A holiday task summary
English Public
As vaccines began to make COVID outbreaks more manageable, a wider set of economic and political issues took center stage. Many individuals began to fear less for their physical safety—and worry more about their personal finances. New types of risk and uncertainty colored a year many had hoped would offer a return to normalcy.
A holiday task summary
For more info...
https://oclnn.com/finance/2022-holiday-shoppers-report/
A combination of disruption and financial strain has also diminished economic projections for the holiday season. In response, some consumers are rethinking their wish lists, while others are getting creative to acquire everything they want. After two tough years, many want to celebrate, even with dark clouds on the horizon.
To earn a greater share of this year’s holiday spend, brands and retailers need to understand what consumers see as non-negotiable, what they’re willing to pay more for—and what people with the most purchasing power expect to prioritize. To better understand individual perspectives, as well as their plans to shop and travel this holiday season, the IBM Institute for Business Value (IBV) surveyed more than 12,000 adults across nine countries (Brazil, Canada, France, Germany, India, Mexico, Spain, United Kingdom, United States) in August 2022.
Despite the challenges facing consumers — inflation, fear of recession and tragic events in the US and abroad — holiday shoppers appeared to be in fairly high spirits leading up to the 2022 holidays.
Top factors behind the increased enthusiasm include: consumers being in a better financial position this year; excitement about a return to normalcy coming out of the pandemic; and a desire to shift focus from negative events happening around the world.
A holiday task summary
For more info...
https://oclnn.com/finance/2022-holiday-shoppers-report/
A combination of disruption and financial strain has also diminished economic projections for the holiday season. In response, some consumers are rethinking their wish lists, while others are getting creative to acquire everything they want. After two tough years, many want to celebrate, even with dark clouds on the horizon.
To earn a greater share of this year’s holiday spend, brands and retailers need to understand what consumers see as non-negotiable, what they’re willing to pay more for—and what people with the most purchasing power expect to prioritize. To better understand individual perspectives, as well as their plans to shop and travel this holiday season, the IBM Institute for Business Value (IBV) surveyed more than 12,000 adults across nine countries (Brazil, Canada, France, Germany, India, Mexico, Spain, United Kingdom, United States) in August 2022.
Despite the challenges facing consumers — inflation, fear of recession and tragic events in the US and abroad — holiday shoppers appeared to be in fairly high spirits leading up to the 2022 holidays.
Top factors behind the increased enthusiasm include: consumers being in a better financial position this year; excitement about a return to normalcy coming out of the pandemic; and a desire to shift focus from negative events happening around the world.
by gerryshown
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