Similar to 限界代替率

Expected utility hypothesis

Know your customer

Australian one-hundred-dollar note

Australian ten-dollar note

Price discrimination

Opportunity cost

Utility

Epstein–Zin preferences

Envy-freeness

Indirect utility function

Cardinal utility

Local nonsatiation

Gossen's second law

Marginal utility

Marginalism

Revealed preference

Utility maximization problem

Gossen's laws

Expenditure minimization problem

Exponential utility

Ordinal utility

Preference (economics)

Homothetic preferences