鍦ㄥコ鎬ч亱鍕曡鍌欓牁鍩熺殑绔剁埈銆傝繎鏃ワ紝Nike瑷▓鍦橀殜涓伐浣滅灜22骞寸殑Ken Link瀹ｄ綀灏囬洟鑱凤紝瑷堝妰鍔犲叆adidas銆?/p><p></p><p class="pgc-img-caption">Nike</p><p>2銆乤didas</p><p>adidas鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?5%锛屽競鍊肩磩鐐?79鍎勬瓙鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑绗笁瀛ｅ害鍏э紝adidas閵峰敭椤嶅湪涓湅鍏у湴甯傚牬鍜岄浕瀛愬晢鍕?9%鐨勫挤鍕佸闀锋彁鎸笅锛屽悓姣斿闀?%鑷?6.77鍎勬瓙鍏冿紝鍑堝埄娼ゅ墖澶ф疾36%鑷?.27鍎勬瓙鍏冿紝姣涘埄鐜囩偤50.4%銆傞憭鏂兼キ绺剧殑寮峰媮琛ㄧ従锛宎ididas闋愯▓鍏ㄥ勾鍑堝埄娼ゅ骞呭皣浠?6%鑷?8%鐨勯€熷害澧為暦銆傚彲瑕嬪ぇ涓彲鍦板崁灏囨垚鐐篴didas鍏ㄧ悆鎿村嫉鏈€澶х殑甯傚牬姗熸渻锛岃€岄浕鍟嗘槸鎵€鏈夊湴鍗€澧為暦鏈€蹇殑娓犻亾銆?/p><p></p><p class="pgc-img-caption">adidas</p><p>3銆丳uma</p><p>Puma鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?1%锛屽競鍊肩磩鐐?6鍎勬瓙鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑涓夊€嬫湀鍏э紝Puma閵峰敭椤嶅悓姣斿ぇ婕?7%鑷?1.22鍎勬瓙鍏冿紝鍦ㄥ叏閮ㄥ湴鍗€鍧囬寗寰楅洐浣嶆暩澧為暦锛屽噲鍒╂饯鍚屾瘮鐚涙疾57%鑷?210钀瓙鍏冦€傛湡鍏э紝Puma鍦ㄦ瓙娲层€佷腑鏉卞拰闈炴床鍦板崁鐨勯姺鍞澧炲箙鐐?3锛咃紝缇庢床鍦板崁鐐?6锛咃紝浜炲お鍦板崁鍓囩偤10锛呫€傜劧鑰屾湁鍫遍亾绋盤uma姣嶅叕鍙窴ering闆嗗湗姝ｅ湪鐐哄叾灏嬫壘璨峰偄锛岀洰鍓峆uma浼板€煎湪60鍎勬瓙鍏冨乏鍙炽€?/p><p></p><p class="pgc-img-caption">Puma</p><p>4銆乁nder Armour</p><p>Under Armour鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笅璺?8%锛屽競鍊肩磩鐐?3鍎勭編鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑绗簩瀛ｅ害鍏э紝Under Armour閵峰敭椤嶅悓姣旀笡灏?.08%鑷?4.1鍎勭編鍏冿紝涓嶅強FactSet闋愭湡鐨?4.9鍎勭編鍏冿紝鍑堝埄娼ゅ墖鏆磋穼57.7%鑷?420钀編鍏冦€傞€欐槸Under Armour鑷?005骞翠笂甯備互渚嗛娆￠寗寰楅姺鍞笅婊戙€傜爺绌舵妲婫lobalData Retail绺界稉鐞哊eil Saunders鍦ㄤ竴浠借伈鏄庝腑琛ㄩ潰锛孶nder Armour鐨勫晱椤屾槸鍝佺墝鍙婂叾瀹氫綅鐨勫晱椤屻€傛湁娑堟伅绋憋紝Under Armour 鑱悎鍓靛浜轰箣涓€鐨凨ip Fulk 鎴栧皣闆㈤枊鍏徃锛屽悓鏅俇nder Armour姝ｅ湪鑰冩叜闂滈枆缍茬悆鍜岄嚕榄氱瓑楂旈噺杓冨皬鐨勫搧椤烇紝浠ラ€茶鍝佺墝閲嶇祫銆?/p><p></p><p class="pgc-img-caption">Under Armour</p><p>5銆丩ululemon</p><p>Lululemon鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笅璺?%锛屽競鍊肩磩鐐?8鍎勭編鍏冦€傚湪鎴嚦8鏈?1鏃ョ殑涓夊€嬫湀鍏э紝Lululemon閵峰敭椤嶅悓姣斾笂婕?3%鑷?.81鍎勭編鍏冿紝鍑堝埄娼ゅ悓姣旀笡灏?0%鑷?870钀編鍏冿紝鍚屽簵閵峰敭椤嶅闀?%銆傞甯煼琛屽畼Laurent Potdevin琛ㄧず锛岄姺鍞鐨勬彁鍗囧弽鏄犻泦鍦樼殑鏀归潻鎺柦宸查€愭几鐢熸晥锛屾秷璨昏€呴枊濮嬮噸鏂板皪Lululemon鐢㈢敓鑸堣叮銆傞潰灏嶅寳缇庨亱鍕曟湇椋捐妤暣楂斾綆杩风殑鍟忛浠ュ強Nike绛夊搧鐗屽付渚嗙殑绔剁埈锛岄泦鍦橀枊濮嬫洿澶氬皣鐩厜鎶曞悜鐬捣澶栧競鍫达紝瑷堝妰浠婂勾鍦ㄤ簽娲叉柊澧?2鍌㈤杸搴椼€?/p><p></p><p class="pgc-img-caption">Lululemon</p><p>Datapark绺界祼</p><p>缍滃悎涓婅堪妗堜緥鍒嗘瀽锛岄亱鍕曡妤暣楂旂鐖崄鍒嗘縺鐑堬紝鍝佺墝鍏ч儴浜轰簨璁婂嫊闋荤箒锛屾噳灏嶅競鍫寸瓥鐣ュ堡鍑轰笉绐€侼ike銆乤didas銆丳uma涓夊€嬪搧鐗岀劇璜栧湪甯傚牬浣堝眬閭勬槸鎳夌敤鐣剁磪鏄庢槦浠ｈ█鎿村厖绀句氦濯掗珨褰遍熆鍔涚瓑鏂归潰鍧囧崰鎿氬厛姗燂紝鑰孶nder Armour銆丩ululemon鍓囩◢閬滀竴绫岋紝浠ヨ嚦鏂煎湪Nike绛夊搧鐗屽挤鍕㈡惗鍗犲競鍫翠唤椤嶇殑鎯呮硜涓嬬劇鍔涙嫑鏋讹紝鍥犳鍝佺墝鍏ч儴閲嶇祫銆佹摯鍏呮捣澶栧競鍫存垚鐐哄搧鐗岃嚜鏁戠殑鐩告噳鎵嬫銆?/p>
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<p>甯傚牬鍕曟厠锛?017骞村墠涓夊€嬪搴︿簲澶ч亱鍕曞搧鐗屾キ绺惧尟绺?/p><p>Tag: 璨″牨 甯傚牬鍕曟厠 <a href="http://www.ua-taiwan.com/" target="_blank">Under Armour瀹樼恫</a> Lululemon Nike adidas Puma 閬嬪嫊</p><p>鏍稿績鎻愮ず</p><p>杩戞湡锛岄櫎鐬悇澶уア渚堝搧鐗岀櫦浣堢灜鏂颁竴瀛ｈ病鍫变箣澶栵紝閬嬪嫊琛屾キ浠ike銆乤didas銆丳uma銆?a href="http://www.ua-taiwan.com/" target="_blank">Under Armour</a>銆丩ululemon鐐轰唬琛ㄧ殑浜斿ぇ閬嬪嫊鍝佺墝璨″牨涔熷湪姝ゆ湡闁撻噵鍑恒€傛暩鎿氬叕鍦掑皪閫欎簲澶ч亱鍕曞搧鐗?鏈堜箣鍓嶇殑璨″牨閫茶鍖附涓﹀垎鏋愶紝鐐烘キ鍏т汉澹彁渚涘弮鑰冦€?/p><p>1銆丯ike</p><p>Nike鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?%锛屽競鍊肩磩鐐?15鍎勭編鍏冦€傚湪鎴嚦8鏈?1鏃ョ殑涓夊€嬫湀鍏э紝Nike閵峰敭椤嶈垏鍘诲勾鎸佸钩閷勫緱90.7鍎勭編鍏冿紝鍑堝埄娼ゅ緸鍘诲勾鍚屾湡鐨?2.5鍎勭編鍏冨ぇ璺?4锛呰嚦9.5鍎勭編鍏冦€傚叾涓緱鐩婃柤澶т腑鑿€佷腑鏉卞拰鎷変竵缇庢床绛夊湴鍗€鐨勯姺閲忓闀凤紝Nike鍝佺墝閵峰敭椤嶅悓姣斾笂婕?%鑷?6鍎勭編鍏冦€備綔鐐哄姞蹇仮寰╂キ绺惧闀风殑涓€閮ㄥ垎锛孨ike姝ｅ湪鍔犲ぇ灏嶇憸浼借げ鍜岄亱鍕曟枃鑳哥殑鎶曡硣锛岃┎鑸夋帾灏囧姞鍔嘚ike鑸囧姞鎷垮ぇ钁楀悕鐟滀冀鏈嶉＞鍝佺墝 Lululemon 鍦ㄥコ鎬ч亱鍕曡鍌欓牁鍩熺殑绔剁埈銆傝繎鏃ワ紝Nike瑷▓鍦橀殜涓伐浣滅灜22骞寸殑Ken Link瀹ｄ綀灏囬洟鑱凤紝瑷堝妰鍔犲叆adidas銆?/p><p></p><p class="pgc-img-caption">Nike</p><p>2銆乤didas</p><p>adidas鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?5%锛屽競鍊肩磩鐐?79鍎勬瓙鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑绗笁瀛ｅ害鍏э紝adidas閵峰敭椤嶅湪涓湅鍏у湴甯傚牬鍜岄浕瀛愬晢鍕?9%鐨勫挤鍕佸闀锋彁鎸笅锛屽悓姣斿闀?%鑷?6.77鍎勬瓙鍏冿紝鍑堝埄娼ゅ墖澶ф疾36%鑷?.27鍎勬瓙鍏冿紝姣涘埄鐜囩偤50.4%銆傞憭鏂兼キ绺剧殑寮峰媮琛ㄧ従锛宎ididas闋愯▓鍏ㄥ勾鍑堝埄娼ゅ骞呭皣浠?6%鑷?8%鐨勯€熷害澧為暦銆傚彲瑕嬪ぇ涓彲鍦板崁灏囨垚鐐篴didas鍏ㄧ悆鎿村嫉鏈€澶х殑甯傚牬姗熸渻锛岃€岄浕鍟嗘槸鎵€鏈夊湴鍗€澧為暦鏈€蹇殑娓犻亾銆?/p><p></p><p class="pgc-img-caption">adidas</p><p>3銆丳uma</p><p>Puma鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笂婕?1%锛屽競鍊肩磩鐐?6鍎勬瓙鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑涓夊€嬫湀鍏э紝Puma閵峰敭椤嶅悓姣斿ぇ婕?7%鑷?1.22鍎勬瓙鍏冿紝鍦ㄥ叏閮ㄥ湴鍗€鍧囬寗寰楅洐浣嶆暩澧為暦锛屽噲鍒╂饯鍚屾瘮鐚涙疾57%鑷?210钀瓙鍏冦€傛湡鍏э紝Puma鍦ㄦ瓙娲层€佷腑鏉卞拰闈炴床鍦板崁鐨勯姺鍞澧炲箙鐐?3锛咃紝缇庢床鍦板崁鐐?6锛咃紝浜炲お鍦板崁鍓囩偤10锛呫€傜劧鑰屾湁鍫遍亾绋盤uma姣嶅叕鍙窴ering闆嗗湗姝ｅ湪鐐哄叾灏嬫壘璨峰偄锛岀洰鍓峆uma浼板€煎湪60鍎勬瓙鍏冨乏鍙炽€?/p><p></p><p class="pgc-img-caption">Puma</p><p>4銆乁nder Armour</p><p>Under Armour鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笅璺?8%锛屽競鍊肩磩鐐?3鍎勭編鍏冦€傚湪鎴嚦9鏈?0鏃ョ殑绗簩瀛ｅ害鍏э紝Under Armour閵峰敭椤嶅悓姣旀笡灏?.08%鑷?4.1鍎勭編鍏冿紝涓嶅強FactSet闋愭湡鐨?4.9鍎勭編鍏冿紝鍑堝埄娼ゅ墖鏆磋穼57.7%鑷?420钀編鍏冦€傞€欐槸Under Armour鑷?005骞翠笂甯備互渚嗛娆￠寗寰楅姺鍞笅婊戙€傜爺绌舵妲婫lobalData Retail绺界稉鐞哊eil Saunders鍦ㄤ竴浠借伈鏄庝腑琛ㄩ潰锛孶nder Armour鐨勫晱椤屾槸鍝佺墝鍙婂叾瀹氫綅鐨勫晱椤屻€傛湁娑堟伅绋憋紝Under Armour 鑱悎鍓靛浜轰箣涓€鐨凨ip Fulk 鎴栧皣闆㈤枊鍏徃锛屽悓鏅俇nder Armour姝ｅ湪鑰冩叜闂滈枆缍茬悆鍜岄嚕榄氱瓑楂旈噺杓冨皬鐨勫搧椤烇紝浠ラ€茶鍝佺墝閲嶇祫銆?/p><p></p><p class="pgc-img-caption">Under Armour</p><p>5銆丩ululemon</p><p>Lululemon鑷粖骞翠互渚嗚偂鍍圭疮绌嶄笅璺?%锛屽競鍊肩磩鐐?8鍎勭編鍏冦€傚湪鎴嚦8鏈?1鏃ョ殑涓夊€嬫湀鍏э紝Lululemon閵峰敭椤嶅悓姣斾笂婕?3%鑷?.81鍎勭編鍏冿紝鍑堝埄娼ゅ悓姣旀笡灏?0%鑷?870钀編鍏冿紝鍚屽簵閵峰敭椤嶅闀?%銆傞甯煼琛屽畼Laurent Potdevin琛ㄧず锛岄姺鍞鐨勬彁鍗囧弽鏄犻泦鍦樼殑鏀归潻鎺柦宸查€愭几鐢熸晥锛屾秷璨昏€呴枊濮嬮噸鏂板皪Lululemon鐢㈢敓鑸堣叮銆傞潰灏嶅寳缇庨亱鍕曟湇椋捐妤暣楂斾綆杩风殑鍟忛浠ュ強Nike绛夊搧鐗屽付渚嗙殑绔剁埈锛岄泦鍦橀枊濮嬫洿澶氬皣鐩厜鎶曞悜鐬捣澶栧競鍫达紝瑷堝妰浠婂勾鍦ㄤ簽娲叉柊澧?2鍌㈤杸搴椼€?/p><p></p><p class="pgc-img-caption">Lululemon</p><p>Datapark绺界祼</p><p>缍滃悎涓婅堪妗堜緥鍒嗘瀽锛岄亱鍕曡妤暣楂旂鐖崄鍒嗘縺鐑堬紝鍝佺墝鍏ч儴浜轰簨璁婂嫊闋荤箒锛屾噳灏嶅競鍫寸瓥鐣ュ堡鍑轰笉绐€侼ike銆乤didas銆丳uma涓夊€嬪搧鐗岀劇璜栧湪甯傚牬浣堝眬閭勬槸鎳夌敤鐣剁磪鏄庢槦浠ｈ█鎿村厖绀句氦濯掗珨褰遍熆鍔涚瓑鏂归潰鍧囧崰鎿氬厛姗燂紝鑰孶nder Armour銆丩ululemon鍓囩◢閬滀竴绫岋紝浠ヨ嚦鏂煎湪Nike绛夊搧鐗屽挤鍕㈡惗鍗犲競鍫翠唤椤嶇殑鎯呮硜涓嬬劇鍔涙嫑鏋讹紝鍥犳鍝佺墝鍏ч儴閲嶇祫銆佹摯鍏呮捣澶栧競鍫存垚鐐哄搧鐗岃嚜鏁戠殑鐩告噳鎵嬫銆?/p>
UA 鍙扮仯瀹樼恫锛坵ww.ua-taiwan.com锛夊凡缍撲笂鏋?018绉嬪啲閬嬪嫊瑁濆倷浜嗭紝鍠滄閬嬪嫊鐨勬湅鍙嬪€戜笉濡ㄩ€蹭締鏌ョ湅涓€鐣紝璁撲綘鎿佹湁鑹ソ鐨勯亱鍕曠挵澧冿紝鍗冭惉涓嶈閷亷浜嗗摝銆傛瘡閫㈤€辨湯浜敤鍏ㄥ牬9鎶樿捣锛屾豢椤?000鍗冲彲鍏嶉亱锛屾椿鍕曞澶氾紝鍎儬澶氬锛屾杩庡ぇ瀹堕€插簵閬歌臣鍝︺€?
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