In present day Japan, "alchemy" is only used metaphorically; to refer to improper means of making money by politicians or religious hucksters with no morals or shame.
デザインも、アーチ型のロゴデザインにより現代的で「登場感」「躍動感」あるものに仕上げました。
The design was also given the finishing touch to have launch impact and dynamism provided by the novelty of the arch shaped logo design.
この本は、現代日本語の文法をできるだけわかりやすく、体系的に説明しようとする本です。
This book aims to provide an explanation of modern Japanese grammar that is as systematic and as easily understood as possible.