Behold! This severe battle over 福袋 (Lucky Bag) in Japan!

Matome News
Monday, January 02, 2017 at 23:58

Do you know what 福袋 (Lucky Bag) is?

Fukubukuro
Fukubukuro
Source: Retrip
福袋 (Fukubukuro: Lucky Bag) is set bargain system peculiar to Japanese New Year.
According to Wikipedia.
Fukubukuro (福袋?, [ɸu͍ku͍bu͍ku͍ɽo], "lucky bag", "mystery bag") is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from Japanese fuku (福, meaning "good fortune" or "luck") and fukuro (袋, meaning "bag"). The change of fukuro to bukuro is the phenomenon known as rendaku. The fuku comes from the Japanese saying that "there is fortune in leftovers" (残り物には福がある). Popular stores' fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. Fukubukuro are an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted trash from the previous year and start clean. Nowadays, some fukubukuro are pushed as a lavish New Year's event, where the contents are revealed beforehand, but this practice is criticized as just a renaming of selling things as sets.
Source: Wikipedia

Fukubukuro used to be considered as package sales of unsold garbages.
But recently Fukubukuro can be a real nice deal.

For example, Cafe franchise Tully's offers quite a nice fukubukuro.
Let's take a look.
Tully's Fukubukuro
Tully's Fukubukuro
Source: RocketNews24
Tully's offers 3,000 JPY Fukubukuro, and calculating the total price of goods inside will be 3,500 JPY.

Drink Ticket (approx 500 JPY) * 5 = 2,500
Coffee beans = (approx) 1000

Therefore you get the benefit for 500 JPY!

Fukubukuro's "Fuku" means "Lucky". And recently Fukubukuro is really lucky stuff.

But many people want lucky stuffs.
Therefore, at department store or supermarket we see a lot of Fukubukuro fight recently.

This is Fukubukuro FIGHT!!

奪い合い!掴み合い!福袋 女性たちの“熱い戦い”(17/01/02)
Source: Youtube
2日は各地の百貨店などで初売りが行われました。奪い合いに交換、福袋を巡る女性たちの戦いを追いました。 ・・・記事の続き、その他のニュースはコチラから! [テレ朝news] http://www.tv-asahi.co.jp/ann/
As you see, Fukubukuro Fight is so severe and tiring.
But from my experience it is entertaining too.
Grab the bag as fast as you can and enjoy checking out what are inside the bag after purchase.

If you got a chance you may try!

Fukubukuros are generally sold until 3rd to 5th of Jan!

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Comments 5

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  • shirokitsune
    I went out and bought 3 lucky bags this year!
  • WriterKyo
    Oh nice lol
    I wanted to buy...I was too busy to go shopping><

    I wanted to buy PC store lucky bag lol
  • arbalasquide
    @shirokitsune What did you get out of them?
  • shirokitsune
    I bought home interior bags and got a humidifier, lots of towels, plates, bowls, pens, notepads, rugs and even string curtins. My wife really liked it haha
  • beeant
    a humidifier? how much did you pay for all those?

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