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OLED and LED Signage Market

English Public
Market Snapshot.

The OLED signage and LED signage market revenue reached approximately USD 26 billion in 2022. Furthermore, according to our insights on the OLED signage and LED signage market, the market is expected to grow at a CAGR of approximately 8.5% during the forecast period, reaching a value of approximately USD 69.5 billion in 2035.

Market overview.

OLED and LED signage is a type of digital signage that employs advanced technologies such as LED and OLED displays to display images, videos and advertisements, which can be seen in public places, transportation, museums, stadiums and retail outlets.

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OLED signage and LED signage market growth factors

The following are the key growth factors for the OLED signage and LED signage market

1. growing advertising industry - One of the growth factors for the OLED signage and LED signage market is the rapid expansion of the advertising industry. Many large companies are spending significant amounts of money utilising such technology to reach a wider audience, capture consumer attention and make their products and brands stand out in this competitive market. I According to one of the findings, companies spend on average up to 10% of their sales on marketing and advertising. Therefore, the rapid expansion of the advertising industry over the past few years is one of the factors driving the growth of the OLED signage and LED signage markets.

2. rapid technological improvements and new product innovations - Another factor fuelling the growth of the OLED signage and LED signage market is the heavy investment by major market players in research and development activities aimed at further improving the technology. With the emergence of transparent OLED and LED displays, the market will experience rewarding opportunities in the commercial sector during the forecast period.

Latest trends.

1. in January 2023, Samsung launched new Neo QLED, Micro LED and OLED technologies for premium experience and wider viewing options.

2. in November 2019, Sharp Corporation announced the launch of a 30-inch flexible 4K OLED display in collaboration with Japan Broadcasting Corporation.

Challenges.

The growing trend towards online or digital marketing is one of the major obstacles to the growth of the OLED signage and LED signage market. Due to the widespread use of the internet and increased use of social media, companies are now investing heavily in online advertising. These factors can pose a serious challenge to the growth of the OLED signage and LED signage market.

Competitive environment

Key players in the global OLED signage and LED signage market include LG Electronics Inc Ltd, Koninklijke Philips NV, Cisco Systems Inc, Samsung Electronics Co, Koninklijke Philips NV, and Samsung Electronics Co. In addition, the top five companies in the Japanese market include Sharp Corporation, Toshiba Corporation, Mitsubishi Electric Corporation, NEC Displays Solutions, Inc. and Dentsu International Information Services Inc. The study includes detailed competitive analysis, company profiles, latest trends and key market strategies of these leading companies in the global OLED and LED signage market.

For more information on the market research report, please visit: https://www.sdki.jp/reports/oled-signage-and-led-signage-market/62066

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