Famous sushi franchise "Sushi-zanmai" bought a tuna with INCREDIBLE price.

Thursday, January 05, 2017 at 22:28

Sushi-zanmai sushi restaurant franchise bought the first tuna with incredible price at Tsukiji Marketplace!!

First Tuna

Source: https://www.youtube.com/watch?v=kuv0be9G-N8

Today, Hatsu-seri was taken place at Tsukiji Marketplace which is the biggest fish market in Japan.
Hatsu-seri means the first auction of Tuna. The auction ban was removed today and auction started at approx 5 am in the morning.

大間産の本マグロを7420万円で落札　築地で初競り(17/01/05)

Source: Youtube

豊洲への移転問題で揺れる東京の築地市場で初競りがあり、青森県大間産の本マグロが史上2番目の高値となる7420万円で競り落とされました。　生鮮マグロの最高値は、大間産の本マグロの7420万円で、寿司チェーン「すしざんまい」の運営会社が落札しました。・・・記事の続き、その他のニュースはコチラから！ [テレ朝ｎｅｗｓ] http://www.tv-asahi.co.jp/ann/

Sushi-zamai franchise always win the bid every year

Actually Sushi-zanmai sushi restaurant franchise always wins every year.

Sushi-zanmai, officially called KIYOMURA CORPORETION, is one of the biggest Sushi restaurant franchise which has 51 branches across Japan.
And Sushi-zanmai famous for spending incredible amount of money on the first auction.
On 2014, Sushi-zanmai bought the first tuna with approx1.5 mil USD.

東京の寿司マグロが自慢【すしざんまい】つきじ喜代村

http://www.kiyomura.co.jp/

グルメの常識！！お寿司といえば『すしざんまい』！！美味しいお寿司が食べたいと思ったその時は、『すしざんまい』へお越しください！！ご存知マグロ大王が、世界中から集めてきた選りすぐりのネタを格安でご用意しています！！

How much did Sushi-zanmai spent for just a Tuna

Okay, the answer is 740k USD.

When I saw this news on TV with my family at lunch time.
Everybody became silent.

It is simply stupid to pay that amount of money on just one Tuna.
Usually this size of Tuna is traded at 20k USD. So it is simply absurd to pay this money.

Then how come Sushi-zanmai persists to buy.
The answer is just its "めでたい" (Medetai : joyful) event.
They surely think it is too expensive but they still think they can advertise themselves on TV so it is fine.

The owner of Sushi-Zanmai, Mr.Kimura commented "I hope our customers will enjoy this super nice fresh tuna"
with nice smile